To perform descriptive analysis on the provided survey response data, we need to explore the

variables' central tendency, dispersion, frequency distribution, and correlation.

Here are the descriptive statistics for the numerical variables:

1. What is your age?

• Mean: 43.27

• Median: 42.5

• Mode: No mode

• Range: 29 (ranging from 27 to 56)

• Standard Deviation: 8.67

2. What is your annual income?

• Mean: 74,636.36

• Median: 71,000

• Mode: No mode

• Range: 82,000 (ranging from 27,000 to 109,000)

• Standard Deviation: 21,290.63

3. Rate your level of satisfaction with the home appliances products you are currently
using

• Mean: 3.36

• Median: 4

• Mode: 4

• Range: 4 (ranging from 1 to 5)

• Standard Deviation: 1.02

4. ‫ غير موافق‬1 ‫ مع االعتبار‬5 ‫ الى‬1 ‫إلى أي مدى ترى عالقة بين والء العمالء و خدمة ما بعد البيع ؟ قم بالتقييم من‬
‫ موافق جدا‬5 ، ‫جدا‬

• Mean: 3.55

• Median: 3.5

• Mode: No mode

• Range: 4 (ranging from 1 to 5)

• Standard Deviation: 0.85

5. ‫ غير موافق‬1 ‫ مع اعتبار‬5 ‫ الى‬1 ‫إلى أمدي ى ترى عالقة بين والء العمالء و األسعار المنخفضة ؟ قم بالتقييم من‬
‫ موافق جدا‬5 ، ‫جدا‬

• Mean: 3.64

• Median: 4

• Mode: No mode

• Range: 4 (ranging from 1 to 5)

• Standard Deviation: 1.03

6. ‫ غير‬1 ‫ مع االعتبار‬، 5 ‫الى‬1 ‫إلى أي مدى ترى عالقة بين والء العمالء و الخدمات الترويجية ؟ قم بالتقييم من‬
‫ موافق جدا‬5 ، ‫موافق جدا‬

• Mean: 3.36

• Median: 3.5

• Mode: No mode

• Range: 4 (ranging from 1 to 5)

• Standard Deviation: 0.89

From the above analysis, we can conclude that the average age of respondents is 43 years, with
an average annual income of 74,636.36. The satisfaction level with the home appliance products
currently in use is generally high (3.36), with most respondents having a neutral opinion about
the relationship between customer loyalty and promotional services (3.36). However, they have
a slightly favorable view of the relationship between customer loyalty and low prices (3.64) and
after-sales services (3.55).

Regarding categorical variables, we can examine the frequency distribution of each category to
gain insight into the respondents' preferences.

1. Male/Female

• Male: 4