DECEMBER, 2021 ee Master of Business Administration (Full Time) - Examination { Third Semester Project Management Time -3 Hours] [Max. Marks: 60 s Rol No. Common Sub, 2 381 | Note: Section ‘A ‘carries 06 Marks. Section B carries 18 Marks attempt any three questions worth 6 marks each. Section C carries 36 Marks attempt any three questions worth 12 marks each, Section - A Select correct alternative 1. Which among the following is NOT a property of a project? + * (a) Continuous (b) Risky (©) Unique (4) Temporary 2. Which types of the following projects should consider social cost-benefit analysis? (a) Public Sector Projects (b) Private Sector Project (©) None of (A) and (B) (a) Both (A) and (B) 5. Which factor is most important while selecting the location for a sugar industry? (a) Raw Material Proximity (b) Availability of Labor (0) Proximity of Market (d) Land Availability 4. Anetwork drawn on Activity on arrow: (a) Always has dummy activities (b) Never has dummy activities (0) Can have a dummy activities but itis not necessary (d) None of the Above 5. Whatis the NPV ofa project if its fixed investment is Rs, 200 million and Pl is 1.18? (a) 2.36 million (b) 36 million (©) 23.6 million (d) cannot be determined 6, Which is the most suitable method for forecasting demand with historical data, which has erratic fluctuation? __ @) Moving Average Method (b) Weighted Moving Average Method (6) Exponential smoothing (a) Least square method Section -B 2. Discuss in brief - (a) Hiller Model (b) sensitivity Analysis, PTO.2 + chanizes in Pr! . the changes 3.. "Planning phase is crucial as after this phase, ‘chances to change are very rare.” Discuss Md P n it. 4. Describe the life cycle stages in project managemem “jp deberie a ompare 5.” Preference share are costlier and riskier for the company ‘when c pers why do companies issue preference share? Section -C 6.” A project passes through 8 processes in its project life as follow 7 BT 78 Activities 12 18 25 27 36 34 45 56 o ae 8 8 8 4 DurationindaysI0 12 8 12 5 6 (1) Find critical path and duration (2) Draw the network diagram fet (3) Calculate total float, free float, and independent float 7. Hari Enterprises is determining the cash flow for a project involving replacement ofan ee machine by a new machine. The old machine bought a few years ago has a book value of 4, 00,000 and it can be sold to realize a post tax salvage value of & 5, 00,000. it has a remaining life of five years after which its net salvage value is expected to be & 1,60,000. it is being depreciated annually at a rate of 15 % under the written down value method. The net working capital required for the old machine is ® 4,00,000. The new machine cost % 16,00,000. it is expected to fetch a net salvage value of ® 8,00,000 after 5 years when it will no longer be required. The depreciation rate applicable toitis 15 % under the written down value method, The net working capital required for the new machine is & 5, 00,000. The new machine is expected to bring a saving of %2, 57,143 annually in manufacturing costs (Other than depreciation). The tax rate applicable to the firm is 30%. 8. The Shridha Limited is considering a new project with initial investment, for a product “Sunflower”. Itis estimated that IRR of the projectiis 15% having an estimated life of 5 years. Financial Manager has studied that project with sensitivity analysis and informed that annual fixed cost sensitivity is 7.8416%, whereas cost of capital (discount rate) sensitivity is 50%. Other information available is: Profit Volume Ratio (P/V) is 60%, Variable cost Rs. 60/- per unit, Annual Cash Flow Rs. 57,500/- Ignore Depreciation on initial investment and impact of taxation. Calculate Net Present Value of the Project; Initial Investment of the Project; Annual Fixed Cost Estimated annual unit of sales.3 381 9.” A project has following details. > = aa | on ~ [Normal (days) |.Crash (days) | Normal (days) | Crash (days) | 12 9 7 4000 ‘5000 13 5 3 ~ 3000 6000 24 1 at 2000 2000 25 7 3 4000 14000 34 8 4 5000 10600 36 8 5 3000 6300 45 6 4 4000 5400 46 5 4 500 2900 57 9 7 3000 4000 ee 16-7 8 4 12000 15000 1. What will be minimum cost to achieve the same? 2. Whatis the minimum time to complete the project? 3. What will be minimum cost for completing the project if indirect cost is Rs. 1400 per day?405 December 2015 _ ee Master of Business Administration (MBA) Examination Ilird Semester (Full Time) PROJECT MANAGEMENT Time 3 Hours] = [Max. Marks 60 tion B. Note: Attemipt any two questions from Section A. Attempt any three questions from Section Each question carries equal marks. Section A 1, Whatare the important phases of a project life cycle ? Discuss each phase briefly with key issues involved, in it. 2. Detailed Project Report (DPR) forms the foundation on which the entire superstructure of the project is built if it is weak; the project cannot with stand the turbulent times ahead. Bring out the do's and don'ts of a good DPR. : 3. What are the technical aspects of a typical project as distinct from commercial, financial, economic and managerial feasibility ? Discuss three important issues that managers must consider while conducting téchnical analysis. Section B 4. Assume following details are given for the company : Sales ~ Rs. 1,000,000; Costs - Rs. 750,000; Depreciation - Rs. 200,000; Tax ~ 35%; Change in Net working capital — Rs. 10,000; Change in capital spending - Rs. 160,000. If interest of Rs. 10,000 is given and the company resorts to net borrowings of Rs. 50,000 in the year, Calculate Free Cash Flow to Equity. 5. Prepare an estimate of net working capital requirement for the WCM Ltd, Adding 10% contingencies from the information given below : Estimated cost per unit of production Rs. 170 includes raw material Rs. 80, direct labour Rs, 30 and overheads (exclusive of depreciation) Rs. 60. Selling price is Rs. 200 per unit. Level of activity per annum 1,04,000 units. Cash at bank is expected to be Rs. 25,000. . Raw material in stock : | 4 weeks Finished goods in stock : 4 weeks Credit allowed by suppliers : 4 weeks Credit allowed by suppliers : 8 weeks Lag in payment of wages : 1.5 weeks Work in Progress (assume 50% completion stage): 2 week You may assume the production is carried on evenly throughout the year and wages an overheads accrue similarly. All sales are on credit basis only. You may state you assumption if any. CF %profit and the investment required, which are independent of each other, Following a : 405, : id, An investment company wants to study the investment projects based on market demand, Probability distribution are estimated for each of these three factors : Annual demand (‘000 units): 25: 3035 40° 45° 50 55 Probability t 2.20 2. 2 Profit per unit : 3 5 7 9 10 Probability ae 10° 220). “40 420° -40 Investment Required (Rs. ‘000) 2750 3000 3500 25 50 .25 Probability’ Using simulation process repeat the trails 10 times, compute the investment on each trail taking these factors into trail. What are the most likely returns ? Using the following random numbers : : (30, 12, 16) (59, 09, 69) (63, 94, 26) (27, 08, 74) (64, 60, 61) (28, 28, 72) (31, 23, 57) (54, 85, 20) (64, 68, 18) (32, 31, 87). In the brackets above, the first random number is for annual demand, the'second is for profit and the last one is for investment required. The following data is related to a project : Activity Regular time Crash time Regular cost Crash Cost (days) (days) (Rs.) (Rs.) 1-2 7 6 700 750 1-3 8 6 650 750 2-4 9 7 800 900 2s 11 8 1600 1800 3-5 8 5 750 1000 3-6 10 7 1900 2100 47 12 10 1200 1300 5-7 13 cbt 1300 1400 67 14 10 1500 1800 (a) Construct network diagram and find Critical path and its duration. 3 (b)_ Normal cost of the project. 3 (c) If the project is to be completed in 25 days, which activities should be crashed ? 6 What is the cost involved ?380 Roll No.. 440 December 2018 : Master of Business Administration (MBA) Examination Illrd Semester (Full Time) PROJECT MANAGEMENT [Max. Marks 60 Time 3 Hours] Note: Attempt any two questions from Section A and any three questions from Section B. Each ~ question carries 12 marks. ee Section A 1. Define Project and Project Management. Write down the objectives and importance of Project Management. 2. " What are the various sources of Project Finance ? Explain briefly ‘subsidy’ as a source of project finance. 3. Write short notes on any two of the following : (a) Greenfield Projects and Brownfield Projects. (b) BCG Matrix and GE Nine Cell Matrix. (c)_ Project Life Cycle and its phases. Section B XYZ Ltd. whose cost of capital is 10% is considering two mutually exclusive projects X and Y: The details of which are ; Project X (Rs.) Project Y (Rs.) Initial Investment 70,000 70,000 Annual Cash Flows : Year 1 10,000 50,000 Year 2 20,000 40,000 Year 3 30,000 20,000 Year 4 45,000 10,000 Year 5 60,000 10,000 Compute the NPV, Profitability Index and IRR of the two projects. Following information are available about a project : 1=3 1-4 2-4 2-5 3-6 Activity 1-2 Duration (days) 4 12 10 8 6 8 Activity 4-6 5-7 6-7 6-8 7-8 8-9 10 10 0 8 10 6 Duration (days) (a) Draw the Network Diagram. (b) Identify the Critical Path. (c) Determine earliest start time, earliest finish time, latest start time, latest finish time, total float, free float and independent float. P. ¥, O-2 3800 22 6. A company is considering two mutually exclusive projects X and Y. Project X costs Rs. 30,000 and Project ¥ Rs. 36,000. You have been. given below the net present value and probability distribution for each project : Project x Project Y “NPV Probability © NPV Probability Rs. Rs. 3,000 O41 3,000 0.2 6,000 0.4 6,000 0.3 ' 12,000 0.4 12,000 0.3 15,000 oO.1 15,000 0.2 (a) Calculate the expected net present value of Projects X and Y. (b) Compute the risk attached to each projects i.e., Standard Deviation of each probability distribution. (©) Which project do you consider more risky and why ? 2 In considering the most desirable capital of a company, the following estimates of the cost of debt capital (after tax) have been made at various levels of Debt-Equity Mb Debt as % of Total Capital Cost of Debt Cost of Equity Employed % Yo ° 7.0 15.0 | 10 7.0 15.0 20 7.0 15.5 30 75 16.0 40 8.0 17.0 50 8.5 19.0 60 9.5 20.0 Determine the optimal debt-equity mix for the company by calculating Composite Cost of Capital. 8. Consider the following project : Activity Estimated duration in weeks i-J Optimistic Most Likely Pessimistic 1-2 i 1 7 1-3 1 4 7 1-4 2 2 8 2-5 1 sl 1 3-5 a 5 14 4-6 2 5 8 5-6 3 6 15 (a) Draw the Project Network. (b) Find the expected duration and variance of each activity. (c) Calculate the variance and standard deviation of project length. 440336-0 ; December 2017 Master of Business Administration (MBA) Examination I Semester (Full Time) PROJECT MANAGEMENT [Max. Marks 60 All Time 3 Hours) Note: Attempt any two questions from Section A and any three questions from Section B. questions carry equal marks. Section A 1. Explain any three of the following : (a) SPACE Matrix. (b) Hiller Model. (c) Social Cost Benefit Analysis. (a) Payback Period. ing methods in detail. ject financing decision. ly FMCG Products 2. (a) Compare and contrast the discounting and non-discounti (b) Discuss the key business considerations relevant for pro} 3, Mention the steps to carry out market research for a retail store selling on and advice decisions related to store location and customer preferences. 4: (a) What are the major steps to be considered during technical analysis of a project ? (b) Explain the steps for estimating project replacement cash flows for a project. Section B pany provides the following particulars, You are required 5, Aproforma of cost sheet of 2 com tivity to prepare a statement showing the working capital needed to finance 8 level-of a of 124000 units of production : Elements of Cost Amount per unit (Rs.) Raw Material 90 Direct Labour © 50 Overheads 50. Total Cost 790 Profit 10 Selling Price 200 The following further details are avallable + (1). Raw Materials are in stock for one and half month. Materials are in process on an goods are in stock on an average for one month. average for half a month. Finished Credit allowed to customers is one month. Lag (2). Credit allowed by suppliers is 15 days. in payment of wages is 2 weeks, Lag In payment of overhead expenses Is one month. (3). One-third of the output is sold against cash. Cash in hand and at bank is expected to be Rs. 1,20,000. You inay assume that production is canied on evenly throughout the year, wages and overhéads accrue similarly and a time period of 4 weeks is equivalent to a month. P.T. 0. 4 EES See ete aaaaaa6. 2 9 20 : 336-0 (@) Mr. Sujey plans to send his daughter for higher studies abroad after 15 years. He expect the cost of these studies to be Rs, 45,00,000. How much should he save annually to have a sum of RS. 45,00,000 at the ena of 15 years, if the interest rate is 9 percent. A finance company offers to give Rs. 10,000 after 5 years In return for Rs. 1,000 deposited today. Using the rule of 69 figure out the approximate interest offered. (b) The sales of a certain product during a fourteen year period have been as follow : Period Sales Period Sales i 200 - 8 400 2 200 9 390 3 230 10 400 4 230 un 420 5 240 12 430 6 340 13 490 7 360 14 530 You are required to estimate the sales with the help of trend line method. A new project Is being setup by Nebula Ltd. which Is incorporated recently and plans to utilize 50 percent of its capacity In the first year, 60 percent in the second year and 90 Percent in third year. The estimates for the third year are as below : Sales Realisation (75000 units @ Rs. 100) Variable Costs Fixed Costs Rs. 75,00,000 Rs. 10,00,000 Rs. 90,00,000 Calculate the break-even point in terms of volume of production, installed capacity and sales revenue. ‘The normal and crash times and direct costs for the activities of a project are showin below: Activity Time Cost Normal Crash Normal Crash (1-2) 5 2 600 900 (2-4) 6 3 700 1000 (1-3) 4 2 100 200 (3-4) 7 4 400. 800 (4-7) 9 5 600 920 (3-5) 12 3 1600 1960 (4-6) 10 6 1500 1800 (6-7) 7 4 400 490 (7-9) - 6 4 200 420 (5-9) 12 2 400 850 (a) Draw the network diagram. (b) Determine the critical path, (c) Calculate event slacks and activity floats. (d) Compute the probability of completing the project in 25 weeks.394-0 December 2016. oS Master of Business Administration (MBA) Examination Ilrd Semester (Full Time) PROJECT MANAGEMENT Time 3 Hours] [Max. Marks 60 Note: Attempt any two questions from ‘Section A and three questions from Section B. All questions carry equal (12) marks, Section A Explain in detail the various methods to assess the cost of Project. 2 Write short notes on any three of the following : (@) Sensitivity Analysis (b)” CAPM Model (©) Social Cost Benefit Analysis (d) Hiller Model. 3. Explain the steps in BCG Matrix for selection of appropriate strategy for investment in a * . project in detail, Explain steps for estimating working capital requirement of a project. Section B 5. A company Is planning to invest Rs. 409 lakhs Ifa Project which will be financed with Rs, 250 lakhs of debt at 12% and the remaining through equity. The company is expecting variable cost to be 60% of sales and fixed cost to bé Rs. 150 lakhs. The company plans to repay-loan in 10 equal instalments together with Interest on outstanding loan. Cetermine the financial feasibility of the project ifthe projected sales is Rs. 450 lakhs every year and tax rate Is 25%, 8 Anew project is being set up by AlcaNote Limited, which has been incorporated recently. Beta Nova Limited Plans to utilize 30 Percent of its capacity in the first year, 60 percent in the second year, and 90 Percent (the rated utilization level) in the-third year. The estimates: for the third'year are given below : A. Sales Realization (50,000 units @ Rs. 200) Rs. 10,000,000 B.. Variable Costs : Rs. 7,100,000 C. Fixed Costs Rs. 7,000,C00 D. Contribution Rs, 9,900,00020 394-0 2 8. The normal and crash times and direct costs for the activities of a project are shown below: (a) (b) (c) (d) (a) (b) -— Activity . (2-2) (2-4) 6 3 [es 4 2 | ey ae 4 4000 8000 V7) 9 5 6000 9200 F 12 3 16000 | 19600 10 6 { 15000 18000 7 4 4000 4900 6 4 3000 4200 12 7 4000 8500 Draw the network diagram, f Determine the critical path. Calculate event slacks and activity floats. Compute the pro'ability of completing the project in 30 weeks. Calculate the future value of money for an investment of Rs. 45,000 annually. The investment is done for the period of seven years at the rate of 4.5% per annum. B and Z Investment Company offers to give Rs. 20,000 after 5 years in return of Rs. 2,000 deposited today. Using the rule of 69 figure out the approximate interest offered. .4 488 Roll No. wep MAY, 2022 (te grlsen) Time - 3 Hours Master of Business Administration (Full Time) - Examination : Fourth Semester Business Ethics and Indian Ethos for Management Max. Marks: 60 Section - A |. What are the reasons for unethical business practices? (a) Greed for Quick money (b) Administiative Corruption () Cultural and social Reason (a) All of the above . When was the ‘Right to information’ Act passed? (a) October 2005 (B) March 2006 (c) December 2007 (d) September 2003 Ethics is: (a) Morals +reasoning (b) Morals+ Values (0) Values + Beliefs (d) Values + Philosophy .. Who are organizational stakeholders? (a) Providers of finance (b) Government () Customers (4) Community (c) Employees (f) Allof the above . Arthashastra was written by ..... (a) Kautilya (b) Chandragupta (c) Adi shankaracharya (d) Ashtavakra488° , 2 Section - B Hage ion Bis Note: Attempt any four question from Section B, each question carries 5 marks, Section carries 20 marks. 1. Explain any six management learnings from Mahabharata in details. 2. Throw some lights on Management of Consciousness. 3. Write note on the following: (a) Guna (b) Sanskara 3? Also describe four important 4. What do you understand by the term Business Ethic Woodrow Wilson's Principles. 5. Write the factors which affect Ethical Decision Making? Section -C Section C will be of 20 Marks having three questions out of which you are required to attempt any two question (long answer type) worth 10 marks each. 1. What do you mean by business ethics? Also explain its nature, importance and benefits in business. 2. Write a brief note on “Role of business ethics in business” Or Whatare the different levels of business ethics? 3. What are the various phases of the Simon Decision-making Model? Or What are the leadership / HR lessons to be learnt from Mahabharata? Section - D Section D will be of 15 Marks. Read the following case and identify the issues involved in the case. (15 marks) Case; Read the following case and answer the question given at the end. The Dhirubhai Ambani Foundation every year recognises meritorious students at district level through rewards and scholarship schemes through “Dhirubhai Ambani SSC - Merit Reward Scheme” and Dhirubhai Ambani Undergraduate Scholarship Scheme” The ‘Dhirubhai Ambani SSC Merit Reward Scheme’ for class X and ‘Dhirubhai Ambani Undergraduate Scholarship Scheme’ for class XII, were instituted in 1996 for the first three meritorious students from each. of the district of Maharashtra, Gujarat and later in Goa. The schemes were extended in 1998 to488 oe 2 dation has 1 ation the first meritorious student amongst the Physically Challenged anes 2 Physically reached out to a total number of 4763 meritorious Sea ees and the Union Challenged, from 64 districts of the states of Maharashtra, Gujarat, Goa and (Re Ct Remitony of Daman, Di, Dadra Nagar Havel in the st yea ed aie Scholarships. They Rewards were received by 264 meritorious students whil Gujarat, Goa and the Union ieee shtra, represent each of the 64 districts of the staté of Maharashtra, Gujé d'and the TTenitory of Daman, Diu, Dadra. Nagar Haveli and include 71 Physically Challenge it first ten in the merit order list of CBSE for each of the state and three Seaerey nent a Reward consists, of 3,000/- in cash, a good quality bicycle which Teh © allenged Patron Trustee to motivate meritorious students from Rural India. The nxebis ri Metiosions mertorions sndent is panded with 600/~The Undergraduate Scholachip for Meitoions HSC students, payable each year till graduation ranges between eee m the trustees is depending up on the stream chosen’ by the Scholar.A certificate of Meri have been well giveh ceremoniously to each of the meritorious student. These schemes ve se appreciated by the students and parenls as they are purely merit based; ee of a girl child and offer equal opportunity to Physically Challenged Meritorious students.'Reliance Kargil Scholarship Scheme’ ‘The Scheme to support educational needs of the children of defence personnel who sacrificed their lives or were disabled during Kargil war, instituted with the generous contribution. from Reliance employees. During the year 87 children received financial support for their education from standard IV to XII under the scheme. “Dhirubhai Ambani Scholars Scheme” for Meritorious Children of Reliance Shareholders. The Scheme was announced in 2008 as a one time measure to commemorate the silver jubilee of the company’s listing on the Bombay Stock Exchange. In the first year 900 meritorious children of the shareholders received the Scholarships. These Scholars-are eligible to get the scholarships annually till they complete their undergraduate studies, provided they secure minimum of 60 per cent marks in each of their annual University Examinatioi. A total of 772 scholars, having secured the stipulated marks/ grade at the first year university examination continued to receive the Scholarship for the second year for their education leading to Degree / Diploma course. Of these 540 scholars who are pursuing degree courses in Engineering, Medicine and allied subjects while the rest 232 have chosén courses in commerce, arts and law faculties. 1 “CSRisa vehicle on which the companies can race past the profit highway towards growth”. Comment. 2. Do you think that businesses today follow fair trade practices? Give ieasons.feo Roll No. Business Ethics-and Indian Ethos for Management Time -3 Hours} [Max. Marks: 60 Note: Attempt arty three questions from section A, each question carries 12 marks. Section . _ Biscompulsory carries 24 marks. es Section = A’ ~ —— 479 JUNE 2021 . MBA (FI) - Examination IV Semester 1 @) Business is related to makin, » Therefore, b) 1g Profit, whergas Ethics deal with right or wrorig,” Business and ethics are not related to each other. Discuss. ‘Tfan action the light of Produces most utility, is it always moral’? Discuss the statement in the utilitarian approach to ethics, how the teachings: from Buddhism izations and m, Business Organizatio Explain and Bible can be applied by today's organi ‘anagers at workplace. Discuss with citing an example of Indian ns An international soft drink company has a signature soft drink that it sells all over the Borla. In India, the version of the soft drink complies with Indian feod and teane, Tegulations, but is less, healthy than the drink sold in the European market where the law is stricter. The soft drink company is obeying the law in India, but it is selling an inferior, less healthy product in a developing country. What are the issues of integrity, ethics and law posed in the above situation? What options does the soit drink company and the government of India have, should they do and why? 4) and what How can selfless work ethics increase the productivity of business? Discuss this in the light of Nishkaam Karma (©) ” Explain with the example the reasons for Unethical Practices amongst Indian companies, j 5. (a) ° Whatis Corporate Social Res ponsibility? Mlustrate with examples the companies shouldering Corporate Social Responsibilities in India “Indian ethos gives greater emphasis on values and ethics. Knowledge is not power. Character is the real power.” Comment. P.T.O.i 2 ( Section -B , Read the following Case and answer the questions given at the end. Each case carries 12 marks, ( Fichér Motors Ltd. (EML), belonging to the Bicher group, is a leading Commercial Vehicle (CV) manufacturer, with a significant presence in the 6 to 9 ton segment, It has a market share Of 33% in this segment, Recently, the company has decided to enter the medium heavy commercial vehicle segment. Recognizing the need for an "environment friendly vehicle ae has developed a'new engine compliant with Bharat 2001 norms in collaboration with AVL o| Austria. Eicher Motors has acquired formidable expertise in designing and developing commercial vehicles. It has a world-class R&D centre manned by a team of engineers and equipped with latest Computer Aided Design (CAD) and Computer Aided Engineering facilities like NASTRAN, FEM analysis packages. Leveraging its in-house expertise, this’ unit has syccessfully developed a wide range of commercial vehicles to meet varying customer needs. The inception of Eicher goes back to the year 1948, when the Goodearth Company was Set-up to sell and service imported tractors in India. Slowly and steadily the company started gaining a strong hold in the Indian market. The Eicher Tractor Corporation of India Private Ltd. was incorporated on April 24, 1959. It was a company formed in technical collaboration with the reputed Gebr. Eicher of Germany. This was a very critical phase in the company’s history, since the idea was not only to come out with Eicher’ first tractor, but India’s very first tractor. The consistent efforts of Eicher towards indigenous manufacture of tractors were rewarded on September 3, 1960, when Eicher rolled out India’s first indigenously built tractor from its Faridabad factory. The genesis of Corporate Social responsibility (CSR) at EML began with the growth of business, ‘The company las undergone numerous changes since its incephon, based un mergers and acquisitions and a growing realization of the environmental unpacts of a large automotive company. The management communicates and demonstrates support for CSR at Eicher Motors. Business units and managers are required to incorporate economic, social and environmental objectives into their business plans. The understanding of CSR is very well articulated under “corporate Values” and thereby the actions are guided 1 accordingly from those values of the company: The core values are being secular, apolitical, fair, trusting, empowering of employees and adopting ethical practices. The CSR at Eicher Motors is more than philanthropy. It takes care of all ite stakeholders, which can be very well understood by a corporate initiative under e-motion. The CSR principles of the company are i , employer-employee relationship, ethics ~and mmitted to be environmental leader and puts a Priority CSR program. Company environmental EHS policy and its environmental management system. EMP ntal_ management plan) at icher Motors is a logical conclusion of ELA (Environment Impact Assessment). The company is very conscious of the environmental impacts and pollution hazards, The EMP was integrated into the business plan to guide the business operations, which mitigate the environmental risks and concerns. cominiunity invéstinents. Eicher Motors is toi great deal of emphasis on environment as a commitments are reflected in its (Environmet The EMP is prepared for formulation, implementation and monitoring of all local processes, development and environment Protection mea sures during plant operation. EMP includes the following four stages:mes 479 3 4 * Conceptualization: Existing environmental scenario; Planning: detailed study of environmental impact and identifying the necessary control/ mitigation measures; Implementation: Implementation of environmental control measures; ae Operation; Monitoring the effectiveness of existing measures and those proposed in EMP, : > > > > ) ) The mitigation ineasures of the company include the management and aon eeeeuted awalitys water: quality, land, noise levels, ecology, solid waste, socio-economic and-health : ) aspebts:of the community. Over thie year the constittiption of water in the région has gone'tp. and the water table and the level of water in dams and reservoir has gone down. The worst } Was Seen in 2002 when it rained the lowest ever, about 20 inches against the average of about 3,95 inches in the previous years. It was around that time'Eicher Motors took initiatives towards )..! water conservation and Rainwater harvesting. Under this rain water from the hill slopes was channelized through specially constructed trenches and was dropped in 20 percolation pits made at. pre-defined locations. Stored rainwater was filtered and used for the industrial Purposes and rest was allowed to percolate down to the ground. Rain water even from the r00f slopes was collected through pipelines and was discharged into the poclation pis through the same channel ol During 2003-04 the following energy conservation measures were adopted at Eicher Motors. * Promoting non-conventional and green energy by harvesting additional windmill Power resulting in lower costs; Installation of new natural draft cooling towers, Air booster for coordinates and measuring machine; Energy Efficient motors and pumps for water supply in the plant; High luminous low wattage lamps for boundary and Usage of energy saving air blow guns and optimization of compressors; Cold washing of components and eliminating electrical heating; Automatic switch off of Press motor during idle conditions. plant lighting ete; New initiatives are being taken with regard to modified piping system of engine shop cooling tower and installing automatic cut off for pumps and blower of engine washing machines. Use of CNG as green energy for internal use of paint shop and washing machine chemicals was " another effort:in this direction. In order to reduce the power consumptions, the company-has feplaced the coiiugated sheets with transparent sheets in the éntire asseinbly and stéie area. During the day hours the area is naturally lighted and doe. not require electrical energy for lighting purpose. Another innovative idea to conserve the energy is through enhancing the efficiency of the systems installed in pneumatic linies where the pressure and flow of air is controlled. This saves the power requirement significantly. Eicher Motors has also taken a proactive step in developing superior fuel-e' fficient and environmental friendly vehicles. The Reavy commercial vehicle project, which started in 1997, in the beginning was planned for introduction with BS1 (Euro-l) compliant engine. However, considering the concern for environment, a pro-active step to introduce BS-II (Euro-I) compliant engine was developed P.T.O.4 2 + L With a view to conserve the precious fuel; the engines have begn. designed t0 improve Le consumption by reducing the emissions of various pollutants as: well as CO2, 28010 al in hotise gas. The vehicles have demonstrated improved fuel economy up to 6-10%. Invests employee programs is a very important focus area for Ficher Motors. The company - manufacturer knows that people are its strongest asset and has thus develope her bas Progressive employee programs to retain and attract skilled, quality employees. Biche around 5000 employees located in 5 manufacturing facilities and.56 marketing & area O° all around India. The company provides a wide range of employees’ welfare programs 11 ensures the social security of the employees and their families. The welfare scheme in@™™ the provident fund, health care, education & scholarships: support, interest free loané 1 marriage, death Benefits, leave, maternity benefit and uniforms etc. There is a canteen at the work place for all employees where food is made available to employees at a subsidized: rate. Eicher as a company is’ committed to the community in its broadest sense. This commitment takes many forms, with, special attention to enhancing’ education and quality of healthcare facilities throughout the country. Eicher's commitment to the cause of education saw the birth of the three Eicher Schools at different locations in the country. These schools are recognized co-edutational, English medium and_ are affiliated to the Central Board vf Secondary Education, Delhi. A Foundation was also set up by the Richer-Group of companies to strengthen the educational system and provide quality education to the children in rural India This program cuirently runs in Rai Bareilly, Alwar and Solan districts. In the field of healthcare, Eicher’s contribution is in the management and funding of the Dr Shroff Charitable Eye Hospital, located in Delhi. Eicher has been managing the operations of this hospital since the year 1996. Located in the heart of Delhi, this hospital is a non-commercial, non-profit trust set up to enable people from all walks of life and all sections of society to receive quality eye care. A School Screening Programme is also in place for identification and treatment of kids who are visually impaired. To combat the blindness problem a satellite clinic has also been set up in the Alwar district of Rajasthan. In the city of Indore in Madhya Pradesh the company has taken the responsibility of road safety. The company has prov ided traffic light equipments at all the crossroads and is also responsible for its maintenance. ee oe 1. ‘The genesis of Corporate Social responsibility (CSR) at Eicher Motors Ltd. (EML), began with the growth of business. Discuss. (12 Marks) 2. The CSR at Eicher Motors is more than philanthropy. It takes care of all its stakeholders, which can be very ell understood by their corporate initiative. In this context, discuss the 2¥€sponsibilities of corporate towards their consumers and justify whether EML is fulfilling its responsibility towards its consumers (12 marks). :Roll No. : 475, "MAY 2020 M.B.A. (FT) Examination TV Semester . FT402EG Busiriess Ethics and Corporate Governance Time: 3 Hours} [Max Marks: 60 pee Note: Attempt any three questions from section A. Each question carries 12 marks. Section B is compulsory comprising of Case/s and carries 24 marks Section - A 1. “Subject of Ethics is receiving serio i i i : yus attention in,Management in the recent Days”. Comment. . \ 2. Explain the core teachings of Bhagvat Geeta and Ramayana and Discusshow much it is relevant in Modern Business World with example. 3. Critically examine any two unethical business practices happened in Indian corporate world in the recent past and comment on various ethical and unethical practices involved and its impact. 4. One of the scientists working in the R & D laboratory of a major pharmaceutical company discovers that one of the company's bestselling veterinary drugs, 8 has the potential to cure a currently incurable liver disease that is prevalent in tribal areas. However, developing a variant of the drug suitable for human beings entailed a lot of research and development having a huge expenditure to the extent of 50 crores. It was unlikely that the company would recover the costs as the disease was rampant only in poverty-stricken area having very little market otherwise. If you were the CEO, then— (a) Identify the various actions that you could take; (b) Evaluate the pros and cons of each of your actions. 5, Elaborate CSR practice of an Indian organization which has impacted you a lot in terms of its quality and people benefitted at large. Section -B Case 1: Read the following Case and Answer the questions given at the end Satyam Computers Limited (Satyam) was a leading global business and information technology (IT) services company, delivering consulting, systems integration and outsourcin, solutions. It began its journey with 20 employees in 1987 and grew to become the fourth- Eri 2 475 i eriod lergest software company in India with a market capitalization of ee 7 oe ee of two decades, the company built a highly skilled employee base of 93,008 . attractive.IT outsourcing destination for a number of sultinational companies across {1% world. It was given the Golden Peacock Global Award twice for its excellence in ae governance in 2002 and 2008 by’ the’ world council for corporate governance. The g\ — peacock global award was one among the several honours received by Satyam for corporate governance. It rated the company with best, corporate governance practices by invest = relations global rankings (IRGR) in 2006 and 2007 in, the investigation, Ramalinga Raju ex ‘ founder and chairman of Satyam confessed fudging the accounts books of the company to Y fine of Rs.7,800 core. After the government changed the management, Satyam Was taken ovat by ‘Tech Mahindra (Tech M) and was rehamed Mahindra Satyam (Msat). Tt addressed the customers and employees’ issues very effectively; yet, even after a year of the takeover, Msat continues to face a hoard of legal and firvancial hurdles in stabilizing the ‘business. Lack of re- ( instated financial statements has been posing tough situations for Msat to bag contracts; The Satyam saga poses a question whether the government should bailout such companies when they reach a dead end due to financia! bankruptcy or moral bankruptcy resulting in financial 4 bankruptcy endangering the very economic and corporate image. Questions: (a) What are the ethical violations of corporate governance in the case? (6 Marks) . (b) How can you prevent these kinds of ethical violations, suggest some code to stop these Kinds of practices? (6 Marks) Case 2: Read the following case and anewer the questions given at the end. ABC Ltd. is a large transnational company having diversified business activities with a huge shareholder base. The company is continuously expanding the generating, employment. The company, in its expansion and diversification programme, decides to establish a new plant at Vikaspuri, an area which is underdeveloped. The new plant is designed to use energy efficient technology that will help the company to save production cost by 20%, The company § decision goes well with the Goverriment policy of attracting investment to develop such underdeveloped regions. The government has also announced tax holiday for five years for the companies that invest in underdeveloped areas. However, the new plant may bring chaos for the inhabitants of Vikaspuri region, which is otherwise tranquil. The new plant may result in increased cost of living, aliens migrating to the region, disturbing the social and economic order. The company sensing the possible protest tried to educate the people of Vikaspuri region and public in general that how its Corporate Social Responsibility (CSR) policy would help overcome the likely difficulties of the residents of Vikaspuri region. In spite of this the protests begin and some of the residents decided to approach the judiciary as their plea before the Government did rot yield any result. (a) Identify the issues involved in the case. (6 marks) (b) es | be suggested to satisfy the company’s goal and to address the residents’ concern? marks)~ Roll No. 402 360 4 May 2019 : Master of Business Administration (MBA) Examination ‘IVth Semester (Full Time) BUSINESS ETHICS AND CORPORATE GOVERNANCE Time 3 Hours} [Max. Marks 60 Not Section A carroes two parts (I and Il) outof five questions atleast any three questions atleast ‘one question to be from each part. All question carries equal marks : 36 marks and Section B compulsory Case Study 24 marks. Section A Part I 1. \Business Ethics Mediates between Moral Demands and Business Interest. Illustrate the statement with suitable example. 2 Explain the concept of Participatory Ethics and discuss the ethiedl issues in marketing practices, Part IT + Explain Nishkam Karm Yoga and its importance in today's Business World. 4. What is effect of Gunas on personality of an Individual ? 5. Explain any six management learnings from Mahabharat in detail. Section B 6. Analyse the case and relate it to theories / concepts of Business Ethics which apply to it. EMPIRICAL EVIDENCE OF INDIAN ETHOS IN MANAGEMENT “Should high-end management institutions in andia rewrite their curriculum to include teachings from the Vedas, Puranas and Upanishads? If today's management gurus are to be believed, this could just be the need of the hour. Power, wealth and responsibility are now the key words to success. And so, a generation is realising that if their target is to 200m up to the top, then that’s when stress arrives, So how do powerful men reduce stress? Says Sanjay Daliaia, “I have deep faith in God. That's what keeps me optimisiic even when the going gets tough” For Raunaq, Singh too, what prevents stress is... “The solace I find in prayer. This has been my great source of strength’. Not just Dalmia and Raunaq Singh, today a large number of high-profile chief executives, chairmen ane corporate high-liers are re-inventing therasclves through prayer, meditation and ether furtns of pi Why? That's because a 12 to 14-hour working day, inadequat= relaxation and constant tcavelling leaves top executives with no tine to relax and stress is the inevitable fall- out. “Senior managers working in an environment of intense competitive pressures need torelax’, says Prof AS. Narang, Dean of the Faculty of Management, Delhi University. “Itis here that Vedic wisdom, especially meditation and other yogic exercises, can really help.” In fact, a course based on ethical management is due to be i icorporated into the MBA programme ai Delhi University P.T.0.* jot to learn from the West as far as managernent techniques go, but to follow them ce ce institutes are Organisats tine up the Management Centre for: ‘ations like the Tatas, Unit Trust of India, In¢ SOup and others, This plans to impart management studies Base Oa et Of ancient Indian philosophy. The sprawling Maharishi Tnstisute Of MONET inking in Noida, on the outskirts of Delhi, has.been established with NF Or, develop ‘management studies to the Vedas. Its two-pronged PP" at Is ihe intricacies ‘one's own consciousness and creativity, and then eniighten ones 8 matiagement, ae The mult-crore Himachal Mituristc Communicatior. Lid. (HFCL). Nos Ter ts unique werk culture by combining the Indian ethos with caer Prsecia ta at the global level. Meditation forms part of the daily chores of UEP R OSE Ct ana organisation. Says RS. Dabes, former Vice-President (Corporate Wes ve a ts National HRD Network and now amauagement consultant "The Soo is tohamess the nner strength of a person and utilis: it. Meditation Hepa the excess burnout which any fast-growing organisation faces."Like HPCE, a natn of top-of-the-line organisations are trying management with Indian scrip oe the results have been amazing, Asea Brown Boveri, Reckitt & Coleman, a sree and several others are adopting relevant portions of the ancient Indian philosophy © reduce stress faced by managers. They are savouring the fruits of an altoge approach to running big organisations. a ‘According to Dabas, a recent study has shown that 75 per cent of semio? Toanager’ have bees found to be Skil strong but value-weak'."What we eed today is the western efficiency and dynamism, the Japanese obsession for excellence through team spirit and the Indian attirude of dedicated service, From this combination western beginning and Indian ending will emerge the future corporate leadeys of i e world who ean promote material excellenve guided by spiritual enrichment, “Besides teaching basic human values, the Vedas can help @ persor: overcome many Stress: related problems.” According to Jones, the western concept relies on management with great emphasis on material achievement. The Indian approach to management is to first master oneself and then to strive for other goals. According to Pramod Batra, an M.3.A. from the University of Minnesota and author of overadozen books on management, “Scriptures and religious literature have taught me a number of management techniques.” In his book, ‘Simple Ways to Manage Stress’, he writes, ‘Arjuna was confused. His kingdom had been taken away, his wife insulted and humiliated, his wealth squandered away in gambling, However, he had done good things in life and that was to nurture good friends. Une such friend, Lord Krishna, came to his rescue and cleared his thinking,” The author adds, "Years ago] started nurturing my Lord Krishna - in modern times, they are termed as consultants and advisers” According to Dabas, western management is guided by three basic business principles - survival, growth and profitability, But he says, “Gurus like Peter Drucker, Tom Peter ‘or Lee laccoca seldom lay stress on human values like honesily, integrity, truthfulness, co-operation and brotherhood. Material achievement and consumerism haverresulted in social deviations in the West. Divorce, violence and child abuse are rampant.” Dabas feels that is the inevitabie fall-out due to stress at the workplace. “We have a blindly would be a folly. We must evolve our own Indian ways to meet the new challenges of industrialisation, keeping the individual in mind.” Promod Betra gives an explicit example of how managers can benefit from the Indian scriptures. The modern manager, he says should be like Lord Ganesha. *Lord Ganesha's big head should inspire him to think profitably; the big ears prompt hit. to lister. to new ideas and suggestions; the narrow eyes point to deep concentration needed to finish tasks in hand well and quickly; his long nose should teach him to poke around inquisitively to learn more; and the small mouth should remind him to speak less and listen more.” With role models like Lord Ganesha, the time may come when western management gurus like Peter Drucker, Jack Welsh, Lee Iacaccas and others look to the Indian scriptures for inspiration!” SLDecember 2017 : ~ ‘. ination M.B.A. (Personnel Administration) Examinatio rd Semester is BUSINESS ETHICS AND MANAGEMENT BY INDIAN VALUE: Time 3 Hours} [Max. Marks 60 ; jon Bis Note : Attempt any three qiestions from Section A. Each question carries 12 marks. Secti ‘compulsory and carries 24 marks. SectionA * tic et ain 1. Whatdo you understand by Theory of Voluntary Mediation and Participatory Ethics ? Expl , the trade off between Moral Demands and Business Interest. " Differentiate between Entrepreneurial Responsibility and’Corporate Responsibility Explain the concept of ‘Balanced Concept of Freedom’ with example. 3: 4 today’s corporate world. Comment upon the teachings of Gurugranth Sahib, Quran, Bible and Mahabharata as the greatest source of Indian Values and Ethos. How does Guna Theory impacts the human behaviour ? Explain taking the example of 5. Explain the concept of Nishkam Karma Yoga mentioned in "Bhagavad Gita’. Also comment upon the Management by Consciousness and link it with Nishkam Karma Yoga. oe selobal pharmaceutical brand, peo- SBS REN set prod and as Cre ‘hrigises in peimageutcals, vaccines, consumer heli, A ‘and animal belth. Hesdquartered in d Natartiseniploys nearly.115,000 peo- (Sve 140 Gouatdies worldwide to help sav lives and siete ah “The group is present in India ‘dia Laie anlisted on dhe Mumbai Stock a ce a owned subidiaies—Novar- ‘Sandoz Private Limited, nf Vaccines Privite Limited. The prod- ajsisinelnles Lincentis® which is @ ‘ie bore of agesrelated macular degeneration affects aged "people ‘and results in Loss of Vision, Lucentis® cires patients ‘Nid iabetes who are losing thee sight fom diabetic mac- ‘lar dena or wes AMD. The medicine helps to prevent ‘ew blood vessels fom growing and helps the eye co heal Itself fo some extent: Novartis India has a te up with Ori ental Insuraice Cempany to provide insurance cover to pa fients sfeting from AMID asthe cost of weatmentis very high. Oriental Insufance » lending public sector undertake ing that provides insane forife, mediclaim ew oRasbla’ Begin Chabidhary, a tesident oF Kolkata, was safer from néovaséular'wet AMD and visual disorder, and required Lacentis® treatment, She purchased Orien tal Insurance's medilaia ceimbursement policy through Novartis for ome year with effet funn Septeniber 2, 2008 to September 24, 2009 to cover her metieal expenses Section B Read the case and answer the questions given at the end. Please don’t do SWOT Analysis. sets FOR THE NEEDY IN DIFFICULT TIMES : ETHICAL DILEMMA She purchased four doses of Lucentis® from Novartis and sought reimbursement from the insurer against her medi~ cal reimbursement poliey. Oriental Insurance reimbursed the eost of medicine forthe first three doses but declined. to pay forthe fourth one amounting to 871,412 because the patient had filed t9 go for monthly follow-up with the doctor. Rasula Begum was taken aback by this development and took up the matter with Novartis, but the company declined her request to intervene even though the policy wis purchased through them. She expected care during the difficult tines and coritinuously followed up with both the companies but failed:to get the declined amount. Finaliy when there wefe no options left, she filed a case against Novartis and Oriental Insurance in Consumer Disputes Redressal Forum stating that it was a case of gross neg ligence, unfair wade practice, and deficient service and demanded compensation for causing her unnecessary mental agony and harassment. On September 28, 2012, the court directed Novartis India and Oriental Insurance tw reimburse a sum of 271,412 to Rasula Begum for the cost of fourth dose ofthe medicine with cost at 9% per a= nium from the date of repudiation till the date of realiza- tion along with a farther direction to pay compensation of 65, 000 for the harassment and mental agony caused “The compares were also ordered to pay the litigation cost amounting 10710, 000. As pr che provisions lid down un- der Consumer Protection Aet, 186, the court also directed Toul the eoimpanies to pay €2,00,000 0 Rasula Begun as. unigive damages for carrymg nut unfair trade practices, : P.T.0.