NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

ASSIGNMENT BRIEF

Unit Code, Number and Title H/618/5124 - Unit 43: Business Strategy

Semester and Academic Year Semester 2 / Academic year 2022 - 2023

Ta Minh Quang/ Ha Son Tung/ Mai Vu Xuan Hoanh/ Pham Thi Bich
Unit Assessor(s)
Ngoc/ Tran Thi Huyen Trang
BS A0.1: Business Strategy Report
Component Number and Title
(Individual written assignment)
Issue Date March 21st, 2023
Submission Date 10.00 AM, April 11th, 2023

Student name

NEU Student ID Pearson ID

I certify that the evidence submitted for this assignment is my own. I

Learner declaration have clearly referenced any sources used in the work. I understand that
false declaration is a form of malpractice.

Student name / Signature Date:

Submission format

 This is an individual assignment.

 The submission format is in the form of an E-report. Please refer the Student handbook
(Vietnamese version, Appendix 2) for the Assignment submission rules.
 The file on Turnitin must be in Word format and include the first page of this cover sheet. The
first page of the cover sheet should be in the picture format in order to ensure the accepted
similarity of Turnitin.
 The similarity allowed is up to 25% after excluding references.
 Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_BS_A1.1”)
 Ensure that authenticity declaration has been signed electronically.
 Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising or using direct quotes. A Referral Grade is given when Plagiarism is
identified in your work. There are no exceptions.

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  Your evidence/findings must be cited using Harvard Referencing Style. Please refer to
Reference guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
 This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.
 The word limit is 3,500 words (+/- 10%).
 You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.

Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To pass
the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve a Merit,
you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a Distinction, you
must achieve ALL the Distinction criteria (and therefore the Pass and Merit criteria).

Unit Learning Outcomes

LO1 Analyse the impact and influence that the macro environment has on an organisation and its
business strategies
LO3 Apply the outcomes of an analysis, using an appropriate strategic management tool, in a given
market sector

Assignment activity and guidance

In this assignment, you are to choose an appropriate company (which currently operates in Vietnam)
so that you can collect information for strategic analysis. Your responsibility is to perform a strategic
analysis of the chosen company, using a number of concepts and analytical tools/frameworks in business
strategy. You are requested to write a report to:

1. Briefly introduce the company of your choice. (600 words)

You should briefly describe the chosen company, and its main products and markets.
2. Analyse the impact and influence which the macro environment has on the company and its
business strategies. (1000 words)
You should apply the PESTEL framework to analyse the current conditions in the notable sub-
environments (at least 04 out of 06) on reliable sources of data/information.
3. Apply the outcomes of an analysis, using an appropriate strategic management tool, in a given
market sector. (800 words)

You should apply Porter’s Five Forces model evaluate the competitive forces of a given market sector
for the chosen company.
3.1. Apply appropriate frameworks (e.g. VRIO/VRIN, benchmarking strategic, value chain analysis,
stakeholder analysis) to assess the link between resources, competitive advantages, and sustained
competitive advantages.
3.2. Assess strengths and weaknesses of the company. Informing internal assessment

Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research –
the list is not definitive.
Textbooks
JOHNSON, G. et al (2019) Exploring Strategy: Text and Cases.12th Ed Harlow: Pearson.
KIM, W. C. and MAUBORGNE, R. (2015) Blue Ocean Strategy. Expanded Ed. Boston: Harvard Business Review

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Press.
ROTHAERMEL, F. (2018) Strategic Management. 4th Ed. Maidenhead: McGraw-Hill.

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Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Analyse the impact and influence that the macro environment has
on an organisation and its business strategies

P1 Applying appropriate
frameworks, analyse the impact and
influence of the macro environment
on a given organisation and its
strategies.
LO3 Apply the outcomes of an analysis, using an appropriate strategic
management tool, in a given market sector
P3 Determine appropriate
management tools to analyse a
given market sector for an
organisation and inform strategy.
P4 Devise appropriate strategic
objectives, based on the outcomes
of analysis for an organisation to
inform strategy.
M1 Critically analyse the macro
environment to determine and
inform strategic management
decisions.
M3 Justify use of an appropriate
strategic management tool for a
given market sector, to inform
strategy and strategic objectives for
an organisation.
LO1, LO2, LO3 and LO4
D1 Create a set of valid
strategic directions,
objectives and tactical
actions for successfully
achieving strategic
alignment, based on
critical interpretation of
internal and external data,
and information.

* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.