BUSINESS SIMULATION RUBRIC

Business Name:
Team Members:

CATEGORY 4 3 2 1 SCORE
Title Page Title page includes the Missing 1 of the Missing of the 2 No title page.
members name, elements. elements.
business logo, and
business name.
Organization Information is very Information is Information is The information
organized with well- organized with well- organized, but is disorganized.
constructed constructed paragraphs are not
paragraphs and paragraphs. well-constructed.
subheadings.
Quality of Information clearly Information clearly Information clearly Information has
Information relates to the main relates to the main relates to the main little or nothing
topic. It includes topic. It provides 1-2 topic. No details to do with the
several supporting supporting details and/or examples main topic.
details and/or and/or examples. are given.
examples.
Product Idea Idea is realistic, well Idea is realistic, Idea is somewhat Idea is not
planned, and each part mostly well planned, realistic, partially realistic, is not
of the business plan and 1-2 sections of well planned, and well planned,
fully developed the business plan 3-4 sections of the and each part
are NOT fully business plan are of the business
developed. NOT fully plan is NOT
developed. developed.
Marketing Plan Describes in detail the Description is Only types of No marketing
price of the products lacking or advertising are plan is given.
 as well as how the description of given.
products service will promotional mix is
be promoted. A not complete.
complete promotional
mix is given.
Marketing Analysis A detailed description Description is Description is No marketing
of the industry is given lacking some details lacking or missing analysis is
including industry or missing 1 of the some of the given.
demographics, stage elements. elements.
of life cycle and
analysis of
competition.