SANTHOSH

Power BI Certified Professional

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Profile Summary

 11+ years of IT experience in Business Intelligence, Data warehousing, Microsoft Power BI, MSBI, Data Analytics,
Data Modelling, Database, Design, Development and Testing.
 Working on-site in client location from 6+years in Malaysia.
 Well versed in interacting with clients on daily basis to understand business requirements and the same to be
translated into design considerations.
 Experienced in Manufacturing, Telecom, HRMS and E-commerce domains.
 Experienced in agile and involved in daily Scrum meetings to prioritize the requirements and prioritize the scope of
the projects.
 Experienced in end-to-end project implementation.
 Experience on gathering and translating end user requirements into effective & efficient dashboards. 
 Experienced in data modelling by creating relationships and Calculations on columns and measures using DAX
functions like Date &Time, Filter, Information, Logical, Mathematical, String, Text, and Time Intelligence.
 Experience in data preparation in Edit Query like add column, change data
 Involved in creating and enhancing the Data Models based on the user requirements.
 Experience in data preparation in enter data and shaping data in edit query like add column, split column, pivot
column, un-pivot column, changing data type, and merge queries and append queries.
 Expertise in Creating Data Visualizations like Matrix table, Area Charts, tree map, Line and Stacked column chart
and Creating Visuals like Donut chart, Waterfall chart, Gauge chart and Funnel chart.
 Proven proficiency at data transformations like lookup, derived column, conditional split, sort, data conversion,
union all and merge join.
 Used various DAX functions like Related, Switch, Selectedvalue, and Calendar, calculate, Sameperiodlastyear etc.,
and created calculated columns and measures.
 Experience on Formatting visuals and conditional formatting and all components of Power BI.
 Created Workspace in Power BI along with gateways.
 Used various filters like visual level, page level, drill through and report level in Power BI.
 Involved in Defect triage meetings with QA teams and prioritized the issued to be fixed.
 Participated in UAT with customer along with QA teams and implemented the changes as suggested by business
owner.
 Experience in SQL, Data analysis, Data visualization, GBQ, JIRA, Excel, Google analytics, Python, Big Query, QlikView
& QlikSense.
 Experienced in implementing QlikView & QlikSense dashboards by extracting data from different sources like SQL
Server, Oracle, PostgreSQL, Flat Files, Excel files, XML Files, Hive, and Google Cloud.
 Worked on installation & configuration, environment, system analysis, design, deployment and testing of projects.
 Experienced in Data modeling, dimensional & relational concepts like Star Schema Modeling, Snowflake Schema
Modeling, Fact and Dimension tables, experience in Extract, Transform and Loading process of data.
 Created Parameters to maintain the consistency in Power BI reports.
 Implemented Static and Dynamic Row Level Security (RLS)
 Experience on creating hierarchies and implemented hierarchy filters in reports.
 Developed objects like Multi Boxes, Straight tables, Pivot tables, Containers, Line charts, Bar charts, Combo charts,
Scatter charts, Line objects, Pie charts, Buttons, Geospatial app.
 Key Skills

 Power BI  QlikView & QlikSense

 MS SQL Server  Business Intelligence
 Data Analysis Expression (DAX)  Scrum
 Google Cloud  Jmeter Load Test
 PostgreSQL  HTML, Excel
 BI Visualization & BI Analytics  Windows 98/NT/XP/2000/2003/2012 R2
 Dataware House & Data Analyst  Azure

Education

 Bachelor of Computer Science, Andhra University, India in 2010.

Certifications

 Certified in Microsoft Power BI

Strengths

 Good knowledge in understanding the business domains.

 Expert in client interactions and providing solutions.
 Self-starter and pro-active
 Creative, hardworking, good learning capability.
 Possess analytical thinking, innovation and problem solving ability.

Career Timeline (Recent organizations)

 Cognizant, Malaysia, as Sr. Associate from Jun 2022 to till date.

 ValueLabs (Clients: BAT, MAXIS), Malaysia, as Module Lead (Data Analyst) from Apr 2015 to till date.
 Siddsoft Solutions (Client: HP), Bangalore, India as Software Consultant from Mar 2013 to Mar 2015.
 Broadbills Software Services, Bangalore, India as Software Developer from Feb 2012 to Mar 2013.
 Illume Tech Solutions & Services, Bangalore, India as, Software Developer from Aug 2010 to Jan 2012.

Key Projects Accomplished

Project#1 : Pricing
Client : British American Tobacco (BAT), Malaysia

Responsibilities:

 Worked with Data warehousing channels for data analysis and data validation.
 Acquire data from different data sources like snowflake, SQL, excel and analyzing of each data field.
 Wrote SQL queries on need basis to extract and manipulate data.
  Created finance, sales & service reports as per business requirements on Power BI.
 Create and develop Power BI visuals and data models as required.
 Built Power BI dashboards and doing ad hoc reporting.
 Created Workspaces for Power BI Dashboards.
 Developed Visualization reports using Power BI like stacked column chart, line and column chart, donut chart, Pie
chart and Bar graph, Tree map and water fall charts as per client requirement.
 Designed different types of reports like drill down, drill through, And Sync Slicer.
 Visualized data, published reports into workspace and schedule automated refresh of reports.
 Used DAX like CALENDAR, RELATED, IF, SWITCH, CALCULATE, SELECTEDCOLUMNS, etc. for power BI Reports.
 Used groups, hierarchies, sorting to create focused and effective visualizations
 Designed the reports with Conditional formatting.
 Applied the different Formatting and Styles to Reports.
 Created calculated columns to simplify the data.
 Implemented bookmarks for NTO, Gross Profit data.
 Prepared Weekly Status Reports and shared with the Managers.
 Did Unit Testing on the reports validation as per the process.
 Analysis of result and preparation of report.
 Always worked in close association with customers and a single point of contact for many major implementation
projects.

Project#2 : Promo Sales

Client : British American Tobacco (BAT), Malaysia

Responsibilities:

 Gathered the requirements from business users and analyzing those requirements and providing estimates.
 Imported the data from data sources and preparing the data as per user requirement.
 Extracted data from different kind of source systems into Power query and then cleansing the data by applying
business rules and loading it into Power Pivot
 Built the relationships between the various data sets in power pivot.
 Created new columns, new measures and conditional columns using DAX functions like CALENDAR, RELATED, IF,
SWITCH, CALCULATE, SELECTEDCOLUMNS, etc.
 Created different filters like visual level filters and page level filters and report level filters as per reporting needs.
 Expertise in various visualizations like donut chart, Pie chart and Bar graph, Tree map and water fall charts and Card
Visualizations.
 Represented data using in custom visualizations.
 Designed different types of reports like drill down, drill through, And Sync Slicer.
 Used Trend Lines, Reference Lines and Fore casting to describe the data
 Used groups, hierarchies, sorting to create focused and effective visualizations
 Worked on Workspaces and Subscriptions.
 Created various Customized and interactive Reports and Dashboards in Power BI.
 Published reports to Power BI server and providing the access to required users.
 Analyzed sales performance, pipeline and other sales metrics to enable business decisions and identify trends in
Power BI
 Worked on On-Premises Gateway to refresh the data sources and scheduling the data.
 Implemented Role Based Security as part of user level security in Power BI
 Performed unit testing like formatting testing and data validation.
 Provided my support to QA and UAT Environments.
  Created weekly and Monthly, Quarterly reports as per my Business needs.
 Regularly involving in calls with business users and discussing about status and new requirements of the project.

Project#3 : Enterprise
Client : Maxis Telecom, Malaysia

Responsibilities:

 Extract and Load data from multiple data sources.

 Created the data modelling in Power BI desktop.
 Extracted data from various data sources into Power BI desktop and worked on all type of transformations that are
available in Power Query Editor.
 Used Power BI, Power Pivot to develop data analysis prototype, and used Power view and Power Map to visualize
reports.
 Experienced on creating Workspaces and Subscriptions.
 Created bookmarks for regional level data.
 Involved in creating the calculated columns and measures with the use of DAX Expressions like Aggregate and Filter
Functions, Text Functions, Logical Functions, Date and Time intelligence Functions.
 Hands on experience in using filters like page level filters, visual level filters, report level filters and drill through
filters.
 Worked on Power BI Gateways to keep the dashboards and reports up to date by scheduling the refresh.
 Designed Power BI data visualization utilizing charts like Line chart, Bar chart, Donut chart, Pie chart, Gauge
visualization, Slicer, scattered chart etc.
 Scheduled Automatic refresh and scheduling refresh in power bi service.
 Actively participated in Production meeting for requirement gathering working closely with business users and
stakeholders. 

Project#4 : CVM
Client : Maxis Telecom, Malaysia

Responsibilities:

 Worked on the Power BI reports and dashboards with SQL Server

 Created trend lines, bar, card, slicers etc. and custom visualizations.
 Used Text Boxes, Creating Tables and changing Table visualization.
 Worked on Workspaces and Subscriptions.
 Created new columns, new measures and conditional columns using DAX functions
 Implemented filters, calculated columns, measures/relationships and transformations of the edit Query section
 Used Measure name and Measure Value fields to create visualizations with multiple measures and dimensions.
 Created new columns, new measure and conditional columns by using DAX.
 Designed diverse types of reports like drill through, drill down, Sync Slicer.
 Published Work flow task reports on daily basis in Excel.
 Created bookmarks to see the data on Area and outlet level.
 Used Table/ Matrix/ Pie and Donut Charts/ Bar/ Card/ Gauge/ Slicers etc. and Custom Visualizations.

Project#5 : Pricing
Client : HP, India

Responsibilities
  Worked on Data warehouse design and end to end implementation.
 Involved in End-to-End process in Business understand, Data understanding, Data preparation, Data modelling,
Evaluation, Testing and Deployment.
 Experience in graphical report design and publish through Power BI
 Wrote required DAX functions using aggregates, time-inelegance functions like QTD, MTD, YTD, Dates between,
same period in last year and date add functions etc.
 Structuring the data by using all the transformations in Power Query Editor
 Hands-on experience on DAX functions and Usage
 Designed complex data reports by utilizing various visualizations such as Tables, Column Chart, Card Visuals,
TreeMap, Pie chart, Slicer, filters for better business analysis.
 Designed and deployed reports with Drill Down, Drill Through, and Bookmarks for Linked reports.
 Provided continued maintenance and development of bug fixes for the existing and new Power BI reports.
 Experience on creating Workspaces and Subscriptions.
 Worked in Power BI report design and implementation.

Project#6 : HRMS
Client : Broadbills Software Services, India

Responsibilities:

 Worked with 120 million records which were updated every week.
 Developed QlikSense & QlikView applications by analyzing business data as per client requirements.
 Designed User Interface based on the business requirements and business rules.
 Migrated all the dashboards from one data center to new and also replicating tasks using QVPR Method.
 Extracted data from multiple complex hierarchies from cross table flat files and websites.
 Extracted data from the database, stored into QVD files, and wrote Load scripts.
 Created region version reports based on ‘loop and reduce’. 
 Eliminated Synthetic keys and circular loops in the Data Model.
 Worked with 32-core processor with 250GB RAM server, having daily refresh.
 Created link tables on the needed basis and as per the data.
 Applied mapping function to look up and fetch the required field
 The application is used by 20 CAL licensed user, with additional session licensed users.
 Created User Interface of reports and designed the Dashboard according to the requirements.
 Managed user’s access to the QlikView Server and QlikView Access Point.

Project#7 : PPonNET
Client : Illume Tech Solutions & Services, India

Responsibilities:

 Developed QlikView applications by analyzing business data as per client requirements.

 Designed User Interface based on the business requirements and business rules.
 Developed QVD scripts to load history and current data using Incremental logic.
 Used Section access and Sheet access to make the application available to desired users.
 Installed & configured QlikView tool and upgraded QlikView software to the latest version.
 Created QVDs & updated on timely as database updates.
 Monitoring, housekeeping of QlikView servers. Created line, bar, pie, straight & pivot charts.
 Created views and tables in SQL Server database as a requirement for some reports.
 Implemented Incremental load to get modified data, drill down groups and cyclic groups.
 Created SQL Joins like inner join, left and right joins.
 Worked on Group by statements, having and where clauses. Worked on date format, keep, peek and aggregate
functions.