Unit 1 Fact Sheet Jake Houghton

Competition 1

Bauer Media Group

Heinrich Bauer Publishing, trading as Bauer Media Group, was founded in 1875
and is headquartered in Hamburg,
Germany. The company’s current CEO
is Yvonne Bauer who took over as the
owner of the company back in
November 2010, who owns 85% of the
company, this makes the company
privately-owned. They are a
mass-media company that owns over
600 magazines, 400 digital products
and 50 radio and TV stations, which reaches a large audience . This makes it a
cross-media company, because they produce more than one media product
such as magazines, websites, radio and digital.

Bauer Media Group’s role and purpose is to inform, entertain and inspire their
customers who follow them and their content. The company’s content, services
and products strive to achieve the needs of their customers who are constantly
changing in the communities they reside in. Bauer Media Group wants to
create that sense that people in the world are where they belong.

Bauer Media Group is a cross media company as they run their own magazines,
radio, digital and TV such as KISS, KERRANG! and Magic. They are a
multinational company which operates in nine countries, all located in Europe
e.g UK, Ireland, Poland, Denmark etc.

Genres

Bauer Media Group produces magazine genres such as;

● Entertainment
● Fashion
● Motorsport
 ● Music
● Nature
● Lifestyle
Products

Magazines:
● AnglingTimes
● AM
● Bike
● Bikes Unlimited
● Bird Watching
● Built Handcrafted Magazine
● Car
● ClassicBike
● ClassicCars
● Classic Car Weekly
● ClassicCarsForSale
● Closer
● CommericalFleet
● Country Walking
● Puzzles
● Empire
● Garden Answers
● Garden News
● Grazia
● Heat
● Improve your Coarse Fishing
● Land Rover Owner International
● LandScape
● MCN
● Model Rail
● Mojo
● Parkers
● Practical Classics
● Practical Sportsbikes
● Rail
● Ride
● Spirit & Destiny
● Steam Railway
 ● Take a Break
● That’s Life!
● Today’s Golfer
● Total TV Guide
● Trail
● Trail Running
● TV Choice
● What Bike?
● Yours

Radio

● KISS
● Absolute Radio
● Magic
● Hits Radio
● Absolute Radio Country
● Absolute Radio 60s
● Absolute Radio 70s
● Absolute Radio 80s
● Absolute Radio 90s
● Absolute Radio 00s
● Absolute Radio 10s
● Absolute Radio 20s
● Absolute Radio Classic Rock
● CFM
● CLYDE 1
● CoolFM
● Downtown Country
● Downtown
● Hits Radio Bournemouth & Poole
● Forth 1
● FreeRadio
● Gem
● Greatest Hits Radio
● Hallam FM
● Heat
● Hits Radio
● JazzFM
 ● KERRANG!
● KISS-Fresh
● KISSTORY
● LincsFM 102.2
● Magic Soul
● MetroRadio
● MFR
● NorthSound
● Pirate FM 102.2 & 102.8
● Planet Rock
● Pulse1
● RadioBorders
● RadioCity
● RockFM
● Hits Radio Bristol & The South
● Scala Radio
● Signal1
● Tay FM
● TFM
● The Wave
● VikingRadio
● Wave 105.2 FM
● West FM
● WestSound

Digital

● Mustard.co.uk
● Absolute Radio
● AnglingTimes
● AM
● Bike
● Bird Watching
● Car
● CFM
● ClassicBike
● ClassicCars
● Classic Car Weekly
● ClassicCarsForSale
● Closer
● Commercial Fleet
● CoolFM
● Country Walking
● Downtown Country
● Downtown
● Puzzles
● Empire
● FleetNews
● Garden Answers
● Garden News
● Grazia
● Heat
● Hits Radio
● KERRANG!
● KISS
● KISS Fresh
● KISSTORY
● Land Rover Owner International
● LandScape
● Magic
● MCN
● MetroRadio
● MFR
● Model Rail
● Mojo
● Mother & Baby
● Northsound
● Planet Rock
● Practical Classics
● Practical Sportsbikes
● RadioBorders
● RadioCity
● Rail
● Ride
● RockFM
● Steam Railway
● Tay FM
● Today’s Golfer
 ● Trail
● Trail Running
● VikingRadio
● Wave 105.2 FM
● West FM
● Westsound
● What Bike?
● Yours

TV
● KERRANG!
● KISS
● Magic

Competing Products

Immediate Media Company owns the BBC

Top Gear Magazine and its competitor,
Bauer Media Group owns a similar
magazine called Car. These two magazines
are competing products, because they are
appealing to the same target audience of
people who have an interest in cars.
Immediate Media & Bauer Media Group are
competitors because they produce
products
of a similar genre and target audience.

Immediate Media Company owns the BBC Gardener’s World Magazine and its
competitors Bauer Media Group, own the
Garden News Magazine. These two
magazines are competing products
because they both target the same type of
audience for people interested in the
genre of gardening and nature. This
makes them competitors as they are both
trying to contest against each other's
magazines which cover very similar
content.