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    Questionaire 2

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    Prasad Arjunan
    The document contains a 19 question questionnaire about consumer attitudes and behaviors related to green products and marketing. The questionnaire asks respondents about their perceptions of green branding, whether green attributes influence purchase decisions, loyalty to eco-friendly companies, and satisfaction with green products. Questions also address how learning about environmental impacts would affect purchasing and preferences for less polluting alternatives.

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    Questionaire 2

    Uploaded by

    Prasad Arjunan
    45 views3 pages
    The document contains a 19 question questionnaire about consumer attitudes and behaviors related to green products and marketing. The questionnaire asks respondents about their perceptions of green branding, whether green attributes influence purchase decisions, loyalty to eco-friendly companies, and satisfaction with green products. Questions also address how learning about environmental impacts would affect purchasing and preferences for less polluting alternatives.

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    Original Title

    QUESTIONAIRE 2

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    The document contains a 19 question questionnaire about consumer attitudes and behaviors related to green products and marketing. The questionnaire asks respondents about their perceptions of green branding, whether green attributes influence purchase decisions, loyalty to eco-friendly companies, and satisfaction with green products. Questions also address how learning about environmental impacts would affect purchasing and preferences for less polluting alternatives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    45 views3 pages

    Questionaire 2

    Uploaded by

    Prasad Arjunan
    The document contains a 19 question questionnaire about consumer attitudes and behaviors related to green products and marketing. The questionnaire asks respondents about their perceptions of green branding, whether green attributes influence purchase decisions, loyalty to eco-friendly companies, and satisfaction with green products. Questions also address how learning about environmental impacts would affect purchasing and preferences for less polluting alternatives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    QUESTIONAIRE

    1. Gender
    • Male
    • Female

    2. Age

    • 18-25
    • 26-35
    • 36-45
    • 46-55
    • Above 55

    4. Educational Background
    • High School Degree
    • Bachelor Degree
    • Postgraduate Diploma
    • PhD - Doctoral Degree
    • Other

    5. Do you associate the color green in the brand logo as being an eco-friendly brand?
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    6. Do you consider these products having a green color, makes you buy them?
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    7. Are you aware companies are adopting green colors to their logo to stand out as eco-friendly
    companies?
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree
    8. I realize when I am opting for green products over the other ones.
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    9.I consider green products provide higher quality than regular ones with the exact same
    characteristics.
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    10. If I consider green products having higher quality, will I choose them over the other ones?
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    11. I think green marketing practices affect positively my perception of the brand.
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    12. Knowing a product can be recycled, reused or repaired after you use it, is it a reason for me
    to buy these particular products?
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    13. I remain loyal to companies which practices are environmental friendly


    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree
    14. From a scale 1 to 5 (1 - Very dissatisfied to 5 - Very satisfied) what is your level of
    satisfaction when buying green products?
    • 1 - Very dissatisfied
    • 2 - Dissatisfied
    • 3 - Neither satisfied or dissatisfied
    • 4 - Satisfied
    • 5 - Very dissatisfied
    15. When I learn about the negative and harmful impact a product has in the environment, I stop
    buying it.
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    16. In case there is an alternative, I prefer products which cause less pollution.
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    17. Choosing between two products, I always buy the one which has the minimum impact to
    people and the environment.
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    18. I change products when they do not comply with the ecological conditions/rules.
    • Strongly disagree
    • Disagree
    • Indifferent
    • Agree
    • Strongly agree

    19. I think companies are adopting green approaches due to ____


    • Increase profits (with lower costs)
    • Obtain government benefits
    • Reputation
    • Obliged
    • Awareness of their impact in the environment

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