Contents Page no.

INTRODUCTION................................................................................................................................2
EXECUTIVE SUMMARY.....................................................................................................................2
Objective..........................................................................................................................................3
Mission............................................................................................................................................3
Vision...............................................................................................................................................4
PRODUCT AND SERVICES.................................................................................................................4
List of services..................................................................................................................................4
Description and benefits of service.................................................................................................4
Information technology advice...................................................................................................4
Generally benefits technology advice..........................................................................................5
Information technology advice samples content in English language........................................6
Information technology advice samples content in Amharic language....................................8
Importance of general knowledge.............................................................................................10
General knowledge samples content........................................................................................11
Amazing facts benefits...............................................................................................................13
Amazing fact samples content...................................................................................................13
Source of content..........................................................................................................................15
Services Tariff.................................................................................................................................15
Our Business Structure and company profile................................................................................16
Roles and Responsibilities.............................................................................................................17
Organizational structure................................................................................................................19
Market Segmentation....................................................................................................................19
How to promote the business.......................................................................................................20
Sales Forecast /Revenues forecast................................................................................................21
STRAEGY AND IMPLEMENTATION.................................................................................................21
CONCLUSION.................................................................................................................................22

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INTRODUCTION
Values Added Services (VAS) in the mobile services sector allows to grow traffic revenues,
profit, provide benefits and the development of new markets. Mobile VAS combines the
characteristics of mobile telephones and the Internet. In simple terms, Value Added Services add
value to service, enabling the subscriber to use the telephone, particularly the mobile phone or
any end user terminal device for a host of purposes like sending short messages, pictures, play
games, listen to music, read news headlines, astrology, get flight information, and mobile
banking including mobile payment.

Value Added Services (VAS) has assumed significant importance in recent times due to the rapid
growth in wireless subscriber base.

They have enhanced the utility of mobile phone as a powerful medium to deliver information,
News, Entertainment, Advertisement, Music, Games, Commerce, Education and different advice
tip. Simultaneously, they help the service providers in generating new revenue streams as also
the consumers in receiving the benefits of personalized applications

EXECUTIVE SUMMARY
AIMAN NAJI NASSER vas company: - is service oriented VAS company intending to fill gap
being observed currently between the public and service providing organizations.

The company emphasizes on SMS based vital information dissemination, such as information
technology advice, amazing fact general knowledge and etc.--- to differentiate itself from more
web oriented companies currently operating in the country and the current trend of rapidly
growing industry in Ethiopia present an opportunity for Aiman Naji Nasser vas company to
penetrate the VAS market.

Located at center of the capital city, Addis Ababa, we realize that, for us to prosper, we need to
be flexible and responsive, to delight clients by providing them with what they want, when they
want it, and before the competition, if there is any, can offer it. The company intends to achieve
this through a solutions approach that is customer focused.

Once the needs and processes are understood and described, leading edge products and best-of
industry skills will be applied to design and develop a fifing solution to ensure the public gets

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vital information, few of them mentioned above, at the tip of their hand in the most cost effective
way.

Objective
Our Business strategy will resolve around the need to provide quality service to our clients who
shall be undertaken through establishment of professional team and provision of quality &
custom designed

Aiman Naji Nasser vas Company is also intended to attain the following objectives.

 Develop follow-up strategy to gauge performance with all our services.

 Continuously formalize and measure cross functional working communication with
ethio-telecom to ensure harmonious working relationship to attain company objective.
 Instill a culture of continuous improvement in beating standard of our customer’s
satisfaction.
 Develop a functional VAS platform text SMS, using short code
 Provide ongoing technical support for the service through the call center and
technical trouble-shooting
 Provide ongoing, real-time customized reporting regarding service utilization.
 To send more accurate message
 To send more useful information
 It has consistency
 Increase usage of deployed telecom resources & revenue
 Improvise subscriber’s loyalty and retention
 Create competitive differentiation
 Enhance brand image by bringing newer services
 Create alternative source of revenue
 Only focus customer satisfaction

Mission
 Our company mission is to share more accurate and more important information
to our customer.

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  We send more attraction and useful information our customers.
 Our services will exceed the expectations of our customers.

Vision
 Expanding our service in more area
 offering an affordable service to our customers
 To promote our service in social media and etc.…

PRODUCT AND SERVICES

Aiman Naji Nasser VAS Company Provides SMS Based vital information dissemination to the
general public in Ethiopia, including but not limited to,

List of services
 1 information technology advice that is will be given by two language (Amharic and
English)
 2 Amazing fact
 3 General knowledge

Description and benefits of service

1. Information technology advice
Information Technology, or IT, is the study or use of computers and telecommunications to
store, retrieve, transmit, or send data.

Technology enables us to automate numerous processes, which thereby increases our

productivity. This is possible because it enables us to use fewer resources, thereby enabling us to
improve on quality at a low cost and to improve the speed with which we can deliver to
customers. In the process, it has become possible to serve even more clients.

Technology also makes it easy to store more information while maintaining the integrity of that
information. We are better able to store sensitive and confidential information in a way that
makes it less vulnerable to a data breach. The information can be retrieved instantly when

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needed, and it can be analyzed not only to study past trends but also to forecast the future. In
turn, this can help with the decision-making process.

It might be a little difficult to fathom the importance of information technology to an

organization if you’re not an IT professional. However, there are numerous ways in which
information technology is crucial to an organization.

Business

The business world changed forever when computers were introduced onto the scene. Businesses
can utilize information technology through the use of computers and different software to run
their operations in a smoother fashion. They use it in different departments, including finance,
manufacturing, human resources, and security.

Education

Education is one of the frontiers of technology and is growing with technology every day. It’s
important that education be able to keep up with the progress happening in technology by
reaching students in a way that adequately helps them to prepare for the future. The students in
our classrooms today are meant to be the thought leaders, business people, teachers, and
investors of tomorrow, so technology should be used to prepare them. This includes the use of
gadgets in teaching, such as computers, mobile phones, and tablets, as well as the use of the
internet as a medium of learning.

Security

With an increasing number of transactions being done online, there is an ever-increasing need for
safety. Information technology is what makes it possible to keep our data and information safe
and only accessible by you. Through the use of encryption and passwords, our digital data is
safely hidden away and can only be accessed by those who have our permission.

-Secure presents complete internet security for our android smartphone s with features such as
banking / antivirus / parental control

Generally benefits technology advice

 how to use computer and mobile properly
 To protect them device from virus and etc.

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  how to save data usage during internet using
 how to make basic trouble shouting by them selves
 use of technology in business

Information technology advice samples content in English language.

Shown figure below 1

No. Sample content

1 If you encounter problems with our computer or mobile device, try a restart to see if
that will resolve the problem.

2 Do not open too many at one time. Doing so may slow you down or cause crashes.

3 If the computer or the monitor won't turn on, or you have network connectivity
problems, check the cables to make sure.

4 Don't delete files unless you know exactly what you are deleting.

5 Keep our documents organized. It is often desirable to put them all in a folder called
"My Documents" (Windows PC users) or "Documents" (Mac users).

6 Always shut our computer down properly. Windows users: Start > Shut Down. Mac
users: Apple > Shut Down.

7 Our virus protection software should be set up to automatically update itself against
new threats.

8 If our virus software is more than a couple of months out of date, our level of
protection may be seriously impaired.

9 E-mail attachments are a frequent source of viruses. In fact, viruses often send
themselves through e-mail without the sender's knowledge.

10 If a program stops responding and will not quit in the normal way you can often "kill"

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 it. However, you will lose any unsaved data that you force quit.

11 PC users: Use the Control Alt and Delete keys simultaneously, choose "Task
Manager," select the program in question and click "End Task."

12 Do not open any attachments unless you are expecting them. If in doubt, call the sender
to clarify.

13 If you have many documents, sub-folders can help keep everything tidy.

14 A dirty keyboard will eventually stop working properly. Ditto for a dirty mouse.

16 Don’t eat or drink over our desktop or laptop!።Don’t Overcharge Our Batteries

17 Keep our home office – and our devices themselves – away from magnets, even the
week refrigerator kinds.

18 Our operating system’s firewall is our device’s first line of defense against malware.
With rare exceptions, it should always be up and running.

19 Deleting program icons is not the proper way to remove unnecessary programs from
our computer.

20 Use an External Hard Drive for Backup & Extra File StorageFree Up Space With
Cloud Storage Solutions

21 Run a Full Malware Scan and Get Anti-Malware Software (But Choose Carefully)

22 Always Be On the Hunt for Program Updates and Patches።Reinstall Our Operating
System Periodically

23 If there is no power in our computer, switch off the pc, unplug the power cable, wait for
few minutes, re-plug the cable, switch the system on.

24 If there is no power in our computer,If it is a laptop, try removing the battery, operate

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 the laptop without the battery,

25 If our pc or laptop is running very slow, or displaying unusual messages it may be

infected with a virus or spyware.

26 Over a period of time computer accumulate large number of files causing it to slow
down.

27 If our PC or laptop is not sufficiently cooled the internal temperature will rise causing
system overheating leading to a shutdown or crash.

28 If our Windows 10, 8 or 7 is not booting, stuck in a boot loop, you need to access the
troubleshooting mode menu.

29 Use a hardware test utility to check the memory and hard drive components.

30 No display.Connect our system to alternative display monitor.

31 Driver Problem:Update our device drivers to the latest version.

Fig. 1

Information technology advice samples content in Amharic language.

Shown fig.1.1

No Sample content
.

1 በኮምፒተርዎ ወይም በሞባይል መሳሪያዎ ላይ ችግሮች ካጋጠሙ ችግሩን ይፈታ እንደሆነ ለማየት እንደገና
ያስጀምሩ

2 ስልካችን ዳታ ለመቀነስ Setting > Network & Internet > Data Usage Data Saver

3 ዋትስአፕ የሚጠቀመውን ዳታ ወጪ ለመቀነስ Call Setting ከሚለው በታች ያለውን ሎው ዳታ ዩዜጅ

መምረጥ

4 ዳታ ወጪ ለመቀነስ የወደድነውን ቪዲዮ ከዩቱብ ላይ በዋይፋይ በማውረድ ለ 30 ቀናት መጠቀም

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 5 ዳታ ወጪ ለመቀነስ መተግበሪያዎችን ለማሻሻል ዋይፋይን ብቻ መጠቀም

6 የጡት ካንሰርን በቀላሉ በስልክዎ መለየት እንደሚችሉ ያውቃሉ

7 የኮምፒውተር መረጃ መዝባሪዎች ሰዎችን ከሚያጠምዱባቸው መንገዶች አንዱ የተሳሳቱ ማስፈንጠሪያዎች መላክ
ነው።

8 በስልክ ወይም በኮምፒውተር የሚጫኑ ሶፍትዌሮች በየግዜው መታደስ አለባቸው

9 ሳይታደሱ ከቆዩ የኮምፒውተር ወንጀለኞች በየግዜው ለሚሰሯቸው አደገኛ ቫይረሶች ያጋልጣሉ።

10 መተግበሪያዎችን (አፕ) ከተለያዩ ድረ ገጾች መጫን ለደህንነት አስጊ ነወ።

11 ትክክለኛ የሚመስሉ ነገር ግን ለቫይረስ የሚያጋልጡ መተግበሪያዎች ብዙ ናቸው። ብዙዎችም ያለማወቅ

ይጭኗቸዋል።

12 የኮምፒውተር መረጃ መዝባሪዎች የተጠቃሚዎችን የግል መረጃ ለመስረቅ የይለፍ ቃላቸውን ይሰብራሉ።

13 በኮምፒውተር ወይም በስልክ ላይ ያሚገኙ መረጃዎችን ቅጂ አለማስቀመጥ ሌላው ችግር ነው።

14 ከ 22 ዓመት በኋላ በ 'ጉግል ማፕ' አስክሬኑ ተገኘ

15 ፕሮግራሞች በአንድ ጊዜ በጣም ብዙ አይክፈቱ። እንዲህ ማድረግ ፍጥነትዎን ሊቀንስ ወይም ብልሽቶች ያስከትላል

16 ሁልጊዜ ኮምፒተርዎን በደንብ ይዝጉ። የዊንዶውስ ተጠቃሚዎች-ጀምር> ዝጋ ፡፡ የ Mac ተጠቃሚዎች-አፕል>

ዝጋ .

17 የቫይረስ መከላከያ ሶፍትዌሮች እራሳቸውን ከአዳዲስ አደጋዎች ጋር በራስ-ሰር update መዘጋጀት አለባቹ።

18 እርስዎ የሚጠብቁት ካልሆነ በስተቀር ማንኛውንም attachment አይክፈቱ .ከተጠራጠሩ እንዲያብራራ ላኪውን
ይደውሉ

19 የቆሸሸ keyboard እና mouse በመጨረሻም computer በትክክል እንዳይሰራ ያደርጋል

20 ባትሪዎችዎን ከመጠን በላይ አይጠቀሙ

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 21 በኮምፒተርዎ ውስጥ ኃይል ከሌለው ላፕቶፕ ከሆነ ባትሪውን ለማስወገድ ይሞክሩ ፣

22 የእርስዎ ላፕቶፕ በጣም ቀርፋፋ ከሆነ ወይም ያልተለመዱ መልዕክቶችን እያሳየ ከሆነ በቫይረስ ሊጠቃ ይችላል

23 ለተወሰነ ጊዜ ኮምፒተር እንዲዘገይ የሚያደርጉ ብዙ ፋይሎች ዐይሰበስቡ

24 Driver ችግር ከሆና :Update ያድጉ በአዲሱ Driver

25 በይነመረብ ችግር ካጋጠሞት-በመጀመሪያ የገመድዎን ግንኙነት ያረጋግጡ ፡፡

26 የብሮድባንድዎ ራውተር መስመር ላይ መገናኘቱን ያረጋግጡ ፡፡ ከተቻለ የራውተርዎን firmware ያልቁ።

28 ሴቲንግ ኤንድ ፕራይቬሲ (Setting and Privacy) >ዳታ ሴቨር የሚለውን On ያድርጉ

29 ላፕቶፕ በጣም ቀርፋፋ ከሆነ ወይም ያልተለመዱ መልዕክቶችን እያሳየ ከሆነ በቫይረስ ወይም በስፓይዌር ሊጠቃ
ይችላል ፡፡

30 በ computer ctrl + P የገጹን ወይም የሰነዱን የህትመት ቅድመ-እይታን ለመክፈት ይጠቅማል

31 በ computer ክፍት ፕሮግራሞች መካከል ለመያት Alt + Tab ይጫኑ

Fig 1.1

2 Importance of general knowledge

 Better grades: general knowledge can help a student enhance his academic knowledge
to a great level.
 Make conversation interesting: sometimes it can become really difficult holding a
conversation with a friend, colleague, acquaintance or eve n stranger if you do not
share common interests,
 Better decision making: general knowledge as all about keeping our self-updated with
the knowledge from every field.
 Helps parents to guide their children: it would be really awkward situation if our child
comes to you with simple question of science or English

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  Effective interaction: having a sound knowledge of different cultures and
communities promote effective interaction among people of different culture
 Socialize: socialization is yet another way of improving our general knowledge of
various issues.

General knowledge samples content. Shown below

Fig 1.2

No. Sample content

1 Waggaatti namoota balaa xiyyaraatin du'anirra harreerraa kufanii kan du'antu caala.

2 Namni tokko umuriisaa keessatti hancufa gandaa bishaan itti daakan tokko ta'u oomisha.

3 Bishaan ho'aan bishaan qorraa ulfaatinaan ni caala.Kolfi furdina hir'isuu ni danda'a.

4 Aardiiwwan hundaa keessa magaalan maqaan ishee Room jedhamtu ni jirti.

5 Satawwaan arraba isaatin gurrasaa qulqulleessuu ni danda'a.

6 Beeyladoota keessaa kan dura namatti madaqe re'eedha.

7 Tisiisni guyyoota 14 duwwaaf jiraatti.

8 Rukuttaan onnee keenyaa muuziqaa dhaggeeffannu waliin jijjiirama.

9 Qaama keenya keessatti warqii miiligiraama 0.2 tu argama.

10 Namni utuu hin dhalatin garaa haadhasaa keessatti ni abjoota.

11 Uumama keessaa kan durbummaa qabu nama fi farda qofadha.

12 Barariin mormishee irraa citee torban tokkoo olif jiraachuu dandeess

13 ama tokkorraa giddu galeessan guyyaatti rifeensa 200 tu irra buqqa'a.

14 Sareen chokkoleetii yoo nyaatte du'uu dandeessi.

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15 Qullubbii dimaa yoo murru mastikaa alanfachu mastikaa alanfachuun ijji Keenya akka hin
boonye nu fayyada.

16 Biyyi yeroo jalqabaaf saatalaayitii nam tolchee gara hawaatti furguggiiste sooviyeet Raashiyaa
dha.

17 Dubartoonni dachaa lama dhiirarra saffisaan ija libsatu.

18 Arbi guyyaatti sa'aati lama qofa Rafa.

19 Uummanni biyya faransaay ummata kamirrayyu baaduu nyaatu

20 Bineensota keessaa kan jilba afur qabu arba qofa.

21 Ijji guchii sammuu isaarra in caala.

22 Saatawwaan arraba isaatin gurrasaa qulqulleessuu ni danda'a..

23 Funyaani fi gurri namaa guddina hin dhaabu.

24 Biyyi Koostaa rikaa jedhamtu homaa waraanaa hin qabdu.

25 Barariin mormishee irraa citee torban tokko oliif jiraachuu dandeessi.

26 Uumama keessaa nama qofatu dugdaan ciisuu danda'a.Ijji keenya hin guddatu.

27 Naachi arrabasaa afaan keessaa gadi baasuu hin danda'u.

28 Biyyi yeroo jalqabaaf VAT(Value Added Tax) eegalte ,Faransaayi bara 1954.

29 Ardiiwwan hundaa keessa magaalan maqaan ishee Room jedhamtu ni jirti.

30 Biyyi yeroo jalqabaf teeknooloojii 3G ifoomsite ,(Jappaan)

Fig.1.2

12
 3 Amazing facts benefits
To increase our happiness: Happiness is something that everyone strives to achieve.
Ensuring that you’re happy is one of the most important things to consider when making
choices. That being said, it can mean different things for different people. Being happy
depends on what matters most to you personally and what our goals are in life.

Laughing is much more than showing how happy you are. And can help us have a good
quality of life

To improve our knowledge: to make how to successfully achieve our daily life.in our life
different problems may be occurred but this advice to study us how to pass this problem and
also learnt from it. And other ones to learn us what needs for daily life

Amazing fact samples content.

Shown in figure 1.3

No. Sample content

1 አንድ ሰው በቀን 0.5 ሊትር ውሃ በትንፋሽ ያወጣል

2 ዓይናችን 13,000 ህብረ ቀለማትን መዝግቦ መያዝ እና መለየት ይችላል

3 አንድ ሰው በቀን ከ 5-15 ግዜ ይስቃል

4 የሰውነታችን 80% ሙቀት የሚወጣው በአናታችን በኩል ነው

5 ከአንጎላችን ክብደት ውስጥ 80% ውሃ ነው

6 የጥርሳችን ጥንካሬ ከአለት ጥንካሬ ይበልጣል

7 የ 6 አመት ህፃን በቀን 300 ግዜ ይስቃል

8 በአለም የእግር ኳስ ፍፃሜ ላይ በቀይ ካርድ በመውጣት ዚነዲን ዚዳን አራተኛው ነው

9 ቻርልስ ኦስቦርን የተባለ ሰው ለ 69 ዓመት ያለማቌረጥ በስቅታ እድሜውን ገፍቷል

10 በሰው እጅ የተገደሉት የህንድ መሪዎች ማህትማ ጋንዲ፣ ኢንድራ ጋንዲ እና ራጂቭ ጋንዲ ናቸው

13
11 የኪልዮፓትራ እውነተኛ ስም (ሀውሌተስ) ነው፡፡በሁለተኛው የአለም ጦርነት ላይ የተካፈሉት አገራት 52 ናቸው

12 ቤንዚን በማንኛውም ከፍተኛ ቅዝቃዜ ውስጥ ቢቀመጥ በረዶ አይሰራም

13 መቀስን የፈጠረው የሞናሊዛ ሰዓሊ እና ታዋቂው ሁለገብ ሳይንቲስት የሆነው ሊየናርዶ ዳቪንቺ ነው

14 ፍፁም የማይዝግ የብረት አይነት ወርቅ ሲሆን ፍፁም የማይበላሽ ምግብ ደሞ ማር ነው

15 የአለማችን 3 ታላላቅ ቱጃሮች ሀብታቸው ሲደመር በ 48 የድሀ አገሮች ውስጥ ያለውን ጠቅላላ ሀብትና ገንዘብ ይበልጣል

16 ምንም አይነት ስያሜ ያልተሰጣቸው አውራጎዳናዎች ያሏት አገር ጃፓን ናት

17 በሰርቢያ ውስጥ በአንድ ወቅት እንደመገበያያ ገንዘብ ሲያገለግል የነበረው ሻይ ቅጠል ነበር

18 ለ 70 አመታት የኖረ ሰው ከእድሜው ሶስት አመት የሚሆነውን ጊዜ የሚያሳልፈው በመፀዳጃ ቤት ውስጥ ነው

19 ከ 2 አመት በታች የሆኑ ህፃናት አብዛኛውን የእንቅልፍ ጊዜያቸውን የሚያሳልፉት ህልም በማየት ነው

20 በአለም ዙርያ በበርካታ አገሮች ውስጥ በሰፊው የሚበቅል የምግብ እህል ስንዴ ነው

21 በሴቶች የአለም እግር ኳስ ዋንጫ ብዙ ጊዜ ዋንጫ የወሰደች አገር አሜሪካን ናት

22 የአለማችን ታላቁ እና ቁጥር አንድ ሳይንቲስት አልበርት እንስታይን መኪና መንዳት በፍፁም አይችልም ነበር

23 አንዲት ዘመናዊ ሴት በህይወት ዘመኗ 6 ፓውንድ ሊፒስቲክ ትጠቀማለች

24 በህንድ አገር ውስጥ ያለው የመጫወቻ ካርታ አራት ማዕዘን ሳይሆን ክብ ነው

25 ድብ የተባለው እንስሳ የእድሜው ጣሪያ 80 አመት ድረስ ነው

26 አይጦች የራሳቸው ያልሆነ ልጅ አጥብተው ያሳድጋሉ አይጥ ያለ ምግብ 14 ቀን መቆየት ትችላለች

27 ጊንጥ 12 አይኖች አሉት፡፡የወባ ትንኝ 47 ጥርሶች አሏት

28 ፍየሎች ሴቷን ፍየል ማማለል ሲፈልጉ እርስ በርስ ይዋጋሉ

29 ድመት በህይወት ዘመኗ እስከ-100 ግልገሎች ትወልዳለች

30 እንደ ሰው ህልም ማየት የሚችለው እንስሳ ቢኖር ፈረስ ብቻ ነው

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 Fig.1.3

Source of content

No. Service type Source of content

1
Information technology
https://www.bbc.com/news/technology,
advice in both language
https://www.theguardian.com/uk/technology and
(Amharic and English)
https://www.computerhope.com/tips/tip79.htm

2 https://am.wikipedia.org/wik and for google play

Amazing fact
applications , https://allthatsinteresting.com/amazing-facts

3 https://am.wikipedia.org/wik and
General knowledge https://www.fresherslive.com/current-affairs/static-gk-
today-general-knowledge

Services Tariff

No. Service type Price of service

1 Information 1 birr/sms message

technology advice in
Amharic language

2 Information 1 birr/sms message

technology advice in

15
 English language

3 Information 1 birr/sms message

technology advice in
Amharic language

4 Amazing facts 1 birr/sms message

Description

Notice that: we are sending 6 sms message per week for each service. And also it is charged 1
birr /message. According this the one who subscribe our service he/she is received 6 messages
per week for one service. Likewise the one who subscribes 2 services they are received 12 sms
message and etc... The one who wants stop from our services they can send stop keyword to
short code. Addition to this they can call to company telephone.

Our Business Structure and company profile

AIMAN NAJI NASSER is a SMS Services Company that will be launched in Ethiopia, Region:
Addis Ababa Zone/sub city: Kirkos but it hopes to grow big and secure outsourced jobs from big
corporations and top corporate executives from all over Ethiopia. We are aware of the
importance of building a solid business structure that can support the picture of the kind of world
class business we want to own. This is why we are committed to only hire the best hands
professional content or service translator and back office staff) within our area of operation.

AIMAN NAJI NASSER, we will ensure that we hire people that are qualified, hardworking,
creative, customer centric and have most modern device such as latest computer server, fastest
network and etc. and are ready to work to help us build a prosperous business.

In view of the above, we have decided to hire qualified and competent hands to occupy the
following positions;

 General Manager
 Professional content provider

16
  Professional office administration and customer care
 Professional IT
 Accountant
 Customer support

Roles and Responsibilities

General Manager:

 Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and opinions;
providing educational opportunities.
 Builds, interconnects, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
 Accountable for fixing prices and signing business deals
 Answerable to providing direction for the business
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization

Professional content provider

 Responsible for handling core services such as prepare the most useful quality
content
 Monitors and audits data quality
 Professional office administration and customer care
 •Welcomes clients by greeting them in person or on the telephone; answering or
directing inquiries.
 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the highest
level

17
  Through interaction with clients on the phone, uses every opportunity to build
client’s interest in the company’s products and services
 Consistently stays abreast of any new information on the organizations’ products,
promotional campaigns etc. to ensure accurate and helpful information is supplied
to clients when they make inquiries
 Professional IT
 Developing the systems like coding and etc
 To build difference data base for making back up
 To maintain equipment like computer
 Database management services amongst others

Accountant:

 Accountable for preparing financial reports, budgets, and financial statements for
the organization
 Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for
one or more properties.
 Responsible for developing and managing financial systems and policies.
 Responsible for administering payrolls.
 Ensures compliance with taxation legislation.

Customers’ supports

 Adequately Equip Call Centers

 Call center agents must be given a complete knowledge database for all VAS which
the operator offers. Interacting by telephone has the obstacle of the customer being
unable to see the solution.
 Giving any solution for customers
 Delete the customers who are not use our service surely
 Adding the customers who are use our service surely

18
  Giving advice for our customers those who needs our support

Organizational structure
Organizational structure aligns and relates parts of an organization, so it can achieve its
maximum performance. The structure chosen affects an organization's success in carrying out its
strategy and objectives. HR professionals should understand the characteristics, benefits and
limitations of various organizational structures to assist in this strategic alignment, so that
according this our organization structure shown figure below: fig.1.4

General Manager

Professional office
administration and
customer care

Professional
Customer Accountan
Content provider Professional IT support t

Fig.1.4

Market Segmentation
AIMAN NAJI NASSER vas company will be focusing on proactive general public that may
enjoy the availability of vital information through SMS based networking at easily reachable and
affordable message service from their cellphone instead of having to plan to visit different web
pages, bulletin boards, journals or sittings and waiting or TV or radio program to provide the
necessary inform

19
How to promote our business
 Set up our business profile or page on social media sites such as LinkedIn, Facebook,
Instagram, Twitter and Pinterest

 Get our business cards into the hand of anyone who can help you

 Give several business cards to our customers if you are a service provide

 Sign up for an email service,

 Talk to all the vendors from whom you buy products or services

 Attend meetings of professional groups

 Pay for membership in those groups that attract our target customers.

Post Interesting information and pictures regularly to our social media

 Pay to boost our most popular posts on social media sites

 Insert Calls To Action In Our Team’s Email Signatures

 Set Up A Google My Business Account

 Create An Email Marketing Strategy

 Give A Presentation or Webinar

 Comment on Blogs In Our Niche

 Write A Bunch Of Guest Posts

 Utilize Facebook Instant Articles

 Use Visual Media To Build Our Social Media Presence

 Create Content That Attracts Our Audience

 Promote Our Content

 Implement Search Engine Optimization

 Participate in Community Events

 Use Basic SEO our website

 Set up a listing for our business in search engine local directories

20
  Write an article that demonstrates our expertise in our field

 Ask Customers to Review Our Business

 Network with others who are doing the same type of work you are

 brochures flyers and other pertinent information printed and ready to go

Sales Forecast /Revenues forecast

We have been able to critically examine the VAS market, we have analyzed our chances in the
industry and we have been able to come up with the following sales forecast.

Below is the sales projection for Aiman Naji vas Nasser Services, it is based on the location of our
business and of course the wide range of our services and target market;

First Fiscal Year: 30,000 birr

Second Fiscal Year: 460,000 birr

STRAEGY AND IMPLEMENTATION

AIMAN NAJI NASSER vas Company intends to win and maintain customers by providing
services that add value supported by a well-trained professional team with commercial expertise.
This is important to the successful implementation of our overall strategy and to ensure that all
functions in the organization are working harmoniously towards attainment of company goals
and objectives.

Our marketing strategy will emphasize Focus. The target customer will include anyone looking
for vital information such as entertainment, business, general knowledge and other relevant
information that may add vales to the society too.

MANAGEMENT
The human resource element shall be and essential component in the delivery of the service. By
having enthusiastic, capable, and empowered people interacting with our clients, we intend to
build competitive advantage of being able to comprehensively meet our client’s needs.

21
In a highly volatile industry with increasing competitors, we recognize the need to be constantly
changing to adapt to the prevailing environment. The management team extensive expertise and
a broad knowledge of the product/service and market, which, if well planned, will enable the
business to realize its goals and objectives.

CONCLUSION
Aiman Naji Nasser vas Company is offering the most needs and special service for their
customers. Therefore there is need for mobile users for getting our essential service.

VAS services are coming onto the market. There is a tremendous increase in the revenue for the
telecommunication sector. Generally our service is more competitive in vas business through
giving meaningful service

22