Google: SWOT Analysis

I work for USAA but I have submitted SWOT analysis for it in a previous course last year hence I
will continue with SWOT analysis of Microsoft

Dimension of Analysis Explanation/Points

Strengths  Google’s Android Infrastructure
o Google Play store and its android infrastructure provides a
massive advantage. Google earns a fee for every app sold
on Play store.
 Google Search engine and Analytics infrastructure
o Google Search is the world’s most used search engine with
86% market share. Advertisements with search engine not
only brings huge revenue but also the data insights which
the competition does not have.
 Great Ledger
o Public listed parent company Alphabet is doing great in
stock market bring in finances for long term projects
planning.
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 Owning products like google maps, youtube.
ontialThe products like google maps and youtube have huge
market share. The number of users is exceeding billions.
(Russel, 2019) resulting in potential customer deepening
strategies.

Weakness  Low Premium service turnover

o Google maps, YouTube etc. are free to the users. Google
tried to bring additional revenue with plans like YouTube
premium which have not been successes. Hence user
driven monthly premium model is its weakness.
 Social Media Business
o Google’s Orkut was a failure. Google plus was shutdown
too (Welch, 2019). Hence in comparison to Facebook,
Linkedin and similar sites, it can be said that Google lacks
the social network products and strategy to bring those.
 Lacking in Web 3.0
o Google success came during web1.0 and web 2.0 where each
business was going online. But with cloud migration and other
emergent technologies google seems to be left behind as
compared to Amazon’s AWS or Microsoft’s Azure.
Opportunities  Latest Trend in short form videos
 o Consumers are shifting from long videos to short form
videos. This is an area that google can focus on.
 Wearables
o Consumers are also increasing the demand of smart
wearable devices like watches, glasses and earphones. (K,
2022). Google owning the android infrastructure can
dominate if they create both the hardware as well as
software for those.
 Remote work Trend
o With more and more people working from home, Google
and chip in their solutions for business with not only the
basic video conferencing hangout/meet tool but creating a
complete end to end solution from google fiber to robotics

Threats  New players

o Competition like TikTok is growing which means that
consumers are shifting to those platforms. The market
once lost is hard to take over.
 Growing Competition
o Amazon’s growth in e-market is reducing people searching
for products on google. LinkedIn’s growth has reduced
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people searching jobs directly on google. These trends are
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a big threat to google.
 Privacy Laws
o Governments throughout the world are creating laws to
reduce collection of user’s data. Data is the bread and
butter for google hence these laws and people awareness
of this issue is a big threat for google.

After the detailed analysis, evaluation of the above SWOT items, following are my
recommendations for google:

1. Create a short form video platform and build the ecosystem around it.
Pros: Member’s will have more trust on a google product that Chinese tiktok and
it will immensely increase the session time of users on Google
External references:

Chaffey, D. (2022, Jan 26). SearchEngine. Retrieved from SmartInsights:

https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/
K, H. (2022, May 05). Smart Wearables. Retrieved from Digital journal:
https://www.digitaljournal.com/pr/smart-wearables-market-is-booming-worldwide-
fitbit-xiaomi-apple
Russel, E. (2019, Sep 30). google maps. Retrieved from cloud.google.com:
https://cloud.google.com/blog/products/maps-platform/9-things-know-about-googles-
maps-data-beyond-map
Welch, C. (2019, April 02). GooglePlus. Retrieved from TheVerge:
https://www.theverge.com/2019/4/2/18290637/google-plus-shutdown-consumer-
personal-account-delete Confide
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