This document outlines the differences between management decision problems and marketing research problems. Management decision problems focus on the symptoms and ask what a decision maker needs to do, while marketing research problems focus on underlying causes and ask what information is needed and how it can be obtained effectively and efficiently. Both involve identifying problems, but they differ in their orientation and focus.
This document outlines the differences between management decision problems and marketing research problems. Management decision problems focus on the symptoms and ask what a decision maker needs to do, while marketing research problems focus on underlying causes and ask what information is needed and how it can be obtained effectively and efficiently. Both involve identifying problems, but they differ in their orientation and focus.
This document outlines the differences between management decision problems and marketing research problems. Management decision problems focus on the symptoms and ask what a decision maker needs to do, while marketing research problems focus on underlying causes and ask what information is needed and how it can be obtained effectively and efficiently. Both involve identifying problems, but they differ in their orientation and focus.
This document outlines the differences between management decision problems and marketing research problems. Management decision problems focus on the symptoms and ask what a decision maker needs to do, while marketing research problems focus on underlying causes and ask what information is needed and how it can be obtained effectively and efficiently. Both involve identifying problems, but they differ in their orientation and focus.
decision maker needs is needed and how it to do should be obtained • Action oriented • Information oriented • Focuses on symptoms • Focuses on the underlying causes
Step 1 Problem identification
The management decision The marketing research
Management Marketing problem asks what problem asks what the DM decision needs to do research information is needed and problem how itproblem can be obtained effectively and efficiently.