Unit 1 - Stage 2 Comprehend intellectual property

Students

Kevin Danilo Saldaña Garzón

Juan Harvey Llanos

Daniel Alejandro Ricaurte

Course: Valuation and Negotiation of Technology

Tutor: Victor Manuel Rodriguez

Collaborative Group: 212032A_1391

NATIONAL OPEN AND DISTANCE UNIVERSITY (UNAD)

SCHOOL OF BASIC SCIENCES, TECHNOLOGY AND ENGINEERING

INDUSTRIAL ENGINEERING

2023
Content

● Introduction

● Objectives

● Activities Assignment and Work Responsibilities Chart - one per group

(Activity 3)

● Link of IP concepts presentation in Pow town – one per student (Activity 4)

● Company or enterprise selection chart - one per group (Activity 5)

● Canvas Topic selecting chart - one per group (Activity 7)

● Link of the video meeting – one per group (Activity 9)

● Conclusions

● References
 Introduction

For the development of the following activity, the topics studied for this unit were considered,

we were able to study each of the requested intellectual property concepts, generating a

presentation according to each topic. After this, a company was selected for the development

of the next part of the activity, a canvas model was worked on it to provide an appropriate

value proposition, the theme was studied, and a meeting was held in which we presented the

model and presented arguments about the proposal.

Objectives

General objective

Understand the importance of Intellectual property protection as a facilitating tool in the

development of technological innovation in companies Learning.

Specific objectives

- Recognize the value of intellectual property as an intangible asset in companies.

- Understand and expose the concepts related to the protection of intellectual property.

- Work on a business model canvas about the selected project or company.

Activities Assignment and Work Responsibilities Chart - one per group

(Activity 3)

Link of IP concepts presentation in Pow town – one per student (Activity 4)

- Daniel Alejandro Cuellar

https://www.powtoon.com/s/fjOWDsPY6lG/1/m/s

- Kevin Danilo Saldana

https://www.powtoon.com/s/dqlECBTrePj/1/m/s
 - Juan Harvey Llanos

https://www.powtoon.com/onlinepresentation/erT0ltEbw4U/?

published_from=dashboard&mode=movie#/

Company or enterprise selection chart - one per group (Activity 5)

Canvas Topic selecting chart - one per group (Activity 7)

Link of the video meeting – one per group (Activity 9)

Valuation and negotiation of technology - Stage 2 - Group 151

Conclusions
 The canvas tool is used to design the business strategy that allows us to build a

competitive and innovative business model in a very visual way, in this case our soda

project.

 How can we register and through what mechanisms can we use commercial rights on

innovative products.

 work as a team and thus be able to hold a meeting exposing points of view about our

design.

References
- Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The Power

of Intangible Assets. Chapter 1. The Intangible Landscape - Understanding Core

Concepts (pp 1-58). Los Angeles: Sage Publications Pvt. Ltd.

https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/

login.aspx?direct=true&db=nlebk&AN=821413&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_1

- John P Mc Manus. (2012). Intellectual Property  : From Creation to

Commercialisation: A Practical Guide for Innovators & Researchers. Oak Tree

Press. P 125-128

https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/

login.aspx?direct=true&db=nlebk&AN=1008965&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_126

- DANE (2019). Technical Bulletin Survey of Technological Development and

Innovation - Manufacturing Industry 2017-2018.

https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_EDIT_manufactu

rera_2017_2018.pdf