Introduction

The D` Burger Haus make a beginning as small business enterprises, and it will

be one of the burger restaurants along Bagumbayan I at LC commercial Building, Bongabong

Oriental Mindoro. The owners are determined to provide a worthwhile and good quality of

burger for traveler-tourist and locals, through providing a place where they can customize their

burger.

This marketing plan was created in order to express and administer different activities

and designs to achieve success. Its target market will be attracted with letting the customers to

customize their burger, considering quality for a reasonable price. The restaurant will also

prioritize and ensure to develop a safe environment through a progressive implementation of

safety protocols, daily monitoring, and disinfection throughout the Restaurant.

The current market situation will be an advantage to the D` Burger Haus as there aren’t

yet alike a burger restaurant that offers the customization of their own burger; about competition,

the said Restaurant will create the best strategies to take greater advantage for future competitors

through various marketing tactics and research that will show progressive and informative

results. The target market will be an ample opportunity as it will attract not only the local tourists

of Bongabong, but also the residents of nearby towns, and of course the international tourists,

especially the Overseas Filipino Workers that are returning home to relax and eat a quality

burger with their families and friends.

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EXECUTIVE SUMMARY
Now a days, people tend to try and/or buy something new or do something they haven’t

tried before. They also look for places which has good ambiance, and which are considered as

“instagrammable” so they can post or share it through their social media accounts. We believe

that D` Burger Haas will be one of the establishments in the province that can offer good food,

great service, and best ambience for both traveller-tourists and locals.

D` Burger Haus will offer a variety of burger and high quality food which would satisfy

customers and is searching for development and excellence in introducing some other varieties

of burger.

The business will be located in the Municipality of Bongabong, Bagumbayan I, at LC

commercial Building. It will be owned by four students and future entrepreneurs named

Adhelbert Sandialan, Marjane Punzalan, Jenelyn Paglinawan, and Kay Arr Saulong. They will be

hands-on management roles in the company bringing in their knowledge, skills, and previous

experiences and applying what they have learned and studied in making the business venture

successful.

Our target market includes students, employees, drivers, and travelers as they are those

who usually pass-by the establishment’s location. They are also those who would want to try and

explore different things. Their power to influence their peers would also be of advantage once

they liked our product and shared good reviews as well as invite others to try our products.

This venture would not be possible without the owners who shared their knowledge,

time, efforts, and resources to have the products available in the market. Having shared effort

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and the same vision for this business, through different strategies to be able to distribute and

promote the product, they were also able to see what possible problems and/or risks the business

may have during their daily operations

Once the business reached its peak, the owners plan to introduce new varieties or

products which may appeal to the customer’s taste as well.

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Vision

To create a new form of business which will recognize by the customers as a burger
restaurant at Bongabong with an exclusive services and good quality of burgers the business
provided which suited to customers’ needs and wants.

Mission

To construct a productive work environment for its employees and reasonable investment
return by its owners.

To develop relationships with our valued customers ensuring their continuous patronage.

GOALS

 Preserve quality and affordable products.

 Perform effectively while enabling progress.
 Provide customers an enjoyable experience.

Objectives and Issues

The restaurants main objectives and issues is to give good quality but affordable product and
services. We want to create a good relationship to the customers that maximizes service quality
and provide good quality of product in every customer. By doing this, product will transcend the
expectation of them.

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MARKET DESCRIPTION

Craving-inducing foods come in a variety of flavors. From savory delicacies to sweet and salty
ones, there is one crave-worthy food that gets people talking. Many customers enjoy a beef
burger whenever they get a chance, and many of us have our go-to places for one.

However quick-service establishments aren’t the only places customers go for a burger. In
fact, many also choose casual or even fine-dining establishments to enjoy a burger. Not
surprisingly, the most important aspect of a burger is its taste—after all, that is why most of us
enjoy them so much. In addition to taste, the overall quality, and the value you get for the price
you pay is important.

D’ Burger Haus offers some varieties of burger like grilled chicken burger, beef burger,
grilled beef burger and chicken tonkatsu burger. The restaurant is allowing customers to
customize their cook and ingredients they want like lettuce, onion, tomato, pickles, avocado,
cheese, egg, and bacon is sure to give them their ideal burger, we are also Offer dinks and other
side dishes for your burger like, French fries, mojos, nachos, and tacos and for our beverages we
recommend to you our drinks like, soft drinks, and Iced tea and other fruit juice. Offering this
kind of burger experience will help ensure the next time a customer is craving a burger; they
know where to go.

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SERVICE REVIEW

D` Burger Haus will provide quality product seven days a week. We will be closed on
legal holidays. The business venture will be open from eight in the morning until eight in the
evening. It is self-order as for the customer to make ordering process efficient and it also help if
they need a request or customization to the product.

SWOT Analysis

Strengths

• Product quality is high.

• Food and safety guidelines are implemented.
• Food delivery is offered.
• The location of the business is accessible.

Weakness
• Competitors have more offered products.
• Limited product mix.
• The business is easily imitable.

Opportunities
• Growing consumer interest in D` Burger Haus.
• Bulk orders for occasion.
• Expand in new market.
• Service quality improvement.

Threats
• New competitors entering the market.

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 • Loss of major customers.

MARKETING STRATEGY

The marketing strategy will incorporate social media marketing, market research, and
advertising.

The main goal is to properly brand D' Burger Haus in the target market while raising knowledge
of its high-quality, reasonably priced product.

The marketing plan will focus on gaining new customers and keeping a loyal customer. They
will know what they require in terms of service development through customer research.

The marketing strategy will be using a combination of advertisement and promotion such as
tarpaulin and flyers also we are using the social media platform like Facebook.

POSITIONING

The D` Burger Haus will position itself as a conductive environment with good quality and
affordable product and services, pleasant facilities, and enjoyable activities. The positioning will
be attained through imposing good quality products that will satisfy the customers.

SERVICE STRATEGY

D`Burger Haus will allow the customers to customize their desired ingredients that will put on
their burger. And also, we provide great taste and good quality burgers, superior value to all of
our customers. We treat our customers with sincere service and a warm approach. Using this
strategy will maintain the loyalty of customers and continuous patronage of our restaurant.

PRICING STRATEGY

The pricing strategy of the D’ Burger Haus will be based on market competition and loyal
customer. D’ Burger Haus will monitor competitors’ rate and understand their pricing strategy.

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DISTRIBUTION STRATEGY

Initially, the product distribution would mostly be direct, producer to consumer. As long as
we are able to gather our ingredients in our suppliers, we would be able to produce and serve
them to our customers, might it be for dine-in, take-out, or delivery.

MARKETING COMMUNICATION STRATEGY

Our business will seek to communicate its professional and quality products and services to its
target market. A communication strategy and an advertisement will be used to develop a
customer base.

MARKETING RESEARCH

Market research will be used by D' Burger Haus to get information about the potential market.
The primary goal of the first kind of research is to identify the burger restaurant's key features.

The second type of study involved looking up marketing strategy information online. D'Burger
Haus researched the greatest approaches to use in the restaurant. This marketing research helps
to validate their ideas and adds to their happiness in being able to follow the plan

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ORGANIZATIONAL CHART

D’ Burger Haus organizational structure is illustrated in the following chart.

ADHELBERT SANDIALAN
Chief Executive Officer

MARJANE PUNZALAN
General Manager

JENELYN PAGLINAWAN
Cashier
KAYE ARR SAULONG
Staff

ACTION AND PROGRAM

The following are the marketing programs to be assumed by D`Burger Haus in next three
months:

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 November December January
Equipping business and attainable research
Enhance advertising and upgrading
Launching of business

BUDGET

ITEM SIZE QUANTITY PRICE

Tarpaulin 3x3 10 2,250
Flyers 8x11 600 1,500
Brochure 8x11 500 5,000
TOTAL 8,750

CONTROL

The purpose of the D`Burger Haus marketing plan is to serve as a guide for the organization this
guide will allow the restaurant to periodically refer to the plan to benchmark progress that has
been made and determine what else need to be accomplished. These following areas will be
monitored to gauge performance: Revenue and Expenses, customer satisfaction.

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PRESENTATION ANALYSIS AND INTERPRETATION OF DATA

This present the presentation, analysis and interpretation of data gathered by researcher’s market
ability of "D' Burger Haus" as perceived by selected resident of Bongabong, Oriental Mindoro

I. Respondents Profile
1.1 Home Address

Table 1.1 shows the frequency distribution on the profile of the respondents in terms of home
address.
Majority of the respondent 16 or 32 percent of the population are from Malitbog. There are 13
respondents or 26 percent from Aplaya. There are 7 respondents each from BBI and BBII 16
percent of the population there are 3 respondents or 6 percent from Cawayan, 2 respondents or 4
percent from Labonan. Lastly there are one respondent each from Sampalocan and Ipil, 2 percent
of the population.

Table I.I Frequency distribution on the profile of respondents in terms of home respondents.
HOME ADDRESS FREQUENCY PERCENTAGE
Malitbog 16 32
Aplaya 13 26
BBI 7 14
BBII 7 14
Cawayan 3 6
Labonan 2 4

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 Sampalocan 1 2
Ipil 1 2
TOTAL 50 100

Tabulation

Table 1.2 Age

Shows the frequency distribution of the profiles of the respondents in terms of age.

There are 43 respondents or 86 percent of the population belongs to age bracket 18-22 while
there are 7 responds or 14 percent of the population which belongs to age bracket 23-27.
The mean age is 21.70 which means that majority of the respondents are below 21-70 years old.
AGE FREQUENCY PERCENTAGE
18-22 43 86
23-27 7 14
TOTAL 50 100

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Table 2.1 Mean Reception of D’ Burger Haus as Perceive by selected resident of Bongabong
Oriental Mindoro.
ITEM MEAN RANT VERBAL DESCRIPTION

1 4.58 6 Strongly Agree

2 4.48 9 Agree

3 4.50 7 Simply Agree

4 4.48 9 Agree

5 4.68 1 Strongly Agree

6 4.66 2 Strongly Agree

7 4.26 15 Agree

8 4.16 16 Strongly Agree

9 4.54 6 Agree

10 4.44 12.5 Agree

11 4.54 5 Agree

12 4.40 14 Agree

13 4.48 9 Strongly Agree

14 4,66 12.5 Agree

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 15 4.66 11 Agree

16 4.60 3 Simply Agree

Overall Mean 4.50 Simply Agree

NUMERICAL SCALE STATISTICAL LIMIT VERBAL DESCRIPTION

5 4.50-5.00 Strongly Agree
4 3.50-4.49 Agree
3 2.50-3.49 Neutral
2 1.50-2.49 Disagree
1 1.00-1.49 Strongly Disagree

Market Ability of D' Burger Haus as perceived by created Resident of Bongabong, Oriental,
Mindoro.

Table 2.1 Show the mean perception of D' Burger Haus as received by selected Resident of
Bongabong Oriental Mindoro.

Ranked first is its number 5 which state the restaurant should have employees that are friendly
and accommodating which a mean value of 4.68 Described as Strongly Agree. Ranked 2nd is item
number 6 which state that" the cleanliness and orderliness of the restaurant should be
maintained” with a mean value of 4.66 and has a verbal description of strongly agree. Ranked
Third is item number 16 which state that the restaurant should provide quality food and services
with a mean value of 4.60 and has a verbal description of simply Agree. Rank 4 this Item number
1 which state "The restaurant should be accessible and visible with a mean value of 4.58 and has
a verbal description of Strongly Agree. Rank 5th is item number 11 which state" The restaurant
should be open for the online taking of orders and free delivery with a mean value of 4. 54 and
has a verbal description of strongly agree. Rank 6th is item number 3 which state "The food are
reasonable and affordable with a mean value of 4.52 and has a verbal description of strongly
agree. Ranked 7th is item number 3 which state" The restaurant should offer side dishes like
French fries, nachos, and onion ring" with a mean value of 4.50 and has a verbal description of
simply agree. Ranked 9th are items 2,4,13 which state" The Restaurant allow customer to
customize their cook and toppings like lettuce, onion, tomatoes, pickle’s, and bacon " The
restaurant offers a good range and beverages that cater to difference tastes" The restaurant should
sender a fast and efficient service " with a mean value of 4.48 and described as agree ranked 11th
is item 15 which state" The restaurant offer beef burger
With a mean value of 4.46 and has verbal description of agree. Ranked 12.5 are items 10 and 14
which states " Promos such as buy 1 take 1 and freebies should be offer" " The restaurant should

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have a social media account where people can order for the food available with the prices" with a
mean value of 4.44 and has a verbal description of Agree. Ranked 14th is item number 12 which
state. Payment should be made through g-cash and other cashless channels " with a mean value
of 4.40 and has a verbal description of Agree. Ranked 15th is item 7 which states" D' Burger
Haus Restaurant should not be to form and not to casual " With a mean value of 4.46 and has a
verbal description of Agree. To overall mean value is 4.50 and has a verbal description of
strongly Agree. This implies that the" D ' Burger Haus feasible when it comes to market Aspect
or penetrate the market.

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