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MBA 1stsem Syllabus (GU)
MBA 1stsem Syllabus (GU)
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Critical Thinking, Design Thinking Foster Critical & Design Thinking abilities for effective
PO3
& Decision-Making skills decision making.
Can effectively use the English language to articulate the ideas both in oral and written
PEO1
communication.
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SEMESTER 1
Total 19 0 8 24
Contact Hrs.- 27
The students are required to choose any one basket and have to continue the same basket, during his/her program.
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SEMESTER 1
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MB4101 Title: Fundamentals and New Age Marketing 3 0 0 3
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MB4102 Title: Business Economics for Managers
3 0 0 3
Version No. 1.0
This course’s objective is to integrate economic theory with business practice and
highlight the application of economic theory for business decision making and to learn
Objectives
how economics analysis can be used in formulating business policies and take rational
managerial decisions.
Students will be able to:
CO1: Students will able to analyze how economic trade-offs and social values impact
business decisions.
CO2: Students will able to examine the causes and consequences of demand
Course Outcomes determinants and consumer behavior.
CO3: Students will able to appraise the concept of Elasticity of Demand and its
application in decision making.
CO4: Students will develop the plan to differentiate the various market structures.
CO5: Student will examine the indicators of national income like GDP.
No. of hours
Unit No. Unit Title :
(per Unit)
Unit I Introduction to Microeconomics 5
Overview of micro economics: Scarcity and Efficiency, Contribution and application of business economics, Basic
Concepts of Economics- Opportunity cost, Time value Money, Incremental Principles, and Principle of Time
Prospective, Risk & Return.
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MB4103 Title: Managerial Accounting
3 0 0 3
1. Hilton, R.W., & Platt, D.E., “Managerial Accounting”, Tata McGraw Hill, 2020
Text Books
2. Khan, M.Y. & Jain, P.K., “Management Accounting”, Tata McGraw Hill, 2021
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MB4104 Title: Organizational Behaviour
3 0 0 3
Unit I Introduction 8
Introduction to OB- Introduction, Relevance of OB, Functions, Skills and Role of Manager, Process of OB,14
Principals by Henry Fayol, OB in contemporary world.
Unit II Personality 8
Understanding Behavior- Understanding oneself with self-Concept Theory and Personality- Determinants,
Theories including- Social Learning, Five big factors and Psychoanalytic theory, Self-Concept theory,
Perception, Attitude & Mindset, Emotions and its forms and Emotional Intelligence.
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MA4105 Title: Quantitative Techniques and Analysis
3 0 0 3
Version No. 1.0
The primary objective of the course is to familiarize the students with the basic
Objectives quantitative techniques in business mainly centered on statistical aspects and to
provide them with experience in designing questionnaires and report writing.
Students will be able to:
CO1: Analyze the data set and relationship between variables by existing quantitative
methods and data visualization.
CO2: Apply the probability technique and methods to enable students for solving
business problems.
Course Outcomes CO3: Apply statistical tools to the real business world to draw inferences through
hypothesis testing.
CO4: Develop business models and evaluates the business data with respect to real-
life scenarios.
CO5: Able to interpret the data with his data interpretation skill using correlation and
regression.
No. of hours
Unit No. Unit Title:
(per Unit)
Unit I Data Visualization 7
Frequency distributions, Histograms, stem-and-leaf displays, Cross-tabulation, Bar charts, Pie Charts, and Scatter
plots, Data preparation: Editing, Coding, Cross-tabulation, and Graphical displays using MS Excel.
Unit II Introduction to Probability and Probability Distributions 8
Probability – Concepts, Types & Theorems of Probability, Bayes’ Theorem, Application of Bayes' Theorem,
Probability Distributions - Meaning of Probability Distribution, Binomial, Poisson, Normal and Exponential
Distributions and their Properties and Applications.
Unit III Theory of Estimation 10
Hypothesis: Meaning, Process & Testing of Hypothesis, Large Sample Test, Small Sample Test, T-test, F-Test, Z-
Test and its Application, Chi-Square Test, Analysis of Variance- one way.
Unit IV Time Series 5
Introduction, objectives, Identification of Trend Variations: Secular Variation, Cyclical variation, Seasonal
Variation and Irregular variation, Methods of Estimating Trends.
Unit V Correlation and Regression 8
Correlation: Meaning, Types & Methods: Scatter Diagram, Karl Pearson Coefficient of Correlation, Spearman’s
Rank Correlation, Properties of Correlation Coefficient, Probable Error of Correlation Coefficient, Regression:
Meaning, types- Simple and Multiple, Linear and Non- linear, Statement of Regression Lines, Regression
Coefficients, and Properties of Regression Coefficient.
1. Vohra, N.D., & Arora, H, “Quantitative Techniques in Management”,
Text Books McGraw Hill Education India, 6th edition, , 2021.
2. Sharma, S, “Statistics for Business and Economics”, Wiley India, 2018.
1. Anderson, D.R., Sweeney, D.J., & Williams, T.A., “Statistics for business
and economics”, 9th ed. Cengage Learning, 2011.
Reference Books
2. Srivastava, U. K., Shenoy, G. V., and Sharma, S. C., “Quantitative
techniques for managerial decisions”, New Age International, 1989.
Mode of Evaluation Continuous Internal and End Semester Examination
Recommended by Board
26-06-2022
of Studied on
Date of Publication after
Approval in the 16-08-2022
Academic Council
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CS4131 Title: Technology Management for Manager
3 0 0 3
Version No. 1.0
No. of hours
Unit No. Unit Title
(per Unit)
Insert text & editing Font, increase font size, decrease font size, Bold, Italic, Underline, Strikethrough, Subscript,
Superscript, change case, Text Height Color, font color (with shortcut Key) Heading Styles and Modify them
Autocorrect and auto text, Show and hide paragraph marks, Power Point Basics, Create Presentations, Insert and
Modify Text, Work with Graphics and Media, Final Preparations, Deliver a Presentation.
Excel Basics- Work with cells and worksheets, calculate your data, and Format your Workbook, Add Charts and
Graphics, collaborate with others, Analyze your Data.
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CS4161 Title: Technology Management for Manager
0 0 2 1
The purpose of this course is to make students eligible to use google workspace to
decrease the physical efforts and doing the management work in a smart way.
Objectives
Students will be able to manage their work and can make good decisions by analyzing
the reports and data with MS Excel analyzing powers.
List of Experiments
Recommended by Board
02-06-2022
of Studied on
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Objectives The course objective is to provide students with an overview of the soft skills program
and familiarize them with the importance of non-technical skills required in the
workplace.
List of Experiments
1. Self-Awareness
2. Goal Setting
3. Communication Barriers
4. Impromptu Speech
5. Understanding Non-verbal communication
6. Comparison of Tenses
7. Introduction to Group Discussions
8. Types of personalities
9. Idioms and phrases
10. SWOT Analysis
11. Picture Reading
12. Introduction to analytical skills
13. Effective presentation
Text Books 1.How to win friends and influence people- Dale Carnegie
2.High School English Grammar and composition- Wren and Martin
Recommended by 04-06-2022
Board of Studies on