“MARKETING STRATEGY OF ICICI BANK”

A PROJECT SUBMITTED TO
UNIVERSITY OF MUMBAI FOR PARTIAL
COMPLETION OF DEGREE OF
BACHELOR OF MANAGEMENT STUDIES
UNDER THE FACULTY OF COMMERCE

BY
MANIHAR VAHEED

UNDER THE GUIDANCE OF

PROF. PRACHI RAORANE

VPM’S RZ SHAH COLLEGE OF ARTS, SCIENCE AND

COMMERCE
MITHAGAR ROAD, MULUND (EAST), MUMBAI –
400081

MARCH 2023

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 DECLARATION BY LEARNER

I the undersigned Mr. MANIHAR VAHEED hereby, declare that the work embodied
in this project work titled “MARKETING STRATEGY OF ICICI BANK”, forms
my own contribution to the research work carried out under the guidance of PROF.
PRACHI RAORANE is a result of my own research work and has not been submitted
previously for any Degree or Diploma of any University.
Whenever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.
I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct.

NAME AND SIGNATURE OF THE LEARNER

CERTIFIED BY

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 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and the
depth is so enormous.
I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.
I take this opportunity to thank the University of Mumbai for giving me chance to
do this project.
I would like to thank my Principal, Dr. Kavita Sharma, for providing the
necessary facilities for completion of this project.
I take this opportunity to thank our Co-ordinator, , for his moral support and
guidance.
I would like to express my sincere gratitude towards my guide, Mrs. Pratibha
Jitesh whose guidance and care made the project successful.
I would like to thank my College Library, for having provided various reference
books and magazine related to my subject.
Lastly, I would like to thank each and every person who directly or indirectly
helped me in the completion of the project especially my Parents and Peers who
supported me throughout my project.

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 TABLE OF CONTENTS

S.NO. TITLE PAGE NO.

1 Student Declaration (i)
3 Certificate from Guide (ii)
4 Acknowledgement (iii)
5 Executive Summary (iv)
Chapter - 1: INTRODUCTION
6 1.1 About the Industry
1.2 About Company Profile
Chapter - 2: LITERATURE REVIEW
7 2.1 Literature Review
2.2 About the Topic
Chapter - 3: RESEARCH METHODOLOGY
8 3.1 Objective of the Study
3.2 Research Methodology
9 Chapter - 4: ANALYSIS & INTERPRETATION
Chapter - 5: FINDINGS & SUGGESTION
10 4.1 Findings
4.2 Suggestions
11 Chapter - 6: CONCLUSION
12 BIBLIOGRAPHY

13 QUESTIONNAIRE

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 Executive Summary

The study of ICICI BANK, its origin and history provides glimpse about company

growth and expansion. This training provides an in depth study about the

company‘s policy, procedure and processes. It also provides the practical

knowledge about the functioning of various departments. As we come across the

Personnel Department, Marketing Department, we learnt number of things related

to these departments.

My training is focusing on the area of the competitive Market. I have made the

survey on ―Marketing Strategy”.

I have done project in ICICI BANK, which is one of the famous bank Company in

India ICIC BANK is covering huge market share in the Insurance Market.

Insurance market of Rajkot is very huge and continuous growing. It is leading in

insurance market and doing continuous growth.

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 INTRODUCTION

INDIAN BANKING SECTOR

The Reserve Bank of India (RBI) is India’s central bank. Though public sector
bank’s currently dominate the banking industry, numerous private and foreign
banks exist. India's government-owned banks dominate the market. Their
performance has been mixed, with a few being consistent profitable. Several public
sector banks are being restructured, and in some the government either already has
or will reduce its ownership.

PRIVATE AND FOREIGN BANKS

The RBI has granted operating approval to a few privately owned domestic banks;
of these many commenced banking business. Foreign banks operate more than 150
branches in India. The entry of foreign banks is based on reciprocity, economic and
political bilateral relations. An inter-departmental committee approves applications
for entry and expansion.

CAPITAL ADEQUACY NORM

Foreign banks were required to achieve an 8 percent capital adequacy norm by
March 1993, while Indian banks with overseas branches had until March 1995 to
meet that target. All other banks had to do so by March 1996. The banking sector
is to be used as a model for opening up of India’s insurance sector to private
domestic and foreign participants, while keeping the national insurance companies
in operation.

BANKING
India has an extensive banking network, in both urban and rural areas. All large
Indian banks are nationalized, and all Indian financial institutions are in the public
sector.

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RBI BANKING
The Reserve Bank of India is the central banking institution. It is the sole authority
for issuing bank notes and the supervisory body for banking operations in India. It
supervises and administers exchange control and banking regulations, and
administers the government’s monetary policy. It is also responsible for granting
licenses for new ban branches. 25 foreign banks operate in India with full banking
Licenses. Several licenses for private banks have been approved. Despite fairly
broad banking coverage nationwide, the financial system remains inaccessible to
the poorest people in India.

INDIAN BANKING SYSTEM

The banking system has three tiers. These are the scheduled commercial banks; the
regional rural banks, which operate in rural areas, not covered by the scheduled
banks; and the cooperative and special purpose rural banks.

SCHEDULED AND NOW SCHEDULED BANKS

There are approximately 80 scheduled commercial banks, Indiana and foreign;
almost 200 regional rural banks; more than 350 central cooperative banks, 20 land
development banks; and a number of primary agricultural credit societies. In terms
of business, the public sector banks, namely the State Bank of India and the
nationalized banks, dominate the banking sector.

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 5% 6%
3% 6%

National Banks

Corporation Banks

Private Banks

Multinational Banks

Money Lenders & Others

80%

MARKET SHARE

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 COMPANY PROFILE OF ICICI BANK

In the year 1955 The Industrial Credit and Investment Corporation of India Limite
d (ICICI) incorporated at the initiative of the World Bank, the Government of India
and representatives of Indian industry, with the objective of creating a developmen
t financial institution for providing medium-term and long-term project financing t
o Indian businesses. Mr.A.Ramaswami Mudaliar elected as the first Chairman of
ICICI Limited.
ICICI emerges as the major source of foreign currency loans to Indian industry. Be
sides funding from the World Bank and other multi-lateral agencies, ICICI also am
ong the first Indian companies to raise funds from International markets.
Next year ICICI declared its first Dividend at 3.5%, and in 1958 Mr.G.L.Mehta w
as appointed the 2nd Chairman of ICICI Ltd. In 1960 ICICI building at 163, Back
bay Reclamation was inaugurated.
And very next year i.e. in 1961 the first West German loan of DM 5 million from
Kreditanstalt was obtained by ICICI.
In 1967 ICICI made its first debenture issue for Rs.6 crore, which was oversubscri
bed. After two years first two regional offices in Calcutta and Madras were opened.
Then in 1972 ICICI establish its second entity in India to set-up merchant banking
services, and Mr. H. T. Parekh appointed as the third Chairman of ICICI.
In 1977 ICICI sponsors the formation of Housing Development Finance Corporati
on, and also managed its first equity public issue, and next year Mr. James Raj ap
pointed as the fourth Chairman of ICICI, but he was replaced by Mr.Siddharth Me
hta in the year 1979.
In the year 1982 ICICI becomes the first ever Indian borrower to raise European C
urrency Units, and in the same year ICICI commences leasing business. After two
years Mr. S. Nadkarni appointed as the sixth Chairman of ICICI and in the year 1
985 Mr.N.Vaghul appointed as the seventh Chairman and Managing Director of I
CICI.
In 1986 ICICI first Indian Institution to receive ADB Loans. First public issue by a
n Indian entity in the Swiss Capital Markets and ICICI along with UTI sets up Cre

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dit Rating Information Services of India Limited, (CRISIL) India's first professiona
l credit rating agency, also ICICI promotes Shipping Credit and Investment Compa
ny of India Limited. (SCICI). In the same year The Corporation made a public issu
e of Swiss Franc 75 million in Switzerland, the first public issue by any Indian equi
ty in the Swiss Capital Market. In 1987 ICICI signed a loan agreement for Sterling
Pound 10 million with Commonwealth Development Corporation (CDC), the first
loan by CDC for financing projects in India, and very next year ICICI promotes T
DICI - India's first venture capital company.
In the year 1993 ICICI sets-up ICICI Securities and Finance Company Limited in j
oint venture with J. P. Morgan and also sets up ICICI Asset Management Compan
y.
ICICI Bank was originally promoted in 1994 by ICICI Limited, as an Indian financ
ial institution, and was its wholly owned subsidiary. In 1996 ICICI becomes the fir
st company in the Indian financial sector to raise GDR also ICICI announces merg
er with SCICI. In the same year Mr.K.V.Kamath appointed the Managing Directo
r and CEO of ICICI Ltd.
In the year 1997 ICICI was the first intermediary to move away from single prime
rate to three-tier prime rates structure and introduced yield-curve based pricing, an
d the name "The Industrial Credit and Investment Corporation of India Limited " w
as changed to "ICICI Limited" and also ICICI announces takeover of ITC Classic
Finance.
ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering
of shares in India in fiscal 1998.
In the year 1999 ICICI launches retail finance - car loans, house loans and loans for consumer d
urables, and also ICICI becomes the first Indian Company to list on the NYSE through an issue of
American Depositary Shares.
In the year 2000 ICICI Bank becomes the first commercial bank from India to list its stock on NYS

E. ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamati

on in fiscal 2001, and secondary market sales by ICICI to institutional investors in
fiscal 2001 and fiscal 2002.
After consideration of various corporate structuring alternatives in the context of th
e emerging competitive scenario in the Indian banking industry, and the move towa
rds universal banking, the managements of ICICI and ICICI Bank formed the view

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that the merger of ICICI with ICICI Bank would be the optimal strategic alternativ
e for both entities, and would create the optimal legal structure for the ICICI grou
p's universal banking strategy. The merger would enhance value for ICICI sharehol
ders through the merged entity's access to low-cost deposits, greater opportunities f
or earning fee-based income and the ability to participate in the payments system a
nd provide transaction-banking services. The merger would enhance value for ICI
CI Bank shareholders through a large capital base and scale of operations, seamless
access to ICICI's strong corporate relationships built up over five decades, entry int
o new business segments, higher market share in various business segments, partic
ularly fee-based services, and access to the vast talent pool of ICICI and its subsidi
aries. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved
the merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI
Personal Financial Services Limited and ICICI Capital Services Limited, with ICI
CI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in Ja
nuary 2002, by the High Court of Gujarat at Ahmadabad in March 2002, and by th
e High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002.
Consequent to the merger, the ICICI group's financing and banking operations, bot
h wholesale and retail, have been integrated in a single entity.
*Free float holding excludes all promoter holdings, strategic investments and cross
holdings among    public sector entities.
ICICI Bank is India's second-largest bank with total assets of about Rs.1, 67,659 cr
ore at March 31, 2005 and profit after tax of Rs. 2,005 crore for the year ended Ma
rch 31, 2005 (Rs. 1,637 crore in fiscal 2004). ICICI Bank has a network of about 5
60 branches and extension counters and over 1,900 ATMs. ICICI Bank offers a wi
de range of banking products and financial services to corporate and retail custome
rs through a variety of delivery channels and through its specialized subsidiaries an
d affiliates in the areas of investment banking, life and non-life insurance, venture
capital and asset management. ICICI Bank set up its international banking group in
fiscal 2002 to cater to the cross border needs of clients and leverage on its domestic
banking strengths to offer products internationally. ICICI Bank currently has subsi
diaries in the United Kingdom and Canada, branches in Singapore and Bahrain and

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representative offices in the United States, China, United Arab Emirates, Banglade
sh and South Africa.
ICICI Bank's equity shares are listed in India on the Stock Exchange, Mumbai and
the National Stock Exchange of India Limited and its American Depositary Receip
ts (ADRs) are listed on the New York Stock Exchange (NYSE).
As required by the stock exchanges, ICICI Bank has formulated a Code of Busines
s Conduct and Ethics for its directors and employees.

At April 4, 2005, ICICI Bank, with free float market capitalization* of about
Rs. 308.00 billion (US$ 7.00 billion) ranked third amongst all the companies li
sted on the Indian stock exchanges.

ICICI – A COMPLETE FAMILY PICTURE

   

LITERATURE REVIEW

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INTRODUCTION OF ICICI BANK

Financial services and wide range of banking products are offered by ICICI Group
and retail customers through a variety of delivery channels and through its
specialized group companies, subsidiaries and affiliates in the areas of personal
banking, investment banking, life and general insurance, venture capital and asset
management. In their respective sectors ICICI Group companies have enhanced
and maintained their leadership position with the support of strong customer focus.
Second largest India’s bank is ICICI with the total assets of Rs. 3,793.01 billion
(US$ 75 billion) at March 31, 2009 and for the year ended March 31, 2009 profit
after tax is Rs. 37.58 billion. In India, the ICICI bank has a network of 1,451
branches and total ATM’s are 4,721 and existed in 18 countries.

HISTORY 

1955:
              The government of India and representatives of Indian industry, the
Industrial Credit and Investment Corporation of India Limited (ICICI) is
incorporated at the initiative of the World Bank. In order to provide the medium
and long term project financing to Indian businesses development financial
institutions are created. First chairman of ICICI limited is Mr.A.Ramaswami
Mudaliar. 
           ICICI emerges as the major source of foreign currency loans to Indian
industry. In the Indian companies, ICICI is the first company for increasing the
funds from international markets besides funding from the World Bank and other
multi-lateral agencies.  
1956:
           ICICI stated that its first share is 3.5%. 
Business:
                In 1994 through ICICI Ltd., Indian development financial institution,
ICICI bank was advanced. Among all private banks ICICI bank has to develop into
largest commercial bank so consequently two entities are combined. In the second
half of nineties to beat the Indian banking industry, with new technologies ICICI
bank which is a new generation bank is in progress. VSAT technology is used in
network along with systems and state-of-the-art technology in ICICI bank
branches, these branches are automated fully.
With SWIFT International network, bank is having relation and network of ICICI
bank is extended in 2005 as 1,910 ATMs and 562 branches. Some of the electronic
channels like call centers and ATMs, internet banking, mobile banking are
increased and for these channels number of customer transactions are transferred
then more than 70% of customer transactions are happening.
To increase deposit franchise overseas and corporate business a small Russian
banking entity, Investitsionno-Kreditny Bank (IKB) is obtained by ICICI bank.

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Through DBS in Singapore, Lloyds TSB in UK and Wells Fargo in USA banks,
ICICI bank is having a number of dealings.

To do mutual business, ICICI planned to deal with prudential plc. Of UK. Through
Prudential ICICI Trust Limited and Prudential ICICI Asset Management Company
duo is moderately insistent. Towards the Indian agricultural sector, to offer
services ICICI bank is ready. By means of large agriculture markets, in place more
than 70 agri-desks and 2000 Internet kiosks are started. 

Developments: 

‘Mutual Fund Sweep Account’ is started by ICICI Bank- Since to receive higher
income, parking their short-term excess into liquid mutual funds when existing
account holders are permitted by automatic sweeping facility. During GIC Mutual
Fund and Prudential ICICI Asset Management Companies liquid fund schemes to
invest an excess account, present account customers of ICICI bank are having
ability.
In ICICI, ICICI Capital Services Limited and ICICI Personal Financial Services
Limited are two combined wholly-owned subsidiaries, these two subsidiaries are in
progress with ICICI bank.
Towards Rs.500 crore CD (Certificates of deposit) programme of IBL (ICICI Bank
Ltd), the short-term of safety is represented as A1+rating it is allocated by ICRA. 
To start the credit cards of ICICI Bank Master Card, MasterCard International is
occupying ICICI Bank. About 4, 50,000 debit cards of ICICI bank are situated
where as 5, 50,000 credit cards are situated at present. In market main card issuer
is ICICI bank. For every month by rate 1, 00,000, debit and credit cards are added
by bank. The debit card business is the latest one where as credit card business is
started 2 years back by bank. 
        At the end of December 31, 2009 profit is Rs. 30.19 billion (US$ 648.8
billion) for nine months after tax, for total resources of Rs. 3, 562, 28 billion (US$
77 billion) at December 31, 2009 therefore India’s second-largest bank is ICICI.
4,883 ATMs and 1,646 branches network in banks, in India and at present in 18
countries. During specialized subsidiaries and variety of delivery channels, for
retail customers and corporate customers an open series of financial services and
banking products are presented by ICICI and in regions like asset management and
venture capital, investment banking, life and non-life insurance it is joined.

Technology: 

In an extremely automated environment the HDFC bank functions in terms of

communication systems and information technology. Towards its customers this
bank is allowed to present transfer facilities of speedy funds, because every branch
of this bank contains online connectivity. To deal with customers through the

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Automated Teller Machines (ATMs) and branch network, a multi-branch access is
also offered.
In order to gain the best technology which is available internationally so as to
create infrastructure for a world class bank, considerable investments and efforts
were made by the bank.  Through robust and scalable systems, the business of the
bank is sustained which makes sure that the clients are always provided with
supreme services. 
In the internet and technology, the bank has prioritized its commitment as one of
its major aims and also in web-enabling its core business an important progress has
been already made. To produce a build market share and competitive advantage,
the bank has been successful in influencing its market position, in all of its
business. 
       In association with the VISA (VISA Electron) an International Debit Card is
launched and as well as issues the Master card Maestro debit card by the first bank
inIndiawhich is HDFC Bank.  In late 2001, HDFC launched its credit card
business. A total card base (credit and debit cards) HDFC bank crosses over 13
million by the end of the March 2009. 
       The Bank is also one of the leading players in the “merchant acquiring”
business with over 70,000 Point-of-sale (POS) terminals for debit / credit cards
acceptance at merchant establishments. The Bank is well positioned as a leader in
various net based B2C opportunities including a wide range of internet banking
services for Fixed Deposits, Loans, Bill Payments, etc.

MARKETING STRATEGY OF ICICI BANK

DEPOSITS SCHEMES
SAVINGS BANK ACCOUNTS

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Opening of accounts
Savings Bank Accounts should be opened in accordance with the Bank’s rules
framed for the conduct and maintenance of such accounts and also in conformity
with the directives issued by Reserve Bank of India and India Banks Association
from time to time.

Minimum deposit
The minimum amount with which a Savings Bank Account can be opened is Rs.
100/- for non Computerized Branch & Rs, 500/- for Computerized Branch. It
should be ensured that this minimum balance is maintained by the account holder
at all times. However a minimum balance of Rs. 250/- should be maintained in the
account if cheque book facility is required by the account holder. If the minimum
balance of Rs. 250/- is not maintained in such an account in any month, the Branch
should charge service charges on such accounts at the rate fixed by the Bank from
time to time.
The minimum amount with which Savings Bank Account can be opened is Rs.
100/- in Rural & Semi-Urban, Rs. 250/- in Urban & Metro.
For all branches except computerised branches minimum amount of balance
should be:
(i) Rs. 100/- for Savings Bank Account without cheque book facility
(ii) Rs. 250/- with cheque book facility.
Rs, 500/- for computerised branches with or without cheque book facility.
If the minimum balance of Rs. 250/- or Rs. 500/- as the case may be is not
maintained in such account the Branch should charge service charges on such
accounts at the rate fixed by Bank from time to time.

The following institutions are permitted by R.B.I. to open Savings Bank

Accounts

(i) Small Farmers’ Development Agency (SFDA)

(ii) Marginal Farmers’ &Agricultural Laborers’ Development Agency
(MFALDA)

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(iii) Drought Prone Area Programme (DPAP)
(iv) District Development Authority (DDA)
(v) “District Rural Development Agency/Society (DRDA/DRDS)
(vi) Integrated Rural Development Programme (IRDP) and its sub-scheme-
Development of Women and Children in Rural Areas (DWCRA).
(vii) State level Khadi and Village Industries Board (KVIB)
(viii) Integrated Tribal Development Agency (ITDA)
(ix) Agricultural Produce Market Committee (APMC)
(x) Fish Farmers’ Development Agency (FFDA)
(xi) University/College Teachers ‘/Employees’ Provident Fund Accounts
(xii) Municipal Employees’ Provident Fund Accounts
(xiii) Gujarat Scheduled Caste Economic Development Corporation
(xiv) Self help groups (registered or unregistered)
(xv) Nagar Panchayat, Nagar Palikas and Municipal Bodies in relation to funds
given as subsidy under Jawahar Rozgar Yojana towards the Scheme of
Urban Micro Enterprises (SUME) provided the account is opened with a
Public Sector Bank i.e. State Bank of India, its subsidiaries or any other
nationalised Bank). Funds of the Jawahar ‘ Rozgar Yojana (Central Share
as well as State Share) can be kept in Savings Bank Account to be opened
by Zilla Parishads DRDA/ Gram Panchayats. The interest amount accrued
on such deposits shall be treated as JRY additional resources.
(xvi) Any other Institutions permitted by RBI from time to time.

Who can open Savings Bank Accounts current account

The account can be opened by the following:

(i) An individual in his/her own name
(ii) An individual jointly with other personals

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(iii) An employee can opened only one Bank account & if he/she is already
having more than one account in same or in different Bank intimation can
be send to his employer in writing with detail of such account & also the
reason therefore. Such intimation should be given to the Bank whenever he
desires to open another account in the same or other Bank.
(iv) A guardian on behalf of minor
(v) One person for another person with the stipulation that the deposit can be
withdrawn by the latter on his/her attaining majority or some other
specified time.
(vi) A minor above the age of 10 years and who knows how to read and write,
(in his own name or jointly with any other person) subject to certain
conditions laid down for opening Minor Saving accounts.
(vii) A Hindu undivided family (H.U.F.) only if the HUF is not engaged in
trading/business activity and such account is opened in the name of Karta.
(viii) The following categories of Institutions/Organisations can, as per directives
of Reserve bank of India open Savings Bank Accounts on usual terms of
payment of interest:
(a) Societies registered under Societies Registration act, 1860 or by other
corresponding law in force in a State or Union territory.
(b) Companies governed by the Companies Act, 1956 which have been
licensed by the Central Government under Sec.25 of the said Act or
corresponding provision in the Indian Companies Act, 1913 and permitted
not to add to their names the words “Limited” or “Private limited”.
(c) Organizations I Institutions which are exempted from payment of Income
Tax under Income Tax Act1961.
(d) Institutions specifically charged with the task of rendering social or
economic assistance to the weaker and under-privileged sections of society,
not falling under 3.5 below and whose entire income is exempted from
payment of Income Tax under the payment of Income tax Act, 1961.

Interest free Savings Bank Accounts

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Branches should not open Savings Bank Accounts of ineligible application not
even Interest Free Account. They include other Banks, Regional Rural Banks, Co-
Operative Banks, Land Development Banks, Government Developments bodies
depending upon budget allocation for performance of their functions, Municipal
Corporations/Committees, Panchayat Samitis, state Housing Boards, Water and
Sewerage/Drainage Boards, State Text Book Publishing Corporations/societies,
Metropolitan Development Authority State / District level Housing Co-operative
Societies etc. or any ,trading, business or professional (e.g. advocates, Chartered
Accountants) concerns whether such concerns are proprietary, partnership firm,
Company or association.

CURRENT ACCOUNTS
A current account is a running and active account which may be operated upon any
number of times during a working day. There are no restrictions as to the number
and amount of withdrawals from a current account. These accounts are normally
opened by businessmen, joint stock companies, institution, public authorities and
public corporations. No interest is payable on these accounts arid hence they are a
source of comparatively low cost lendable resources to the Bank. All efforts should
therefore be made to mobilise maximum deposits in Current Accounts.

Special Features of Current Accounts

The Reserve Bank of India prohibits permanent of interest on balances laying in

current accounts. Except in the following cases:

19
(a) On current account balances of Regional Rural Banks at half percent below
the borrowing rate fixed for RRBs for borrowing from the sponsor Bank.
(b) In case of balances laying in current account in the name of deceased
individual depositor or sole proprietorship firm from the date of death of
the depositor, till the date of repayment to the legal heirs, representatives or
nominee at the rate of interest on Savings Bank account applicable on the
date of payment.

There are no restrictions on the number and amount of withdrawals.

Third party cheques and cheques with proper/regular endorsements are collected
for the credit of current account balances.
Overdraft facilities can be given to deserving current account holders on request as
per prescribed procedure.
Incidental charges are levied on all current accounts to recover a portion of cost of
maintenance, stationery and other services rendered to current account customers.
The facility of overprinting of names on cheque forms is generally extended to
customers keeping sizeable balances and having large operations in their accounts.
However, printing of the customer’s logo on the cheques is not permitted.

Who can open Current Accounts

Any person(s) or parties capable of entering into contract (i.e. a person who is not a
minor, is not insane or an undischarged insolvent) can open a Current Account.
These are:
(i) Individuals-Singly or jointly
(ii) Joint Hindu Undivided Family
(iii) Firms-Proprietorship or Partnership
(iv) Clubs and Associations
(v) Joint Stock Companies
(vi) Executors and Administrators
(vii) Trustees
(viii) Liquidators
(ix) Local Authorities/Corporations

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Opening of Current Account of Individual/s
While opening a current account of individual/s, the Bank’s prescribed form
should be use (See Annexure 1, 2 and 3). The individuals desiring open the
account should be guide to fill up the form properly and legibly. Alterations,’ if
any, should be authenticated by the, depositors. Two copies of passports size
photographs of depositor be obtained and affixed on the form. The guidance for
filling up the form will include the following aspects:
 Title of the account.
 Initial deposit.
 The status of account holder.
 Declarations regarding the banking/borrowing arrangements.
 Address.
 Operating instructions.
 Nominations.
 Name(s) and Specimen Signature(s).
 Introduction.
 Signature of the Officer.
 Issuance of cheque book.

Accounts of Sole Proprietorship Concerns

It is an account in the name of a firm or business owned by one individual who is
its proprietor. It is operated upon by the individually in his capacity as the sole
Proprietor of the firm. The name of the account may be different from the name
‘Of the proprietor.
All the formalities for opening a current account as mentioned in paragraph 4
above have to be completed.

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Joint Hindu Family Account (Hindu Undivided Family Accounts
Generally, a Joint Hindu Family has some property owned by all the members as
ancestral property. The ownership of such property passes on to the members of
the family according to the Hindu Law. According to Mktakshara School of Hindu
Law, every male member of the family acquires an. interest in the joint property by
birth. After the enforcement of Hindu Succession Act 1956, the share of the
deceased coparcener who was a member of the Joint Hindu Family divisible
amongst the wife, daughters and other relatives as given in the Act. A daughter is a
member of the H.U.F. only till she is unmarried.
While opening and conducting an account in the name of Joint Hindu Family, a has
to bear in mind the following aspects
(i) The family business and its assets are managed by the eldest male member
known as Karta. The sons, grandsons, great grandsons lineally descended
from a common ancestor are called Co-parceners. The H. U. F. also
includes their wives.
(ii) Joint Hindu Family firm is not a partnership, therefore, it is not governed
by the Partnership Act.
(iii) The account should be opened in the name of the Karta or in the name of
family business.
(iv) The form for “Jointly Family Declaration” (Annexure 9) should be
obtained duly signed by Karta and other major members of Joint Hindu
Family y.
(v) The names all the minors with their date of birth/ages should be noted on
the account opening form.

Inoperative Current Accounts

In this cases where there are no operations for 6 months or more and minimum
balance is not being maintain as shown below, a service charge of Rs. 25/-per
every 6 months. (March & September) should believed, till the balance is reduced
to Rs. 100/-. There’ after the account should be closed and the balance should be

22
appropriate under advice to the Account holder with a request to return the
unutilized cheque leaves an9 to get the Pass book updated.

Minimum Balance in Current Account:

Metro Urban Semi-Urban Rural
3000 3000 1000 1000
In account where, the minimum balance is over the above and there are no
transactions for 6 months or more, the account holder should be contacted to
operate the account. Alternatively, a suggestion should be made to them to open a
Savings Bank account if eligible to do so. If not so eligible, and want their Current
Account to continue, the same be allowed and a service charge should be levied as
per H. 0. circular issued from time to time.
In all such cases, as in the case of unsatisfactory accounts it is desirable to give
sufficient notice before closing down the account.

FDR (Fixed Deposit Scheme)

 In a term deposit scheme the investment c be made from 15 days to 10 years
and interest is payable as per chart at quarterly intervals. Monthly payment of
interest is also made on specific request at discounted rates.
 Interest may also be drawn at half-yearly intervals at the option of the depositor
where upon the interest as per chart will be compounded at quarterly/ intervals.
 As an illustrative example, if a deposit of Rs.l0,000/- is placed for five years at
11% p a., the interest receipt options would be as follows:
Quarterly interest Rs. 275.00
Half yearly interest Rs.5 57.56
Monthly interest Rs. 90.83
A thoughtful feature of this scheme is that if the account holder also holds a
savings bank account, and if a cheque is required to be returned for want of funds,
money cai be arranged to be automatically transferred from the FD account. This
facility is available for deposits of Rs.1000/- and above and on specific request.

SDR (Samruddhi Deposit Scheme)

23
This is a cumulative deposit scheme where deposits are accepted in periods which
are multiples of three months. The interest as per chart is compounded at quarterly
intervals and paid on maturity along with the deposit amount.

ICICI SAVIFIX DEPOSIT

ICICI SAVIFIX takes care of your hard earned money at high Fixed Deposit rates
and liquid like saving. It’s a wonderful product at customers disposal. Grab it, as
the balance amount in Fixed Deposit will earn Fixed Deposit Interest for the period
it remained in the Fixed Deposit at the contracted rate on the date it was made
Fixed Deposit. If customers already have Saving Account at ICICI Bank’s
computerized branch convert it to SAVIFIX RD

RD (Recurring Deposit)
This is a scheme for accumulation of savings. Deposits are accepted under the
scheme in monthly installments for a predetermined period, Interest at rates given
in the chart are added on the accumulated balance and compounded at quarterly
intervals.
Installments under the scheme can be remitted at any branch of the bank for
onward remittance to the branch where the account is maintained.

24
 LLRD (Loan Linked Recurring Deposits
This is a scheme similar to the RD scheme with a facility to take a loan equivalent
to three times the maturity value of the deposit for purchase of a consumer durable.
The loan is however restricted to 75% of the value of the consumer durable or
Rs.75, 000/ whichever is lower.

ICICI Freedom Deposit Scheme

ICICI Freedom Deposit is a Liquid Fixed Deposit. What this means is that upto
90% of the initial principal amount can be withdrawn by simply writing out a
cheque. Meanwhile the whole amount will continue to get interest for the entire
period. The ICICI Freedom Deposit requires a minimum period of 1 year and a
maximum of 5 years. Individuals, in single or joint names, corporate bodies and
firms can open a Icici Freedom Deposit.
(P.S.: Interest rates are subject to change without notice. Under cumulative interest
schemes, the total interest payable or the maturity value gets mod if Tax Deduction
at Source (TDS) becomes applicable. At present TDS is applicable for domestic
deposits where annual interest payable during a financial year is Rs.10,000/- or
higher and in case of NRO accounts irrespective of the amount)

Previous debenture/bond issues

Previous bond issue 2005
february 2005 | march 2005 | june 2005 | july 2005 | august 2005 | september 2005 |
november 2005 | december 2004
Amount allotted
Rating at the
date of issue Description (rs. Crore Date of redemption
time of issue
unless otherwise specified)
February 2005 Public subscription tax saving bond "laaa" by icra
unsecured redeemable regular income bond "care aaa" by
money multiplier bond
bonds in the nature of children growth bond
care
debentures aggregating pension bond
rs. 250 crore with a right
to retain
oversubscription up to rs.
250 crore.

25
ANY TIME FACILITY
Under this facility, an investor can access his savings by selling back a maximum
of 50 bonds a day to ICICI directly, without going through the bse or the nse,
where the ICICI safety bonds are listed.
Eligibility
Eligible investors and bond holders. However, applications can be made by:
 Individuals in their own names or in the names of their minor children to
whom they are natural/legal guardians.
 Joint holders (not exceeding three).
 Hindu undivided families through the karta.
 Companies, corporates, trusts, scientific and/or industrial research
organizations, societies registered under the applicable laws in india.
 Provident / superannuation / gratuity funds.
 Public financial institutions, statutory corporations, registered partnership
firms, association of persons.
 Mutual funds.
 Commercial / co-operative / regional rural banks.
 Nris, ocbs, fiis, foreign nationals, foreign corporates or their nominees/
agents, subject to rbi permission.
Procedure
Just fill the application form and submit it at any of the authorised collection
centers in your city, along with the bond certificate(s) and unencashed interest
warrants, if any and you will receive an acknowledgement slip. Submit a separate
application form for each code of bond. Submit a separate application form for
each folio number. An investor can sell up to a maximum of 50 bonds on any day.
After verification and scrutiny of the application form and the attached
certificate(s) and warrants, a cheque will be issued and sent to you. The payment
cheque/ warrant would be issued in the name of the sole/ first bondholder.

26
Electronic clearing service (ECS) facility

The reserve bank of INDIA (RBI) has introduced the concept of ecs
through the clearing house to obviate the need for issuing and handling paper
instruments and thereby facilitate improved customer service. ICICI may make
available such facility at the centres where the RBI provides the facility.
Prices of bonds
The bonds are sold as per a price card issued by icici on a weekly basis to reflect
the prevalent market rates. The price card with the current rates for sale for each of
the bonds available under this facility will be made available at all designated
collection centers and leading brokers in your city.
The price of the bond depends upon the accumulation of interest on the bond and
the interest rates prevailing at the time of sale.
The price applicable is the price as on the date the application form is submitted to
the designated collection centre.

27
2.GOI RELIEF FUNDS
RELIEF BOND - BASIC FEATURES
Relief bonds were first introduced in december 1987 to tide over drought
conditions then prevalent in INDIA. The main features of these bonds are as
follows:
MATURITY PERIOD 5 YEARS
RATE OF INTEREST 8.0% PER ANNUM
RISK ATTACHED Low risk
MINIMUM INVESTMENT RS. 1,000/-
MAXIMUM INVESTMENT RS 2 LAKHS
LOAN FACILITY AVAILABLE
OVERALL LIQUIDITY GOOD
THE DATE OF ISSUE OF BONDS WILL BE DATE OF
RECEIPT OF SUBSCRIPTION IN CASH OR THE
DATE OF ISSUE
DATE OF REALIZATION OF DRAFT/PAY ORDER
AS THE CASE MAY BE.

RELIEF BOND -PAYMENT OF INTEREST

 Non-cumulative : interest will be paid uniformly at the half yearly rests on
1st july and 1st january every year by crediting the bond holder's account or
by payorder/demand draft. Broken period interest from the date of issue
upto 30th june or 30th december as the case may be will be paid.
 Cumulative : interest at the rate of 8.0% per annum compounded with half
yearly rests , will be paid to the investor on maturity along with principal.
( the maturity value of the bonds shall be rs 1516/- for every
rs1000/-).further, interest at the rate of 8.0% per annum will be payable to
such of the holders who do not encash their bonds on the expiry of five
years, at half yearly rests or compounded with half yearly rests as the case
may be. Such interest will be payable from the date maturity till the bonds
are redeemed.

28
Relief bond -tax concessions

 Income-tax : interest on the bonds will be exempt from income-tax under

the income-tax act, 1961.
 Wealth tax : the bonds will be exempt from wealth-tax under the wealth-
tax act,
 A nomination made by a holder may be varied by a fresh nomination or
may be cancelled by giving notice in writing to the bank
 If nominee is a minor , the holder of bond ledger account may appoint any
person to receive the bond/amount due in the event of his/her death during
the minority of the nominee.

Relief bond – eligibility

 Individual in his or her individual capacity.

 Individual capacity on joint basis
 Individual on behalf of a minor as father/ mother/ legal guardian
 Hindu undivided family HUF)
 Non-resident INDIAN (NRI) without right of repatriation

29
Nomination

 A sole holder or a sole surviving holder of a bond may nominate one or

more person who shall be entitled to the bond and payment thereon in the
event of his/her death.
 When two or more persons are nominated, in the event of death of a
nominee, the title of the bonds vests in the surviving nominee/s.
 A nomination made by a holder may be varied by a fresh nomination or
may be cancelled by giving notice in writing to the bank.
 If the nominee is a minor, the holder of bond ledger account may appoint
any person to receive the bond/amount due in the event of his/her death
during the minority of the nominee.

30
3.MUTUAL FUNDS
 Features
 Mutual funds online works as below :
 Investor clicks on mutual funds bazaar on the site and selects the fund
he/she wants to invest in
 After selecting the fund the investor clicks on applications
 A screen is displayed to the investor, which gives option to invest online if
he/she is an icici bank internet banking customer or download form
 When customer chooses to invest through icici bank internet banking, he is
displayed "online application" form. He/she has to fills the form online and
submits the same
 Upon submitting the customer is taken to icici bank internet banking log in
screen and after log in, directly to the payment authorization screen
 Customer authorizes the transaction and he is taken back to mutual fund
online
 Customer is displayed the application number and transaction confirmation
code
 The customer gets mutual funds unit of date if application is within cutoff
time. In case of ipo applicant will get units upon allotment being made
 The mutual fund approaches customer/s for their signatures. The first
applicant, who should be an icici bank internet banking customer, should
sign as icici bank records. The mutual fund may seek verification of first
applicant's signatures from icici bank
 The transaction is complete for the icici bank internet banking customer at
this point of time
 When customer chooses to download application, he is displayed
"download application" form. He/she has to fills the form, sign it and
submits the same in a designated branch of icici bank along with payment
instrument.

31
LIQUID PLAN
TYPE OPEN-ENDED LIQUID DEBT FUND
INVESTMENT PATTERN MONEY MARKET 80% & DEBT INSTRUMENTS 20%
FUND OBJECTIVE TO GENERATE STEADY AND CONSISTENT RETURNS FROM A BASKET OF HIGH
QUALITY LIQUID DEBT INSTRUMENTS.
INVESTMENT HORIZON SUITABLE FOR INVESTORS LOOKING FOR STEADY RETURNS ARE RELATIVELY LOW
RISK ACROSS A MEDIUM TO LONG TERM HORIZON.
NET ASSET VALUE CALCULATED & DECLARED ON EVERY BUSINESS DAY.
BUSINESS DAY A DAY OTHER THAN (1) SATURDAY AND SUNDAY, (2) A DAY ON WHICH BANKS ARE
CLOSED IN MUMBAI OR (3) A DAY ON WHICH SALE AND REDEMPTION OF UNITS IS
SUSPENDED BY THE TRUSTEES.
APPLICATION AMOUNT RS. 15,000/-( PLUS IN MULTIPLES OF RE. 1)
MIN. ADDITIONAL RS. 5000/-
INVESTMENT
PORTFOLIO DISCLOSURES NA
ENTRY LOAD NIL
EXIT LOAD NIL
REDEMPTION CHEQUES ISSUED WITHIN 1 BUSINESS DAY
MINIMUM REDEMPTION AMT. RS. 100/-
CUT OFF TIME 12.00 NOON
SYSTEMATIC INVESTMENT MONTHLY: MINIMUM RS. 9000 + 6 POST-DATED CHEQUES FOR RS. 1,500 EACH.
PLAN QUARTERLY: MINIMUM RS. 9000 + 2 POST-DATED CHEQUES FOR RS. 4,500 EACH.
SYSTEMATIC WITHDRAWAL MINIMUM OF RS. 5000/-AND MULTIPLES THEREOF.
PLAN
SWITCH FACILITY AVAILABLE
TAX BENEFITS CAPITAL GAINS TAX, INDEXATION BENEFITS AND SEC 54EA & 54EB.
NOMINATION FACILITY AVAILABLE
MODE OF HOLDING SINGLE, JOINT OR ANYONE OR SURVIVOR
DATE OF ALLOTMENT JUNE 24, 1998

Income plan
TYPE OPEN-END DEBT FUND
INVESTMENT PATTERN DEBT SECURITIES 75% & MONEY MARKET & CASH 25%
FUND OBJECTIVE GENERATE STEADY AND CONSISTENT RETURNS FROM A BASKET OF HIGH QUALITY
DEBT INSTRUMENTS THROUGH PROACTIVE MANAGEMENT AIMED AT CONTROLLING
CREDIT, INTEREST RATE, LIQUIDITY AND VALUATION RISKS.
INVESTMENT HORIZON SUITABLE FOR INVESTORS LOOKING FOR STEADY RETURNS ARE RELATIVELY LOW
RISK ACROSS A MEDIUM TO LONG TERM HORIZON.
NET ASSET VALUE CALCULATED & DECLARED ON EVERY BUSINESS DAY
BUSINESS DAY A DAY OTHER THAN (1) SATURDAY AND SUNDAY, (2) A DAY ON WHICH BANKS
ARE CLOSED IN MUMBAI OR (3) A DAY ON WHICH SALE AND REDEMPTION OF
UNITS IS SUSPENDED BY THE TRUSTEES.
APPLICATION AMOUNT RS. 5,000/-( PLUS IN MULTIPLES OF RE. 1)
MIN. ADDITIONAL INVESTMENT RS. 500/-
PORTFOLIO DISCLOSURES MONTHLY
Gilt investment
type Open-ended medium-term gilt fund
Investment pattern Gilt securities (incl. Treasury bills). Average maturity normally not to
exceed 8 years.

32
Fund objective Generate steady and consistent returns from a basket of high quality
debt instruments through proactive management aimed at controlling
credit, interest rate, liquidity and valuation risks.
Investment horizon To generate steady and consistent returns from a basket of government
securities across various maturities through proactive fund
management aimed at controlling interest rate risk.
Net asset value Calculated & declared on every business day.
Business day A day other than (1) saturday and sunday, (2) a day on which banks or
nse or rbi are closed in mumbai (3) a day on which there is no rbi
clearing/settlement of securities or (4) a day on which sale and
redemption of units is suspended by the trustees/ amc.
Application amount Rs. 25,000/-( plus in multiples of re. 1)
Min. Additional investment Rs. 5000/-
Portfolio disclosures Monthly
Entry load Nil
Exit load Nil (0.50% if exit within 1 year)
Redemption cheques issued Within 2 business days
Minimum redemption amt. Rs. 5,000/
Cut off time 10.30 a.m.
Systematic investment plan Not available
Systematic withdrawal plan Not available
Switch facility Available
Tax benefits Tax free dividend, capital gains tax, indexation benefits and sec 54ea &
54eb
Nomination facility Available
Mode of holding Single, joint or anyone or survivor
Date of allotment August 19, 1999

Balanced fund
type Open ended balanced fund
Investment pattern Equity & equity related 95% & debt, money market and cash 5%
Fund objective To seek to generate long-term capital appreciation from a portfolio that is invested
predominantly in equity and equity related securities.
Investment horizon Suitable for investors who seek an exposure to the stock market but don’t want to take all the
risk.
Net asset value Calculated & declared on every business day
Business day A day other than (1) saturday and sunday, (2) a day on which banks or mumbai stock
exchange or rbi are closed in mumbai (3) a day on which there is no rbi clearing/settlement
of securities or (4) a day on which sale and redemption of units is suspended by the
trustees/amc.
Application amount Rs. 5,000/-( plus in multiples of re. 1)
Min. Additional Rs. 1000/-
investment
Portfolio disclosures Quarterly
Entry load 1%
Exit load Nil
Redemption cheques Within 3 business days
issued
Minimum redemption Rs. 1000/-
amt.
Cut off time 3.00 p.m.

33
Systematic investment Monthly: minimum rs. 3000 + 6 post-dated cheques for rs. 1,000 each. Quarterly: minimum
plan rs. 3000 + 2 post-dated cheques for rs. 1,500 each.
Systematic withdrawal Minimum of rs. 1000/-and multiples thereof.
plan
Switch facility Available
Tax benefits Tax free dividend, capital gains tax, indexation benefits and sec 54ea & 54eb
Nomination facility Available
Mode of holding Single, joint or anyone or survivor
Date of allotment November 3, 1999

Growth plan
type Open-ended equity fund
Investment pattern Equity & equity related 95% & debt, money market and cash 5%
Fund objective To seek to generate long-term capital appreciation from a portfolio that is invested
predominantly in equity and equity related securities.
Investment horizon Suitable for investors who seek an exposure to the stock market on a long-term basis.
Net asset value Calculated & declared on every business day
Business day A day other than (1) saturday and sunday, (2) a day on which banks and stock exchanges are
closed in mumbai or (3) a day on which sale and redemption of units is suspended by the
trustees.
Application amount Rs. 5,000/-(plus in multiples of re. 1)
Min. Additional Rs. 500/-
investment
Portfolio disclosures Quarterly
Entry load 1.5%
Exit load Nil
Redemption cheques
issued
Ol;within 3 business days
Minimum redemption Rs. 500/-
amt.
Cut off time 3.00 pm
Systematic investment Monthly: minimum rs. 3000 + 6 post-dated cheques for rs. 500 each. Quarterly: minimum rs.
plan 3000 + 2 post-dated cheques for rs. 1,500 each.
Systematic withdrawal Minimum of rs. 500/-and multiples thereof.
plan
Switch facility Available
Tax benefits Tax free dividend, capital gains tax, indexation benefits and sec 54ea & 54eb
Nomination facility Available
Mode of holding Single, joint or anyone or survivor
Date of allotment July 9, 1998

Taxplan
type Open-ended equity linked saving scheme
Investment pattern Equity & equity related 90% & debt, money market and cash 10%
Fund objective To seek to generate long-term capital appreciation from a portfolio that is invested
predominantly in equity and equity related securities.
Investment horizon Suitable for investors seeking to benefit from sec. 88 tax concessions.
Net asset value Calculated & declared on every business day

34
Business day A day other than (1) saturday and sunday, (2) a day on which banks or national stock
exchange are closed in mumbai or (3) a day on which sale and redemption of units is
suspended by the trustees/amc.
Application amount Rs. 500/-(plus in multiples of re. 1)
Min. Additional Rs. 500/-
investment
Portfolio disclosures Quarterly
Entry load 1%
Exit load Nil
Redemption cheques Within 3 business days after lock-in period of 3 years.
issued

Fmcg
type Open-ended fmcg sectoral fund
Investment pattern Equity & equity related in fmcg companies 90% in & debt, money market and cash 10%
Fund objective To seek to generate long-term capital appreciation from a portfolio that is invested
predominantly in equity and equity related securities of fmcg companies.
Investment horizon Sectoral fund, suitable for investors seeking an exposure to the fmcg sector.
Net asset value Calculated & declared on every business day
Business day A day other than (1) saturday and sunday, (2) a day on which banks or national stock
exchange are closed in mumbai or (3) a day on which sale and redemption of units is
suspended by the trustees/amc.
Application amount Rs. 5,000/-(plus in multiples of re. 1)
Min. Additional Rs. 500/-
investment
Portfolio disclosures Quarterly
Entry load 1%
Exit load Nil
Redemption cheques Within 3 business days
issued
Minimum redemption Rs. 500/-
amt.
Cut off time 3.00 p.m
Systematic investment Monthly: minimum rs. 3000 + 6 post-dated cheques for rs. 500 each. Quarterly: minimum
plan rs. 3000 + 4 post-dated cheques for rs. 750 each.
Systematic withdrawal Minimum of rs. 500/-and multiples thereof.
plan
Switch facility Available
Tax benefits Tax free dividend, capital gains tax, indexation benefits and sec 54ea & 54eb
Nomination facility Available
Mode of holding Single, joint or anyone or survivor
Date of allotment March 31, 1999

Cards
1Credit cards

35
Pick a card
Presently, they have three main types of cards:
True blue
 Bandhan: add-on card with self-set limits
 Web based access to get details about your statements, payment status and
requests
 24-hour customer call centre
 Access to all visa approved atms
 Lowest annual fee of rs 300
 Dial-a-draft at a 1% fee
 Accepted across 1,10,000 merchant establishments in india and nepal
 Accident insurance of up to rs 3 lakh
 Purchase protection of rs 10,000
 Credit shield of rs 10,000
 Earn while you spend: icici plus reward program
 Airlines and railway bookings
 Accepted at select petrol pump stations

 Purchase protection up to rs 40,000

 Credit shield of rs 50,000
 Comprehensive travel benefits
 Bandhan: add-on card with self set limits
 Comprehensive insurance (household, baggage, hospitalisation, personal
accident) for both primary and add-on cards
 Airline and railway bookings
 Accepted at select petrol pump stations
 Earn while you spend: icici plus reward program

Basic features

36
Bandhan: you can freely present a maximum of two add-on cards to your wife,
sister, brother, parents or children above 18 years of age. to apply for this add-on
card, referred to as "Bandhan", just call the icici 24-hour customer call centre and
place your request with an executive. a form will be sent to you.

self set limit: the only card that allows you to pre-define your own credit limits.
you can request for a limit lower than what your are eligible for. you can even
preset the monthly spending limits on the "Bandhan" card. any transactions over
the specified 'spend limit' will be,declined. this monthly spending limit can be reset
every billing cycle by just calling the icici 24-hour customer call centre and place
your request with the executive. your credit limit will be changed on-line and come
in to force from the next billing cycle.

Balance transfer facility: if you own credit cards issued by other banks and wish to
apply for an icici bank credit card, you can transfer the outstanding balance from
your other card(s) on to the icici bank credit card. This transferred outstanding will
attract an interest rate of just 1.75% for the sterling silver card and 1.50% in case
of a solid gold card.

Temporary credit limit enhancement: there will be times when you feel the need
for an increase in your credit limit to enable you to make increased purchases on
your card. To avail of the temporary credit limit enhancement, all you need to do is
to call our customer call centre and make your request. The executive will be able
to increase the limit on-line.
Please note that this facility is available only after 9 months of membership and
based on credit history.
Rewards program
ICICI plus - rewards program is a special bonus plan that allows you to earn points
every time you use your card. These reward points are awarded for all types of
transactions, except fees (joining, annual, renewal), balance transfers and service
charge transactions.

37
Earning points: every rs 100 spent on the card, earns you one reward point. In
effect, a spend of rs 2,500 will amount to 25 reward points, which is equivalent to a
value of rs 25 given back to you. When you use your card for high-value purchases
(booking an airline ticket, buying a consumer durable), you earn more reward
points instantly.
First time usage bonus: the first time you use your ICICI bank credit card, 25
bonus points are credited complimentarily to your rewards account.
Accelerator points: when your spends in any billing cycle exceed rs 5,000, you
earn an additional 10% points over and above the normal reward points.
Redemption: to begin redeeming your reward points, you need to have a minimum
of 150 points. The redemption of reward points can be done annually against a
reward catalogue or against your renewal fees.

Insurance freebies
Insurance: icici bank offers you the most comprehensive insurance related
benefits.In addition to accident insurance, we offer you medical insurance, credit
shield, purchase protection, baggage insurance and household insurance.

38
feature / benefit Blue Silver Gold
Personal accident insurance

Air accident Rs 3 lakh Rs 6 lakh Rs.15 lakh

*(rs 3 lakh) *(rs.6 lakh)
Any other accident Rs 1 lakh Rs 2 lakh Rs.5 lakhs
*(rs 1lakh) *(rs.2 lakh)
Household insurance Nil Rs.50,000 Rs.1,00,000
Baggage insurance Nil Rs.10,000 Rs.25,000
Hospitalisation benefit policy Nil Rs.25,000 Rs.75,000
* figures in brackets indicates insurance on add-on cards.

International insurance benefits:

feature / benefit Bl Silver Gold Remarks
ue
Delay in flight Nil Usd 250 Usd 250 Also applicable for globally valid
Time excess of 12 hrs Time excess of 12 hrs supplementary gold cards
Delay in receipt of Nil Usd 300 Usd 300 Also applicable for globally valid
checked baggage Time excess of 12 hrs Time excess of 12 hrs supplementary gold cards
Loss of checked Nil Usd 1200 Usd 1200 Also applicable for globally valid
baggage supplementary gold cards
Missing of flight due Nil Usd 300 Usd 300 Also applicable for globally valid
to transit supplementary gold cards
Loss of travel Nil Usd 500 Usd 500 Also applicable for globally valid
documents supplementary gold cards
Hijacking Nil Usd 250 per hour Usd 250 per hour Also applicable for globally valid
Maximum of 12hrs plus Maximum of 12hrs plus supplementary gold cards
time excess of 12 hours time excess of 12 hours

Travel benefits
Now you can leave your travel and hotel bookings to us. All you need to do is call
the local travel office of cox & kings in your city to take care of all your travel
needs – be it business or leisure travel. All your railway and airline reservations,
hotel bookings, car rentals and even travel-related documentation will be taken
care of.
That's not all. We offer you a substantial discount of 2.5%* on basic domestic
airfares and 4.5%* on basic international airfares. All you need to do is to book
your tickets through cox & kings and charge it to your icici bank credit card.
Alerts
Free yourself of all the trouble of keeping track of various things to remember
pertaining to credit card/s.
You can set alerts for:

39
  Due date reminders
 When your credit card limit is approaching

Documents - salaried (any one)

Pay Salary Appointment letter
Payslip# Itr Form 16
certificate certificate* within come details
Public ltd Yes No Yes Yes Yes Yes
Psu / govt Yes Yes Yes No Yes No
Mnc Yes No Yes Yes Yes Yes
Pvt ltd No No Yes No Yes No
Proprietorshi
No No Yes No Yes No
p
Partnership No No Yes No Yes No
# not greater that two months old
* original
Documents - self employed
Itr
Pvt ltd Yes
Proprietorship Yes
Partnership Yes
Professionals Yes

DEBIT CUM ATM CARD

40
Basic features
Combining the acceptability of a credit card and the prudence of an atm
card, the icici ncash debit card is a most convenient accessory for you. No more
fear of overspending. No more searching for the nearest atm. Only more comfort
and convenience! With the icici ncash card you can shop using visa electron's on-
line debit program, and debit your icici bank account directly when transacting at
any visa accredited member establishment or atm across the world!
The ncash card comes packed with the following features:
Direct on-line debit to your savings account. Accepted at over 30,000 merchant
establishments & 1,000 visa atms all over india. International card, offering deposit
access at over 11 million merchant establishments visa atms all over the world. 24
hour customer call centre - 1901333444 (all regions except baroda,ahmedabad) for
baroda - 98250-07222 for ahmedabad - 6566399. Attractive reward points for
purchases. Itemised billing on your bank statement. Zero lost card liability.
Annual charges : rs 99/-

Rewardsprogram:
the bank will reward your ability to spend wisely. Our special ncash reward
program will credit 1 loyalty point to your account for every rs. 100 that you spend
at merchant establishments. You will need to accumulate at least 100 loyalty points
within a period of 6 months before the loyalty points are redeemed in your account.
Each loyalty point will carry a redemption value of re. 1.

Lost card, insurance:

in case your card is lost or stolen, you just need to call our 24 hour customer call
centre at 1901333444 (all regions except baroda, ahmedabad) for baroda - 98250-
07222 for ahmedabad - 6566399. A new card will be issued and sent to you within
1 week of reporting this loss. You are protected from any financial liability arising
from any purchase transactions done on your card, from the time you report the
loss to us.

41
 With the icici ncash card you can shop using visa electron's on-line debit
program, and debit your icici bank account directly when transacting at any visa
accredited member establishment or atm across the world!

ATM
Atm features icici bank atm is the easiest and the fastest way to directly access
your account. Round the clock. Round the year. Only atm cards are issued in the
following branches.

With the icici bank atm card, you can :

 Operate up to 10 accounts with a single atm card of yours in the same
branch.
 Withdraw up to rs.15,000 if the atm is on-line per day per card (connected
to our central switch), or rs.3,000 if the atm is off-line. (rs 25000 for icici
select customers)
 Deposit up to 30 notes at one time. You can also deposit your cheques
through the atm (only available on atms with deposit facility)

Benefits
 Same day clearance - your cash deposits made during business hours will
be credited to your account on the same day.
 Transfer funds between your accounts in the same branch and view the
balance in your account (when the atm is on-line).
 Cheque book request - you can even request for a cheque book for any of
your accounts linked to your card through the atm
 Mini-statement - you can get a mini-statement listing the last ten
transactions in any of your accounts linked to your atm card (currently this
is only possible with on-line atms)

42
Eligibility
 To posses an icici bank atm card, you must be: Over 18 years of age and a
savings account holder with authority to operate the account in an
individual capacity or a current account holder (only for a current account
in individual name, proprietorship or partnership)

Collector services
Basic features
Collector is a smart new drop-box placed at all icici bank branches, extension
counters & atm centers spread all over mumbai. It is a quick, convenient and
highly effective mechanism to
 Collect bill payment for service providers. Instrument sorting, clearing and
preparation of daily mis add further value to the entire proposition.
 Instalment payment
 Customer survey feedback
 Application form collection
 Card drop prospects generation
 Data base generation

Locations
Our collectors are located in office localities, commercial areas, airports,
petrol pumps and popular routes taken by office going population. And most
importantly in residential areas too. For more information and inquiries on
collector, contact anirban dutta on 6537257 or suhail kazi on 6538265 or write to
collector@icicibank.com

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NRI SEVICES
Our overseas representative offices include:
UK
ICICI bank limited
UK representative office
78, cannon street,
London ec4n 6nq UK
Tel: 44 (0)207 6186535
Fax: 44 (0)207 6188001

USA
ICICI bank limited
New York representative office
Suite 2330, 500, 5th avenue,
New York NY 10110
Tel: 1 408 5721365
Fax: 1 646 8278435

44
Money to India

At ICICI bank we realize that you need an easy, convenient and speedy
channel to transfer money back home, in INDIA, either to your own account or to
your loved ones. Please select the country of your residence to find out the option
of remitting money that’s suits your needs the best. Our money2india service,
offers distinct benefits for you and your beneficiary. You have various channels to
remit money internet - easy to use online remittance. Post - reliable and fast bank
- across the counter and hassle free Your beneficiary too gets multiple choices to
receive money.
The most convenient means of receiving the money is a direct credit into an ICICI
bank account. If your beneficiary holds an account with any bank # , the funds can
get directly credited to that account. We even provide you the facility of sending a
draft directly to your beneficiary's home. You can also directly open a fixed
deposit with us by remitting money through money2india
Loans
home loans: it can be used for construction of a new house or for purchasing a
house ,flat or apartment. It can also be used for extending your existing
house .finance is provided up to a maximum of 85% of the property cost or
construction cost Land loans:
it can be used to acquire a plot of land for residential use.finance is providec to a
maximum of -#85% if land is purchased from a development authority.
#75% if land is purchased from a society or an individual.
What's so unique about icici home loans/land loans?
attractive interest rates door-step service from enquiry stage till final
disbursement no charges for part-prepayment loan tenures stretching up to
10 years legal due diligence to ensure clear title to property with no
additional cost to customer
ICICI bank home search
ICICI bank home search is a one-stop shop to fulfill all your real estate needs at no
extra cost.it is the most convenient way of finding your dream home ,with access
to the entire real estate market under one roof.

45
 Forbuying:
we will help you identify a property fulfilling you specific requirements from our
vast database of properties we will arrange for site visits to the properties short-
listed by you have will help you to negotiate the best possible price we will help
you with the legal documentation e.g. Registration, stamp duty payment , etc., If
applicable we will help you with the home loan too all these services will be
available at 0% brokerage in case of new construction properties for selling we
help you in selling your property to a vast database of genuine buyers we help
ensure your transaction is totally transparent.
Loans against fixed deposits

We provide liquidity in your investments by offering you a loan facility against

your deposits. Rupee loans are provided against the security of your rupee deposits
- nro and nre fcnr deposit here are the salient features of our loan facility loans are
provided to self as well as third party individuals loans are available upto 85% of
the principal amount of the deposit rupee loans are available at the branch where
you maintain your account loan is disbursed either by way of a demand loan or an
overdraft. In case of a demand loan the entire loan amount is disbursed at one go
by either credit to nre savings account or issue of a payorder/demand draft the loan
needs to be repaid either by fresh remittances from abroad, or liquidation of the
fixed deposit or by debiting the nre savings account. However loans taken against
nro/nrsr fixed deposit can be repaid through local funds if you opt for an overdraft
facility, a current account is opened and loan proceeds are disbursed to the account.
A cheque book is then issued to you for withdrawals

Invest here
We offer products that help you make the best of the investment opportunities back
home, in india. You will also gain from regular updates on the investment scene in
india from us.

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Mutual funds
Icici bank's mutual fund bazaar offers a choice of leading mutual funds in india.
Portfolio investment
a scheme offered by the reserve bank of india permitting nris and ocbs (overseas
corporate bodies) to purchase and sell shares and/or convertible debentures of
indian companies.
Goi relief bonds long term, low risk-high return investment instruments offered by
the government of india

Demat services
A network of more than 130 outlets for the full range of demat and tele-depository
services
We offer highly competitive rates to enable you to convert your holdings into the
electronic form. For conversion of holdings in the icici group, no fee is levied.
Basic concepts

Dematerialisation (demat)
it is the process of converting the securities held in physical form (certificates) to
an equivalent number of securities in electronic form and crediting the same to the
investor's demat account. Dematted securities do not have any certificate numbers
or distinctive numbers and are dealt only in quantity i.e. The securities are
replaceable.

Depository
a depository is like a bank where securities are held in electronic (dematerialised)
form. In our country there are two depositories - national securities depositories
limited (nsdl) and central depository services limited (cdsl).

Depository participant

47
under the depositories act, investors can avail of the services of the depositories
through depository participants (dps) such as icici ltd.

RESEARCH METHODOLOGY

OBJECTIVES

48
 To study the benefits of this product provided by various banks.
 To make comparative analysis with all the leading banks.
 To recommend strategies to enhance the promotion of banks.
 The primary purpose of this study is to present a clear picture of
how banking started in India.
 An overview of ICICI bank in area of loans and banking in India.

RESEARCH METHODOLOGY

DATA SOURCES
The research involved gathering Secondary data as well as Primary data. For the
purpose two types of survey was conducted by me to collect the data -
 Customer survey and
 Consumer survey

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PRIMARY - DATA
Customer survey was conducted to gather initial data from the market.Here the
main emphasis was given on the Retailers because they are the one’s who are
directly in contact with the consumer and deal more then any other person in
Cigarette Industry distribution channel network .
Consumer survey was done to know their purchasing behaviour because they are
the one who constitute the market and are the target of the business . In Cigarette
Industry untill and unless we have the knowledge of the consumer behaviour and
factor which influence them to buy a paticular brand ,companies cannot focus
upon the target market. Hence a consumer survey was done to know their wants,
purchasing power, and buying habits in order to segment the market , and based on
this consumer profile was identified.

SECONDARY DATA
Secondary data regarding sales figures, promotional expenses and other related
expenses was collected from the company’s own record to analyse the impact on
sales due to the running schemes and make cost benefit analysis.

RESEARCH APPROACH
Primary data can be collected in four ways –

Observational research
In this data is collected by observing the relevent people and settings.

Focus-group research
A focus-group is a gathering of six to ten people who Are invited to spend
sometime with a skilled moderator.

Survey research

50
While above two are best suited for explorative research, Survey research is best
suited for my purpose i.e.for Descriptive Research.

Experimental research
The most scientifically valid research best suited for causal research .
After analysing all, the best suited for my purpose is the survey research ; survey
of Wholesalers , retailers ,and consumers, this mode helped me to know consumer
knowledge about the schemes , their preferences and satisfaction.

FOR CUSTOMER SURVEY

Sample Unit : Retailers and Wholesalers.
Sample Size :It was not possible to cover the entire population of approximatly
21000 Retailers in the Delhi and their remote locations where they are Located
250 retailers were studied by me for this research (nearly 2% of the population ).
Sample Procedure : To obtain a representative sample , a probability sample of the
population was drawn i.e. Cluster ( area ) sample , where Delhi City was divided
into 14 Area sample under five blocks of similar Category-
 Connaught Place
 South Extension.
 Green Park
 Defence Colony, Karol Bagh, Lajpat Nagar
FOR CONSUMER SURVEY
Sample Unit : Cigarette smokers
Sample Size : The population of city alone is more then a crore plus 35lacs of
moving Population and if we take around 15% as cigarette
consumer, then also it is huge figure .For observing the behaviour of the consumer
,100 consumer representing different cross- section of the society were taken up for
survey.
Sample Procedure : Nonprobability Convienience Sample was adopted i.e. the
most accessible members of the population.

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PRODUCT PROFILE
Various Products of ICICI Bank Ltd. (Only in Loans)

 HOME LOANS
    PERSONAL LOANS
    CAR LOANS
    TWO WHEELER LOANS
    COMMERCIAL VEHICLE LOANS
    LOANS AGAINST SECURITIES
    FARM EQUIPMENT LOANS
    CONSTRUCTION EQUIPMENT LOANS
    OFFICE EQUIPMENT LOANS
    MEDICAL EQUIPMENT LOANS

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 ORGANIZATIONAL CHART
Senior G.M. (Head)
Mr. V. Baidyanathan

G.M. (Group Business Head)

Mr. Sachin Khandelwal

Business Head
Mr. Ravi Narayanan

Zonal Sales Manager Zonal Sales Manager

Mr. Jitendra Diwan Mr. Sundar Subramanayam

Regional Regional Regional Regional Regional Regional Regional Regional

Sales Sales Sales Sales Sales Sales Sales Sales
Manager Manager Manager Manager Manager Manager Manager Manager

Area Sales Manager

Mr. Rohit Choudhary

Relationship Manager
Mr. Gaurav Marwah

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ANALYSIS & INTERPRETATION

FINDING ANALYSIS
Q1.Age

Interpretation
The above diagram shows the percentage of age of the
respondents where, 93.4 % of respondent responds are in
the age group of 18-25, 4.7 % of respondent were of 26 -
40 age group and 1.9% of respondent were of age 41-60.

54
Q2.

Interpretation

The above diagram shows the gender of the respondent where, 77.4% of
respondents were of male category, 20.8% of respondent were of female category
and 1.9% of respondent responds to prefer nnot to say.

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Q3.

INFERENCE
The above diagram shows the occupation of the respondents where, 77.4% of
respondent responds to student, 14.2% of respondent were of employed profession,
6.6% of respondent were of self employed profession, 0.9% of respondent were
retired and 0.9% of respondent were businessmens.

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57
 Q5.

Q6.

58
Q7.

59
Q8.

60
Q9.

61
Q10.

62
63
 FINDINGS & SUGGESTIONS

 It was found that all the branches have not been able to contribute their due
share to the overall growth of the bank.
 About 14% of the branches have sho decline in deposits levels whereas about
16% of branches could not show even 5% growth in deposits.
 F It was also found that the market share of the Bank in deposits was l,6l°/ in
March 1999, which has been coming down and reached 1.22% in 2004. During
2004-2005 the growth in banks aggregate deposits was 1 1 .09% as against the
banking industry growth of 1 7.29% which has resulted in to further slippage in
Bank market share to 1 .6% in March, 2005.

SUGGESTIONS
 There is a need for improving the corporate dealing as it is a necessary for the
survival of any organization in the corporate world.
 The bank requires aggressive advertising through the print and the electronic
media, as very less proportion of population is aware of Dena Bank.
 Computerizations of all the branches should be done as early as possible.
 To improve its accessibility, the bank should increase its ATM network.
 The bank should initiate services like online trading and E-commerce.
 The reasonable balanced growth of all the branches is necessary for overall
development of the Bank.
 There is a need for improving the growth in Retail Banking because the pace of
growth in retail banking is very slow in spite of good product lines.
 The NPA (Non Performing Assets) management should be the most crucial
concern area for the Bank, therefore the Bank should plan and implement
certain corrective measures to decrease its NPAs.

64
 CONCLUSION

After completing my thesis I can say that ICICI is one of the top banks performing
in India. It was started in 1955 and since then it has kept it’s dignity in spite of
increasing competition. It has collaborated with certain foreign companies in order
to increase its asset value and goodwill. It has been dealing in many products like
accounts, Demats, loans, cards etc.
The marketing strategies adopted by the bank are innovative and impressive. Since
majority of population stays in villages the bank has to explore the rural markets
also. In addition to this the bank should have a branch in every city of the country.
By keeping a regular check the operating cost can be minimized.
The main aim of the bank should be bringing money from other countries to
INDIA From the findings it is clear that there is an intense competition in banking
industry and as a result prices are declining at a regular pattern. The reason for this
increasing competition is the increase in demand and aggressive promotional
campaigns done by the banks.

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 BIBLIOGRAPHY
The information has been derived from various reliable sources:
1. Websites searched:
 www. icicibank. corn
 www.onlinebanking.com
2. Books and authors:
 Banking theory law and practices by “Sundaram” and “Varshney”
 Indian banking by “S Natarajan” and “R Parameswaran”.
 Research methodology by “C R Kothari”.
 Marketing research by “S L Gupta”
3. Newspapers and magazines:
 Economic times
 Times of India
4. Brochures of ICICI Bank.

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 QUESTIONNAIRE

Age
o 18-25
o 26-40
o 41-60

Gender
o Male
o Female
o Prefer not to say

Occupation
o Student
o Employed
o Self Employed
o Retired
o Other:

Do you know about product and services of ICICI bank?

o Yes
o No

Have you ever opted for services & products from any other bank?
o Yes
o No

If Yes, Which Bank have you taken from?

o SBI Bank
o HDFC Bank

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 o TJSB Bank
o Axis Bank
o Other:

How did you come to know about the services & products?
o Advertisement
o Word of mouth
o Option Referred by friend
o Referred by relatives

How do you like the services & products by your bank?

o Good
o Very Good
o Excellent

What made you select this particular bank for the services & products?
o Convenient location
o Procedures
o Facilities
o Working hours
o Advertisement

How do you like the services & products by your bank?

o Good
o Very Good
o Neutral
o Bad
How often you visit your bank?
o Daily
o Once a week
o Once a month

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o Once a year

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