NOTES IN

PURPOSIVE
COMMUNICATIO
N
MR. GARY A. GARAY
PROFESSOR

REPULDA CHRISTINE L.
STUDENT
The word communication is derived from Latin
word communis which means is common and
derived from Greek word communicare or
communico which means to share.
It is a process of exchange of facts, ideas,
opinions and a means that individual or
organizations shared the meaning and
understanding with one another.
Communication is sharing of ideas and feelings
in a mood of mutuality. – EDGAR DALE
Communication is a means of persuasion to
influence other so that desired effect is
achieved. – ARISTOTLE
Communication as a process by which two or
more people exchange ideas, facts, feelings or
impression in such ways that each gains a
common understanding of the meaning and the
use of messages. – LEAGANS
Communication is the process by which the
message is transmitted from the source to the
receiver. – ROGERS,1983
Communication is anything that conveys
meaning, that carries a message from one
person to another. – BROOKER,1949
Communication is a mutual interchange of ideas
by any effective means. THAYER,1968
DEFINITION OF COMMUNICATION (1/2)
The exchange of thoughts, messages, or the
like, as by speech, signals or writing.
To express oneself in such a way that one is
readily and clearly understood.
DEFINITION OF COMMUNICATION (2/2)
Communication is shared feelings/shared
understanding.
If you can honestly achieve that goal, you are
communicating.
PURPOSE OF COMMUNICATION
o To inform
o To construct
o To persuade
o To ask for something (to request)
o To make suggestions or
recommendations
o To complain
o To disagree
o To apologize
o To refuse
Rubin, Fernandez-Collado & Hernandez
Sampieri (1991) concluded that although
different cultures emphasize different purpose
and motives, the all revolve around 5 common
purposes.
THE 5 PURPOSES
 TO LEARN – acquire knowledge of
others, world, and yourself.
 TO RELATE – to form relationships,
interact.
 TO HELP – offer assistance, listening to
problems.
 TO INFLUENCE – strengthen or change
others’ attitudes.
 TO PLAY – enjoy experience
ex: gossiping
Popular belief and research both support men
and women use communication for different
purposes ex: different gender roles affect their
intention in communication. – STEWART,
COOPER, STEWART WITH FRIEDLY (2003) in the
book of COMMUNICATION AND GENDER.
Communication is the effective sharing or
transmission of facts, opinions or emotions by 2
or more people.
3 BASIC ELEMENTS OF COMMUNICATION
 THE SENDER
  THE MESSAGE  THE RECEIVER

COMMUNICATION PROCESS

TRANSMISSION PHASE

DECODING BY
MESSAGE ENCODING MEDIUM
RECEIVER

RECEIVER (NOW
SENDER NOISE SENDER)

DISCOVERING BY
MEDIUM ENCODING MESSAGE
SENDER (NOW
RECEIVER)
FEEDBACK PHASE
COMMUNICATION

Idea of the Encoding into

Sender Channel transmission Message

Feedback receives Decodes into Receiver the Idea

message meaningful Idea

PROCESS OF COMMUNICATION

SENDER

ENCODING
NOISE
CHANNEL

MESSAGE

FEEDBACK

BARRIER CHANNEL
 RECEIVER
DECODING
MAIN COMPONENTS OF PROCESS OF
COMMUNICATION
 CONTEXT – the circumstances
that form the setting for an
event, statement or idea. If you
are a speaker and don’t
understand your audience, your
message will not come across
with widespread reception. If
you are a recipient of a message
and you cannot figure out a
message because your
vocabulary is limited, you miss
out on the entire meaning of
the message.
 SENDER/ENCODER – a person
who sends the message; she/he
makes use of symbols (word,
graphic, visual aids) to convey
the message and produce the
required response.
 ENCODING – it is the process of
conversion of the subject
matter into symbols. The
message or the subject matter
of any communication is always
intangible. Transmission of
message requires use of certain
symbols.
 MESSAGE – is a key idea that
the sender wants to
communicate, it must be
ensured that the main objective
of the message is clear.
 MEDIUM – it is a channel or a
system of communication and it
is transmitted between a
speaker or writer (the sender)
and an audience (the receiver)
such as newspaper, radio or
television.
 RECIPIENT/DECODER – a
person for whom the message
is intended/aimed/targeted.
The degree to which the
decoder understands the
message is dependent upon
various factors such as
knowledge of recipient, their
responsiveness to the message.
 DECODING – the process of
translation of an encoded
message or printed words into
a sound or ordinary
understandable language,
convert a coded message into
intelligible (able to be
understand only by the
intellect, not by the senses)
language.
 FEEDBACK – the main
component of communication
process as it permits the sender
to analyse the efficacy of the
message. It helps the sender in
confirming the correct
interpretation of the message
by the decoder. Feedback may
be verbal through words or
nonverbal in form of smile, etc.
It may take written form also in
form of memos, reports and
etc.
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