Comparitive Study of E-Commerce Portals

7980806861 C3 MENTORS COMMERCE CLASSES OF B.COM & M.COM.
E-commerce
www.c3mentorsclasses.com
Comparitive Study Of
E-commerce Portals
C3 Mentors Classes (Dhakuria)
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C3 MENTORS COMMERCE CLASSES OF B.COM & M.COM.
TABLE OF CONTENTS
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Sl.No. Particulars Page No.
1 CHAPTER: 1- INTRODUCTION 6-7

1.1-Background of the study 7-10
1.2-Importance of the study 10-12

1.3-Literature review 13-14
1.4-Research Methology 14
1.5-Objectives of the study 15
1.6-Limitations of the study 16
1.7-Chapter Planning 16
2 CHAPTER: 2- CONCEPTUAL FRAMEWORK 17
2.1-Definition and types of e-commerce 17-19

2.1.1-Indian scenario 19-21
2.1.2-Global scenario 22
3 CHAPTER: 3- PRESENTATION OF DATA ANALYSIS 23-31

AND FINDINGS
4 CHAPTER:4- CONCLUSION AND RECOMMENDATION 32
4.1-Conclusion 32-33
4.2-Recommendation 33-34
4.3-References 35
4.4-Questionnaires 36-38
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CHAPTER 1: INTRODUCTION
The e-commerce has transformed the way business is done in India. The Indian e-
commerce market is expected to grow to US$ 200 billion in 2026 from US$ 38.5 billion
as of 2017. Much growth of the industry has been triggered by increasing internet and
smartphone penetration.
The ongoing digital transformation in the country is expected to increase India’s total
internet user base to 829 million by 2021 from 636.73 million in FY 19. India’s
internet economy is expected to double from US$ 125 billion as of April 2017 to US$
250 billion by 2020, majorly backed by ecommerce. India’s ecommerce revenue is
expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at
an annual rate of 51 per cent, the highest in the world.
The ecommerce sector has seen unprecedented growth in 2014. The growth was
driven by rapid technology adoption led by the increasing use of devices such as
smartphones and tablets, and access to the internet through broadband, 3G, etc, which
led to an increased online consumer base. Furthermore, favored demographics and a
growing internet user base helped aid this growth. In terms of highlights, the growth
shown by homegrown players such as Flipkart and Snapdeal and the huge investor
interest around these companies displayed the immense potential of the market.
With the entry of ecommerce behemoths such as Amazon and Alibaba, the
competition is expected to further intensify. Both these international players come

with deep pockets and the patience to drive the Indian ecommerce market. Also, their
strong domain knowledge and best practices from their international experience give
them an additional edge. Additionally, these companies have been part of markets
where they have seen the ecommerce market evolve and are aware of the challenges
and strategies to address issues thereof.
The Indian government’s ambitious Digital India project and the modernisation of
India Post will also affect the ecommerce sector. The Digital India project aims to offer
a one-stop shop for government services that will have the mobile phone as the
backbone of its delivery mechanism.
For India Post, the government is keen to develop its distribution channel and other
ecommerce related services as a major revenue model going ahead, especially when
India Post transacted business worth 280 crore INR in the cash-on-delivery (CoD)
segment for firms such as Flipkart, Snapdeal and Amazon. Both these projects will
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have significant impact on increasing the reach of ecommerce players to generally

non-serviceable areas, thereby boosting growth.
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1.1 Background of the study

One of the most popular activities on the Web is shopping. It has much allure in it —
you can shop at your leisure, anytime, and in your pajamas. Literally anyone can have
their pages built to display their specific goods and services.
History of ecommerce dates back to the invention of the very old notion of "sell and
buy", electricity, cables, computers, modems, and the Internet. Ecommerce became
possible in 1991 when the Internet was opened to commercial use. Since that date
thousands of businesses have taken up residence at web sites.
At first, the term ecommerce meant the process of execution of commercial

transactions electronically with the help of the leading technologies such as Electronic
Data Interchange (EDI) and Electronic Funds Transfer (EFT) which gave an
opportunity for users to exchange business information and do electronic
transactions. The ability to use these technologies appeared in the late 1970s and
allowed business companies and organizations to send commercial documentation
electronically.
Although the Internet began to advance in popularity among the general public in
1994, it took approximately four years to develop the security protocols (for example,
HTTP) and DSL which allowed rapid access and a persistent connection to the
Internet. In 2000 a great number of business companies in the United States and
Western Europe represented their services in the World Wide Web. At this time the
meaning of the word ecommerce was changed. People began to define the term
ecommerce as the process of purchasing of available goods and services over the
Internet using secure connections and electronic payment services. Although the dot-
com collapse in 2000 led to unfortunate results and many of ecommerce companies
disappeared, the "brick and mortar" retailers recognized the advantages of electronic
commerce and began to add such capabilities to their web sites (e.g., after the online
grocery store Webvan came to ruin, two supermarket chains, Albertsons and Safeway,
began to use ecommerce to enable their customers to buy groceries online). By the
end of 2001, the largest form of ecommerce, Business-to-Business (B2B) model, had
around $700 billion in transactions.
According to all available data, ecommerce sales continued to grow in the next few
years and, by the end of 2007, ecommerce sales accounted for 3.4 percent of total
sales.
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Ecommerce has a great deal of advantages over "brick and mortar" stores and mail
order catalogs. Consumers can easily search through a large database of products and
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services. They can see actual prices, build an order over several days and email it as a
"wish list" hoping that someone will pay for their selected goods. Customers can
compare prices with a click of the mouse and buy the selected product at best prices.
Online vendors, in their turn, also get distinct advantages. The web and its search
engines provide a way to be found by customers without expensive advertising
campaign. Even small online shops can reach global markets. Web technology also
allows to track customer preferences and to deliver individually-tailored marketing.
History of ecommerce is unthinkable without Amazon and Ebay which were among
the first Internet companies to allow electronic transactions. Thanks to their founders
we now have a handsome ecommerce sector and enjoy the buying and selling
advantages of the Internet. Currently there are 5 largest and most famous worldwide
Internet retailers: Amazon, Dell, Staples, Office Depot and Hewlett Packard. According
to statistics, the most popular categories of products sold in the World Wide Web are
music, books, computers, office supplies and other consumer electronics.
Amazon.com, Inc. is one of the most famous ecommerce companies and is located in
Seattle, Washington (USA). It was founded in 1994 by Jeff Bezos and was one of the
first American ecommerce companies to sell products over the Internet. After the dot-
com collapse Amazon lost its position asa successful business model, however, in
2003 the company made its first annual profit which was the first step to the further
development.
At the outset Amazon.com was considered as an online bookstore, but in time it

extended a variety of goods by adding electronics, software, DVDs, video games, music
CDs, MP3s, apparel, footwear, health products, etc. The original name of the company
was Cadabra.com, but shortly after it become popular in the Internet Bezos decided
to rename his business "Amazon" after the world's most voluminous river. In 1999
Jeff Bezos was entitled as the Person of the Year by Time Magazine in recognition of
the company's success. Although the company's main headquarters is located in the
USA, WA, Amazon has set up separate websites in other economically developed
countries such as the United Kingdom, Canada, France, Germany, Japan, and China.
The company supports and operates retail web sites for many famous businesses,
including Marks & Spencer, Lacoste, the NBA, Bebe Stores, Target, etc.
Amazon is one of the first ecommerce businesses to establish an affiliate marketing

program, and nowadays the company gets about 40% of its sales from affiliates and
third party sellers who list and sell goods on the web site. In 2008 Amazon penetrated
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into the cinema and is currently sponsoring the film "The Stolen Child" with 20th
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According to the research conducted in 2008, the domain Amazon.com attracted

about 615 million customers every year. The most popular feature of the web site is
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the review system, i.e. the ability for visitors to submit their reviews and rate any
product on a rating scale from one to five stars. Amazon.com is also well-known for
its clear and user-friendly advanced search facility which enables visitors to search
for keywords in the full text of many books in the database.
One more company which has contributed much to the process of ecommerce
development is Dell Inc., an American company located in Texas, which stands third
in computer sales within the industry behind Hewlett-Packard and Acer.
Launched in 1994 as a static page, Dell.com has made rapid strides, and by the end of
1997 was the first company to record a million dollars in online sales. The company's
unique strategy of selling goods over the World Wide Web with no retail outlets and
no middlemen has been admired by a lot of customers and imitated by a great number
of ecommerce businesses. The key factor of Dell's success is that Dell.com enables
customers to choose and to control, i.e. visitors can browse the site and assemble PCs
piece by piece choosing each single component based on their budget and
requirements. According to statistics, approximately half of the company's profit
comes from the web site.
In 2007, Fortune magazine ranked Dell as the 34th-largest company in the Fortune
500 list and 8th on its annual Top 20 list of the most successful and admired
companies in the USA in recognition of the company's business model.
History of ecommerce is a history of a new, virtual world which is evolving according

to the customer advantage. It is a world which we are all building together brick by
brick, laying a secure foundation for the future generations.
1.2 Importance of the study

From small businesses to that consummate eCommerce giant like SOUQ, many
companies can benefit from having their own eCommerce site. As well as selling a
physical product, eCommerce can be used to sell digital products, consultations or
appointments, or intangibles, making it a flexible solution for all kinds of businesses.
So how can eCommerce boost your business?
1. eCommerce Influences Purchase Decisions

When customers are deciding on a purchase, they start by looking online.
Your website is your showroom, where customers can research your product
and see all the reasons it is right for them.
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Now imagine that same product was just a couple of clicks away from being theirs. A
well-designed eCommerce site can influence purchase decisions by showcasing your
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product at its best, and making it as easy as pie to take action and make a purchase.
eXtra's customer-friendly online shop has been such a success that they have tripled
their revenues in 2014. Their secret?
A searchable and convenient catalog that makes purchasing easy, with plenty of
product reviews to encourage that sale.
2. eCommerce Taps into social media
It's a social world out there, with customers turning to social media such as Facebook
and Twitter to research potential purchases.
For a smart business, an engaging social media presence can raise their company
profile and encourage traffic and sales. A well thought out social media strategy
marries well with a good eCommerce site, forging connections with buyers. Offers,
competitions and other shareable content can be used to grab attention and
encourage visits to your eCommerce store.
Axiom Telecom takes its social media presence seriously, with a YouTube channel
filled with useful videos, and a Facebook page that's regularly updated with shareable
feel-good pictures of their food.
It's a seemingly simple strategy but it connects emotionally, garnering them a lot of
likes - and custom.
3. eCommerce Is Convenient
Whether they're just getting through the door after a 10-hour work day, or getting
the shopping done at the crack of dawn before the kids get up, customers appreciate
the convenience of online shopping.
People's lives are hectic; getting to a bricks and mortar store means taking a sizeable
chunk out of their day for a detour.
eCommerce means you can fit into your customer's busy lives, offering the products
they want, when they want them.
Souq.com is a prime example of the convenience of online shopping, with a vast

online store of products available anytime, day or night. This convenience combined
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with a quick checkout process, order tracking and quick shipping is a winning
combination.
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4. eCommerce Can Broaden Your Brand
eCommerce can be used in ways a traditional bricks and mortar store couldn't,
whether that is by offering intangible products, providing some kind of web search,
or giving customers the ability to order a product to their exact specifications.
eCommerce can be used to broaden your range of products for sale, bringing you
more custom and diversifying your sales.
When Apple first started ITunes, it was viewed as an IPod marketing tactic rather
than a serious online store.
With billions of sales, ITunes is now a vital part of the global Apple brand,
demonstrating how eCommerce can be used to broaden what a brand offers,
diversifying and increasing sales.
5. eCommerce Offers a Personalized Experience
connection with customers.
For example, an eCommerce site could include personal recommendations, order

tracking, quick customer service, or personalized rewards, allowing your business to
offer the same kind of personal service online that you would offer face to face.
Namshi has built an entire business, and reputation, around offering shoppers a
personalized experience. Busy browsers can enter their brand preferences and size,
and receive regular personalized newsletters full of bargains to suit them.
1.3 Literature Review.
Some authors view e-business as the evolution of e-commerce from the buying
and selling over the internet,and argue that the farmer is a subset of the latter
(Turban et al,2006). Other defend that, although related , they are distinct
concepts (Laudon and Traver, 2008). Others use both terms interchangeably to
mean the same thing (Schneidere,2002). ( Kalakota and robinson , 2000)
proposed a definition of e-business that clearly stresses the differences between
e-commerce and e-business. More precisely they assume that “e-business is not
just about e-commerce transaction or about buying and selling over the web ; it
is the overall stratergy of redefining old business models, with the aid of
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technology, to maximize customer value and profits’. Kalakota and Robinsons

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definition is of great importance because it describes e-6 business as an essential

business reengineering factor that can promote companys growth.
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Elizabeth goldsmith and Sue l.T. McGregor (2000)analyzed the impact of e-

commerce on consumers, public policy, business and education. A discussion of
public policy initiatives ,research questions and ideas for future research are
given.
Jackie gilbert Bette Ann Stead (2001)reviewed the incredible growth of

electronic commerce (e-commerce) and presented ethical issue that have
emerged. Security concerns , spamming, websites that do not carry an
“Advertising “ label , cyber squatters, online marketing to children , conflicts of
interest, manufacturrs competing with intermediaries online and “ dinosaurs”
were discussed.
Patric Barwise (2010) reported that probability 99% of e-commerce today is

done using PCs either desktop or laptop. For B2Be-commerce thus is unlikely to
change for B2C e-commerce however, thing will be more complex, there will be
wider range of relevant media including interactive digital TV and a range of
mobile 51 and wireless service there will be huge difference between different
consumer ownership of equipment and access technology . some will have
broadband access and others have no digital communication at all.
Andrew D. Mitchell(2001)examined the key issues that electronic commerce

poses for global trade, using a starting point the general agreement on trade in
services (GATS), the World Trade Organisation(WTO) agreement must relevant
to e-commerce.
Nir B. Kshetri (2001) This paper attempt to identified and synthesized the
available evidence on predictors of magnitude, global distribution and forms of
e-commerce. The analysis indicated that the twin forces of globalization and
major revolution in ICT are fuelling the rapid growth of global e-commerce.
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Prithviraj Dasgupta and Kasturi Sengupta (2002) reported that the recent growth
of internet infrastructure and introduction of economic reforms in the insurance
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sector have opened up the monopolistic indian insurance market to competition

from foreign alliances . although the focus of e-commerce has been mainly on
business to consumer (B2C) applications. The insurance industry provides an
appropriate model that combines both B2C and B2B application
1.4 Research methodology

I have reviwed the academic literature to gain insight into “E-Commerce in india
“. So various articles, books, journals, websites, etc have been used to study the
evolution, conceptual framework, definitions, key players, present trends (
relatingto internet penetration, growth prospects, modes of payment preferred
etc), future prospects and barriers of e-commerce.
All the data included is necessary base and proper references have been given
wherever necessary.
The data is presented with the help of pie chart , bar chart, and graphs .
1.5 Objective of the study
Electronic commerce commonly known as E-Commerce is a type of industry

where buying and selling of product or service is conducted over electronic

system such as the internet and other computer networks.
E-Commerce is generally considered to be the sales aspect of E-business; it also

consists of data to facilitate the financing and payment aspects of business
transaction. It has motivated to undertake the “E-Commerce “and shape it into
a project work. Main objectives of this project are:
-To find out what actually the word “E-Commerce means.

-To give brief description of types of E-Commerce models.
-To study the example one such E-Commerce company
-To focus on technology used by such company.
-To study the stability and relevance of model of such company.
-To study the impact of e-business with respect to marketing.
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1.6 Limitation of the study

• Availability and authenticity of secondary data are not sufficient to
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highlight the project properly

• the project report suffers from drawbacks due to lack of time.
1.7. Chapter Planning: Chapter 1: Introduction, 2. Conceptual Framework, 3.

Data Analysis and findings 4. Conclusion and Recommendations. Bibliography.

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Chapter2: Conceptual Framework

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Ecommerce definition and types of ecommerce
Ecommerce (e-commerce) or electronic commerce is a subset of e business, is the

purchasing, selling, and exchanging of goods and services over computer networks
(such as the Internet) through which transactions or terms of sale are performed
electronically. Contrary to popular belief, ecommerce is not just on the Web.
In fact, ecommerce was alive and well in business to business transactions before
the Web back in the 70s via EDI (Electronic Data Interchange) through VANs (Value-
Added Networks). Ecommerce can be broken into four main categories: B2B, B2C,
C2B, and C2C.
B2B (Business-to-Business)
Companies doing business with each other such as manufacturers selling to
distributors and wholesalers selling to retailers. Pricing is based on quantity of
order and is often negotiable.
B2C (Business-to-Consumer)
Businesses selling to the general public typically through catalogs utilizing shopping
cart software. By dollar volume, B2B takes the prize, however B2C is really what the
average Joe has in mind with regards to ecommerce as a whole.
Having a hard time finding a book? Need to purchase a custom, high-end computer
system? How about a first class, all-inclusive trip to a tropical island? With the
advent ecommerce, all three things can be purchased literally in minutes without
human interaction.
C2B (Consumer-to-Business)
A consumer posts his project with a set budget online and within hours companies
review the consumer's requirements and bid on the project. The consumer reviews
the bids and selects the company that will complete the project. Enlace empowers
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consumers around the world by providing the meeting ground and platform for such
transactions.
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C2C (Consumer-to-Consumer)
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There are many sites offering free classifieds, auctions, and forums where
individuals can buy and sell thanks to online payment systems like PayPal where
people can send and receive money online with ease. EBay’s auction service is a
great example of where person-to-person transactions take place every day since
1995
Key developments in 2018

(1) Mobile to be the most influential aspect of ecommerce

With mobile apps being developed by most ecommerce websites, smartphones are
increasingly replacing PCs for online shopping. In 2016, only 20% of the mobile
users used smartphones, and only 12% of the ecommerce transactions were made
through a mobile device. This figure has more than doubled, and more than 27% of
all ecommerce transactions today happen via mobile3. According to some industry
players, over 50% of the orders are being placed through mobile apps, which is not
only leading to substantial customer acquisition but also building customer loyalty
for various brands. However, most mobile transactions so far are for entertainment,
such as booking movie tickets and music downloads. This trend will change soon
with more and more merchandise being ordered online.
(2) More business coming from smaller towns

Ecommerce is increasingly attracting customers from Tier 2 and 3 cities, where

people have limited access to brands but have high aspirations. According to
ecommerce companies, these cities have seen a 30% to 50% rise in transactions.
(3) Enhanced shopping experience

Besides general online shopping, customers are also shopping online for weddings
and festivals, thanks to wider range of products being offered and aggressive
advertisements. The free and quick shipment and wider choice of products, along
with the ease of shopping online as compared to in-store shopping, is also helping
ecommerce gather momentum.4 further, ecommerce companies are doing rapid
business due to sales. New concepts such sales on weekends, holidays and festivals
are attracting a lot of new customers and building customer loyalty among existing
customers. Television and social media, particularly Facebook, are playing a
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proactive role in promoting eTailing through aggressive advertisements. This has

helped several eCommerce companies build substantial brand image.
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(4) Exclusive partnerships with leading brands

Over the year or so, there has been a trend of exclusive tie-ups between eTailers and
established boutiques, designers, and high-end lifestyle and fashion brands. For
instance, in 2014, Jabong added international fashion brands such as Dorothy
Perkins, River Island, Blue saint and Miss Selfridge, along with local fashion brands
through Jabong Boutiques. Similarly, Myntra benefited from exclusive tie-ups with
brands such as Harvard Lifestyle,Roadster, HRX, Dressberry, the company had
recently partnered with Bollywood actor Saif Ali Khan to launch ‘House of Pataudi’
brand. Desigual and WROGN from Virat Kohli. In 2016, Snapdeal tied up with
multiple players like Zomato, Redbus, Cleartrip and Urbanclap to cross –sell their
offerings on its platform, thereby increasing its stickness for customers.
(5) Expanding the product basket

There is a recent trend of relatively newer products such as grocery, hygiene, and
healthcare products being purchased online. Similarly, lingerie and Indian jewellery
has also been in great demand among customers outside India. Export comprises
95% of cross-border eCommerce, with the US, UK, Australia, Canada and Germany
being the major markets.
2.1.1 INDIAN E-COMMERCE SCENARIO.

Current Scenario
Online shopping in its early stage was a simple medium for shopping with
fewer options. The users can just place an order and pay cash on delivery. But,
in last few years this field has been renovated to a high extent and hence
fascinated many customers. Today, the online shopping has become a trend in
India and the reason behind the adoption of this technique lies in the
attractive online websites, user friendly interface, bulky online stores with new
fashion, easy payment methods (i.e. secure pay online via gateways like
Phonepe, Paytm, cash-on-delivery), no bound on quantity & quality, one can
choose the items based on size, colour, price, etc.
Despite being a developing country, India has shown a commendable increase

in the ecommerce industry in the last couple of years, thereby hitting the
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market with a boom. Though the Indian online market is far behind the US and
the UK, it has been growing at a fast page.
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Further, the addition of discounts, coupons, offers, referral systems, 30days

return guarantee, 1-7 days delivery time, etc. to the online shopping and the E-
Market have added new flavors to the industry.
The Key drivers of in Indian ecommerce have been:
Increasing broadband Internet and 4G penetration.

Growing Living standards
Availability of much wider product range
Busy lifestyles and lack of time for offline shopping
Increased usage of online categorized sites
Evolution of the online marketplace model with websites like eBay, Flipkart,
Snapdeal,Amazon, Myntra etc.
The Way Forward:
Social Media as a Lead Generation tool

Social media has now become the hub for the merchants which enables them
to analyze the customer choice based on their purchase activities. Social
network like LinkedIn, Twitter, Google+, Facebook and others have become a
medium for easy log-in and purchase. Moreover, the clients can stay updated
via the posts published on this media. Further, the advertising & promotions
on these social sites has increased the chances of success of generating
transactions to many folds.
The Deep Discounted model of Flipkart

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The acceptance of the ecommerce on a large scale by the Indian people

influenced other business players also to try this technique for their E-
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businesses and gain high profits. Though online shopping has been present
since the
2000 but it
gained
popularity
only with deep
discount
model of
Flipkart. In a
way it re-launched
online
shopping in
India. Soon other portals like Amazon, Flipkart, Jabong, etc. started hunting
India for their businesss.
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2.1.2 Global Scenario relating to the area of the

Project
According to the latest report by IAMAI and IMRB International, the eCommerce
industry in India reached a value of INR 81,525 crore (US$13.5 billion) in 2014. The
rapid increase in the use of smart phones and internet services has earned India a
place among top 20 developing countries on the global forum, as stated by.
AT Kearney in its 2014 Global retail development Index (GRDI). Consumer behavior
has changed rapidly and visiting a local store to buy a mobile phone is now more of a
pain.
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Chapter3
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Presentation of Data Analysis and

Findings
According to Wikipedia, India ranks at position number three for shopping
online and using credit card for online transaction. Indian citizens are now
third biggest users of credit cards for making online purchases globally and
they are next only to the citizens of Turkey and Ireland.
The top e-commerce company in india is flipkart.
DATA ANALYSIS OF FLIPKART

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Flipkart is a leading e-commerce company and grab the first position

after acquire myntra in a deal of $3.1 billion. Flipkart was started by
Sachin Bansal and Binny Bansal in 2007 and within 5 years company
has become the leading e-commerce player of Indian market. Flipkart
started with online booking stores and later on it has added gadgets,
electronc items and apparels. In these 5 years Flipkart is able to build
bond of trust among buyers and because of this Flipkart has achieve stunning
growth.
FIG 1.1
IN FIG 1.1 they are the founder of the india top most e-commerce website
flipkart MR. SACHIN BANSAL AND BINNY BANSAL
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We Read
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2010
2010
2012
FIG 1.2
IN FIG 1.2 this are the acquisitions of flipkart.
Investment
1200
Funding in USD Million
1000
800
600
400
200
0
14-
200 201 201 201 13- 13- 14-
Ma
9 0 1 2 Jul Oct Jul
y
Investment 1 10 20 150 200 160 210 1000
FIG 1.3
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IN FIG 1.3 it shows the investment in millions. The company started with a very
small amount of investment in 2009 there investment was not seen in the
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graph but it gradually increases in the next coming years in 2011 it increased
little bit ,then in 2012 it increases and reached the 200 miilion which is a great
success. Then in 2013 it exceeds the 200 million , after that it slowly decreases
by a little amount and in july 2014 it reached the 1000 million and became the
indias top e-commerce website.
Internet user growth rate

600000000
500000000
400000000
300000000 Internet user
200000000 growth rate
100000000
0
2015 2016 2017 2018 2019
FIG 1.4
FIG 1.4 defines the internet user growth rate which is highly increased from
2015 to 2019 in 2015 the internet user was 259000000 which reached the
525000000 in 2019.
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Sales
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8%
16% Tier 1
Tier2
55% Tier 3
21% Rural
FIG 1.5
This fig 1.5 shows the sale of the company, maximum contribution of sale is
from the Tier 1 cities and there is a very less contribution by rural areas due to
lack of internet knowledge.
PRODUCTS AVAILABLE.
. Electronic goods
.Apparels
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.Home and kitchen appliances

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.Mens and womens accessories

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.Computer peripherals
Software, hardware .
.Books and media

.Baby and kids section

Wears out differentiated on the basis of age
Girls, boys
.Footwares
Girls , boys
.Baby care
STRENGHTHS OF FLIPKART.
24*7 customer support service
Price reduction or discounted price.
Better search engine optimization
Advance advertising and promotion
Multiple payment method EMI option availability
E voucher and e gift.

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THIS FIG SHOWS THE REGIONAL INTEREST OF FLIPKART.

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FINDINGS.
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FLIPKART
1.WWW.Flipkart.com 2. www.wikipedia.com
3. www.techcircle.vcircle.com 4. www.medianama.com
5. www.economicsonline.org 6. www.economicsonline.org
7. slideshare
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Chapter4: Conclusion and Recommendations

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4.1Conclusion
We are accessing the internet. While increases in the use of traditional

options for gaining knowledge, such as education, may be linear,
the proliferation of knowledge through the use of new digital
technologies appears exponential.
The eCommerce industry in India may currently be behind its
counterparts in a number of developed countries and even some
emerging markets. However, with India’s GDP growth pegged at

6.9% by the International Monetary Fund and the World Bank, it is
expected to grow rapidly. Moreover, the Indian eCommerce industry
has access to funds from within the country and international
investors. Overall, the eCommerce sector is maturing and a number
of serious players are entering the market.
What differentiates the Indian eCommerce market from that of a
country like China is that while market concentration in China is
largely on account of Alibaba-owned Taobao and Tmall (with these
players holding a higher percentage of market share than the top
players in most of the other major markets), in India the market
share is divided amongst several ecommerce companies, each
coming up with its own business model. As a result, customers have a
wide range of products and services to choose from.
In our view, there is humongous potential for eCommerce companies
owing to the growing internet user base and advancements in

technology. However, this will not be without its share of challenges,
be it operational, regulatory, or digital. How a company prepares
itself to meet these challenges will decide whether or not it succeeds.
4.2Recommendations
For the success of E-Commerce in India, the companies should not for get
that purchase habit of Indian customers is different than the customers of
developed countries. Indian customers will accept E-Commerce when the
companies are having customer centric approach. TQM is about creating
consumer empathy with the strong bond inlongterm. Compiling a list of
features offered by the different brands will no longer sustain unless and
until it is provided by the backup of security, privacy, cyber laws and so
many quality features which the customers expect in the transactions.
26
Almost every brand in the Market today has reached parity in terms of
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features and technology they offer. But this parity is still limited to specific
No.12-0031)
types of products. Unfortunately till date all marketing efforts have limited
their focus to sale their products to very limited number of customers at
7980806861
short and medium levels and not to create customers through innovative
ideas to give un expected benefits which will create the
Positive impact for E-Commerce compare to their traditional shopping
habits. Also some companies are redefining customer value by focusing on
various aspects but the collective effort and standardization of efforts is
very important. The success of the E-Commerce is not only depends on the
managerial decisions but it also need the consideration of the active
participation of the employee and every person
Of the company. The company should not forget that it is a continuous

dynamic process. It incorporates many concepts. E-Commerce is an
involvement of every department as well as all members of the company
who will render their services for continuous never-ending improvements.
Identifying customers' demands will help in identifying the problem that
causesd is satisfaction of customers.
SOME OF THE OTHER RECOMMEDNDATIONS ARE AS FOLLOWS:-
1.Different set of E-Commerce strategies are required for different

customers under study as no similar treatment is effective.
2. Each income group need to be treated differently as their needs,
expectations, perceptions, purchase power and brand knowledge widely
varies.
3. In big cities Mumbai, Pune, Delhi, Chennai, Bengalaru, the strong logistic
backup to the delivery of the products is required. The companies should

take the initiative and form the collaborations very similar to the ATM of
nationalize banks.
4. E-Commerce will get success, when appropriate mix all models of TQM
are used to solve before and after sales problems.
5. India has huge population with broader customer base. The total
population certainly has to be focused more by marketers and advertiser as
they themselves are the big advertisers of the online products and services
through word of mouth publicity.
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No.12-0031)
Bibliography:
INTERNET
[1]www.Google.com
[2]en.wikipedia.com
[3]www.Slideshare.com
BOOKS
[1] Principles of e-commerce
[2] Global journal of business research
[3] Global management resource

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QUESTIONNAIRE
7980806861
Respected sir / Madam,
I am a student, pursuing B.com (H) from the ……….College . I am

doing project on “ E-Commerce in India” about the success story of Flipkart.

I kindly request you to co-operate in my research study by filling up the
following questionnaire.
1) Please the age group you belong to

16-24[ ] 25-34[ ] 35-49[ ] 50 or above[ ]
2) Gender
Male[ ] Female[ ]
3) Please tick your occupation
Professionals [ ]
Self employed [ ]
Service [ ]
Student [ ]
Others [ ]
4) Please tick your income range
Less than Rs. 2 lakhs per annum [ ]
Rs. 2 lakhs to Rs. 5 lakhs per annum [ ]
Rs. 5 lakhs to Rs. 10 lakhs per annum [ ]
More than Rs. 10 lakhs per annum [ ]
5) Please tick your education as relevant
Post graduate [ ]
29
Graduate [ ]
Page
Higher secondary school certificate [ ]
No.12-0031)
High school certificate [ ]

Less than 12 years in school [ ]
7980806861
6) How frequently do you shop through e- commerce website

More than once a month [ ]
Once in 1-2 months [ ]
7) Are you aware of Flipkart – an ecommerce website
Yes [ ] No [ ]
8) Which is your most preferred ecommerce website
Flipkart [ ]
Amazon [ ]
Snapdeal [ ]
Others [ ]
9) How frequently have you used the ecommerce website for getting
information before shopping at a physical store
Always [ ]
Often [ ]
Rarely [ ]
Never [ ]
Product spesifications [ ]
Price comparison among products [ ]
10) Tick all the product varieties that you generally prefer buying online
Personal products( perfume,beauty,creams,razors) [ ]
Mobiles/Tablets [ ]
Laptops and accessories [ ]
Cameras [ ]
Books [ ]
Digital products [ ]
30
11) Do you prefer online shopping ?

Page
No.12-0031)
Yes [ ] No [ ]
12) Do you consider online shopping safe ?
7980806861
Yes [ ] No [ ]
13) How was your first experience with Flipkart ?
Excellent [ ]
Good [ ]
Average [ ]
Bad [ ]
14) Why do you prefer Flipkart over its competitors ?

Wide variety [ ]
Price excellent [ ]
Better service [ ]
Better quality [ ]
15) Will you recommend Flipkart to your friends and family members?
Yes [ ] No [ ]
16) Are you satisfied with Flipkart ?
Yes [ ] No [ ]
17) Do you find any draw backs in Flipkart
Yes [ ] No [ ]
31
Page
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7980806861 C3 MENTORS COMMERCE CLASSES OF B.COM & M.COM.

Sl.No. Particulars Page No.

1 CHAPTER: 1- INTRODUCTION 6-7

1.2-Importance of the study 10-12

1.3-Literature review 13-14

1.5-Objectives of the study 15

1.6-Limitations of the study 16

2 CHAPTER: 2- CONCEPTUAL FRAMEWORK 17

2.1-Definition and types of e-commerce 17-19

2.1.1-Indian scenario 19-21

3 CHAPTER: 3- PRESENTATION OF DATA ANALYSIS 23-31

4 CHAPTER:4- CONCLUSION AND RECOMMENDATION 32

competition is expected to further intensify. Both these international players come

have significant impact on increasing the reach of ecommerce players to generally

1.1 Background of the study

At first, the term ecommerce meant the process of execution of commercial

At the outset Amazon.com was considered as an online bookstore, but in time it

Amazon is one of the first ecommerce businesses to establish an affiliate marketing

According to the research conducted in 2008, the domain Amazon.com attracted

History of ecommerce is a history of a new, virtual world which is evolving according

1.2 Importance of the study

So how can eCommerce boost your business?

1. eCommerce Influences Purchase Decisions

2. eCommerce Taps into social media

Souq.com is a prime example of the convenience of online shopping, with a vast

4. eCommerce Can Broaden Your Brand

5. eCommerce Offers a Personalized Experience

connection with customers.

For example, an eCommerce site could include personal recommendations, order

1.3 Literature Review.

technology, to maximize customer value and profits’. Kalakota and Robinsons

definition is of great importance because it describes e-6 business as an essential

Elizabeth goldsmith and Sue l.T. McGregor (2000)analyzed the impact of e-

Jackie gilbert Bette Ann Stead (2001)reviewed the incredible growth of

Patric Barwise (2010) reported that probability 99% of e-commerce today is

Andrew D. Mitchell(2001)examined the key issues that electronic commerce

sector have opened up the monopolistic indian insurance market to competition

1.4 Research methodology

1.5 Objective of the study

Electronic commerce commonly known as E-Commerce is a type of industry

where buying and selling of product or service is conducted over electronic

E-Commerce is generally considered to be the sales aspect of E-business; it also

-To find out what actually the word “E-Commerce means.

1.6 Limitation of the study

highlight the project properly

1.7. Chapter Planning: Chapter 1: Introduction, 2. Conceptual Framework, 3.

Data Analysis and findings 4. Conclusion and Recommendations. Bibliography.

Chapter2: Conceptual Framework

Ecommerce definition and types of ecommerce

Ecommerce (e-commerce) or electronic commerce is a subset of e business, is the

Key developments in 2018

(1) Mobile to be the most influential aspect of ecommerce

(2) More business coming from smaller towns

Ecommerce is increasingly attracting customers from Tier 2 and 3 cities, where

(3) Enhanced shopping experience

proactive role in promoting eTailing through aggressive advertisements. This has

(4) Exclusive partnerships with leading brands