Feedback session DCO

Week 6_1
Presentation to the client
❖March 23, 2023, from 13:45 -17:00 Be on time!

❖20 minutes for each group

→ 12 minutes presentation
→ 8 minutes Q&A
❖Location: Studio (B1.10)
❖The CEO of the company will attend together with the
communication manager
❖The winning group will be invited to the HQ of timeframe
Presentation order
1. Group E
2. Group F
3. Group A 2 presenters per group
4. Group B
5. Group D
6. Group C
Content of the presentation Be persuasive!

• Communication problem that you want to address

• Short explanation what you have done to develop the campaigns Come up with an
Introduction
attractive/engaging
campaign title/tag line
• Objective
• Why this objective?
Internal • Which communication channels you want to use to achieve the objective? Explain why
Campaign • Show the content that you have made and explain why this content.

• Objective
• Why this objective?
• Which communication channels you want to use to achieve the objective? Explain why
External • Show the content that you have made and explain why this content.
Campaign • Budget

• Argue why the company should adopt your advice.

Closing
Budgeting
➢Only for the external campaign
➢You don’t have to calculate the ROI
➢Calculate the cost of the campaign
➢Explain what you want to achieve (KPI for each external channel that
you use), for instance: how many followers for social media or how
many sign-up for newsletters, how many participants for an event,
and how many applicants, etc.
Assessment DCO
Portfolio
EXAM
- 40 MQ with 3 options.
- Based on:
a. The literature available in #00:
https://han.onderwijsonline.nl/elearning/lesson/Vqd0LVbq
b. Lecture slides from week 1 (Change strategy), week 2 (internal
analysis) and Week 4 (External analysis).
Example questions
Knowledge question
Implementation questions