ANURAG

RESEARCH PROJECT REPORT
On
“STUDY OF CUSTOMERS’ PREFERENCE
TOWARDS INVESTMENT IN MUTUAL FUNDS AND
EQUITY SHARES WITH SPECIAL REFERENCE TO
LUCKNOW”
Towards partial fulfillment of
Master of Business Administration (MBA)
(BBD University, Lucknow)
Guided By: Submitted by:

Dr. Afeefa Fatima ANURAG
(Assistant Professor) Roll No.
(SOM BBDU, LUCKNOW) MBA 4th Semester
Session 2021-2022
School of Management
Babu Banarasi Das University

Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
PLAGIARISM CERTIFICATE
DECLARATION
I do hereby declare that all the work presented in the research report entitled
“STUDY OF CUSTOMERS’ PREFERENCE TOWARDS INVESTMENT IN
MUTUAL FUNDS AND EQUITY SHARES WITH SPECIAL REFERENCE TO
LUCKNOW.” is carried out and being submitted at the school of management for
the award of Master of Business Administration, is an authentic record of
ANURAG. The work is carried out under the guidance of Dr. Afeefa Fatima (faculty
guide). It hasn’t been submitted at any other place for any other academic purpose.
ANURAG
ACKNOWLEDGEMENT
It gives me massive joy to thank each one of the individuals who have helped me
throughout my examination study. I am grateful to the School of Management, Babu
Banarasi Das University, Lucknow for having allowed me the consent to work for this
Research Report. I might want accept this open door to communicate my profound feeling
of appreciation to Dr. Afeefa Fatima (Faculty Guide) School of Management, Babu
Banarasi Das University, Lucknow for her suffering motivation, direction, intriguing
proposals, entire hearted backing and all her momentous tolerance, honorability and
graciousness which empowered me to go through effectively a decent number of
important tribulations. I recall with the feeling of extraordinary completion Prof. Dr.
Sushil Pandey (Dean) School of Management, Babu Banarasi Das University, Lucknow
important support and collaboration. I accept this open door to communicate my genuine
gratitude to legitimate staff of School of Management, Babu Banarasi Das University,
Lucknow for their bunch backing and co-activity during my examination work.
At last, I additionally owe a lot to my Dear Father, Dear Mother, Husband Mother in law
and generally speaking my darling child for holding on for my distraction with this
examination report and solidified help and support. By and by, I thank who legitimately
and in a roundabout way helped me in finishing this work.
ANURAG
PREFACE
Research Report is an important a part of the Management studies. It gives the student to
discover the precious treasure of experience and an exposure to actual paintings culture
observed by the industries and thereby assisting the scholars to bridge gap among the
theories explained within the eBook and their realistic implementations.
Research performs an important function in future constructing of a person so that we can
recognize the actual world in which he has to paintings in future. The theories greatly
decorate our knowledge and provide possibilities to blend theoretical with the sensible
expertise where researcher receives familiar with certain factor of research. I feel proud to
get myself to do research at topic “STUDY OF CUSTOMERS’ PREFERENCE
TOWARDS INVESTMENT IN MUTUAL FUNDS AND EQUITY SHARES WITH
SPECIAL REFERENCE TO LUCKNOW..
This basis for this research originally stemmed from my passion for developing better
methods of data storage and preservation. As the world moves further into the digital age,
generating vast amounts of data and born digital content, there will be a greater need to
access legacy materials created with outdated technology. How will we access this
content? It is my passion to not only find out, but to develop tools to break down barriers
of accessibility for future generations.
In truth, I could not have achieved my current level of success without a strong support
group. First of all, my parents, who supported me with love and understanding, and
secondly, my committee members, each of whom has provided patient advice and
guidance throughout the research process. Thank you all for your unwavering support.
TABLE OF CONTENT
Certificate i
Plagiarism Certificate ii
Acknowledgement iii
Preface iv
Sr. No. Chapters Page no.
1) Introduction 1
2) Review of Literature
3) Company profile
4) Objective of the study
5) Research Methodology
6) Data Analysis and Interpretations
7) Findings
8) Conclusion
9) Suggestion & Recommendation
10) Limitations of the study
11. Bibliography
12. Annexure
CHAPTER 1
INTRODUCTION
1
INTRODUCTION
MUTUAL FUND
A mutual fund is an investment fund that pools money from many investors to purchase
securities. The term is typically used in the United States, Canada, and India, while
similar structures across the globe include the SICAV in Europe ('investment company
with variable capital') and open-ended investment company (OEIC) in the UK.
Mutual funds are often classified by their principal investments: money market funds,
bond or fixed income funds, stock or equity funds, or hybrid funds. Funds may also be
categorized as index funds, which are passively managed funds that track the
performance of an index, such as a stock market index or bond market index, or actively
managed funds, which seek to outperform stock market indices but generally charge
higher fees. Primary structures of mutual funds are open-end funds, closed-end funds,
unit investment trusts. Open-end funds are purchased from or sold to the issuer at the net
asset value of each share as of the close of the trading day in which the order was placed,
as long as the order was placed within a specified period before the close of trading. They
can be traded directly with the issuer.
Mutual funds have advantages and disadvantages compared to direct investing in
individual securities. The advantages of mutual funds include economies of scale,
diversification, liquidity, and professional management. However, these come with
mutual fund fees and expenses. Mutual funds are regulated by governmental bodies and
are required to publish information including performance, comparison of performance to
benchmarks, fees charged, and securities held. A single mutual fund may have several
share classes by which larger investors pay lower fees. Hedge funds and exchange-traded
funds are not mutual funds, and each is targeted at different investors, with hedge funds
being available only to high net worth individuals.
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MARKET SIZE
At the end of 2020, open-end mutual fund assets worldwide were $63.1 trillion.[5] The
countries with the largest mutual fund industries are:
1. United States: $23.9 trillion
2. Australia: $5.3 trillion
3. Ireland: $3.4 trillion
4. Germany: $2.5 trillion
5. Luxembourg: $2.2 trillion
6. France: $2.2 trillion
7. Japan: $2.1 trillion
8. Canada: $1.9 trillion
9. United Kingdom: $1.9 trillion
10. China: $1.4 trillion
At the end of 2019, 23% of household financial assets were invested in mutual funds.
Mutual funds accounted for approximately 50% of the assets in individual retirement
accounts, 401(k)s and other similar retirement plans.
Luxembourg and Ireland are the primary jurisdictions for the registration of UCITS
funds. These funds may be sold throughout the European Union and in other countries
that have adopted mutual recognition regimes.
3
HISTORY
EARLY HISTORY
The first modern investment funds, the precursor of mutual funds, were established in the
Dutch Republic. In response to the financial crisis of 1772–1773, Amsterdam-based
businessman Abraham (or Adriaan) van Ketwich formed a trust named Eendragt Maakt
Magt ("unity creates strength"). His aim was to provide small investors with an
opportunity to diversify.
Mutual funds were introduced to the United States in the 1890s. Early U.S. funds were
generally closed-end funds with a fixed number of shares that often traded at prices above
the portfolio net asset value. The first open-end mutual fund with redeemable shares was
established on March 21, 1924, as the Massachusetts Investors Trust, which is still in
existence today and managed by MFS Investment Management.
In the United States, closed-end funds remained more popular than open-end funds
throughout the 1920s. In 1929, open-end funds accounted for only 5% of the industry's
$27 billion in total assets.
After the Wall Street Crash of 1929, the United States Congress passed a series of acts
regulating the securities markets in general and mutual funds in particular.
 The Securities Act of 1933 requires that all investments sold to the public, including
mutual funds, be registered with the SEC and that they provide prospective investors
with a prospectus that discloses essential facts about the investment.
 The Securities Exchange Act of 1934 requires that issuers of securities, including
mutual funds, report regularly to their investors. This act also created the Securities
and Exchange Commission, which is the principal regulator of mutual funds.
4
 The Revenue Act of 1936 established guidelines for the taxation of mutual funds. It
allowed mutual funds to be treated as a flow-through or pass-through entity, where
income is passed through to investors who are responsible for the tax on that income.
The Investment Company Act of 1940 established rules specifically governing mutual
funds.
These new regulations encouraged the development of open-end mutual funds (as
opposed to closed-end funds).
Growth in the U.S. mutual fund industry remained limited until the 1950s when
confidence in the stock market returned. In the 1960s, Fidelity Investments began
marketing mutual funds to the public, rather than only wealthier individuals or those
working in the finance industry. The introduction of money market funds in the high-
interest rate environment of the late 1970s boosted industry growth dramatically.
The first retail index funds appeared in the early 1970s, aiming to capture average market
returns rather than doing detailed company-by-company analysis as earlier funds had
done. Rex Sinquefield offered the first S&P 500 index fund to the general public starting
in 1973, while employed at American National Bank of Chicago. Sinquefield's fund had
$12 billion in assets after its first seven years. John "Mac" McQuown also began an index
fund in 1973, though it was part of a large pension fund managed by Wells Fargo and not
open to the general public. Batterymarch Financial, a small Boston firm then employing
Jeremy Grantham, also offered index funds beginning in 1973 but it was such a
revolutionary concept they did not have paying customers for over a year. John Bogle
was another early pioneer of index funds with the First Index Investment Trust, formed in
1976 by The Vanguard Group; it is now called the "Vanguard 500 Index Fund" and is one
of the largest mutual funds.
5
Beginning the 1980s, the mutual fund industry began a period of growth. According to
Robert Pozen and Theresa Hamacher, growth was the result of three factors:
1. A bull market for both stocks and bonds,
2. New product introductions (including funds based on municipal bonds, various
industry sectors, international funds, and target date funds) and
3. Wider distribution of fund shares. Among the new distribution channels were
retirement plans. Mutual funds are now the a preferred investment option in certain
types of retirement plans, specifically in 401(k), other defined contribution plans and
in individual retirement accounts (IRAs), all of which surged in popularity in the
1980s.
The 2003 mutual fund scandal involved unequal treatment of fund shareholders whereby
some fund management companies allowed favored investors to engage in prohibited late
trading or market timing. The scandal was uncovered by former New York Attorney
General Eliot Spitzer and led to an increase in regulation.
In a 2007 study about German mutual funds, Johannes Gomolka and Ralf Jasny found
statistical evidence of illegal time zone arbitrage in trading of German mutual funds.
Though reported to regulators, BaFin never commented on these results.
6
FEATURES
Like other types of investment funds, mutual funds have advantages and disadvantages
compared to alternative structures or investing directly in individual securities. According
to Robert Pozen and Theresa Hamacher, these are:
ADVANTAGES
 Increased opportunity for diversification: A fund diversifies by holding many
securities. This diversification decreases risk.
 Daily liquidity: In the United States, mutual fund shares can be redeemed for their net
asset value within seven days, but in practice the redemption is often much quicker.
This liquidity can create asset–liability mismatch which poses challenges, which in
part motivated an SEC liquidity management rule in 2016. Professional investment
management: Open-and closed-end funds hire portfolio managers to supervise the
fund's investments.
 Ability to participate in investments that may be available only to larger investors. For
example, individual investors often find it difficult to invest directly in foreign
markets.
 Service and convenience: Funds often provide services such as check writing.
 Government oversight: Mutual funds are regulated by a governmental body
 Transparency and ease of comparison: All mutual funds are required to report the
same information to investors, which makes them easier to compare to each other.
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DISADVANTAGES
Mutual funds have disadvantages as well, which include:
 Fees
 Less control over the timing of recognition of gains
 Less predictable income
 No opportunity to customize
REGULATION AND OPERATION
UNITED STATES
In the United States, the principal laws governing mutual funds are:
 The Securities Act of 1933 requires that all investments sold to the public, including
mutual funds, be registered with the SEC and that they provide potential investors
with a prospectus that discloses essential facts about the investment.
 The Securities Exchange Act of 1934 requires that issuers of securities, including
mutual funds, report regularly to their investors; this act also created the Securities
and Exchange Commission, which is the principal regulator of mutual funds.
 The Revenue Act of 1936 established guidelines for the taxation of mutual funds.
Mutual funds are not taxed on their income and profits if they comply with certain
requirements under the U.S. Internal Revenue Code; instead, the taxable income is
passed through to the investors in the fund. Funds are required by the IRS to diversify
their investments, limit ownership of voting securities, distribute most of their income
(dividends, interest, and capital gains net of losses) to their investors annually, and
earn most of the income by investing in securities and currencies. The
characterization of a fund's income is unchanged when it is paid to shareholders. For
example, when a mutual fund distributes dividend income to its shareholders, fund
investors will report the distribution as dividend income on their tax return. As a
8
result, mutual funds are often called flow-through or pass-through vehicles, because
they simply pass on income and related tax liabilities to their investors.
 The Investment Company Act of 1940 establishes rules specifically governing mutual
funds. The focus of this Act is on disclosure to the investing public of information
about the fund and its investment objectives, as well as on investment company
structure and operations.
 The Investment Advisers Act of 1940 establishes rules governing the investment
advisers. With certain exceptions, this Act requires that firms or sole practitioners
compensated for advising others about securities investments must register with the
SEC and conform to regulations designed to protect investors.
 The National Securities Markets Improvement Act of 1996 gave rulemaking authority
to the federal government, preempting state regulators. However, states continue to
have the authority to investigate and prosecute fraud involving mutual funds.
Mutual funds are overseen by a board of directors if organized as a corporation, or by a
board of trustees, if organized as a trust. The Board must ensure that the fund is managed
in the interests of the fund's investors. The board hires the fund manager and other service
providers to the fund.
The sponsor or fund management company often referred to as the fund manager, trades
(buys and sells) the fund's investments in accordance with the fund's investment
objective. Funds that are managed by the same company under the same brand are known
as a fund family or fund complex. A fund manager must be a registered investment
adviser.
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EUROPEAN UNION
In the European Union, funds are governed by laws and regulations established by their
home country. However, the European Union has established a mutual recognition regime
that allows funds regulated in one country to be sold in all other countries in the European
Union, if they comply with certain requirements. The directive establishing this regime is
the Undertakings for Collective Investment in Transferable Securities Directive 2009, and
funds that comply with its requirements are known as UCITS funds.
CANADA
Regulation of mutual funds in Canada is primarily governed by National Instrument 81-
102 "Mutual Funds", which is implemented separately in each province or territory. The
Canadian Securities Administrator works to harmonize regulation across Canada.
HONG KONG
In the Hong Kong market mutual funds are regulated by two authorities:
The Securities and Futures Commission (SFC) develops rules that apply to all mutual
funds marketed in Hong Kong. The Mandatory Provident Funds Schemes Authority
(MPFA) rules apply only to mutual funds that are marketed for use in the retirement
accounts of Hong Kong residents. The MPFA rules are generally more restrictive than the
SFC rules.
TAIWAN
In Taiwan, mutual funds are regulated by the Financial Supervisory Commission (FSC).
10
INDIA
Mutual funds in India are regulated by Securities and Exchange Board of India, the
regulator of the securities and commodity market owned by the Government of India.
under the SEBI(Mutual Funds) regulations 1996. The functional aspect of Mutual Funds
industry comes under the purview of AMFI, a sub division of SEBI. Formed in August
1995, the body undertook the Mutual Funds Sahi hai campaign in March 2017 for
promoting investor awareness on mutual funds in India.
FUND STRUCTURES
There are three primary structures of mutual funds: open-end funds, unit investment
trusts, and closed-end funds. Exchange-traded funds (ETFs) are open-end funds or unit
investment trusts that trade on an exchange.
OPEN-END FUNDS
Open-end mutual funds must be willing to buy back ("redeem") their shares from their
investors at the net asset value (NAV) computed that day based upon the prices of the
securities owned by the fund. In the United States, open-end funds must be willing to buy
back shares at the end of every business day. In other jurisdictions, open-end funds may
only be required to buy back shares at longer intervals. For example, UCITS funds in
Europe are only required to accept redemptions twice each month (though most UCITS
accept redemptions daily). Most open-end funds also sell shares to the public every
business day; these shares are priced at NAV. Open-end funds are often referred to
simply as "mutual funds".
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UNIT INVESTMENT TRUSTS
Unit investment trusts (UITs) are issued to the public only once when they are created.
UITs generally have a limited life span, established at creation. Investors can redeem
shares directly with the fund at any time (similar to an open-end fund) or wait to redeem
them upon the trust's termination. Less commonly, they can sell their shares in the open
market.
Unlike other types of mutual funds, unit investment trusts do not have a professional
investment manager. Their portfolio of securities is established at the creation of the UIT.
In the United States, at the end of 2019, there were 4,571 UITs with combined assets of
less than $0.1 trillion.
In the United States at the end of 2019, there were 7,945 open-end mutual funds with
combined assets of $21.3 trillion, accounting for 83% of the U.S. industry.
CLOSED-END FUNDS
Closed-end funds generally issue shares to the public only once, when they are created
through an initial public offering. Their shares are then listed for trading on a stock
exchange. Investors who want to sell their shares must sell their shares to another investor
in the market; they cannot sell their shares back to the fund. The price that investors
receive for their shares may be significantly different from NAV; it may be at a
"premium" to NAV (i.e., higher than NAV) or, more commonly, at a "discount" to NAV
(i.e., lower than NAV). In the United States, at the end of 2019, there were 500 closed-
end mutual funds with combined assets of $0.28 trillion.
12
CLASSIFICATION OF FUNDS BY TYPES OF UNDERLYING
INVESTMENTS
Mutual funds may be classified by their principal investments, as described in the
prospectus and investment objective. The four main categories of funds are money market
funds, bond or fixed-income funds, stock or equity funds, and hybrid funds. Within these
categories, funds may be sub-classified by investment objective, investment approach, or
specific focus. The types of securities that a particular fund may invest in are set forth in
the fund's prospectus, a legal document that describes the fund's investment objective,
investment approach and permitted investments. The investment objective describes the
type of income that the fund seeks. For example, a capital appreciation fund generally
looks to earn most of its returns from increases in the prices of the securities it holds,
rather than from dividend or interest income. The investment approach describes the
criteria that the fund manager uses to select investments for the fund. Bond, stock, and
hybrid funds may be classified as either index (or passively-managed) funds or actively
managed funds. Alternative investments which incorporate advanced techniques such as
hedging known as "liquid alternatives".
MONEY MARKET FUNDS
Money market funds invest in money market instruments, which are fixed income
securities with a very short time to maturity and high credit quality. Investors often use
money market funds as a substitute for bank savings accounts, though money market
funds are not insured by the government, unlike bank savings accounts.
In the United States, money market funds sold to retail investors and those investing in
government securities may maintain a stable net asset value of $1 per share, when they
comply with certain conditions. Money market funds sold to institutional investors that
13
invest in non-government securities must compute a net asset value based on the value of
the securities held in the funds.
In the United States, at the end of 2019, assets in money market funds were $3.6 trillion,
representing 14% of the industry.
BOND FUNDS
Bond funds invest in fixed income or debt securities. Bond funds can be sub-classified
according to:
 The specific types of bonds owned (such as high-yield or junk bonds, investment-
grade corporate bonds, government bonds or municipal bonds)
 The maturity of the bonds held (i.e., short-, intermediate- or long-term)
 The country of issuance of the bonds (such as the U.S., emerging market or global)
 The tax treatment of the interest received (taxable or tax-exempt)
In the United States, at the end of 2019, assets in bond funds (of all types) were $5.7
trillion, representing 22% of the industry.
HYBRID FUNDS
Hybrid funds invest in both bonds and stocks or in convertible securities. Balanced funds,
asset allocation funds, convertible bond funds, target date or target-risk funds, and
lifecycle or lifestyle funds are all types of hybrid funds. The performance of hybrid funds
can be explained by a combination of stock factors (e.g., Fama–French three-factor
model), bond factors (e.g., excess returns of a Government bond index), option factors
(e.g., implied stock-market volatility), and fund factors (e.g., the net supply of convertible
bonds). Hybrid funds may be structured as fund of funds, meaning that they invest by
buying shares in other mutual funds that invest in securities. Many funds of funds invest
in affiliated funds (meaning mutual funds managed by the same fund sponsor), although
14
some invest in unaffiliated funds (i.e., managed by other fund sponsors) or some
combination of the two.
In the United States, at the end of 2019, assets in hybrid funds were $1.6 trillion,
representing 6% of the industry.
OTHER FUNDS
Funds may invest in commodities or other investments.
EXPENSES
Investors in a mutual fund pay the fund's expenses. Some of these expenses reduce the
value of an investor's account; others are paid by the fund and reduce net asset value.
MANAGEMENT FEE
The management fee is paid by the fund to the management company or sponsor that
organizes the fund, provides the portfolio management or investment advisory services,
and normally lends its brand to the fund. The fund manager may also provide other
administrative services. The management fee often has breakpoints, which means that it
declines as assets (in either the specific fund or in the fund family as a whole) increase.
The fund's board reviews the management fee annually. Fund shareholders must vote on
any proposed increase, but the fund manager or sponsor can agree to waive some or all of
the management fees in order to lower the fund's expense ratio.
DISTRIBUTION CHARGES
Distribution charges pay for marketing, distribution of the fund's shares as well as
services to investors. There are three types of distribution charges.
 Front-end load or sales charge. A front-end load or sales charge is a commission paid
to a broker by a mutual fund when shares are purchased. It is expressed as a
percentage of the total amount invested or the "public offering price", which equals
the net asset value plus the front-end load per share. The front-end load often declines
15
as the amount invested increases, through breakpoints. The front-end load is paid by
the investor; it is deducted from the amount invested.
 Back-end load. Some funds have a back-end load, which is paid by the investor when
shares are redeemed. If the back-end load declines the longer the investor holds
shares, it is called a contingent deferred sales charge (CDSC). Like the front-end load,
the back-end load is paid by the investor; it is deducted from the redemption proceeds.
 Distribution and services fee. Some funds charge an annual fee to compensate the
distributor of fund shares for providing ongoing services to fund shareholders. In the
United States, this fee is sometimes called a 12b-1 fee, after the SEC rule authorizing
it. The distribution and services fee is paid by the fund and reduces net asset value.
SECURITIES TRANSACTION FEES INCURRED BY THE FUND
A mutual fund pays expenses related to buying or selling the securities in its portfolio.
These expenses may include brokerage commissions. These costs are normally positively
correlated with turnover.
SHAREHOLDER TRANSACTION FEES
Shareholders may be required to pay fees for certain transactions, such as buying or
selling shares of the fund. A fund may charge a fee for maintaining an individual
retirement account for an investor.
Some funds charge redemption fees when an investor sells fund shares shortly after
buying them (usually defined as within 30, 60, or 90 days of purchase). Redemption fees
are computed as a percentage of the sale amount. Shareholder transaction fees are not part
of the expense ratio.
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FUND SERVICES CHARGES
 Board of directors or trustees fees and expenses
 Custody fee: paid to a custodian bank for holding the fund's portfolio in safekeeping
and collecting income owed on the securities
 Fund administration fee: for overseeing all administrative affairs such as preparing
financial statements and shareholder reports, SEC filings, monitoring compliance,
computing total returns and other performance information, preparing/filing tax
returns and all expenses of maintaining compliance with state blue sky laws
 Fund accounting fee: for performing investment or securities accounting services and
computing the net asset value (usually every day the New York Stock Exchange is
open)
 Professional services fees: legal and auditing fees
 Registration fees: paid to the SEC and state securities regulators
 Shareholder communications expenses: printing and mailing required documents to
shareholders such as shareholder reports and prospectuses
 Transfer agent service fees and expenses: for keeping shareholder records, providing
statements and tax forms to investors and providing telephone, internet and or other
investor support and servicing
 Other/miscellaneous fees
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EXPENSE RATIO
The expense ratio equals recurring fees and expenses charged to the fund during the year
divided by average net assets. The management fee and fund services charges are
ordinarily included in the expense ratio. Front-end and back-end loads, securities
transaction fees, and shareholder transaction fees are normally excluded. To facilitate
comparisons of expenses, regulators generally require that funds use the same formula to
compute the expense ratio and publish the results.
NO-LOAD FUND
In the United States, a fund that calls itself "no-load" cannot charge a front-end load or
back-end load under any circumstances and cannot charge a distribution and services fee
greater than 0.25% of fund assets.
CONTROVERSY REGARDING FEES AND EXPENSES
Critics of the fund industry argue that fund expenses are too high. They believe that the
market for mutual funds is not competitive and that there are many hidden fees so that it
is difficult for investors to reduce the fees that they pay. They argue that the most
effective way for investors to raise the returns they earn from mutual funds is to invest in
funds with low expense ratios.
Fund managers counter that fees are determined by a highly competitive market and,
therefore, reflect the value that investors attribute to the service provided. They also note
that fees are clearly disclosed.
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CHAPTER 2
LITERATURE
REVIEW
19
LITERATURE REVIEW
DEFINITION OF MUTUAL FUNDS
A mutual fund is an actively managed investment company that pools money
from individuals and institutions that share a common financial goal.
Professional money managers build a portfolio of securities that they believe
will help investors achieve their objectives. Portfolios typically consist of
stocks, bonds and money market instruments, or a combination of the three
(Franklin Templeton Investment, 2007) A Mutual fund is a pool used to
compile investor funds and then the funds are invested in securities portfolio
by the investment manager (Samsul, 2015) Mutual funds are investors’ funds
gathered by a profesional investment company. The investment company will
do the investment based on what is the investors’ decision to invest in terms
of the forms of stocks, bonds or another instrument. A mutual fund is an
investment for an investor that do not have time to control their money in
capital market and then hand over their money to the investment manager.
Nowadays, people can start to open an account in mutual funds only with Rp.
100.000.
To open the account people can contact or go to securities that provide a mutual fund
service. Securities that have the mutual fund service are companies that have been listed
and have a license from JSX. There are other parties that involve in this securities, which
is a custodian bank. The custodian bank is a bank that has an authority to save and protect
funds used in the mutual fund transaction. The investment manager do not have an
authority to keep the funds so that there is a custodian bank that involves in the business.
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MUTUAL FUNDS MANAGER
The company that operates the mutual fund investment is a company that has been listed
and has license from JSX. The investment manager of the company operating the mutual
funds could be the company which is specially engaged as an investment management
company. Or, securities have been one of divisions operating the mutual funds. A
custodian bank has a part in the mutual fund management. It is a bank that has an
authority to save and protect funds used in the mutual fund transaction. The investment
manager cannot keep the money transacted, and investment manager company cannot
have affiliation with the custodian bank to avoid any fraud.
21
CHAPTER 3
COMPANY PROFIE
22
COMPANY PROFILE
23
CHAPTER-4
OBJECTIVES
OF THE STUDY
24
OBJECTIVES OF THE STUDY
 To list the various wellness products produced by Himalaya Company and their uses.
 To evaluate the company through SWOC Analysis.
 To know the marketing strategy of the Himalaya Company.
 To know the marketing mix of the Himalaya Company.
25
CHAPTER-5
RESEARCH
METHODOLOGY
26
RESEARCH METHODOLOGY
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Re se arch is de fine d as “a scie ntific & syste matic se arch for pe rtine nt information on a spe cific
f f f f f f f f f f
topic”. Re se arch is an art of scie ntific inve stigation. Re search is a syste mize d e ffort to gain ne w
f f f f f f f f f f
knowle dge . It is a care ful inquiry e spe cially through se arch for ne w facts in any branch of
f f f f f f f
knowle dge . The se arch for knowle dge through obje ctive and syste matic me thod of finding solution
f f f f f f f f f f
to a proble m is a re se arch. f f f
RESEARCH DESIGN
A re search is the arrange me nt of the conditions for the colle ctions and analysis of the data in a
f f f f f f f f f
manne r that aims to combine re le vance to the re search purpose with economy in proce dure . In fact,
f f f f f f f f f f f f
the re search is de sign is the conce ptual structure within which re se arch is conducte d; it constitute s
the blue print of the colle ction, me asureme nt and analysis of the data. As se arch the de sign include s
an outline of what the re searche r will do from writing the hypothe sis and its ope rational implication
f f f f f f f f
to the final analysis of data. f
The de sign is such studie s must be rigid and not fle xible and most focus atte ntion on the following
f f f f f f f f
2;
27
Re search De sign can be cate gorize d as:
f f f f f f
TYPES OF RESEARCH
DESIGN
EXPLORATORY DESCRIPTIVE EXPERIMENT

RESEARCH & AL RESEARCH
DESIGN DIAGNOSTIC DESIGN
RESEARCH
The pre sent study is e xploratory in nature , as it se e ks to discove r ide as and insight to brig out ne w
f f f f f f f f f f
re lationship. Rese arch de sign is fle xible e nough to provide opportunity for conside ring diffe re nt
aspe cts of proble m unde r study. It he lps in bringing into focus some inhe re nt we akne ss in e nte rprise
re garding which in de pth study can be conducte d by manage me nt.

f f f f f f
DATA COLLECTION
For any study the re must be data for analysis purpose . Without data the re is no me ans of study. Data
f f f f f f f
colle ction plays an important role in any study. It can be colle cte d from various source s. I have
f f f f f f f
colle cte d the data from two source s which are give n be low:
f f f f f f f
1. Primary Data
 Pe rsonal Inve stigation

f f
 Observation Me thod
f f
 Information from corre sponde nts f f
28
 Information from superiors of the organization f f
2. Se condary Data
f
 Publishe d Source s such as Journals, Gove rnme nt Reports, Ne wspape rs and Magazine s e tc.
f f f f f f f f f
 Unpublishe d Source s such as Company Inte rnal re ports pre pare by the m give n to the ir analyst
f f f f f f f f f
& traine e s for inve stigation. f f f
 We bsite s like SINGH CORPORATE MANTRA PRIVATE LIMITED official site , some
f f f f f
othe r site s are also searche d to find data.

f f f f f
Scope Of The Study f f
The scope of the study is ve ry vital. Not only the Human Resource de partme nt can use the facts and
figure s of the study but also the marke ting and sale s de partme nt can take be ne fits from the findings
of the study. f
Scope for the sale s de partme ntf f f f f
The sale s de partme nt can have fairly good ide a about the ir employe e s, that the y are satisfie d or not.
f f f f f f f f f f f f f
Scope for the marke ting de partme nt

f f f f f
The marke ting de partme nt can use the figure s indicating that the y are putting the ir e fforts to plan
the ir marke ting strate gie s to achie ve the ir targe ts or not.

f f f f f f f f
Scope for pe rsonne l de partme nt

f f f f f
Some custome rs have the complaints or facing proble ms re garding the job. So the pe rsonne l
f f f f f f f f f f
de partme nt can use the information to make e fforts to avoid such complaints.
f f f f f f
Sample Size :- f f
Que stionnaire is fille d by 100 e mploye e s of SINGH CORPORATE MANTRA PRIVATE

f f f f f f
LIMITED.
The que stionnaire was fille d in the office and vital information was colle cte d which was the n
f f f f f f f f f
subje cts to:- f
 A pilot survey was conducte d be fore finalizing the que stionnaire . f f f f f f f
29
 Data colle ction was also done with the he lp of personal obse rvation.
f f f f f f
 Afte r comple tion of surve y the data was analyze d and conclusion was drawn.
f f f f f
 At the e nd all information was compile d to comple te the proje ct re port.

f f f f f f f f
30
CHAPTER-6
DATA ANALYES AND
INTERPRETATION
31
DATA ANALYSIS & INTERPRETATION
Table No: 1
f
Working hours are conve nie nt for me f f f f
PERCENT
Strongly agre e f f 34
Agre e f f 32
Ne ithe r agre e nor disagre e

f f f f f f 18
Disagre e f f 13
Strongly disagre e f f 3
TOTAL 100
CHART 1
Interpre tation:
f f
From the above chart and table it is cle arly e vide nt that 34% of the re sponde nts strongly agre e
that working hours are conve nie nt from the m and 32% agre e with that and 18% ne ithe r agre e
f f f f f f f f f f
nor disagre e and 13% disagre e with the working hours and 3% are strongly against working
f f f f f f
hours.
Table No: 2
f
I'm happy with my work place f
32
PERCENT
Strongly agre e f f 30
Agre e f f 39
Neithe r agre e nor disagre e
f f f f f f 18
Disagre e f f 8
100
Chart 2
Interpre tation:
f f
From the above table it is cle ar that 30% re sponde nts strongly agre e and 39% re sponde nts agre e
that the y are happy with the ir work place only 13% disagre e d and 18% have no ide a towards
f f f f f f f f
the ir work place .

f f
33
Table No: 3 f
I fe e l i have too much work to do

f f f
PERCENT
strongly agre e f f 7
Agre e f f 9
f f f f f f 25
Disagre e f f 37
100
Chart 3
Interpre tation:
f f
From the above table it is quite cle ar that the work load is not high, 37% of the re sponde nts
f f f f f f f f f
disagre e d with the que stion” I fe e l I have too much work” and anothe r 22% strongly disagre e d,
f f f f f f f f f f
18% admits the y have too much work and 23% have no ide a towards this que stion.
f f f f f
34
Table No: 4 f
Safe ty me asures provide d by the company

f f f f f
PERCENT
Agre e f f 31
f f f f f f 24
Disagre e f f 11
TOTAL 100
CHART 4
Interpre tation:
f f
From the above table it is e vide nt that the safety me asures provide d by the organizations are
good as 28 and 31% of the re sponde nts agre e with that and only 11& 6% disagre e d and 24%
f f f f f f f
ne ithe r agre e d nor

f f f f
disagre e d. f f
35
TABLE NO. 5
My re lationship with my supe rvisor is cordial
f f
PERCENT
Agre e f f 41
f f f f f f 16
Disagre e f f 6
TOTAL 100
CHART 5
Interpre tation:
f f
From the above table it is cle ar that re lationship be twe e n e mploye e s and the ir supe rvisors are
f f f f f f f f f f f f f f
cordial be cause 30% of re sponde nts strongly agre e d to it and 41% agre e d to it and only 13%
f f f f f f f f
disagre e d and 16% of responde nts have ne ithe r agre e d nor disagre e d.
36
TABLE NO 6
My supervisor is not partial

f
PERCENT
Agre e f f 30
f f f f f f 15
Disagre e f f 19
TOTAL 100
CHART 6
Interpre tation:
f f
From the above table it is e vide nt that the supe rvisors are not partial to the e mploye e s as 18%
strongly agre e d and 30% agre e d to the que stion but 19% disagre e d and 18% strongly disagre e d
f f f f f f f f f f
this le ve l is quite high compare d to othe r que stions.

f f f f f f
37
TABLE NO 7
My supervisor conside rs my ide a too while taking decision

f f f f f
PERCENT
Agre e f f 43
f f f f f f 26
Disagre e f f 2
TOTAL 100
CHART 7
Interpre tation:
f f
From the above table it is cle ar that 26 and 42% of the re sponde nts agre e that supe rvisors
f f f f f f f f f f
conside r the ir employe e s ide as also and only 5% disagre e d and 26% ne ithe r agre e d nor
disagre e d.
f f
38
TABLE NO 8
I'm satisfie d with the support from my co-worke rs

f f f
PERCENT
Agre e f f 47
f f f f f f 16
Disagre e f f 9
TOTAL 100
CHART 8
Interpre tation:
f f
From the above table it is cle ar that re lation with co-worke rs is quite good as ne arly 68% of the
f f f f f f f f f
re sponde nts agre e that the y are satisfie d with support from co-worke rs and only 15% disagre e d
f f f f f f f f f f
and 16% have no answe r to this.

f f
39
TABLE NO 9
Pe ople he re have conce rn from one anothe r and te nd to help one anothe r
PERCENT
Agre e f f 41
f f f f f f 19
Disagre e f f 9
TOTAL 100
CHART 9
Interpre tation:
f f
From the above table it is cle ar that in this organization pe ople have conce rn ove r e ach othe r as
26% strongly agre e d and 41% agre e d and only 14% disagre e d and 19% ne ithe r agre e d nor
f f f f f f f f f f
disagre e d. f f
40
TABLE NO 10
I'm satisfie d with the re fre shme nt facilitie s
f f f f f f
PERCENT
Agre e f f 20
f f f f f f 30
Disagre e f f 15
TOTAL 100
CHART 10
Interpre tation:
f f
From the above table it is cle ar that 26% e mploye e s are strongly satisfie d with the re fre shme nt
facilitie s offe re d by the company as 15% of responde nts disagre e d and 9% strongly disagre e d
f f f f f f f f f f
and 30% neithe r agre e d nor disagre e d and only 20% agre e d.
f f f f f f f f
41
TABLE NO 11
We are provide d with the re st and lunch room and the y are good
f f f f f f f
PERCENT
Agre e f f 34
f f f f f f 22
Disagre e f f 20
TOTAL 100
CHART 11
Interpre tation:
f f
From the above table it is quite e vide nt that 8% strongly disagre e d and 20% of the re sponde nts
disagre e d and 22% neithe r agre e d nor disagre e d and only 50% of the re sponde nts are satisfie d
with the re st and lunch room provide d.

f f f
42
TABLE NO 12
The parking space for our ve hicle s are satisfactory

f f f f f
PERCENT
Agre e f f 9
f f f f f f 24
Disagre e f f 32
TOTAL 100
CHART 12
Interpre tation:
f f
From the above table it is cle ar that re sponde nts are not satisfie d with the parking facilitie s
f f f f f f f f f f
provide d by the company as 31% of re sponde nts strongly disagre e d and 32% of re sponde nts
f f f f f f f f
disagre e d and only 13% of re sponde nts are satisfie d with the parking facilitie s and 24%
f f f f f f f f
have ne ithe r agre e d nor disagre e d.

f f f f f f f
43
Table no 13 f
I fe ll I'm paid a fair amount for the work i do

f f
PERCENT
Agre e f f 39
f f f f f f 25
Disagre e f f 13
TOTAL 100
Chart 13
Interpre tation:
f f
From the above table it is e vide nt that the re sponde nts are satisfie d with the ir salary as 39%
agre e and 15% strongly agre e . Only 3% disagre e and 8% strongly disagre e , 25% ne ithe r agre e
nor disagre e . f f
44
Table no 14
f
I'm satisfie d with the chance s for my promotion

f f f
PERCENT
Agre e f f 43
f f f f f f 13
Disagre e f f 9
TOTAL 100
Chart 14
Interpre tation:
f f
From the above table it is quite cle ar that e mploye e s are satisfie d with the ir chance s for
promotion as 43% agre e and 27% strongly agre e . Only 9% disagre e and 8% strongly disagre e ,
f f f f f f f f
13% ne ithe r agre e nor disagre e .

f f f f f f
45
Table no 15 f
I'm satisfie d with the allowance s provide d by the organization

f f f f f
PERCENT
Agre e f f 42
f f f f f f 21
Disagre e f f 11
TOTAL 100
Chart 15
Interpre tation:
f f
From the above table it is cle ar that the e mploye e s are satisfie d with the allowance s and othe r
be ne fits provide d by the organization as 42% agre e and 19% strongly agre e . Only 11% disagre e
f f f f f f f f f f
and 7% strongly disagre e , 21% ne ithe r agre e nor disagre e .

f f f f f f f f
46
TABLE NO 16
I fe e l my boss motivate me to achie ve the organizational goals

f f f f f f f
PERCENT
Agre e f f 33
f f f f f f 25
Disagre e f f 22
TOTAL 100
CHART 16
Interpre tation:
f f
From the above table it is e vide nt that e mploye e s boss are motivating to achie ve organizational
goals as 33% agre e and 11% strongly agre e . 22% disagre e this is quite high compare d to othe r
f f f f f f f f f
factors and 9% strongly disagre e and 25% neithe r agre e nor disagre e . f f f f f f f f
47
TABLE NO 17
My supervisor motivate s me to incre ase my e fficie ncy at time s whe n i'm not
f f f f f f f f f
PERCENT
Agre e f f 44
f f f f f f 18
Disagre e f f 13
TOTAL 100
CHART 17
Interpre tation:
f f
From the above table it is e vide nt that employe e s boss motivate s the e mploye e whe n he is
f f f f f f f f f f f f f f f
unproductive and he lp him to be productive as 44% agre e and 18% strongly agre e . Only 7%
f f f f f f f f
strongly disagre e and 7% disagre e , 18% ne ithe r agre e nor disagre e .

f f f f f f f f f f
48
TABLE NO 18
I fe e l that my job has little impact on the succe ss of the company

f f f f f f
PERCENT
Agre e f f 40
f f f f f f 10
Disagre e f f 9
TOTAL 100
Chart 18
Interpre tation:
f f
From the above chart it is cle ar that 75% re sponde nts are think that the y contribute in the
f f f f f f f f f
succe ss of a company, 9% responde nt disagre e from the state me nt and 6% re sponde nt strongly
f f f f f f f f f f
disagre e from the que stion.

f f f f
49
Table no 19 f
Ove rall I'm satisfie d with my job

f f
PERCENT
Agre e f f 35
f f f f f f 20
Disagre e f f 12
TOTAL 100
Chart 19
Interpre tation:
f f
From the above table it is e vide nt that Ove rall satisfactions of the re sponde nts are good as 35%
f f f f f f f f f f
agre e and 28% strongly agre e . Only 5% strongly disagre e and 12% disagre e and 20% ne ithe r
f f f f f f f f f f
agre e nor disagre e .

f f f f
50
CHAPTER-7
FINDINGS
51
FINDINGS
From the study, the re searche r has come to know that most of the re sponde nts have job
f f f f f f f f f f
satisfaction; the manage me nt has take n the be st e fforts to maintain cordial re lationship with the
f f f f f f f f f
e mploye e s. Due to the working conditions pre vailing in this company, job satisfaction of e ach
f f f f f f f
re sponde nt see ms to be the maximum. From the study, I have come to know that most of the
f f f f f f f f f f
e mploye e s we re satisfie d with the welfare me asures provide d by SINGH CORPORATE

MANTRA PRIVATE LIMITED. The e mploye e s of SINGH CORPORATE MANTRA f f f f
PRIVATE LIMITED ge t more be ne fits compare to othe r companie s. f f f f f f f
 The re sponde nts are satisfie d with the e nvironme nt and nature of work
f f f f f f f f f
factors .
 The re sponde nt’s re lationship with the supe riors and colle ague s are quite
f f f f f f f f f f
good .
 The Re sponde nts are not provide d with proper we lfare facilitie s.
f f f f f f f f f
 The communication and motivation of e mploye e s by the ir supe riors in

f f f f f f
this organization is re asonable . f f
 The Pay and promotion activitie s in this organization is also good .

f f
 The Re sponde nts are ove rall satisfie d with the ir job
f f f f f f f
 The Parking facilitie s provide d by the organization are not good that’s
f f f f f
why most re sponde nts disagre e with this que stion.

f f f f f
 The re fre shme nt facilitie s are also nee d to be improve d

f f f f f f f f f f
52
CHAPTER-8
CONCLUSION
53
CONCLUSION
In the today’s comple tive world it be come s ve ry important for a company to be ahe ad than its
f f f f f f f f
compe titors as much as possible . A company can have advantage and be ahe ad of its compe titors
f f f f f f f
by having be st & tale nte d e mploye e s working with the m. This alone can make lot of diffe re nce
and will he lp the company in long run. It be come s ve ry important for the company to ke e p all
f f f f f f f f
e mploye e s satisfie d, as with the incre ase in e mploye e s satisfaction, le ve l of productivity also
incre ases. The primary obje ctive of the study is to unde rstand impact e mploye e s satisfaction on
f f f f f f f f f f
productivity in te xtile industry. Te xtile industry in India is ve ry important and it has major f f f f f
contribution in the e conomy of the country. Indian Te xtile industry contribute s 11% from f f f f f f
e xports and it contribute s 4% to GDP of the country. Te xtile industry in India is se cond large st
f f f f f f f
e mploye r afte r agriculture . It ge ne rate s e mployme nt for more than 40 million pe ople and it is
e xpe cte d that by year 2022 it will have e mployme nt de mand of more than 60 million. Unde r
f f f f f f f f f f
such circumstance s it is ve ry e ssential to study e mploye e satisfaction of the pe ople working in f f f f f f f f f f
te xtile industry and its impact on productivity as this industry provide s e mployme nt to a large r
f f f f f f
se ction of the socie ty. The re se arch and the surve y conducte d in various factorie s indicate that
the re is positive and significant re lationship betwe e n e mploye e satisfaction and productivity. It
f f f f f f f f f f
indicate s that if the e mploye e s are satisfie d the n the production will incre ase and if the
e mploye e s are not satisfie d the n the production will de cre ase . Study indicate s the factors like
age , se x, qualification, de signation and working te nure has positive impact on e mploye e
f f f f f f f f f
satisfaction and it affe cts his / he r satisfaction le ve l. Surve y indicate s that majority of e mploye e s f f f f f f f f f
are happy with the mone tary and non-mone tary be ne fits the y ge t.
f f f f f f f f
Employe e s are not happy with the social working e nvironme nt, training facilitie s, fe e dback
f f f f f f f f f
syste m, e mploye e s fe e ls that manage me nt discrimination on the bases of re ligion, ge nde r and
age the re is communication gap in the factory, te am me e tings are not use ful looking at this a
f f f f f f f f f
54
mode l (ope n forum) has be e n sugge ste d which will improve communication betwe e n all the
hire chary le ve ls, it he lps to re duce wastage , motivate s e mploye e s , e ncourage s e mploye e s to be
f f f f f f f f f f f f f f f f f
participative in improving ope rations of the factory. On the bases of findings ne ce ssary
f f f f f f f
re comme ndations has be e n made which will help manage me nt of the factorie s to improve
satisfaction le ve l of the ir employe e s. It has be e n obse rve d that overall e mploye e s are happy
working in the ir curre nt factory the y also be lie ve s that the y have an opportunity for pe rsonal f f f f f f f f f
growth and de ve lopme nt. The scope of this study is it will he lp to unde rstand e xactly what f f f f f f f f
matte rs most to your e mploye e s. The study on e mploye e satisfaction will he lp the te xtile
industry to unde rstand what are major factors which le ad to satisfaction and dissatisfaction of f f f
e mploye e s in an organization. The industry will also unde rstand how employe e satisfaction has a
f f f f f f f f
dire ct and positive impact on productivity which in turn le ads to organization profits. The study
f f f f
will he lp manage me nt of te xtile factorie s to unde rstand whe re the ir e mploye e s are satisfie d and
dissatisfie d what are the re asons for dissatisfaction and what can be done to improve the ir
f f f f f f f f
e mploye e satisfaction le ve l, also he lp the m in making re quire d change s in the ir policie s &
proce dure s. This study will he lp acade micians & re se arch stude nts to e xplore more de e ply the
re lationship betwe e n e mploye e satisfaction and productivity and will give the m an vie w of what
f f f f f f f f f f
are the difficultie s face d by te xtile industry work force in India and what is the re satisfaction
f f f f f f f f f
le ve l.
f f
In the organization most of e mploye e s are satisfie d with all the facilitie s provide d by company.
f f f f f f f f f
But the re are some e mploye e s also who are not satisfie d with the company. Manage me nt should
try to conve rt unsatisfie d e mploye e s in to satisfie d e mploye e s. Be cause if e mploye e is not

satisfie d than the he is not able to give his 100% to his work and the productivity of e mploye e
f f f f f f f f f
de cre ase . So manage me nt should try to satisfie d his e mploye e s be cause e mploye e s are the
f f f f f f f f f f f f f f f f
asse ts of the company not a liabilitie s.

f f f
55
CHAPTER-9
RECOMMENDATIONS
56
RECOMMENDATIONS
1. The se le cte d Singh Corporate Mantra Private Limite d can re duce its working time by
f f f f f f f f f f
introducing shift syste m for the e mploye e s be cause 50 % of the m work more than 8 f f f f f f f f f
hours pe r day. f
2. The se le cte d Singh Corporate Mantra Private Limite d can incre ase or introduce
f f f f f f f f f f
transport facility for the e mploye e s which will be a motivating factor. f f f f f
3. The se le cte d Singh Corporate Mantra Private Limite d can introduce ne w sche me s for
ince ntive s and targe ts can be made e asy by using the pe rformance based ince ntive s and
promotion policie s e tc. f f
4. It can conce ntrate on the we lfare scheme to the e mploye e s e spe cially e ducation to f f f f f f f f f f f f f f
e mploye e s childre n and arrange me nt of housing facility, e ducation loan & motivating the
f f f f f f f f
e mploye e s for furthe r studie s. It will be a bette r motivating factor.

f f f f f f f f
5. Ince ntive scheme and perce ntage and pe riod of ince ntive to be give n more
conce ntration by the company for the satisfaction of the e mploye e s.

f f f f f f f
6. The se le cte d Singh Corporate Mantra Private Limite d can conce ntrate on the le ave
policy of the fe male worke rs. f f f f
7. Safe ty me asures and safe ty training to both me n and wome n e mploye e s may be give n
57
CHAPTER-10
LIMITATIONS
58
LIMITATIONS
 Data colle cte d is base d on que stionnaire .

f f f f f
 The numbe r of e mploye e s in SINGH CORPORATE MANTRA PRIVATE LIMITED is

f f f f f
more , so sample size is limite d by 100.

f f f f
 The information colle cte d by the obse rvation me thod is very limite d.
f f f f f f f f
 The re sult would be varying according to the individuals as well as time .

f f f f f f
 Some re sponde nts he sitate d to give the actual situation; the y fe are d that manage me nt would
take any action against the m

f f
 The findings and conclusions are based on knowle dge and expe rie nce of the re sponde nts
some time may subje ct to bias.

f f f
59
BIBLIOGRAPHY
60
BIBLIOGRAPHY
Aamodt, M.G., 2007. Industrial and Organisational Psychology. USA: Thomson
Wadsworth.
Armstrong. M. 2006, A Handbook of Human Re source Manage me nt Practice 10th f f f f f
e dition, London
f
Be tts, P.W, 2000. Supe rvisory Manage me nt. England: Prentice Hall.
f f f f f f
Big Succe ss Staff. 2009. Ke e p Your Employe e Happy And Watch Your Profits Grow!
f f f f f
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f f f f f
Bass. Robbins, S.P. & De Ce nzo, D.A., 2001. Supervision today. USA: Pre ntice Hall.
f f f f f
63
ANNEXURE
64
QUESTIONNAIRE
1. Name : …………………………………………………………………………………
f
…
2. Age : ………………
f
3. Ge nde r: Male
f f f
Fe male f f
4. De signation……………..
f
Que s1- Working hours are conve nie nt for me -

f f f f f
1 strongly agre e 2 agre e 3 ne ithe r agre e nor disagre e 4 disagre e 5 strongly disagre e
Que s2- I am happy with my work place -

f f
1. strongly agre e 2. agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
Que s3- I fe e l I have too much work to do-

f f f f
Que s4- Safe ty me asures provide d by the company are good-

f f f f f f f
Que s5- My re lationship with my supe rvisor is cordial-

f f f
Que s6- My supe rvisor is not partial-

f f
Que s7- My supe rvisor conside r my ide as while taking de cision-

f f f f f f
Que s8- I am satisfie d with the support from my coworke rs-

f f f f
1. strongly agre e 2. Agre e 3.ne ithe r agre e nor disagre e 4. disagre e 5. strongly disagre e
Que s9- Pe ople he re have conce rn from one anothe r and te nd to help-
65
Que s10- I am satisfie d with the re fre shme nt facility-

f f f f f f
Que s11- We are provide d with the re st and lunch room and the y are good-
f f f f f f f f
Que s12- The parking space s for ve hicle s are satisfactory-

f f f f f f
Que s13- I fe e l I am paid a fair amount for the work I do-

f f f f
Que s14- I am satisfie d with the chance s for my promotion-

f f f f
Que s15- I am satisfie d with the allowance s provide d by the organization-

f f f f f f
Que s16- I fe e l my boss motivate me to achie ve the organizational goals-

f f f f f f f f
Que s17- My supe rvisor motivate me to incre ase my efficie ncy at a time whe n I am not-
f f f f f f f f f f
Que s18- I fe e l my job little impact on the succe ss of the company-

f f f f f f f
Que s19- Ove rall I am satisfie d with my pre se nt job-

f f f f f
66

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RESEARCH PROJECT REPORT

“STUDY OF CUSTOMERS’ PREFERENCE

TOWARDS INVESTMENT IN MUTUAL FUNDS AND

EQUITY SHARES WITH SPECIAL REFERENCE TO

Towards partial fulfillment of

Master of Business Administration (MBA)

(BBD University, Lucknow)

Guided By: Submitted by:

Babu Banarasi Das University

“STUDY OF CUSTOMERS’ PREFERENCE TOWARDS INVESTMENT IN

MUTUAL FUNDS AND EQUITY SHARES WITH SPECIAL REFERENCE TO

the award of Master of Business Administration, is an authentic record of

throughout my examination study. I am grateful to the School of Management, Babu

of appreciation to Dr. Afeefa Fatima (Faculty Guide) School of Management, Babu

graciousness which empowered me to go through effectively a decent number of

gratitude to legitimate staff of School of Management, Babu Banarasi Das University,

and in a roundabout way helped me in finishing this work.

theories explained within the eBook and their realistic implementations.

Research performs an important function in future constructing of a person so that we can

get myself to do research at topic “STUDY OF CUSTOMERS’ PREFERENCE

TOWARDS INVESTMENT IN MUTUAL FUNDS AND EQUITY SHARES WITH

SPECIAL REFERENCE TO LUCKNOW..

of accessibility for future generations.

Sr. No. Chapters Page no.

4) Objective of the study

6) Data Analysis and Interpretations

9) Suggestion & Recommendation

10) Limitations of the study

can be traded directly with the issuer.

Mutual funds have advantages and disadvantages compared to direct investing in

individual securities. The advantages of mutual funds include economies of scale,

diversification, liquidity, and professional management. However, these come with

are required to publish information including performance, comparison of performance to

being available only to high net worth individuals.

countries with the largest mutual fund industries are:

1. United States: $23.9 trillion

2. Australia: $5.3 trillion

3. Ireland: $3.4 trillion

4. Germany: $2.5 trillion

5. Luxembourg: $2.2 trillion

6. France: $2.2 trillion

7. Japan: $2.1 trillion

8. Canada: $1.9 trillion

9. United Kingdom: $1.9 trillion

10. China: $1.4 trillion

accounts, 401(k)s and other similar retirement plans.

that have adopted mutual recognition regimes.

Dutch Republic. In response to the financial crisis of 1772–1773, Amsterdam-based

existence today and managed by MFS Investment Management.

$27 billion in total assets.

regulating the securities markets in general and mutual funds in particular.

with a prospectus that discloses essential facts about the investment.

and Exchange Commission, which is the principal regulator of mutual funds.

allowed mutual funds to be treated as a flow-through or pass-through entity, where

opposed to closed-end funds).

of the largest mutual funds.

1. A bull market for both stocks and bonds,

2. New product introductions (including funds based on municipal bonds, various

industry sectors, international funds, and target date funds) and

in individual retirement accounts (IRAs), all of which surged in popularity in the

General Eliot Spitzer and led to an increase in regulation.

Though reported to regulators, BaFin never commented on these results.

compared to alternative structures or investing directly in individual securities. According