CHAPTER 1:

ABOUT THE COMPANY

INTRODUCTION:
Himalaya Wellness Company (formerly Himalaya Drug Company) is an
Indian multinational personal care and pharmaceutical company based in Bangalore. It
was originally established by Mohammad Manal in Dehradun in 1930.[3] It produces
health care products under the name Himalaya Herbal Healthcare whose products
include Ayurvedic ingredients. Its operations are spread across locations in India, United
States, Middle East, Asia, Europe and Oceania,[4] while its products are sold in 106
countries across the world.[5] A hepatic drug, named Liv.52, is its flagship product, first
introduced in 1955.[5][6]
Himalaya Global Holdings (HGH), headquartered in Cayman Islands, is the parent
company of Himalaya Wellness Company and the global holding company of the group.
Apart from Bangalore, HGH has regional head offices in Dubai, Singapore and Houston.
[7][8]

History[edit]
Rauwolfia Serpentina
The Himalaya Drug Company was founded by Mohammad Manal, a nature lover,
in Dehradun in the 1930s. Manal had the goal of commercialising Ayurvedic and herbal
products to suit contemporary needs, by focusing on modern empirical research to
demonstrate their efficacy.[3][9]
The company moved to Bombay (Mumbai) in the 1950s. In 1955, it launched 'Liv.52',
a hepato-protective, that became the flagship product of the company.[3]
In 1975, Meraj Manal, Mohammad Manal's son, started a manufacturing unit
in Bangalore, which helped the company grow its manufacturing capacity as well as to
globalise.[3]

Global markets[edit]
In 1996, the company entered the US market following the introduction of the Dietary
Supplement Health and Education Act of 1994. It then expanded into other countries.[3]
As of 2015, the company sold its products in 91 countries with about 50% of its revenue
from outside India.[3] The company has a presence in 106 countries.[10]
 CHAPTER 2:
INTRODUCTION TO THE TOPIC,
SCOPE
AND
OBJECTIVES
 INTRODUCTION

THE company was founded in 1930 by Mr. Manal with a clear vision that they
want to serve society by bringing Ayurvedic products.

Company staterd its operations in Dehradun way back in the 1930s, the company
later spread its wings to MUMBAI.

In 1975, the company set up an advanced manufacturing facility in Makali,

Bangalore, India, which today houses the Corporate headquarters.

In 1991, the company relocated its R&D facility to Bangalore ..

SCOPE

The research work was

conducted in Coimbatore
city through Coimbatore
city and collected 100
above responses.
2. The result of the study
will help me to know about
the satisfaction level of
consumers through
Himalayan products.
3. To know about the
marketing strategy of the
company.
The research work was
conducted in Coimbatore
city through Coimbatore
city and collected 100
above responses.
2. The result of the study
will help me to know about
the satisfaction level of
consumers through
Himalayan products.
3. To know about the
marketing strategy of the
company.
The research work was
conducted in Coimbatore
city through Coimbatore
city and collected 100
above responses.
2. The result of the study
will help me to know about
the satisfaction level of
consumers through
Himalayan products.
3. To know about the
marketing strategy of the
company.
The research work was
conducted in Coimbatore
city through Coimbatore
city and collected 100
above responses.
2. The result of the study
will help me to know about
the satisfaction level of
consumers through
Himalayan products.
3. To know about the
marketing strategy of the
company.
he research work was
conducted in Coimbatore
city through Coimbatore
city and collected 100
above responses.
2. The result of the study
will help me to know about
the satisfaction level of
consumers through
Himalayan products.
3. To know about the
marketing strategy of the
company
1: The research work was conducted in Agra city through Agra city and collected 100
above responses.

2: The result of the study will help me to know about the satisfaction level of consumers
through Himalayan products.

3: To know about the marketing strategy of the company.

OBJECTIVES
1: To measure the level of awareness among customer towards Himalaya product.

2: To ascertain the factors that influencing the customer on choosing of Himalaya

product.
3: To study about the customer level of satisfaction towards Himalaya product.

4: To offer suitable suggestions based on the study.

5: To Analyze the product efficiency of the customer.

CHAPTER 3:
RESEARCH METHODOLOGY

1. The research work was

conducted in Coimbatore
city through Coimbatore
city and collected 100
above responses.
2. The result of the study
will help me to know about
the satisfaction level of
consumers through
Himalayan products.
3. To know about the
marketing strategy of the
company.
1. The research work was
conducted in Coimbatore
city through Coimbatore
city and collected 100
above responses.
2. The result of the study
will help me to know about
the satisfaction level of
consumers through
Himalayan products.
3. To know about the
marketing strategy of the
company.
1. The research work was
conducted in Coimbatore
city through Coimbatore
city and collected 100
above responses.
2. The result of the study
will help me to know about
the satisfaction level of
consumers through
Himalayan products.
3. To know about the
marketing strategy of the
company.
Research comprise defining and redefining problems, percentage analysis or suggested
solution;

Collecting; organizing and evaluating data; making deduction and reaching conclusions;
and at last carefully testing the conclusion.

In short, the search for knowledge through objectives and systematic method of finding
solutions to a problemnis research.

1. The research work was

conducted in Coimbatore
city through Coimbatore
city and collected 100
above responses.
2. The result of the study
will help me to know about
the satisfaction level of
consumers through
Himalayan products.
3. To know about the
marketing strategy of the
company.