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    Marketing Management Activity 1 MidTerm

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    Micah Delos Reyes
    The document appears to be instructions for an activity from a Marketing Management class at the Ramon Magsaysay State University in the Philippines. Students are asked to answer questions about how marketing has changed in the 21st century, including trends that have made customer-focused marketing models more important and products where their negative views have softened over time. The questions reference information presented in slides 1-13 and 1-28 of an accompanying power point presentation.

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    Marketing Management Activity 1 MidTerm

    Uploaded by

    Micah Delos Reyes
    16 views1 page
    The document appears to be instructions for an activity from a Marketing Management class at the Ramon Magsaysay State University in the Philippines. Students are asked to answer questions about how marketing has changed in the 21st century, including trends that have made customer-focused marketing models more important and products where their negative views have softened over time. The questions reference information presented in slides 1-13 and 1-28 of an accompanying power point presentation.

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    Marketing-Management-Activity-1-MidTerm

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    The document appears to be instructions for an activity from a Marketing Management class at the Ramon Magsaysay State University in the Philippines. Students are asked to answer questions about how marketing has changed in the 21st century, including trends that have made customer-focused marketing models more important and products where their negative views have softened over time. The questions reference information presented in slides 1-13 and 1-28 of an accompanying power point presentation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    16 views1 page

    Marketing Management Activity 1 MidTerm

    Uploaded by

    Micah Delos Reyes
    The document appears to be instructions for an activity from a Marketing Management class at the Ramon Magsaysay State University in the Philippines. Students are asked to answer questions about how marketing has changed in the 21st century, including trends that have made customer-focused marketing models more important and products where their negative views have softened over time. The questions reference information presented in slides 1-13 and 1-28 of an accompanying power point presentation.

    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 1

    Republic of the Philippines

    President Ramon Magsaysay State University


    Zambales
    Telefax : 047-8111683/email address: prmsu.edu.ph

    COLLEGE OF ACCOUNTANCY AND BUSINESS ADMINISTRATION


    Masinloc Campus

    Major Elec 2 - Marketing Management

    Activity #1
    Defining Marketing for the 21st Century

    Instruction. Answer comprehensively the questions stated. (Reference for this activity can be found on
    the power point presentation)

    1. Can you name a category of products (cite specific product) for which your negative feelings have
    softened? What precipitated this change? (slide 1-13)

    2. Can you identify the trends that have made the marketing concept, the customer concept, and the
    societal marketing concept more attractive models for contemporary marketing managers? (slide 1-
    28)

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