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Masters of Business Administration

www.geetauniv.com

Faculty of Commerce & Business Management


School of Management

Masters of Business Administration


Curriculum (2022-23)
Program Code: 05-04-01

PROGRAM OUTCOMES (POs)

Application of knowledge to solve complex business


PO1 Application of Knowledge
problems.

Demonstrate effective communication skills required to


PO2 Communication Skills
succeed in a business.

Critical Thinking, Design Thinking Foster Critical & Design Thinking abilities for effective
PO3
& Decision-Making skills decision making.

Developed their creativity and innovation skills to


PO4 Creativity and Innovation
enhance their stakeholders' interests

Ability to lead themselves & others in the achievement


Teamwork, leadership & Lifelong of Organizational Goals, contributing effectively to a
PO5
Learning team environment and prepare to engage in lifelong
learning.

Entrepreneurship & Family Identify Entrepreneurial opportunities to acquire and


PO6
Business manage start-ups/ family Business enterprise.

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

Can effectively use the English language to articulate the ideas both in oral and written
PEO1
communication.

PEO2 Able to contribute in multi-disciplinary teams for achievement of collective goals.

University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 1 of 24


Masters of Business Administration

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SEMESTER 1

Course Code Category Course Title L T P C Version

MB4101 C Fundamentals and New Age Marketing 3 0 0 3 1.0

MB4102 C Business Economics for Managers 3 0 0 3 1.0

MB4103 C Managerial Accounting 3 0 0 3 1.0

MB4104 C Organizational Behavior 3 0 0 3 1.0

MA4105 C Quantitative Technique and Analysis 3 0 0 3 1.0

CS4131 C Technology Management for Managers 3 0 0 3 1.0

CS4161 C Technology Management for Managers -Lab 0 0 2 1 1.0

MB4171 CE Seminar 1 0 0 1 1.0

SE4101 SE Professional Communication- I 0 0 2 1 1.0

SE Vocational Skills-I 0 0 4 2 1.0

GP4101 GP General Proficiency-I 0 0 0 1 1.0

Total 19 0 8 24

Contact Hrs.- 27

The students are required to choose any one basket and have to continue the same basket, during his/her program.

Basket Vocational Skill Vocational Skills-I

1 Business Analytics Advanced Excel

2 Digital Marketing Web Designing & Development

University Study Material available at:- www.geetauniv.com

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Masters of Business Administration

www.geetauniv.com

SEMESTER 1

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Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 13 of 24


Masters of Business Administration

www.geetauniv.com

L T P C
MB4101 Title: Fundamentals and New Age Marketing 3 0 0 3

Version No. 1.0


The primary objective of the course is to familiarize the students with the basic
fundamental and New-age Marketing for providing an insight to the student of various
Objectives practical and applicable aspects of Marketing management that includes understanding
STP, Marketing Mix, Branding, Pricing, and Consumer Behavior.
Students will be able to:
Course Outcomes
CO1: Use application of marketing core concepts in discovering business opportunity
and challenges and taking business decisions.
CO2: Examine the STP tools to develop high-quality marketing strategies.
CO3: Evaluate the marketing mix components and conduct market research.
CO4: Able to point out the relevance of social and digital media marketing.
CO5: Able to formulate marketing plans using new age marketing tools.
No. of hours
Unit No. Unit Title:
(per Unit)
Unit I Introduction to Marketing 8
Marketing – Meaning, features, evolution of Marketing, Marketing tactics in new era of Technology. Marketing in
relevance with external and internal environment, Marketing information system-Relevance and Process, Customer
value and value proposition considering competitive advantage.
Unit II Segmentation, Targeting and Positioning 7
Marketing Mix- Segmentation- Different segments of marketing the product, Targeting and positioning of product,
Relevance of creating the Image in the mind of customer, Consumer behavior-Meaning, factors affecting the buying
Behavior, Process in reference to various brands.
Unit III Marketing Research & Marketing Mix 10
Marketing Research- Meaning, technique, Product (Concept, Types of Products), Product life cycle, Price (Meaning,
Objective, and Strategies), Place (Distribution Channels), Promotions and its tools, People, Physical Environment-
factors, Process and performance.
Unit IV Digital & Social Media Marketing 7
Digital Marketing- Relevance with Reference to 21st century, Digital marketing strategy and its importance, Digital
marketing campaigns and it Relevance, Application of digital marketing in various sectors, Social media marketing- Its
importance and strategy, Impact of social media on marketing.
Unit V New Age Marketing 6
st
Managing a product and retailing with different marketing channel, Marketing in 21 Century- Relevance, Marketing
in Pandemic: Covid-19 and its impact on business, IT & Marketing, Innovation in marketing.
1. Kotler, P., Armstrong, G., and Agnihotri, P., “Principles of Marketing.”, Pearson
Education India, 2018.
Text Books 2. Chhabra, T.N., “Principles of Marketing”, Sun India Publications, 2021.
3. Gupta, C. B., “Principles of Marketing”, Sultan Chand & Sons, 2013.
1. Jain, P., Singhal, N., “Principles of Marketing”, Cengage Learning India, 2019.
Reference Books 2. Sharma, K., & Aggarwal, S., “Principles of Marketing”, Taxmann’s Publications,
2018.
Mode of Evaluation Continuous Internal and End Semester Examination
Recommended by Board
02-06-2022
of Studied on
Date of Publication after
16-08-2022
Approval in the
Academic Council
University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 14 of 24


Masters of Business Administration

www.geetauniv.com

L T P C
MB4102 Title: Business Economics for Managers
3 0 0 3
Version No. 1.0
This course’s objective is to integrate economic theory with business practice and
highlight the application of economic theory for business decision making and to learn
Objectives
how economics analysis can be used in formulating business policies and take rational
managerial decisions.
Students will be able to:
CO1: Students will able to analyze how economic trade-offs and social values impact
business decisions.
CO2: Students will able to examine the causes and consequences of demand
Course Outcomes determinants and consumer behavior.
CO3: Students will able to appraise the concept of Elasticity of Demand and its
application in decision making.
CO4: Students will develop the plan to differentiate the various market structures.
CO5: Student will examine the indicators of national income like GDP.
No. of hours
Unit No. Unit Title :
(per Unit)
Unit I Introduction to Microeconomics 5
Overview of micro economics: Scarcity and Efficiency, Contribution and application of business economics, Basic
Concepts of Economics- Opportunity cost, Time value Money, Incremental Principles, and Principle of Time
Prospective, Risk & Return.

Unit II Demand Analysis & Utility Analysis 8


Fundamentals of Demand: Demand Functions & Determinants, Law of Demand, and Utility Analysis: Theory of
utility, Indifference Curve, Law of Equi-marginal utility & Its Applications.

Unit III Elasticity of demand & Production Function 10


Elasticity: Elasticity of demand, Price Elasticity of Demand, Degrees, Income Elasticity of Demand, and Cross
Elasticity of Demand, Production Function-Law of Variable Proportions, Law of Returns & Economies of Scale.
Unit IV Market Structure 7
Market Structure-Perfect Competition: Meaning and Nature, Monopolistic Competition- Meaning, Nature,
Monopoly Competition- Meaning, Nature, Oligopoly- Meaning, Nature, Price Determination and Equilibrium in
Different Markets.
Unit V Macroeconomics & National Income 9
Macroeconomics: Meaning, nature, Difference between Micro and Macro, National Income: National Income,
National Income concepts (GDP, Per Capita Income, and Methods of National Income).
1. Ahuja, H.L., “Business Economics”, S. Chand Publishing. , 13th Edition, 2016.
2. Dwivedi, D. N., “Microeconomics II”, Pearson Education India, 2011.
Text Books
3. Dwivedi, D. N., “Microeconomics: Theory and Applications”, Vikas
Publishing House, 2011.
1. Rani, L., “Managerial Economics: Analysis. Problems”, Cases. 8th Edition.
Wiley India, 2022.
Reference Books 2. Samuelson, W. F., Marks, S. G., and Zagorsky, J. L., “Managerial
economics”, John Wiley & Sons, 2021.
3. Damodaran, S., “Managerial Economics”, 2010.
Mode of Evaluation Continuous Internal and End Semester Examination
Recommended by Board 02-06-2022
of Studied on
Date of Publication after
Approval in the 16-08-2022
Academic Council University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 15 of 24


Masters of Business Administration

www.geetauniv.com

L T P C
MB4103 Title: Managerial Accounting
3 0 0 3

Version No. 1.0


The primary objective of the course is to equip the students with the practical skills of
accounting for providing information and effective decision making. Management
Objectives accounting is the internal language of the business. So, this course will be able to
inculcate the analytical and critical thinking among students to solve real world
accounting issues.
Students will be able to:
CO1: Interpret the financial statements in accordance with appropriate accounting
principles.
CO2: Apply the management accounting principles for effective decision making.
Course Outcomes
CO3: Analyze the cost accounting principles to manage the product cost.
CO4: Implement the budgetary control system and marginal costing to solve real life
accounting problems.
CO5: Appraise the standard costing system for efficient managerial control
No. of hours
Unit No. Unit Title:
(Per Unit)
Unit I Financial Accounting 7
Financial Accounting: Meaning, Scope and Importance of accounting, accounting concepts and conventions, Book
Keeping, Accounting Cycle, Accounting Process.
Unit II Management Accounting 4
Management Accounting- Evolution, Nature and Scope of management accounting Tools and techniques in
Management accounting, Difference between Financial accounting and management accounting, Relationship with
other branches of accounting, Role of Management Accountant in Decision Making, an overview of Responsibility
Accounting, Activity based Costing, Uniform Costing, Target Costing
Unit III Cost Accounting 9
Cost Accounting: Evolution, meaning, objective and scope of Cost Accounting, Methods and Techniques of Costing,
Cost System-Process of Installation and difficulties in installation of cost system, Cost Centre, Cost Unit, Elements of
Cost, Classification of Costs, Preparation of Cost Sheet, Analysis of Cost Sheet
Unit IV Budgetary Control and Marginal Costing 9
Budgetary Control- Concepts and Objectives, Merits and Demerits of Budgetary Control, Types of budgets, Zero based
Budgeting, Performance Budgeting
Marginal Costing- Assumptions and Uses, Marginal Costing Vs. Absorption Costing, CVP /BEP Analysis, Key factors
and Margin of safety, Managerial Decision-Making Areas – Product Mix, Make or Buy, Pricing Decisions
Unit V Standard Costing and Variance Analysis 10
Standard Costing-Meaning, Concepts and Objectives, Merits and Demerits of Standard costing, Prerequisite for
establishment of standard costing, Efficiency and Activity Ratios,
Variance Analysis and Control- Meaning, Importance, Advantages and Disadvantages, Cost Variance Analysis.
Material Variances, Labour Variances and Overhead Variance

1. Hilton, R.W., & Platt, D.E., “Managerial Accounting”, Tata McGraw Hill, 2020
Text Books
2. Khan, M.Y. & Jain, P.K., “Management Accounting”, Tata McGraw Hill, 2021

1. Tulsian, P.C., “Financial Accounting”, Pearson Education India, 2002.


2. Maheshwari, S.N., Maheshwari, S.K., & Maheshwari, S.K., “Financial
Accounting” Vikas Publishing House, 2018.
Reference Books
3. Arora, M.N., “Cost and Management Accounting”. S. Chand, 2021.
4. Kishore, R.M., “Cost and Management Accounting”, Taxmann Publication,
2021.
University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 16 of 24


Masters of Business Administration

www.geetauniv.com

Mode of Evaluation Continuous Internal and End Semester Examination


Recommended by Board
02-06-2022
of Studied on
Date of Publication after
Approval in the 16-08-2022
Academic Council

University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 17 of 24


Masters of Business Administration

www.geetauniv.com

L T P C
MB4104 Title: Organizational Behaviour
3 0 0 3

Version No. 1.0


The primary objective of the course is to improve self, work on blind spots,
Objectives develop emotional intelligence, and become an effective team player, efficient at
working in diverse teams.
Students will be able to:
CO1: Students will apply the management principals to make organizations more
competitive in 21st century.
CO2: Students will be able to examine the impact of their own personality factors
on organizational development & development of self.
Course Outcomes CO3: Student will analyze individual behavior including their motive and
motivation and its implications on organization’s effectiveness.
CO4: Student will analyze group behavior including group formation and group
development and its implications on organization’s effectiveness.
CO5: Developing the plan of organizational change with managing conflict
using different strategies.
No. of hours
Unit No. Unit Title
(per Unit)

Unit I Introduction 8
Introduction to OB- Introduction, Relevance of OB, Functions, Skills and Role of Manager, Process of OB,14
Principals by Henry Fayol, OB in contemporary world.

Unit II Personality 8
Understanding Behavior- Understanding oneself with self-Concept Theory and Personality- Determinants,
Theories including- Social Learning, Five big factors and Psychoanalytic theory, Self-Concept theory,
Perception, Attitude & Mindset, Emotions and its forms and Emotional Intelligence.

Unit III Motivation 8


Motivation- Meaning, Types and Importance, Theories of Motivation Including- Maslow need theory, Theory X
and Y, Two factors theory with Managerial Implications.

Unit IV OB and Group Dynamics 8


Group- Importance and Types & Process, Group Dynamics at workplace, Group performance & Process and
Group Decision Making & Technique, Group vs Team, Types of Teams and Team Culture.

Unit V Conflict Management 8


Conflict Management- Meaning, Reasons for Conflict, strategies and its relevance, Collective Bargaining-
Meaning and Importance, Winning the situation with collective bargaining & Negotiation.
1. Robbins, S. P., Judge, T.A., Vohra, N., “Organizational Behavior”, Pearson
Education India, 2013.
2. Gupta, C. B., “A Textbook of Organizational Behavior”, S. Chand
Text Books Publishing: India, 2014.
3. Luthans, F., “Organisational Behaviour: An evidence Based Approach”,
McGraw Hill Education India, 12th Edition, 2017

1. Khanna, S. and Udai Pareek’s, “Understanding organisational behaviour”,


Oxford University Press, 2018.
2. Manimal, M.J., Vijaya, V., & Chakravarti, A., “Cases in
Reference Books organisationalbehaviour: Perspective from New –Gen workplace”, Sage
Publication India, 2018.
3. Prasad, L.M., “Organisational Behaviour”, Sultan Chand & Sons, 2014.
University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 18 of 24


Masters of Business Administration

www.geetauniv.com

Continuous Internal and End Semester Examination


Mode of Evaluation
Recommended by Board of 02-06-2022
Studied on
Date of Publication after 16-08-2022
Approval in the Academic
Council

University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 19 of 24


Masters of Business Administration

www.geetauniv.com

L T P C
MA4105 Title: Quantitative Techniques and Analysis
3 0 0 3
Version No. 1.0
The primary objective of the course is to familiarize the students with the basic
Objectives quantitative techniques in business mainly centered on statistical aspects and to
provide them with experience in designing questionnaires and report writing.
Students will be able to:
CO1: Analyze the data set and relationship between variables by existing quantitative
methods and data visualization.
CO2: Apply the probability technique and methods to enable students for solving
business problems.
Course Outcomes CO3: Apply statistical tools to the real business world to draw inferences through
hypothesis testing.
CO4: Develop business models and evaluates the business data with respect to real-
life scenarios.
CO5: Able to interpret the data with his data interpretation skill using correlation and
regression.
No. of hours
Unit No. Unit Title:
(per Unit)
Unit I Data Visualization 7
Frequency distributions, Histograms, stem-and-leaf displays, Cross-tabulation, Bar charts, Pie Charts, and Scatter
plots, Data preparation: Editing, Coding, Cross-tabulation, and Graphical displays using MS Excel.
Unit II Introduction to Probability and Probability Distributions 8
Probability – Concepts, Types & Theorems of Probability, Bayes’ Theorem, Application of Bayes' Theorem,
Probability Distributions - Meaning of Probability Distribution, Binomial, Poisson, Normal and Exponential
Distributions and their Properties and Applications.
Unit III Theory of Estimation 10
Hypothesis: Meaning, Process & Testing of Hypothesis, Large Sample Test, Small Sample Test, T-test, F-Test, Z-
Test and its Application, Chi-Square Test, Analysis of Variance- one way.
Unit IV Time Series 5
Introduction, objectives, Identification of Trend Variations: Secular Variation, Cyclical variation, Seasonal
Variation and Irregular variation, Methods of Estimating Trends.
Unit V Correlation and Regression 8
Correlation: Meaning, Types & Methods: Scatter Diagram, Karl Pearson Coefficient of Correlation, Spearman’s
Rank Correlation, Properties of Correlation Coefficient, Probable Error of Correlation Coefficient, Regression:
Meaning, types- Simple and Multiple, Linear and Non- linear, Statement of Regression Lines, Regression
Coefficients, and Properties of Regression Coefficient.
1. Vohra, N.D., & Arora, H, “Quantitative Techniques in Management”,
Text Books McGraw Hill Education India, 6th edition, , 2021.
2. Sharma, S, “Statistics for Business and Economics”, Wiley India, 2018.
1. Anderson, D.R., Sweeney, D.J., & Williams, T.A., “Statistics for business
and economics”, 9th ed. Cengage Learning, 2011.
Reference Books
2. Srivastava, U. K., Shenoy, G. V., and Sharma, S. C., “Quantitative
techniques for managerial decisions”, New Age International, 1989.
Mode of Evaluation Continuous Internal and End Semester Examination
Recommended by Board
26-06-2022
of Studied on
Date of Publication after
Approval in the 16-08-2022
Academic Council

University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 20 of 24


Masters of Business Administration

www.geetauniv.com

L T P C
CS4131 Title: Technology Management for Manager
3 0 0 3
Version No. 1.0

The primary objective of this course in technology management gives students an


overview of the fundamental concepts of Google Drive, Calendar, Gmail,
Microsoft Word, and PowerPoint and their application in business. In order to
Objectives establish the relevance of these theories, examples of real-world business
decision processes will be explained through the problem-based learning
approach.
The students will be able to:
CO1: Outline the basics of computer technology.
CO2: Examine and apply the concepts of MS Office.
Course Outcomes CO3: Apply the concepts of Google Workspace.
CO4: Analyze and use the basic features of Google Doc and Google Sheet.
CO5: Practically apply the concepts of Google slides and contacts.

No. of hours
Unit No. Unit Title
(per Unit)

Unit I Digital Literacy 8

IT Skills in Management, Introduction to Computer, Operating System, Software Programs Applications,


Digital World - The Web- Introduction to internet
The World Wide Web or web, Web Browser, Uniform Resource Locators, Web Page, home page, IP addresses,
Internet Service Provider (ISP), Network Router and Protocols (Basics)
Google Search Engine – Query, Tools, Settings Crawling, Indexing, Page Rank, SEO vs PPC Proficient Google
Search with Query modifiers, Google, News alerts, Scholar, Books, Finance, Google Trends

Getting started with MS Office (MS Word, Power


Unit II 8
Point, MS Excel)

Insert text & editing Font, increase font size, decrease font size, Bold, Italic, Underline, Strikethrough, Subscript,
Superscript, change case, Text Height Color, font color (with shortcut Key) Heading Styles and Modify them
Autocorrect and auto text, Show and hide paragraph marks, Power Point Basics, Create Presentations, Insert and
Modify Text, Work with Graphics and Media, Final Preparations, Deliver a Presentation.
Excel Basics- Work with cells and worksheets, calculate your data, and Format your Workbook, Add Charts and
Graphics, collaborate with others, Analyze your Data.

Unit III Google Workspace 8

Introduction to Google Workspace


General – Email Signatures, Forward mails, Draft mails for schedule send Important, Star assigning to mails
Advanced Features in Gmail, Search for emails and creating a filter, Archive, Delete, Spam, Trash, Accounts &
Import – Change Password, change password recovery option.
Creating G-forms and applying different functions (e.g image uploading, feedback taking, product inquiry.)
Themes and Layout, Google Meet, Google Drive- How to access all Google Apps, Introduction to Google drive,
Google Sheet, Google Forms. Google Docs., Uses of My Drive, shared with me, Recent, Google photos, Bin,
Filing in Google Drive, Advantage and Limitations of Google Drive. Comparison with other Cloud storage for
personal use (Ex, One Drive, Drop Box)

University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 21 of 24


Masters of Business Administration

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Unit IV Google Doc & Google Sheet 8


Application of Google Doc, Inserting Picture, Document sharing, directly sharing with google drive, Sharing with
the option “Get shareable link”, Advanced Sharing Settings Options (Editing, Commenter, Viewer), Save in
designated folder, Download in other formats, Limitation of Google Doc and Comparison with other
Applications and Software, e.g Microsoft Word, open office, wps.
Google Sheets Application of Google sheet, Entering & editing data in the Google Sheet, Text color & fill color
(A sales report to for practice), formatting, Applying mathematical functions, See Revision history (A sales report
to for practice),Save in designated folder, Download in other formats, Document sharing - Directly sharing with
google drive.

Unit V Google Slides & Google Contacts 8


Google Contact, Adding google Contact, Viewing google contact, Frequently contacted, Groups Creation, Find
duplicates, Import & Export of the contacts. File extension, opening new file,
Google Slides- Application of Google slides, Entering & editing data in the Google Slides , Add new slides,
Applying Themes, Working with Template, Presentation Options, Directly sharing with google drive, Limitation
of Google Slides and Comparison with other Applications and Software, ex Microsoft PPT, keynote, Visme,
Canva.
1. Foley, Van Damn, Feigner and Hughes, “Computer Graphics: Principles and
Practice”, Addison Wesly, 2003.
Text Books 2. Gomez and Velho, "Image Processing for Computer Graphics”, library of
congress, September 2013.

1. Graphic Design, "Referenced: A Visual Guide to the Language,


Applications, and History of Graphic Design”, Bryony Gomez-Palacio),
Armin Vit, 2012.
Reference Books 2. Adobe Photoshop CS6 Classroom in a Book by Adobe Creative Team, 2012.
3. Adobe Photoshop CS6, Learn by Video: Core Training in Visual
Communication by Kelly McCathran and video2brain, 2012.

Mode of Evaluation Continuous Internal and End Semester Examination


Recommended by Board of 02-06-2022
Studied on
Date of Publication after 16-08-2022
Approval in the Academic
Council

University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 22 of 24


Masters of Business Administration

www.geetauniv.com

L T P C
CS4161 Title: Technology Management for Manager
0 0 2 1

Version No. 1.0

The purpose of this course is to make students eligible to use google workspace to
decrease the physical efforts and doing the management work in a smart way.
Objectives
Students will be able to manage their work and can make good decisions by analyzing
the reports and data with MS Excel analyzing powers.

The students will be able to:


CO1: Use google search engine in problem solving manner and can apply different
Course Outcomes query modifiers for better search results.
CO2: Examine the benefit of Google workspace in management and be able to use
Google Docs and Sheets to manage a team.
CO3: Analyze different types of reports and data required in management for making
good decisions to grow their businesses.

List of Experiments

1. Understanding Google Search Engine- Queries, Tools and different settings


2. Understanding Google Scholar for finding Research articles, and Books
3. Understanding Query Modifiers provided by Google and their uses in searching with Google Search.
4. Understanding Gmail and performing different mailing functions available in Gmail.
5. Advance Searching, Filtering and classification of Mails in Gmail
6. Usage of Google Drive and different functions available in Gdrive
7. Introduction to Google Doc and Google sheets and creating documents and spreadsheets with them. Doing
comparison with Microsoft Docs and Excel.
8. Exploring Sharing of Google Docs and Google Sheets and applying restrictions to them.
9. Formatting Google Docs and Google Sheet for better visualization of Data
10. Making Presentation with Google slides
11. Entering contacts to Google Contacts and applying filters to them
12. Visualizing and Analyzing Data with MS Excel for better Understanding
13. Creating Documents with MS Word and applying formatting in it
14. Creating Presentation with MS PowerPoint and working with formatting, animation and slideshow.
15. Create a Google form for taking sales reports of newly launched products.

Mode of Evaluation Continuous Internal and End Semester Examination

Recommended by Board
02-06-2022
of Studied on

Date of Publication after


Approval in the 16-08-2022
Academic Council
University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 23 of 24


Masters of Business Administration

www.geetauniv.com

SE4101 Title: Professional Communication -I L T P C


0 0 2 1

Version No. 1.0

Objectives The course objective is to provide students with an overview of the soft skills program
and familiarize them with the importance of non-technical skills required in the
workplace.

Course Outcome Students will be able to:


CO1: Apply professional communication techniques as per the situation.
CO2: Gain knowledge of the soft skills to meet the requirements of recruiters and
hiring managers as per the latest Industry standards.
CO3: Better understanding of their career and surroundings to ensure active
participation in group discussions & Public speaking.

List of Experiments

1. Self-Awareness
2. Goal Setting
3. Communication Barriers
4. Impromptu Speech
5. Understanding Non-verbal communication
6. Comparison of Tenses
7. Introduction to Group Discussions
8. Types of personalities
9. Idioms and phrases
10. SWOT Analysis
11. Picture Reading
12. Introduction to analytical skills
13. Effective presentation

Text Books 1.How to win friends and influence people- Dale Carnegie
2.High School English Grammar and composition- Wren and Martin

Reference Books 1. Personality Development and Soft Skills- Barun K Mitra


2. A Practical Guide to Soft Skills- Communication, Psychology, and Ethics for Your
Professional Life- Richard Almonte

Mode of Evaluation Continuous Internal and End Semester Examination

Recommended by 04-06-2022
Board of Studies on

Date of publication 16-08-2022


after approval in the
Academic Council

University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-24) Publication Date: 16-08-2022 Page 24 of 24

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