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OF POPULAR

CULTURE
Genesis of Popular Culture

formation of
traditions and trends
that link humans in a
common group.
DEFINITION

“CULTURE IS the system of shared beliefs, values,


customs, behaviours, and artifacts that the
members of society use to cope with their world
and with one another, and that are transmitted
from generation to generation through learning.”
(Bates & Plog, p. 7).
DEFINITION
A cultural artifact, or cultural artefact, is a term
used in the social sciences, particularly
anthropology, ethnology and sociology for
anything created by humans which gives
information about the culture of its creator and
users.
Genesis of Popular Culture

Therefore, human
culture existed even in
prehistoric societies
Genesis of Popular Culture

However, those prehistoric


societies’ tradition and arts (things
that are created, such as cave
paintings and decorated pottery)
are generally considered as folk art
and folkways.
Genesis of Popular Culture
Cave paintings are a
type of parietal art,
found on the wall or
ceilings of caves. The
term usually implies
prehistoric origin, but
cave paintings can also
be of recent production
like century ago.
Genesis of Popular Culture

parietal art
- the archaeological
term for artwork done
on cave walls or large
blocks of stone.
Genesis of Popular Culture
Decorated pottery
- art that is meant to be
useful as well as beautiful,
as ceramics, furniture,
jewelry, and textiles.
- usually decorative arts.
- any of the arts,
as ceramics or jewelry
making, whose works are
created to be useful.
• UN definition of Culture: “A set of
distinctive spiritual, material, intellectual
and emotional features of society or a
social group and that it encompasses, in
addition to art and literature, lifestyles,
ways of living together, value systems,
traditions and beliefs".
(http://www.unesco.org/education/imld_2002/unversal_decla.shtml)]
Genesis of Popular Culture
Popular culture, by definition, requires that the
be engaged in practicing and consuming it,
thereby making it popular..
Three early, significant popular-culture
mileposts are:
1. Wedding ceremonies
2. Music
3. Fashion style
Genesis of Popular Culture
predating even
Biblical accounts
began traditions
based on religious
tenets and quickly
became engrained in
society
Genesis of Popular Culture

Wedding dance in Cordillera


Genesis of Popular Culture
During the Renaissance
composers began committing
notes to paper and thus created
the opportunity for music to be
shared beyond first-person
familiarity. For the first time, a
piece of music could be
performed by someone who
had never heard it.
Genesis of Popular Culture
Genesis of Popular Culture
Genesis of Popular Culture
Genesis of Popular Culture
Genesis of Popular Culture
Genesis of Popular Culture
Genesis of Popular Culture
Genesis of Popular Culture
Genesis of Popular Culture
Genesis of Popular Culture
Genesis of Popular Culture
Shakespeare the Superstar

Western world’s first pop culture


“superstar” was probably William
Shakespeare.

His theater plays are timeless


classics, but he wrote them for a
mass audience, thus fulfilling pop
culture’s requirement of art that is
meant to be enjoyed by the masses.
Shakespeare the Superstar
ROMEO AND JULIET
– A TRAGEDY OF LOVE STORY

MACBETH
– LOVE OF AMBITION OR A SELFISH LOVE

OTHELLO
– STORY OF JEALOUSY THAT LEADS OF
TAKING HIS OWN LIFE
Shakespeare the Superstar

- HAS THE
LONGEST
PLAY
- REVENGE
Shakespeare the Superstar
Shakespeare’s art bridged the
gap between popular and fine
art in 16th century England—
and ever since, as it is among
the finest literature ever
produced in English.
Shakespeare the Superstar
Several of his plays were set
elsewhere in Europe, which
exposed the common
Englishman to wedding and
courtship traditions of
different classes and cultures,
potentially influencing those
of England.
Popular Culture Becomes Global
Popular culture
didn’t require
satellite
television and
the Internet to
become global.
Popular Culture Becomes Global
The masses were usually not the first to
experience exotic forms of popular culture,
but they were exposed to them over time.
The mixture of popular
elements of different
cultures was also one of the
factors that began to blur
the lines between popular
and fine arts.
Popular Culture Becomes Global
While Kabuki
Theater was
accessible to all
classes of Japanese
people, Europe’s
aristocrats initially
regarded it as high
art.
Popular Culture Becomes Global
Kabuki is a classical Japanese
dance-drama. Kabuki theatre
is known for the stylization of
its drama and for the
elaborate make-up worn by
some of its performers. The
individual kanji, from left to
right, mean sing, dance, and
skill. Kabuki is therefore
sometimes translated as "the
art of singing and dancing”.
Popular Culture Becomes Global
The Age of Industrialization: Relax, Enjoy
Technology is the
catalyst (significant
change or action)
that made this
possible.
19th-century
- industrial laborers worked long hours, they
did not generally work the dawn-to-dusk,
seven-day-a-week schedules of agrarian
toilers—cows need milking even on the
Sabbath—and industrial laborers had more
money in their pockets.
Industrial Laborer -Production Workers : Help
production workers by performing duties
requiring less skill.
Duties include supplying or holding materials or
tools, and cleaning work area and equipment.
- Enjoy entertainment venues
- engage in hobbies
- crafts and recreation
• Life became more than survival, family
and religion.
• The concentration of people in urban
areas, attracted by jobs in the factories,
also gave rise to more and different kinds
of popular art forms by concentrating
potential audiences.
Urbanization is a key ingredient in
the formation of popular culture.
People who once lived in
homogeneous small villages or
farms found themselves in
crowded cities marked by great
cultural diversity.
These diverse people would come
to see themselves as a
‘collectivity’ as a result of
common, or popular, forms of
expression.
Urbanization is a key ingredient in
the formation of popular culture.
Many scholars trace the
beginning of the popular
culture phenomenon to the
rise of the middle class
brought on by the Industrial
Revolution.
Industrialization
- brought with it mass production;
- developments in transportation
ex. steam locomotive and the
teamship
- advancements in building
technology
- increased literacy
- improvements in education
- public health
- emergence commercial printing
== representing the first step in
the formation of a mass
media
= penny press (newspapers)
= magazines
= pamphlets

All of these factors contributed to


the blossoming of popular
culture.
urbanization, industrialization,
the mass media and the
continuous growth in technology
since the late 1700s
- factors in the formation of
popular culture

These continue to be factors


shaping pop culture TODAY.
URBANIZATION INDUSTRIALIZATION
process where people process in which a
migrate from villages particular society
to urban areas transforms from an
agrarian society to an
industrial society
URBANIZATION INDUSTRIALIZATION
process which brings manufacturing
people to assemble in activities continues for
24*7 so round the year
makes noise pollution
- weather pollution
- buzz with business
Technology and Pop Culture
Technology development – evolution of technology
Technology and Pop Culture
Technology also created new kinds of arts and
items and made them available to everyone, not
just the wealthy elite
What do you regard as some
of the most important—or
maybe just memorable—
contributions of pop culture in
history?
What makes some elements
of pop culture forgettable
while others become
timeless?

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