BUSINESS REPORT

An analytical report is a type of report or evaluation of a particular set of

circumstances that relate to a company's performance. Data is collected, analyzed,
and presented to determine what the next course of action to be taken should be.
Different departments within an organization can use analytical reporting software
tools to evaluate how well the business is performing.
 THE PURPOSE OF AN
ANALYTICAL REPORT IN
BUSINESS
1. Market Analysis

Market analysis helps owners and managers make decisions on how to allocate marketing resources
appropriately. Market analysis can help owners reduce future risk by helping them fully understand their market
conditions and customer problems. Market analysis can answer the following-

•Who are the potential customers?

•What are their purchasing habits?
•How many customers are there?
•How much are customers willing to pay?
•Who is the competition and what are their weaknesses/strengths?
•How quickly is the market growing/shrinking?
•Are competitors changing their strategies? How will this affect the company?
2. Operations Analysis

Companies typically strive to improve the efficiency of their operations so they can increase
productivity and focus on selling more products/services. Operational analysis addresses the
following-
How are the current operational standards affecting sales?
•Are customers negatively/positively affected by the current operational standards?
How can the company increase productivity?
•Is the company using the newest technologies to increase efficiency?
•What new technologies & strategies are competition utilizing?
•Are the current operational standards affecting the company's ability to innovate?
3. Trend Analysis

Trend analysis looks for statistical trends in demographics, consumer preferences, and
technological developments to identify growth opportunities and ways to increase sales. It
also addresses ways for the company to innovate to maintain its customer base while also
acquiring new ones. Trend analysis also utilizes historical information to predict any changes
that may occur in the future. Questions addressed by trend analysis include-

What new services/products can the company offer to increase the company's customer base?
•What type of external market trends affects the company's products or services? 
•What adjustments can the company make?
4. Financial Analysis

The financial analysis determines how a company's current financial results vary from what
had been forecasted. It explains the reasoning behind any negative or positive variances and
what future action can be taken to address it. Trend analysis might answer the following-

What are the factors that affect the company's profitability?

•What contributes to the company's liquidity?
•How is the company's profitability compared to the competition?
•What expenses are unnecessary and what can be done to address it?
•Which departments or franchisees are having a negative financial impact on the company?
 HOW TO USE AN ANALYTICAL
REPORT
Identifying the Problem

Begin by identifying a problem or situation within the company and then explain to whom that
problem affects. When describing the problem, consider where it started, what measures have been
taken to address it, and whether or not those approaches have been effective.

Explaining Methods

Explain in detail the methodology that has been previously used to address the concern, making sure
to be thorough and precise in detail. Also, determine which alternative methodologies can be applied
to resolve the set of circumstances.

Analyzing Data

This portion focuses on the success and failures of previous practices that were applied to resolve the
problem. A detailed analysis of the available data that backs up his assertions should be included in
the report.
MARKET RESEARCH: HOW DO WE INCREASE OUR BRAND AWARENESS? 
THIS ANALYSIS REPORT TEMPLATE IS BASED ON IMPROVING YOUR BUSINESS’S
MARKET RESEARCH STRATEGIES TO GATHER CRITICAL INSIGHTS USING A MORE
EFFICIENT, EFFECTIVE, AND VALUE-DRIVEN APPROACH.
SUPPORT TEAM PERFORMANCE: ARE WE MEETING OUR CUSTOMERS’ NEEDS?
SALES: HOW TO EXCEED TARGETS NEXT YEAR?
THE NEXT ANALYSIS REPORT EXAMPLE COMES FROM THE SALES INDUSTRY.
 REFERENCES
ohttps://zipreporting.com/en/analytical-report/what-is-analytical-report.html
ohttps://www.datapine.com/blog/analytical-report-example-and-template/