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A STUDY ON FACTORS INFLUENCING JOB PREFERENCE & JOB EXPECTATION

OF GEN Z

Research · April 2019

DOI: 10.13140/RG.2.2.19144.75528

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A STUDY ON FACTORS INFLUENCING JOB PREFERENCE &
JOB EXPECTATION OF GEN Z

By
VIGHNESHRAM R 18MBA155
SUNDAR K R 18MBA165
PAUL MARIA KELVIN A 18MBA173

Under the guidance of

Dr .S. JAISANKAR
Associate Professor
KCT Business School.
A PROJECT REPORT
Submitted
In partial fulfilment of the requirements for the award of the
Degree of
MASTER OF BUSINESS ADMINISTRATION
Kumaraguru College of Technology
(An autonomous institution affiliated to Anna University, Chennai)
Coimbatore - 641 049
April 2019
 BONAFIDE CERTIFICATE

Certified that this project report titled “A STUDY ON FACTORS

INFLUENCING JOB PREFERENCE & JOB EXPECTATION OF
GEN Z” is for course completion of Research Methodology, P17BACP201is
the bonafide work of SUNDAR K R, PAUL MARIA KELVIN A,
VIGHNESHRAM who carried out the project under my supervision. Certified
further, that to the best of my knowledge the work reported herein does not form
part of any other project report or dissertation on the basis of which a degree or
award was conferred on an earlier occasion on this or any other candidate.

Faculty guide Head of the Department

Dr.S. Jaisankar Dr.Nedunchezian.V. R

Associate Professor KCTBS

KCTBS

Hard and Soft Copy Submitted for the Project Viva-Voce examination held on

Internal Examiner External Examiner

(Signature with date) (Signature with date)

 DECLARATION

I, hereby declare that this Research project report entitled as, “A STUDY ON
FACTORS INFLUENCING JOB PREFERENCE & JOB EXPECTATION
OF GENZ” has been undertaken for academic purpose for the course submitted
to Anna University in partial fulfilment of requirement for the award of degree
of Master of Business Administration. The project report is the record of the
original work done by me under the guidance of Dr.S. Jaisankar, Associate
professor, KCT- BS during the academic year 2019.

I, also declare hereby, that the information given in this report is correct to the
best of my Knowledge and behalf.

Place: Coimbatore Name and Signature

Date:
 ACKNOWLEDGEMENT

I express my sincere and heart-felt gratitude the Management of KCT

Business School, for their prime guidance.

I express my thanks to Dr. Nedunchezhain V. R, Head of the department,

and KCTBS for implementing this project and providing under the supervision
in its execution. I am indebted to my Institution and my faculty members
without whom this project would have been a distant reality.

I also would like to give my sincere thanks to my Project guide Dr.

S.JAISANKAR Associate Professor, KCTBS for giving us support and
guidance for this project from inception to closure.
 TABLE OF CONTENT

S.No. CONTENT PAGE NO.

1 INTRODUCTION 1

1.1 NEED OF THE STUDY 3

1.2 OBJECTIVE OF THE STUDY 3

1.3 SOURCE OF THE DATA

1.4 SAMPLE SIZE 3

1.5 SAMPLE UNIT 3

2 REVIEW OF LITERATURE 4

3 RESEARCH METHODOLOGY 6

3.1 MASS MEDIA EXPOSURE 7

I INFLUENCE OF FAMILY ON CAREER PREFERANCE 7

OF STUDENTS
II INFLUENCE OF ROLE MODELS ON CAREER 8
PREFERANCE OF STUDENTS

III INFLUENCE OF CAREER BENEFIT ON CAREER 8

CHOICE OF STUDENTS
IV CAREER PREFERANCE 8

V SOCIAL WORK VALUES WHEN I APPLIED FOR JOB 8

3.2 HYPOTHESES OF THE STUDY 9

4 ANALYSIS & RESULTS 11

4.1 DESCRIPTIVE ANALYSIS 16

4.2 CORRELATION ANALYSIS

4.3 REGRESSIO ANALYSIS 18

4.4 T ANALYSIS 19
4.5 HYPOTHYSIS 20

5 RESULTS AND DISCUSSIONS 21

5.1 FINDINGS 21
5.2 SUGGESSION 21
5.3 CONCLUTION 22
6 REFERANCE 23
7 QUESTIONARE 24
 CHAPTER 1
INTRODUCTION
Career is known to be the way of making a living in today’s society it is a lifelong job
professional progress with the occupation that a individual goes into and makes a living and
according to students will they can instance have a career in education, sports, medicine, research,
politics etc without any influence factors but reality is not like that the students are influenced by
society and they change career to the society with past knowledge and the students failed to update
to new corporate cultures

Job preference is free opportunity to select a desired career and it is also a decision
making in a confusion situations which occurs during the senior year of high studies. When one
is confused in choosing a career he relies on his friends and relatives . Job preference is future
carrier were the occupation is related to what we pursed through the academic knowledge by
which the job will be assigned hence by having a positive thoughts and not changing our vision
in spite of other advice we could reach our destination but reality is not students change their
vision due to their surroundings advise and faces the loss in the first stage itself. Job is the future
platform for our peaceful living and quality of life and it provides the basis of the individual’s
future life and his societal recognition is complete on what we are serving for this society will
respect the individuals as per their job and designation not by the physical appearance for this
students has to be clear on their path what they want to be and how they reach that destination
these may reduce unemployment rate and job dissatisfaction.

Problems of unemployment among the graduates who passes their final year of studies
and also the graduates who completed are increasing day by day. This the problem not only in
India but around the world too is the same scenario and the important causes for unemployment
can be considered as the corporate high expectation on graduates who are passing out but the
problem is in the root itself most of the students choose their career due to their family
expectation and cannot survive on their studies hence their aim is to get degree alone and choose
some other domain for job and other were remains unemployed and others pursue higher
education institutions produce. Apart from this still there is high rate of enrolment in higher
education in India due to unemployment, but still while in our nation the rate of unemployed
graduates is increasing yearly. Students prefer and choose their job in particular domains for
following reasons which affect their decision after some duration they get dissatisfaction and
quit the job and search for some other domain not related to their studies or work experience
they gained.

1
 They mainly choose different domain does because of their family situation and past
experiences in their work place and to get more salary on addition to these factors, race and
gender can also affect which field a student may choose.
These carries will able to meet societal needs and add value to society and in today’s world there
are many needs to be filled around us and by reorganizing it and meeting them may turn out to be a
career for students, everything in life is about to be a choice to be happy, successful and fulfilled in
life is a choice of choosing career and nobody is to blamed if you are successful or fulfilled it is in
hand of students

This research is done on gen z because the time of millennial is been existed and now
comes gen z they are the ones who are going to fill each position in every firm within a span of 10
to 15 years hence it’s time to have a research on them by knowing that they are planning according
to their carrier or some factors affecting them like family, relatives, friends and neighbor or this
generation is different comparing to previous and mostly the unemployment in increasing in this
generation hence have to compare their job preference with their career and these careers is the
vehicle that carries our purpose and every ones purpose is to earn money and lead a respectful life
in the society.

There are some factors affecting effecting career choices like skills, family traditions, life
goals etc and to get out of this affecting factors we get some information and help from career
center , friends, faculties , relatives , placement centre and more over each students should known
that there is no substitute for knowing yourself and students have to check the people about career
information by networking this can lead to meeting someone who may able to clear your doubts
about specific career or company you wants to be in and knowing something new related to
volunteer or service and students have to know that nothing teaches like experience hence this are
to be done in this research by analyzing this gen z are aware of this or they have to work on it and
also what are the factors playing highly and negatively

This study intends to determine the factors influencing job preference and expectation of
gen z of the students in choosing a career in college includes childhood aspiration, family,
relatives, peer friends , interest and their specialization, values, school or college guide which
encountered are presumed to affect the students preference of their job expectation by their
social values and career.

2
NEED OF THE STUDY:
Nowadays we could find that the people are mostly unsatisfied with their job as a result we
can observe the attrition rate is very high. The unemployment of the youngsters is also high. which
is due to the changes present in the character, behavior emerging generation

OBJECTIVES OF THE STUDY

1. To identify the work preferences of urban final year undergraduate students.

2. To know the socio-demographic characteristics of final year undergraduate students.

3. To identify and compare the work preferences of male and female final year undergraduate
students and

4. To analysis the relationship between work preferences and socio

demographic characteristics and to find the influencing factors of undergraduate students in their
career path selection.

SOURCE OF DATA:
This presentation study is based on primary data which was collected using questionnaire
method

SAMPLE SIZE
Feedbacks are collected from and 322 college students at the age group from 21 to 23

The respondents are the students of final year in selected colleges of urban in Coimbatore
region and Trichy

SAMPLE UNIT
The research is to be conducted in three colleges in Coimbatore city through feedback and
google forms. This survey is to be conducted on the pre final & final year students (GEN Z) or
those who yet to join work place according to their education and some career preference

3
 CHAPTER 2

REVIEW OF LITERATURE

Bojuwoye and Mbanjwa (2006) revealed that father and mother impacted the profession
choices of their kids in concentrates that to moms were all the more affecting. He further expressed
that moms assume an imperative job in the profession decision of their kids.

Kerpelman (2007) expressed that moms have the ability to impact their kids' profession
decision and he likewise discovered that the help and impact of the moms were less on young
ladies contrasted with young men in picking a specific vocation .

Oyamo and Amoth (2008) saw that educators has a less vocation inclinations when
contrasted with the guardians as they assume a crucial job on impacting their kids, understudies
will in general look for assistance from the guardians when contrasted with good examples .

Fizer (2013) announced that young vocation inclinations were primarily class-explicit and
furthermore sex explicit. Youth impact on vocation decision was most astounding for self, trailed
by mother, father, and instructors. He found that "self and family" and "self, family and educators"
blends were basic impacts on profession inclination.

Bakshi et al. (2012) presumed that the most compelling variable of vocation inclination was
the family and the following most elevated factor while picking a noteworthy was a profession that
is actually remunerated. He additionally expressed that there is a huge connection between
understudies who experienced childhood with a country and understudies who intend to have a
profession underway farming.

Njeri (2013) reasoned that independent of sex, science and innovation, and training are the
most favored vocations while Agriculture and barrier are the least most loved professions among
understudies. He further reasoned that the sex of the understudy impacts the profession inclinations
of understudies and changes with time.

Shakya and Singh (2013) reasoned that family factors, for example, parental exhortation
and uncles and aunties guidance affected the vocation inclinations of understudies. Parent's
vocation and kin's profession had minimal effect on profession inclination. He likewise inferred
that good examples significantly affect vocation inclination among college understudies pursued
by the guide's recommendation.

4
 Greenberger (2002) saw that the understudy's profession is affected by numerous
components, for example, poor scholarly execution, poor selection of subjects and absence of
monetary help from their family to get their required preparing that would the significant itself.

Olamide and Olawaiye (2013) contemplated that the ecological components are not
significant for the understudies on the grounds that these things doesn't demonstrate any slights for
them and he additionally cited that understudies are engrossing and tuning in to the general
population around them and those are the ones they get comparable yet not the noteworthy
thoughts He at last expressed that understudies accidentally characterize their reasoning dependent
on the thoughts and recommendations of the general population around them.

Muraguri (2011) expressed that people's decision of vocation is affected by numerous

variables like identity, intrigue, self-idea, social character, good example, social help and
accessible assets, for example, data and account. He expresses that a great many people are
affected via vocations that their folks support, others pursue the professions that instructive
decisions have opened for them, some pursue their energy, while others pick the vocation that give
high pay

Shumba and Naong (2012) reasoned that the family, the capacity of student self to
recognize his/her favored vocation decision and educators are the critical variables that impact the
profession selection of understudies. He additionally discovered that low family pay is the most
widely recognized obstacle towards profession decision.

Gaikwad et al. (2012) in their investigation on profession inclinations and mentality

towards the provincial wellbeing administrations among the graduating assistants of a medicinal
school in Bangalore country revealed that every one of the understudies were yearning for post-
graduation seats; not a solitary understudy needed to Practice with MBBS degree; just 33
understudies (44.00%) might want to serve in rustic zones; while just 7 (9.33%) understudies
needed to settle for all time in country territories and serve rustic individuals. Along these lines, the
creators inferred that the frame of mind of understudies towards the provincial administration isn't
positive. The previous record of the survey of related writing has made the scientist unmistakable
that in spite of the fact that various research ponders have so far been led on vocation inclinations,
still there is missing of certain territories uncommonly identified with Media Exposure.

5
 CHAPTER 3

Research Methodology

1 Statement of the problem:

The study aimed to determine the factors affecting job preference with comparing career
preferences of the final year students in the urban areas of Coimbatore and selected college in trichy
of the academic year 2018-2019

2 Primary Source of Data:

This research was conducted through questionnaire method and all the data are collected as
primary data. The targeted groups are gen z particularly the pupil who doing final undergraduates and
post graduates

During the collection of data we collected 320 sampling as per our targets in the region of urban area
around Coimbatore and through online in selected colleges in Trichy

3 Sampling Method

Measuring a small portion of something and then making a general statement about the whole
thing with a process of selecting a number of units for a study in such a way that the units represent
the larger group from which they are selected and this convenience sampling is the process of picking
out people in the most convenient way to immediately get their reactions to certain hot issue and this
method is easy to use it could deliver accurate results when the population is homogeneous

A structured questionnaire was designed and the survey was conducted in selected colleges in
Coimbatore. As the population was small and homogeneous and all subsets of the frame are given an
equal probability technique this convivence sampling method was used. The population consists of
students in selected colleges in urban areas of Coimbatore. For all variables used in the study the
multi items scale (5-point, Likert type) ranging from strongly agree to strongly disagree are used

6
Tools for Data Collection:

3.1 Mass Media Exposure:

Mass media is refers to the exposure of how much it influencing the respondents like listening
radio, watching televisions, reading newspaper, subscribing magazines and books etc. Thus the
survey with questionnaire has a information’s about the mass media exposures of knowing the
respondents level of using it whether regularly, moderate or low The pattern of their scoring as
follows

Media Exposure Inventory:

The following items were taken into consideration to measure the level of Media
Exposure of the undergraduate students
i. News Paper / Magazine reading,
ii. News Paper / Magazine subscriptions,
iii. Watching T.V/ Listening Radio,
iv. Participation in social activities, and
v. Using Internet

The responses to each item were scored as regularly-2, occasionally– 1, never–0. The
responses on the above five items were arranged into a Rating Scale. The total score obtained
indicates the overall Level of Media Exposure of a respondent.

1.Influence of family on career preference:

Respondents will identify and explore the influences of family that have contributed to
their job choices basically influence is the power which has an important effect on something
if others influence someone they could be a changing person or things in an indirect and in a
important way. In this study influence on the career of the respondents was considered

This variable consists of father, mother, siblings like brother or sister, uncle or aunt
respectively. The Reponses to each items were scored as high influences with 3 points,
moderate influences with 2 points, low influences with 1 point and no influences with 0
points respectively

7
 2. Influence of role models on career preference of students:

Role model are the person who serves as an example of the values, attitude and
behavior associated with a role. For example a father is a role model for his children. Role
models can also be persons who distinguish themselves in such a way that others admire and
want to emulate them. For example a woman who becomes a successful brain surgeon or
pilot can be described as a role model for other woman. In this present study the influence of
role models on the career preference of the students was considered.

This variable contains following items viz., high school teacher, professor, father/
mother, mentors, business persons, leaders (educational, political) respectively. The
responses to each item were scored as high influence–3, moderate influence–2, low
influence–1, no influence–0 respectively.

3. Influence of career benefit on career choice of students:

Career benefit is defined as choosing a particular career either for profit purpose or due to
the prestige given for that career in the society or due to other reasons. In the present study,
influence of career benefit on the career preference of the students was considered.

This variable contains the following items viz., economic stability, job opportunities,
prestige of profession, Working hours/ conditions, training and development, travel
opportunities, socio–cultural benefits, career growth, job satisfaction respectively. The
responses to each item were scored as high influence– 3, moderate influence–2, low influence–
1, no influence–0 respectively
4. Career Preferences

Career is inclination implies a demonstration or an occasion of leaning toward a profession or

favoring a vocation by a person among the profession choices. Profession inclination may likewise be
characterized as the dimension of significance being given by people in choosing a vocation. The
significant vocation regions for occupation are matter of fact, fabricating industry, post graduation
instruction, news coverage, administration in banking, cultivating, and administration in government
work The reactions to everything were scored as high – 3, moderate – 2, low – 1, individually

8
 5. Social Work Values When I Apply For Job

Social work esteems concern the relationship of an individual having with colleagues, bosses
and other individuals yet it likewise relate different realities, for example, "relaxation time",
"sustaining/fun condition" and "work-life balance" sources that help this variable is accessible in the
hypothetical synopsis. The reactions to everything were scored as emphatically differ =1, differ = 2,
unbiased =3, concur =4, unequivocally concur =5.

9
3.2 Hypotheses of the study
The following hypotheses are formulated for acceptance or rejection of the Study:

 There is relationship between the family background and career preference of students.
 There is relationship between the educational level, career of parents, family members
and career preference of students.
 There is relationship between the family annual income and career preference of students.
 There is relationship between the mass media exposure and career preference of students.
 There is relationship between the influence of role models and career preference of
students.
 There is relationship between the influence of career benefit and career preference of
students.

HYPOTHESIS MODEL:

10
 CHAPTER 4
ANALYSIS & RESULTS

This chapter deals with the analysis of demographic profile of the respondents, exploring the
study construct and exploring the domains which were taken for the study using statically tools.
The analysis is done for three hundred and twenty-four people around the regions of Coimbatore.
The significance of analysis is to assess whether what is job preferences among the students of
prefinal & final year
The study constructs are:

 Social economic status

 Mass Media exposure
 Influence of family
 Influence of role models
 Career preferences
 Work values expectations
 Career benefits

Chart Title

26%

MALE
FEMALE

74%

Among the 322 participants were 83 of them 239 were male. About 70 percent of the participants
are male.

11
 Age of respondents
250
200

participants
150
100
50
0
21 22 23 24 More
Age

The frequency of the age group contains 324 Respondents The age of respondents is from 21 to
23. Major participants are 21 yrs. of age.

City wise Data

0%
0%

COIMBATORE
TRICHY
48%
52% MUMBAI
CHENNAI

The participants are majorly from Trichy, Coimbatore and very few from Chennai and Mumbai.
Their educational interest lies in the order o technical, management studies, science and arts

12
13
 Year of study
80%

70%

60%

50%

40%

30%

20%

10%

0%
1

PRE FINAL YEAR FINAL YEAR COMPLETED

14
 JOB EXPECTATIONS / WORK VALUES
80%

70%

60%

50%

40%

30%

20%

10%

0%
[Flexible [Independent [Leisure time [A good [Working in a [Possibilities [Balance in [To have [Work in an
hours is tasks that is important] relationship fun of working my work and control over environment
important] does not with my co- environment together with personal life is my work-life where humor
require workers is is important] my co- important] balance is exit is
supervision at important] workers is important] important]
my workplace important]
is important]

DISAGREE NEUTRAL AGREE

15
 4.1 Descriptive Analysis

Descriptive
Statistics
Std.
N Minimum Maximum Mean Deviation
socioeconomic MEAN 322 1.67 5.00 3.32 .7710
Mass media exposure MEAN 322 1.60 3.00 2.40 .3008
Influence of family MEAN 322 1.00 4.00 2.50 .7910
Influence of role models MEAN 322 1.00 5.00 3.31 .9405
career preference MEAN 322 2.00 5.00 3.69 .6976
WORK VALUES EXPECTATION MEAN
322 1.00 5.00 3.62 1.0530
CAREER BENEFIT MEAN 322 2.23 5.00 3.82 .6530
Valid N (listwise) 322

As career preference is dependent variable the mean is around 3.69 it is used to make changes to
independent variable

4.2 CORRELATION ANALYSIS

Correlations

Socio- Mass Influence WORK

economic media Influence of role career VALUES CAREER
MEAN exposur of family models preference EXPECTATION BENEFIT
e MEAN MEAN MEAN MEAN MEAN
MEAN
socioeconomic MEAN 1
Mass media exposure MEAN
-.063 1
Influence of family MEAN
.030 .223** 1
Influence of role models MEAN -.079 .290** .687** 1
career preference MEAN -.101 .255** .445** .563** 1
WORK VALUES EXPECTATION MEAN
.173** -.251** -.212** -.263** -.302** 1
CAREER BENEFIT MEAN .128* .051 -.031 .028 .157** -.027 1
If the correlation factor is from 0.0 to 0.2 little correlation, 0.2 to 0.4 weak correlation, 0.4 to 0.7
correlated, 0.7 to 0.9 strong correlation, 0.9 to 1 strong correlation. Emotional factor and

Socio-economic factor and Mass media exposure have negative correlation.

Socio-economic factor and Influence of family have weak correlation.

Socio-economic factor and Influence of role models have negative correlation.

Socio-economic factor and career preference have negative correlation.

Socio-economic factor and WORK VALUES EXPECTATION have weak correlation.

Socio-economic factor and CAREER BENEFIT have weak correlation.

Influence of family factor and Influence of role models have strong correlation.

Social economic is highly corelated with work values expectation.

Mass media exposure is highly corelated with influence of role models and career preference and
negatively corelated with work values expectation and social economic

Influence of family is highly corelated with influence of role models and negatively corelated
with work value expectation

Influence of role model is highly corelated with career preference and negatively corelated with
work value expectation

Career preference is highly corelated with influence of role models and negatively corelated with
work values expectation

Work value expectation is highly corelated with social economic and negatively corelated with
career preference and influence of role models

Career benefit is highly corelated with career preference

17
4.3 REGRESSION ANALYSIS

In this study impact and changes in the dependent variable and the other constructs like
Career Benefit, Influence Of Family, Mass Media Exposure, Influence Of Role Models,
Socioeconomic, Work Values Expectation are the independent variables. So, with the help of
these dependent and independent variables the multiple linear regression test has been performed
using SPSS and results has been produced below.

Std.
Model B Error Beta t Sig.

1 CAREER BENEFIT MEAN

.168 .059 .157 2.852 .005

2 Influence of family MEAN .393 .044 .445 8.892 .000

3 Mass media exposure MEAN

.592 .125 .255 4.724 .000

4 Influence of role models MEAN

.418 .034 .563 12.188 .000

5 socioeconomic MEAN
-.091 .050 -.101 -1.817 .070

6 WORK VALUES EXPECTATION

MEAN -.200 .035 -.302 -5.659 .000

Overall Model Regression Mean

Model Summary
Std. Error
Adjusted of
R R the
Model R Square Square Estimate
1 .613a .376 .364 .5564

18
 The model summary interprets R, R2, Adjusted R2, standard error of the estimate and the
model fit. From the table the significant values of the constructs Career Benefit, Influence of
Family, Mass Media Exposure, Influence of Role Models, Socioeconomic, Work Values
Expectation are 0.008, 0.001, 0.000, 0.011 and 0.173 respectively. If the significance value is
less than 0.05 (the significance level with 95% confidentiality) we will reject the null hypothesis
and if the significant value is greater than 0.05, we will fail to reject the null hypothesis (i.e.,) we
will accept the null hypothesis. The regression model implies that the movies have a significant
impact on career expectation of the youngsters.

Impact = -1.168 + .168 Career Benefit Mean+ .393 Family Influence Mean+ .592 Mass Media
Exposure Mean + .418 Influence of Role Models Mean + -.091 Socioeconomic Mean

From the regression equation given above it is found that there is a highest impact of the
mass media exposure, role model exposure in the job expectation of the youngster

4.4 T ANALYSIS

Independent Samples Test

Levine’s Test for Equality of Variances

Sig. (2-
F Sig. t df tailed)
socioeconomic MEAN Equal variances assumed 3.987 .047 -3.305 320 .001
Equal variances not assumed -3.558 164.908 .000
Mass media exposure Equal variances assumed .213 .644 -1.481 320 .139
MEAN Equal variances not assumed -1.477 142.049 .142
Influence of family Equal variances assumed .998 .318 -2.691 320 .008
MEAN Equal variances not assumed -2.869 161.593 .005
Influence of role models Equal variances assumed 11.593 .001 -1.138 320 .256
MEAN Equal variances not assumed -1.299 187.587 .195
career preference Equal variances assumed 1.608 .206 -1.585 320 .114
MEAN Equal variances not assumed -1.718 167.300 .088
WORK VALUES Equal variances assumed 1.073 .301 -.715 320 .475
EXPECTATION MEAN Equal variances not assumed -.726 147.184 .469
CAREER BENEFIT Equal variances assumed 1.444 .230 .793 320 .428
MEAN Equal variances not assumed .821 152.120 .413

19
 To study whether there is a same level of impact on the constructs with respect to the
gender of the respondent the t-test was carried out and the null hypothesis and alternative
hypothesis are formulated as follows

4.5 Hypothesis:
H0: There is no significant relationship between the socio-Economic status and career preference of
students.

Ha: There is no significant relationship between the socio-Economic status and career preference of
students

H0: There is no significant relationship between the mass media exposure and career preference of
students.

Ha: There is significant relationship between the mass media exposure and career preference of
students.

H0: There is no significant relationship between the influence of role models and career preference of
students.

Ha: There is significant relationship between the influence of role models and career preference of
students.

Significant value is greater than 0.05 so we will fail to reject the null hypothesis. Null
hypothesis is accepted. There is no significance difference significant impact on the constructs.
The t-test results indicate that there is no significance difference of impact on the emotional,
behavioral, aspirational, social behavior and the overall impact with respect to the gender of the
respondents. Whereas the psychological factor there is a significant difference, as we all know
there is always a huge difference between the male psychology and female psychology. These
results are driven from the significance value of the 2-tailed t-test

20
 CHAPTER-5

RESULTS AND DISCUSSIONS

5.1 FINDINGS:
 The analysis is done using 324 respondents of students in and around Coimbatore
and Trichy

 It is found that there is no significant effect on the constructs based on the gender, it
is done using Anova test.

 It is found that the mass media exposure and exposure of role models is highly
influencing the job preference of the youngsters.

 From the descriptive statistics, we could find that there has been change in the
career preference of the youngsters who has more mass media exposure.

 From the regression model we have found that the mass media exposure and role
model influence have a significant impact on career preference of the youngsters.

5.2 SUGGESTIONS:

From our study it is very clearly proved that the mass media exposure, influence of role models has very
big impact in the career preference of the youngsters. So, we can suggest the future needs more good
influence and the mass media contents including advertisements needs to be concentrated. Because it
decides the next generation.

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5.3 CONCLUSION: -

The career benefit contributes 16% for the career preference of the students. The mass
media exposure and influence of Role models of them like their school teachers,
successful personalities contributes the most for their career preference among these the
mass media exposure contributes the most of 59% and the role model influence
contributes 41% . the influence of family contributes 39% while the career benefits
contributes 16% . as a whole model it contributes 37% for the career preference.

As the mass media exposure, influence of role models have very big impact in the career
preference of the youngsters, compared to the other influencing factors, hence these
factors influence the youngsters for their career selection.

22
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Beggs, J.M, J.H. Bantham, and S. Taylor. (2008). Recognizing the components impacting
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Borchert, M. J. (2002). Profession decision components of High school understudies. A Research

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 FACTORS INFLUENCING JOB PREFERENCE AND JOBEXPECTATIONS OF
GEN Z/ YOUNGSTERS

Name: _______________ Age________ DOB ___/___/______ Gender: M / F

College _____________ Yr. of study__________ Education: Arts / science / Technical
Course______________ Father’s Occupation_____________ CGPA……………
Family Income: Below 10000 / 10K – 15 K / 15K – 25 K / Above 25 K Native: Rural / Urban

1.Education level of father/male guardian (tick the appropriate one)

o Illiterate b.Primary c.Highschool d. Graduate e. Post graduate

1. Education level of mother/ female guardian (tick the appropriate One)

a.Illiterate b. Primary c. High school d. Graduate e. Post graduate

2. Occupation of father/ male guardian (tick the appropriate one)

a.Unemployed b. farming c. small business/private job e. Govt job

f. Doctor/ Engineer/ Lawyer/Professor g.Other

3. Occupation of mother/ female guardian (tick the appropriate one)

a. Home maker b. farming c. small business/private job e. Govt job

f. Doctor/ Engineer/ Lawyer/Professor g.Other

4. Mass media exposure (tick the appropriate one)

S.No. Mass media Exposure Regularly Occasionally Never

1 Newspaper/ Magazine reading
2 Newspaper/Magazine subscription
3 Watching T.V / Listening Radio
4 Participation in social activities
5 Using Internet

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 5. Influence of family on career preference (tick the appropriate One)
S.No. Name of family member Influence

High Moderate Low No

1 Father

2 Mother

3 Siblings (brother/ sister)

4 Uncle/ aunty

5 Other relatives (cousins etc.,)

6. Influence of role models on career preference (tick the appropriate one)

S.No. Name of role model Influence
High Moderate Low No
1 High School Teacher
2 Professor
3 Father/ Mather (Parents)
4 Mentors advice
5 Business Persons
6 Leaders (educational, Political,)
7 Others (Specify)___________________________________

7. Influence of career benefit on career preference (tick the appropriateone)

S.No. Name of item Influence

High Moderate Low No

1 Economic stability
2 Job opportunities
3 Prestige of Profession
4 Working hours/ working conditions
5 Training and development
6 Travel Opportunities
7 Socio cultural Benefits
8 Career growth
9 Job satisfaction
10 Others (Specify)__________________________________
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 8. Career preference (tick the appropriate one)

S.No. Career preference Interest

High Moderate Low

1 Research
2 Teaching
3 Banking
4 Engineering / Technical
5 Management
6 Govt services
7 ART / CULTURAL / FILM INDUSTRY
8 OTHERS
(SPECIFY)____________________________________________

1 2 3 4 5

SOCIAL WORK VALUES– WHEN I APPLY FOR A JOB . . .. .

1 I value flexible hours as important
2 I value independent tasks that does not require supervision at my workplace as important
3 I value leisure time as important
4 I value a good relationship with my co-workers as important

5 I value working in a fun environment as important

6 I value the possibilities of working together with my co-workers as important

7 I value balance in my work and personal life as important

8 I value to have control over my work-life balance as important

9 I value to work in an environment where humor exit as important

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