E-environment

PERTEMUAN KETIGA
Referensi: digital business, Dave Chaffey. Pearson
Introduction
Silabus
•Introduction to digital business and e-commerce
•Marketplace analysis for e-commerce
•Managing digital business infrastructure
•E-environment

Strategy and applications

•Digital business strategy
•Supply chain management
•Digital business case
•E-procurement
•Digital marketing
•Customer relationship management

Implementation
•Change management
•Analysis and design + BMC
•Digital business service implementation & optimisation

Presentasi tugas BMC

Learning Outcomes

Mengidentifikasi berbagai elemen lingkungan makro organisasi yang berdampak

LO
pada bisnis digital organisasi dan strategi pemasaran digital

Menilai dampak kendala hukum, privasi, dan etika atau peluang pada
perusahaan

Identifikasi berbagai elemen lingkungan makro organisasi yang berdampak pada

bisnis digital organisasi dan strategi pemasaran digital

Menilai dampak kendala hukum, privasi, dan etika atau peluang pada
perusahaan
SLEPT’s Factor
Social
•pengaruh persepsi konsumen dalam menentukan penggunaan Internet

Law and Ethics

•menentukan metode yang dapat digunakan untuk mempromosikan produk dan dijual
secara online.

Economic
•kinerja ekonomi di berbagai negara dan wilayah

Politik
•peran penting dalam menentukan adopsi dan kontrol Internet di masa depan dan
aturan-aturannya

Technology
• perubahan teknologi menawarkan peluang baru pada cara produ dapat dipasarkan.
Social barriers to adoption of the internet
• No perceived
benefit

• cost • Lack of trust

• Security
• Lack of skills
problems
Legal and ethical issues of internet usage
• Data protection and Privacy law Data
protection and Privacy law

• Disability and Discrimination Law

• Brand and Trademark protection Brand and

Trademark protection

• Intellectual Property Rights

• Contract Law

• Online advertising Law

Ethical issues and data protection
Mason (1986)

1. Privacy
– what information is held about the what information is held about the
individual?
2.Accuracy
– is it correct?
3. Property – who owns it and how can ownership be
transferred?
4. A ibilit Accessibility
–to access this information, and under which conditions
Legal – Sparrow’s eight areas Sparrow’s eight areas

1. Marketing your e-commerce business

2. Forming an electronic contract
3. Making and accepting payment Making and accepting payment
4. Authenticating contracts concluded over the
Internet
5. E-mail risks
6. Protecting intellectual property Protecting intellectual property
7. Advertising on the Internet
8. Data protection
Technological issues
• Which new technologies should we

Rate of adopt?
• Monitoring for new techniques•

change Evaluation – are we early adopter?

• Re-skilling and training

Are our • Web Security

systems
secure?