Facebook

ASRA IMTIAZ (DM-R21-44)

HUSSNAIN RAZA (DM-R21-31)

AWAIS BUTT (DM-R21-09)

MAHNOOR QAISER (DM-R21-35)

FARAZ AHMADN (DM-R21-12)

 INTRODUCTION:

Social media and social Founded in 2004

networking by Mark Zuckerberg
service owned by • Eduardo Saverin
American • Andrew McCollum
company Meta • Dustin Moskovitz, and Chris
Platforms. Hughes,
• It all started in 2003, when
Zuckerberg created FaceMash, a
platform that allowed users to
compare photos of colleagues and
decide who was “hotter”.
FaceMash was problematic and
short-lived, yet surprisingly
popular, leading Zuckerberg to see
the potential of a campus-wide
social network. And so, the next
year, he launched the
“TheFacebook”, which became an
instant hit.
Type of site Social networking service

Available languages 112

Founded 2004; 19 years ago in Cambridge

Owner Meta Platforms

CEO Mark Zuckerberg

Users 2.94 billion monthly active users

Female Male

43.3% 56.6%
 TIMELINE OF FACEBOOK
August: The company
acquires the
February facebook.com domain
4: “TheFacebook” June: First official and drops the “The” in News Feed is
launches investment its name launched

2004 2004 2005 2007

2004 2004 2005 2006

September: ConnectU December: Introduces January: Facebook

April 13: LLC is formed
sues Facebook tagging goes mobile
May: Launches Facebook June: Settles dispute February: The “Like” button
Platform for developers with ConnectU is introduced

2007 2008 2009

2007 2008 2009

November: Launches
Facebook Beacon, a targeted October: International November: Beacon is
ad system that published the headquarters in Dublin shut down
users’ activities on external
sites without permission,
creating significant privacy
concerns and resulting in a
class-action lawsuit.
June: Facebook January: Featured
partners with Skype Posts start showing May: Facebook goes May: Stickers are
to add video chat in the News Feed public launched

2011 2012 2012 2013

2011 2012 2012 2013

November: Facebook April: Facebook October: The social August: Launches

Timeline is introduced acquires Instagram media platform Internet.org
reaches 1 billion
active users, an
important milestone
in Facebook’s history
timeline
February: Acquires October: Creates May: Announces June: Secret soccer
WhatsApp custom Tor link support for GIFs game in Messenger

2014 2015 2016

2014 2014 2015 2016

February: Look Back March: Peer-to-peer February: Facebook

videos are introduced payments in reactions are launched
Messenger
 March: The
Cambridge Analytica
data scandal starts,
probably the biggest October: Facebook February: Daily active
April: Announces June: Launches Dark
in the history Inc. renamed as Meta users drop for the first
Facebook Spaces Mode for mobile
of Facebook Platforms Inc. time

2017 2020 2021 2021

2017 2018 2020 2021 2022

October: Acquires May: Purchases May: Data breach November: Shutdown

social media app tbh GIPHY exposes 530m users of face recognition
 Who was Facebook’s first user?
• Facebook’s first user was the founder himself,
Mark Zuckerberg.
• He had the first official account ever created
on Facebook, which he deleted afterwards.
• Next after him were co-founders Chris
Hughes and Dustin Moskovitz.
• The first non-founder Facebook user was
Arie Hasit, a friend of the founders who
wasn’t involved in the project as he wasn’t
interested in computer science
What companies does Facebook own?
Instagram
Giphy
WhatsApp
Oculus VR
Onavo
Tbh
Atlas Solutions
LiveRail
RedKix
CTRL-Labs
Beluga
Spool
FriendFeed
SIZE OF FACEBOOK POSTS:
 FEATURES :

Your home page is what you see

when you log into Facebook. It
includes your Feed, the constantly
updating list of posts from your HOME PAGE
friends, groups you're in, Pages you
follow and more.
FRIEND REQUESTS
WATCH
YOUR WATCH
Notifications
MENU
GROUPS PAGES MEMORIES MARKETPLACE
EVENTS GAMING STORIES
Community resources
Help and support
SEETINGS AND PRIVACY
Payments
CREATE STORY CREATE REEL
CHATS
Facebook Marketing Experts
• Mari Smith began a partnership with Facebook in 2015
after being identified as a leader in marketing on their
platform.
• Forbes has championed her as a top 10 social media
influencer, and with 1.7 million followers her influence
is growing by the day.
Facebook Marketing Experts
• Alexander Skibibnskiy ! Having begun his
career managing a family eCommerce business,
his talent in digital marketing developed the site
from 0 to 27 return on ad spend (ROAS). As a
result of his paid and organic marketing
strategies, the site now has over two million
visitors a year
Facebook Marketing Experts
• Jon Loomer began his business in 2011
writing blogs about social media marketing.
He describes himself as an ‘accidental
marketer’ whose interest in the topic led him
to success. He’s now recognized as one of
the top social media marketers by the Social
Media Examiner.
MOST FOLLOWING PERSONS ON FACEBOOK:
MONITOIZATION OF FACEBOOK:

• Meta( parent company of Facebook) has launched its latest

monetization feature
• Facebook Stars, which is eligible for creators in Pakistan to
help them connect with their audiences and build a
business.
• This means that Pakistani creators can now earn money
from their Facebook content.
What does Facebook pay per 1,000 views?

There’s no set number, but you can roughly

work out how much Facebook pays per 1,000
views with the below equation:
(Ad CPM x ad views)/1,000 = Your earnings
How many followers and views do
you need to get paid on Facebook?
• While the steps to monetize on Facebook are
easy to activate, achieving them can be more of
a hustle. Here are the different tools required to
monetize, the Facebook monetization
requirements you need to hit, and what it can do
for your Page.
 Facebook vs
Differences
instagram
1. Post Structure

Instagram is primarily a
This can be considered the
photo-sharing app that also You've just tried imagining
main difference between
branched out to video how adding just a block of
Instagram and Facebook.
content through Reels. text to Instagram (without
You can't post text on
Facebook, on the other the picture) would be like,
Instagram if you don't have
hand, combines visual right?
a visual cue.
content with text as well.
2. Social Media Games

Again, this is a feature

Another difference is
you might not think
related to what you
about straight away,
can do on Facebook:
but games are not
play.
available on Instagram.
3. Image Albums
Another aspect worth
mentioning is the posting
structure on both platforms.
On Facebook, you can create
albums for your pictures. On
Instagram, however, your
pictures aren't placed in albums.
Instagram Stories are the only
ones that you can categorize as
"Story Highlights."
4. Desktop and Mobile
Optimization

Now we'll talk about how

desktop-friendly these
platforms are. Facebook has
the same features on all
devices. You can share a
Facebook post from a desktop,
as well as a mobile phone.
Things tend to change a bit
when it comes to Instagram.
While you can log in and view
posts, you can't post from a
desktop device.
Instagram is more tied to the
mobile phone, and you can only
post from it.
5. Link Sharing
On Facebook, you can always post links and make them the main part of
your social media posts.

Maybe you want to share some important industry news or promote one
of your blog articles and have them appear on your followers' news feed.

You will be able to share the link on your Facebook page, have a preview
of it visible to your followers, and allow them to click on the link.

However, when it comes to Instagram posts, clickable links can't be used

in post descriptions. They are only allowed in your account's bio
THANK YOU !