TO the young men and women who

have left Ferndale to serve their coun-

try in two World Wars; to those loyal citi-

zens at home, daily making unselfish sacri-

fices to win this war, and to the American

tradition of free enterprise upon which the

nation grew and upon which it must build

for the future, this book is dedicated.

Copyright, 1 Ml

HarAay S. Jocobt, PM!ihmr: C. L. Thomptou, Edrror; OamAo Farmar Thomptou, Metopropoor

THE WHITE HOUSE

WASHINGTON

February 12, 1943

My dear Mayor Forsythe:

The President asks me to extend

hearty greetings to the community of Ferndale

on the happy occasion of the twenty-fifth

anniversary of the founding of the city. He

hopes that the celebration will be an out-

standing success and that all of the fine

things accomplished during the last quarter

of a century will be the forerunner of greater

achievements in the years that lie ahead.

Very sincerely yours,

SgitZf^3j33»

STEPHEN EARLY

Secretary to the President

Honorable Carl W. Forsythe,

Mayor of Ferndale,

Ferndale, Michigan.
INDEX

Ferndale Progress

Ferndale At War

History—A Quarter Century

Ferndale Area Map

Ethyl Corporation

DeVlieg Machine Company

11

16

17

19

Turner Gauge Grinding Company 21

Civilian Defense 24

Reichhold Chemicals Inc. 27

The Forging and Casting Corp. 29

Ferndale Churches 32

Approved Manufacturing Company 33

A A Gage Company 35

Great Lakes Greyhound Lines, Inc. 36

Schools of Ferndale 37

Syncro Devices, Inc. 41

Wabeek State Bank 43

Triangle Engineering Company 44

C. M. Smillie Company 45

Fastcut Tool Company 47

Ardmore Hospital 48

Kraetke Tool Company, Inc. 49

Police Department 51

N. A. Wood worth Company 53

Siegel & Caldwell Pattern Works 56

Standard Plumbing Supply Co. 56

Earl A. Thompson Manufacturing Co. 57

Eclipse Counterbore Company 59

Fire Department 61

Steel & Tubes Division 63

Ferndale Theatre 64

Hodges Auto Sales, Inc. 65

Associated Tool and Gear Engineering 66

Pratt-Wright Machine Products Co. 66

Library 67

Ferndale Buildings 69

Nu-Engineering Company, Inc. 70

Views of Old Ferndale 71

Easley Engineering & Manufacturing

Company 72

Bousfield and Company 72

Punch Press Repair Corporation 73

The Wesson Company 75

Tilt-A-Door Corporation 76

Excelda Manufacturing Company 77

Kaltz Fuel & Supply, Inc. 78

DeRay Tool Company 79

Ferndale Gage Company 79

Bennett Woodcraft 79

Studios of Stuart A. Friedrich 80

Suprex Gage Company" 80

Homes in Ferndale 81

Cunningham Drug Stores, Inc. 82

Central Appliance & Furniture Co. 82

Grand Rapids Outfitting Company 82

State Packing House Market 83

Fern-Wood Chevrolet, Inc. 83

Rienacker Industries 84

Consumers Power Company 84

Board of Commerce 85

McCaul Lumber and Coal Co. 87

S & C Coffee Car 87

Neisner Bros. Inc. 88

just in time to enlist. Nearing comple-

tion when the United States entered the

war, the 26-acre plant designed for re-

search in civilian transportation was of-

fered immediately to the government for

solution of the problems of military fuels

and engines.

All of the Ethyl Corporation's research

personnel and facilities, formerly located

in Detroit, are now in the laboratories

in Ferndale, with the five units of the

plant devoted to the Engineering, Chem-

ical, Aeronautical, Gasoline Testing and

Technical Service Departments.

Service facilities include an auditorium

and library; machine, carpenter and elec-

trical shops; forge and paint rooms; blue

print, photostat and photographic sec-

tions.

Single-cylinder engine research can be

conducted on 29 motors, most of which

are used for studies on deposits, wear of

parts, or other projects requiring long

operation. Two standard C F R engines

are located in individual rooms for stud-

ies requiring isolation. Knock ratings on

experimental fuels are made on engines

in another room. In two other rooms,

C F R engines are mounted so that they

may be connected either to induction

motors or to direct current dynamome-

ters. This arrangement allows them to

be run at either variable or constant

speed, as needed for special studies of

pre-ignition, combustion chamber de-

sign, ignition-timing, flame-propagation,

research on fuels and anti-knock com-

pounds.

The Dynamometer Section has 16

dynamometers with power absorption ca-

pacities ranging from 75 to 700 horse-

power as well as two chassis dynamome-

ters in temperature-controlled rooms.

Control panels of all these engines were

designed and assembled in the laboratory

shops, and incorporate improved provi-

sions for the precise manual and auto-

matic control of the variables of engine

operation. There is also equipment for

testing the resistance and minimum pri-

mary firing current of spark plugs, as

well as indicators for oil pressure, fuel,

and air consumption and air fuel ratio.

Control of throttle opening and ignition

timing is accomplished through hydraulic

devices operated from the panel board.

To adapt dynamometer test conditions

to variations of speed and load encoun-

tered in normal road operation, specially

designed equipment has been provided.

These speed-load control units may be

connected to any dynamometer so that

the speed and load of the engine will be

varied throughout the duration of a test

to reproduce the exact conditions experi-

enced in operating a truck or passenger

car over any given section of the test road

selected. The record of actual road con-

ditions experienced is recorded on a tape

by holes and in the control unit this tape

predate the important part the industry

has played in everyday life in the past

and how important the business is des-

tined to be in the future. Few realize how

vital resin production is to the war effort.

Millions of pounds of synthetic resins

were consumed annually before the war,

and today the government is placing

additional demands on the suppliers of

this product.

Synthetic resins are most widely used

by the paint and varnish industry.

Twenty years ago, many manufacturers

scoffed at the possibility of ever finding

it advantageous to use synthetics exten-

sively.

Some considered with absurdity the

idea that an "imitation" could ever hope

to successfully compete with, or more

than partially replace, the inexhaustible

supply of natural resin yielded by na-

ture. That was when it took a week to

paint an automobile, days to dry a coat

of wall paint, and floor varnish was much

too temperamental.

Today, thanks to the development of

synthetics, better all-around surface coat-

ings are available to the public for every

conceivable purpose.

The government's race for armament

presented additional problems to the

resin manufacturer that never could have

been considered, much less developed, if

it were not for his knowledge of syn-

thetics. Protective coatings had to be pro-

duced, and in a hurry, for the Army and

Navy with which they could combat ele-

ments never before considered in the

realm of man.

Imagine the elasticity of a paint that

today is used on our fighting planes from

sub-zero temperatures of the stratosphere

to the blazing heat of the tropics. Imag-

ine the size of the paint shop which would

be required to paint the bombers flowing

from Willow Run if synthetics were not

employed to produce a better finish that

thoroughly dries in a few minutes.

Planes, tanks, guns, boats, trucks, every-

thing that requires a protective coating

in our Armed Forces, can be grateful to

synthetic resins.

Ferndale is proud of the role that

Reichhold Chemicals has played in the

manufacturing and developing of this

vital material.

Several of the raw materials used in

the manufacturing of resins are produced

in the Ferndale plant. There is a com-

plete glycerine distillery which produces

much of the glycerine used in resins. The

same distillery also produces dynamite

glycerine which, when formulated with

other materials, yields TNT.

An oil refinery for the purification of

vegetable fats and oils is located within

the walls of the Ferndale plant. Soya, co-

coanut and linseed oils are treated in this

unit before being formulated into resins.

On November 27, 1942, less than one

ing the arms of war, and from jobbers

and distributors all over the country.

The company was organized originally

in Detroit by Harry Purdy and Philip

Ash, a partnership, doing business as

Fastcut Tool Company. They foresaw the

ever-increasing demand for tools and

realized that the scarcity would seriously

hamper the war effort. Both Mr. Purdy

and Mr. Ash have had 17 years' experi-

ence in the tool manufacturing industry.

Fully aware that the American way of

life, which guarantees freedom of enter-

prise, but does not insure success and

that the number who succeed is limited,

they embarked upon their manufacturing

program.

"We chose the line of activity in which

we thought we would be most likely to

succeed and one in which we felt we

would be making a valuable contribu-

tion to 'the war effort," says Mr. Purdy.

"That is the true meaning of freedom of

enterprise in a democracy."

The new company's products met with

instant success and in a short time the

need for expansion arose. The company

looked for a new site, and after consider-

ing many possible locations, selected

Ferndale. Purchase of the property and

erection of the building followed. The

entire organization followed the firm

here.

Discussing the company's operations,

Mr. Purdy says that additional facilities

are needed now, but it is unlikely that

Fastcut will be able to build another ad-

dition because of present conditions.

But when peace-time operations are

resumed, Fastcut will be among the first

to re-convert its production facilities to

fit the demands of civilian markets. Plans

have been prepared, not only for larger

quarters, but for new and improved

products. The company is keeping abreast

of the changing conditions which will

greet resumption of post-war manufac-

turing, and is taking every step which

can be taken now, so it will be ready to

re-enter normal peace-time operations

without delay.

"Preparing now for the time when in-

dustry must be ready to take the lead for

the climb back to normal business activi-

ties is one way of maintaining the free-

dom of enterprise which democracy

guarantees us," say Mr. Purdy and Mr.

Ash.

AKD MORE HOSPITAL

Emergency industrial hospital service

now is a reality in Ferndale at the Ard-

more Hospital, a private institution at

814 West Nine Mile Road, directed by

Miss Eva E. Clemenshaw, superintendent.

This was brought about by the Board of

Commerce Industrial Division, which ob-

tained priorities for the construction of

an addition now equipped to handle

emergency cases from Ferndale industries.

War I the company supplied gauges, jigs,

fixtures and special machinery needed by

Cadillac to manufacture automobiles.

When Cadillac began producing war

materials in 1917-1918, Kraetke supplied

much of the vital equipment needed.

When hostilities ceased, the business re-

lationship was resumed for civilian pro-

duction. Again in this war the company

is turning out the equipment needed by

Cadillac and other producers of war ma-

terial, but the company is looking to the

day when again it can build the machin-

ery needed to turn out products for auto-

mobiles and other civilian needs.

The present company started opera-

tions in the quarters used by its prede-

cessor on East Grand Boulevard, Detroit.

The original firm began business on Jef-

ferson Avenue.

In March, 1940, the remaining brother,

William, decided to retire and dispose of

the business. Ernest F. Kraetke, son of

Ernest M. Kraetke, one of the founders,

had followed his father into the business

and was secretary of the company. The

original business had been made possible

by our American democracy which guar-

antees freedom of enterprise and eco-

nomic liberty, and the younger Kraetke

knew that our way of life permitted him

to choose his field of activity.

Accordingly, a new company was or-

ganized, which purchased some of the

original firm's equipment and business.

Ernest K. became president and treasurer

of the present company. Paul Blicharz,

who was with the old Kraetke firm, is

vice president, and Miss Jean Reddie is

secretary. A number of the older em-

ployees are stockholders.

Thus the established name of Kraetke

in the industry was maintained and is

being carried on. The new organization's

business grew and, as the demand for its

products broadened, it became necessary

to seek additional space.

Seeking more ideal conditions but still

anxious to locate near their customers,

the company selected Ferndale as their

new home. They acquired the present

site and erected a modern one-story brick

and concrete building, one of the most

attractive in the city. The company moved

here in June, 1942. Its entire organiza-

tion transferred with it, as many of them

had been with the firm for years. When

building conditions permit, it is expected

that a large number will make their

homes in Ferndale. Since the original

building was completed, an addition has

been erected, with the result that the floor

space is more than double that of the

Detroit location.

When the company was formed many

craftsmen who had been with Kraetke

more than 10 years became stockholders

in the new firm. That Kraetke employees

are veterans of many years' experience

is no better demonstrated than by Albert

times, now covering more than a half a

city block.

The present World War did not find

Eclipse lacking. When called upon to

quadruple production, the company rose

to the occasion and built the Ferndale

plant, which was in production early in

1942.

The policy of the company has been

unique in that it has concentrated upon

the improvement and production of one

type of end-cutting tools to the exclusion

of other cutting tools. While this policy

may have restricted the scope of the busi-

ness, however, it undoubtedly redounded

to the advantage of users of Eclipse pro-

ductions, since by specializing on counter-

boring types of tools to the exclusion of

other kinds, improvements of far-reach-

ing importance have resulted.

In 1920 the "multi-diameter" cutter

was originated by Eclipse engineers. This

type of cutting tool concentrated on one

body, alternate blades of varying diame-

ters. In some respects it was similar to

the "step tool." In performance and

length of life it far surpassed the step

tool. The multi-diameter counterbore en-

abled users to machine several different

diametered holes or surfaces in one pass

and do it more accurately than it had

theretofore been done.

In 1922 the balanced-drive inverted

counterbore, or "back spotfacer," was

originated and developed within the

Eclipse organization. Previously, miscel-

laneous types of back spotfacers of vary-

ing degrees of success were manufac-

tured. The Eclipse company was the first

to standardize on a design and group of

popularly-required sizes. The Eclipse in-

verted counterbore, due to the location of

parallel driving lugs, permitted the

greatest regrinding life. Also the opposed

parallel lugs insured balance on the

driver as against misalignment with most

miscellaneous type back spotfacers.

The great expansion in production

of automobiles in the 1920s, with the

consequent greater strains on cutting

tools, brought out the need for a "super"

counterbore capable of withstanding

much greater stresses and feeds than the

earlier type counterbore. Eclipse engi-

neers developed the radial drive counter-

bore, which incorporated the "integral"

drive of construction of the driving and

driven parts. Integral construction was

not new but a new adaptation was found

in the Eclipse grouping of the driving

members closer to the actual cutting

edges, thereby reducing torque.

A main feature is the fact that all driv-

ing stresses are exerted exactly on a line

of center, resulting in a turning motion

rather than a possible wedging effect.

Radial drive Eclipse counterbores are do-

ing yoeman service in the present war

besides multi-diameter boring tools, pin

drive counterbores and balanced-drive

ETHyt CORP.

(Coat!aued from page 18)

on the road. Blowing equipment is gov-

erned by the speed of the rolls so that air

velocity always equals rear wheel speed.

In the basement under the chassis dy-

namometer rooms are the rolls and dyna-

mometers, the refrigerating equipment,

the motor generator sets with which all

electric dynamometers are operated on

the Ward-Leonard principle, and the Cut*

ler-Hammer Unitrol equipment used for

starting the alternating current motors

for the motor generator sets. Because of

the heat generated in this room by the

motor generator sets, transformers and

other electrical equipment, thermostati-

cally-controlled ventilating fans are in-

stalled to maintain the temperature

within safe limits.

Throughout the laboratories, the main

ventilation system provides automati-

cally-controlled heating and ventilation

to all rooms used for engine testing, the

handling of chemicals and similar work.

A substantial amount of road testing

is based in Ferndale and Detroit, partly

because of the many tests that are con-

ducted in cooperation with automotive

and oil companies nearby. Most of the

west wing of the main buildings at Eight

Mile Road is used by the Road Test Sec-

tion. Complete equipment for servicing,

weighing, adjusting and repairing test

vehicles is installed in this garage.

Among these are rear-wheel motoring

rolls, which provide automatically-con-

trolled speeds of 2.5 and 5 miles per hour

for measurements of compression pres-

sure, and either forward or reverse speed

of one mile per hour for ignition timing.

Since large quantities of many types of

fuel are needed by the engine laborator-

ies and road test sections, a separate

building houses unique equipment for

blending and distributing fuels. Thirty-

four underground tanks, ranging in ca-

pacity from 500 to 10,000 gallons, store

the gasoline, the total storage capacity

being 75,000 gallons.

From each of the buried tanks two

lines lead to the fuel building. Anti-

knock fluids may be blended with gaso-

line in any underground tank and the

fuel may be transferred from any tank

to any other tank, or may be supplied to

any engine on test by means of automati-

cally-controlled pumps.

Throughout the fuel building safety

precautions have been taken. All electri-

cal connections — lights, motors, tele-

phones, switches, ventilators—are explo-

sion-proof.

The new laboratories represent the

second move since the establishment of

research facilities in the early days of the

corporation. Originally located in Yonk-

ers, N. Y., the laboratories were moved

later to Milwaukee Avenue in Detroit.

The quarters there became inadequate as

NU-ENGINEERING

ONE of Ferndale's newer industries,

busy seven days a week producing

plastic moulds for companies manufac-

turing equipment used by the Army air

force and the Navy, is Nu-Engineering

Company, of 310 Livernois Avenue.

Nu-Engineering began operations in

Ferndale a year ago under the leader-

ship of John Neuman and Ormond Mil-

ler, both of whom were aware of the pos-

sibilities offered by the plastic industry.

They obtained a location at 3262 Hil-

ton Road and surrounded themselves

with an organization of men skilled in

precision operations and mould produc-

tion. Nu-Engineering's business grew

and it was necessary for them to move

to the larger Livernois location.

Mr. Neuman and Mr. Miller are plan-

ning for the post-war day in the plastic

industry, which has opened for those

with vision and ability a new field.

DEVUEG MACHINE CO.

(Coat!uued from page 20)

"These things must be done if our

American way of life, if our democracy

is to be maintained. Ferndale industries

are aware of it and are preparing for that

day when they must meet the post-war

challenge.

"Our industrial leaders know that

democracy means the establishment of

the dignity of man. There isn't much dig-

nity left to a man who, through no fault

of his own, leans hopelessly on the end

of a shovel and lives on a miserable dole.

"Today democracy can safeguard the

dignity of man by assuring his economic

security, by providing him with work.

That is what industry can do with free-

dom of action in a democracy enjoying

free enterprise. Then we can view de-

mocracy as a guarantee of free enterprise

and economic liberty and an opportunity

for financial security."

TRANSPORTATION

Ferndale has many means of transportation. The

Detroit Street Railway operates street cars between

Ferndale and downtown Detroit. Great Lakes Grey-

hound Lines operates through buses to all points

in the state, stopping in Ferndale, and also has its

suburban line, which operates on a few minutes'

schedule. Grand Trunk Rapid Transit service is

operated between Ferndale and Detroit or Pontiac.

D.S.R. buses operate on Woodward Avenue, Eight

Mile Road, Nine Mile Road, Livernois Avenue,

Pinecrest Avenue, and Marshall Street, as well as

special wartime service to the industrial section.

aw ormiALS

Mayor, Carl W. Forsythe; Commissioners, Ar-

thur F. Bartlett, Arthur J. Capstraw, George F.

Kline and Harold B. Wilcox; City Manager, Jay F.

Gibbs; Clerk, T. H. O'Donoghue; Treasurer, W.

A. Laking; Attorney, Orph C. Holmes; Engineer,

Roy F. Goodspeed; Assessor, Roy F. Goodspeed;

Sealer of Weights and Measures, George W. Martin;

Health Officer, Dr. C. A. Mooney; Superintendent

of Department of Public Works, Charles Knechtel;

Building Inspector, Roy G. Tilden; Plumbing In-

The Wesson Company developed carbide

cutting tools that have revolutionized

metal cutting, particularly in the manu-

facturing of aircraft motors.

Outstanding Wesson accomplishment

is the recent complete tooling-up of an

airplane manufacturing plant from start

to finish with carbide cutting tools. This

was the first complete installation of its

kind.

The results have been gratifying in the

speed with which tough, hard alloys are

cut, the closer tolerances achieved with

the new tools, the decreased waste of

critical materials and the higher percent-

age of finished work that is acceptable

after the most critical inspection.

The company engineers are now work-

ing on new tools for forged aluminum

heads for aircraft engines. That, in it-

self, is another example of how Wesson

is developing faster and lower-cost meth-

ods in producing aviation motors. It typi-

fies, too, the determined manner in which

Wesson engineers approach a new prob-

lem.

There seems to be no question of "can

we do it?" They assume they can . . .

and exercise ingenuity and research to

perfect the new tools and new methods.

Research has enabled Wesson to use

non-critical materials in some tools, thus

releasing critical materials for other war

needs. A staff of engineers is maintained

by Wesson to anticipate the needs of in-

dustry for cutting tools that will reduce

costs and produce better products.

These engineers are specialists in the

application of cutting tools of all kinds,

and carbide tools in particular. Their

services are available to any manufac-

turer in the improvement of metal cut-

ting methods and equipment. American

industry has taken advantage of this en-

gineering service to solve many a "tough"

job.

The Wesson Company's plant at 1220

Woodward Heights Boulevard was built

in April, 1941.

TILT-A-DOOR CORP.

HAVING manufactured steel garage

doors for the last eight years,

Tilt-A-Door Corporation today is en-

gaged in finishing of metal parts for

defense.

Tilt-A-Door Corporation, designer

and builder of the patented all-metal

garage overhead door, which operates

without tracks or springs, began opera-

tions in Detroit in 1935. Two years later

the company acquired property here at

503 East Nine Mile Road and purchased

a building with about 4,000 square feet

of floor space.

In 1940 the company expanded its

operations, adding a line of steel kitchen

cupboard doors and just recently moved

its offices from Highland Park to Fern-

dale.

Operations are directed by Wesley A.

tion, Mr. Coxen decided the time had ar-

rived to launch his venture. He located

in Ferndale. Days he was busy selling his

product to dealers. Nights he and his

family made and packaged the cleaner

to fill the orders Mr. Coxen had obtained

during the day.

Orders increased and the company was

forced to expand. A small building was

erected on West Marshall Street. In 1934

a second building was needed and three

years later a third. The business

flourished as Excelda products gained

fame. The company was producing as

many as 34 different products for differ-

ent firms under their own trade names.

Sales and distribution offices were estab-

lished in New York, Chicago and Cleve-

land.

The demand for Excelda products

crossed the oceans of the world and or-

ders came from England, India, Switzer-

land, Singapore, South Africa and South

America. So great was the volume from

the 19 outlets in South America that the

company printed catalogues in Spanish.

Excelda was preparing to establish

plants in England and South America

when Pearl Harbor was attacked. Expan-

sion plans for civilian production were

immediately shelved and Excelda offered

its services to the chemical warfare divi-

sion of the U. S. Army and now is pro-

ducing certain vital chemicals.

Determined to devote its entire facili-

ties to the war program, Excelda last

November absorbed the Ferndale Man-

ufacturing Company, precision tool pro-

ducers, and operates it as the machine

products division of Excelda, with T. W.

Hockett as vice-president in charge. This

unit is producing precision tools, jigs and

fixtures and production parts for plants

engaged in building the tools of war.

Excelda also is manufacturing waxes for

use in planes and other military equip-

ment.

Mr. Coxen's two sons, Fred A. and

Douglas G., have followed their father

into the business, in fact they were in it

when high school students, and will

maintain the traditions established by

the company's founder, that profit-shar-

ing with key employees is one answer to

the industrial world's problems.

KLATZ FUEL & SUPPLY, INC.

IN 1919, a year after Ferndale was in-

corporated as a village, S. J. Kaltz

and his brother, Edward, established the

Kaltz Fuel & Supply, Inc., first coal and

builders' supply dealers in Ferndale.

There were no buildings near the

Kaltz yards at 730 East Nine Mi'e Road,

nothing but ferns, sand and lowland.

The company had one team when it

was started. In 1923 the first motor truck

was acquired. By 1926 the last team had

given way to motor transport. A few

years ago the company eliminated the

building supply line and now specializes

SUPREX GAGE COMPANY

VIRTUALLY unknown two years

ago, Suprex Gage Company has pro-

gressed not only to one of Ferndale's

leading industries but to one of the larg-

est manufacturers of precision gages, taps

and cutting tools in the country. Presi-

dent of Suprex is Mr. N. A. Woodworth,

who is also president of N. A. Wood-

worth Company.

Suprex personnel in July, 1942, moved

into its modern new home—the result

of a $750,000 expansion program. The

machine tool and plant equipment in-

ventory was balanced to meet the require-

ments of a carefully planned production

schedule, and each machine was selected

with a view to quality and the nature of

the task that was expected of it.

For inspection purposes the very latest

in optical and precision instruments has

been the goal. High-power instruments

are used to check the gage surfaces for

flaws, the leads of thread gages, and so

on. Comparators are used to check the

angles and shapes of threads, clearances,

and other important parts of gages of all

kinds.

One of the features of the Suprex plant

is the final finishing and inspection in the

"temperature control" room, where a

constant temperature of 68 to 70 degrees

is maintained, winter and summer. In

this room various gages are finished to

limits as close as 20 millionths (0.00002)

of an inch.

COVER DESIGN

COVER DESIGN of this book com-

memorating the twenty-fifth anni-

versary of Ferndale is from the studios

of Stuart A. Friedrich, Lincoln High

School graduate, who operates one of

the leading commercial art studios in

Detroit.

Mr. Friedrich was business manager of

his class in 1929 at Lincoln high, where

he majored in commercial art. He spent

six years in art studios in Detroit before

opening his own studios in 1934 at 3105

East Grand Boulevard, where more than

half the third floor is required for his

firm's operations.

Studios of Stuart A. Friedrich have

been converted practically 100 percent

to war work, with the firm doing busi-

ness principally with their former peace-

time clients, as well as other prominent

national advertisers.

Mr. Friedrich, who is a former director

of the Adcraft Club of Detroit, is mar-

ried and has two children.

80
CUNNINGHAM

GutuUHtfUcun Jb>uuf Stated,

TWELVE years ago, when the busi-

ness depression was engulfing thou-

sands of business establishments through-

out the nation, Nate S. Shapero, presi-

dent of Cunningham Drug Stores, had

the foresight to see a greater Ferndale.

Operating with the vision and plan-

ning that has marked the success of the

Cunningham chain of fine drug stores in

Michigan, Cunningham's opened the

Ferndale store on May 1, 1931, at its

present location, the southwest corner of

Woodward Avenue and Nine Mile Road.

From the opening day, when the new

store was jammed with well-wishers and

customers, the judgment of the company

has been vindicated. One reason for the

instant and continuing success has been

the management's policy of giving the

same fine service available in all its stores

and offering the same high-class mer-

chandise.

Two years ago, so popular had the

store become with Ferndale residents, it

was necessary to expand. The floor space

was doubled and the personnel was more

than doubled to handle the growing vol-

ume of business. Today the Cunningham

store is acknowledged to be the finest

drug store in Ferndale.

CENTRAL APPLIANCE

VISUALIZING Ferndale as the fast-

est-growing community in this area,

the Central Appliance & Furniture Com-

pany opened a large store, fully-stocked

with nationally-advertised products, here

in July, 1939.

Specializing particularly in household

appliances, the operators of the business

were able to meet the demands placed

upon them by the steadily mounting pop-

ulation and the construction of hundreds

of new homes.

Under the direction of the associate

managers, Morris Brose and Marvin Car-

ter, Central Appliance has moved to the

front as an appliance store of unusual

qualities. It is located at 198 West Nine

Mile Road.

GRAND RAPIVS OUTFITTING

ALL furniture and furnishings for a

.coast-to-coast hotel chain is supplied

by a Ferndale firm, the Grand Rapids

Outfitting Company, which operates one

of the finest retail furniture stores in the

North Woodward section.

The company chose Ferndale as its lo-

cation only after a careful study of nearby

communities. That the judgment of its

owners was not misplaced has been

shown in its constant increases in retail

sales throughout Ferndale and its neigh-

boring communities.

Contributing to the success of the busi-

ness here have been Mrs. M. A. Mattice,

popular manager, and her assistant, R.

W. Jervis. The store is owned by Earl R.

Milner, nationally-known hotel operator.

FACTS ABOUT FERNDALE

31300

6374

$16,366,650

$16.60

$1335,152

3.9

$36,062

5532

$2,676,000

16

317

69

75

969t

$4,193,076t

26t

$516,4751

77.6

44.5

75.6

73.6

65.0

4000

7681

26

25

1943*

3363

5594

$14,359,075

$19.70

$1,755,515

3.9

$262,955

543

$2,34,000

16

66

16

26

$990,264

$31,750

77.6

44

69.4

62.4

230

6262

24

19

1940

$14,192,795

$16.3

$2,067,396

3.7

$262,30

5254

$2,316,000

15

33

57

20

$96,165
CLUBS ANP ORGANIZATIONS

American Legion Post No. 330

American Legion Auxiliary

American Red Cross

Beacon Light Council

Boy Scouts of America

B. P. O. Elks

Caledonian Club

Camp Fire Girls

Canadian Legion

Catalpa Club

Daughters of America

Daughters of Canada

Daughters of St. George

Disabled American Veterans

Disabled American Veterans Auxiliary

Ferndale Business and Professional Women's Club

Ferndale Camera Club

Ferndale Companion Rebeccas

Ferndale Community Council

Ferndale Exchange Club

Ferndale Garden Club

Ferndale Goodfellows

Ferndale Home Guards

Ferndale Kiwanis Club

Ferndale Memorial Association

Ferndale Republican Club

Ferndale Rotary Club

Ferndale Stamp Club

Ferndale Teachers' Club

Ferndale Veterans' Association

Ferndale Women's Club

Free and Accepted Masons

Girl Reserves—1942

Girl Scouts

Hi-Y Club

Hoosier Club

Independent Order of Oddfellows

Junior Auxiliary—American Legion Auxiliary

Junior Auxiliary—Disabled American Veterans

Lincoln High School Alumni

Liggett Farms Improvement Association

Metropolitan Club

Metropolitan Club Auxiliary

Mothers of Men in Service

Navy Mothers of Southern Oakland County

Oak Park Women's Club

Order of Eastern Star

Parent-Teacher Council

Pennsylvania Club

Protected Home Circle

Safety Patrol Boys

Sons of Legionnaires

The Maccabees

Theta Ro Girls

University of Michigan Alumni

Veterans of Foreign Wars Post 1407

Veterans of Foreign Wars Auxiliary

Waverley' Society

White Shrine of Jerusalem

Women's Christian Temperance Union

BOARD OF COMMERCE

(Cout!uued from page 86)

Industrial Board of Control directors

are: Chairman, Jay F. Gibbs, Ferndale

city manager; N. A. Woodworth, pres-

ident, N. A. Woodworth Company;

Henry Reichhold, founder, Reichhold

Chemicals, Inc.; Kenneth L. Clark, pres-

ident, Forging and Casting Corp.; C. B.

FERNPALE INDUSTRIES

AA GAGE CO.

350 Fair Ave., Elm 6922

ALLEGHENY LUDLUM STEEL

1101 Wanda St., Elm 6900

APPROVEa MANUFACTURING CO.

650 East Troy Ave., Elm 6180

ARTISAN TOOL & CUTTER CO.

1915 Burdette, Elm 6146

ASSOCIATEa TOOL & GEAR ENG.

481 East Nine Mile, Elm 6587

BENNETT WOODCRAFT

23414 Woodward Ave., Li 2-0060

BOUSFIELa ANa COMPANY

239 East Nine Mile, Elm 6799

BUSH, T. R., MANUFACTURING CO.

22925 Woodward Ave., Elm 6917

CLATFELTER, H. C, COMPANY

430 West Eight Mile, Li 2-1390

CRAFT BLUE PRINT COMPANY

1705 East Nine Mile, R.O. 7800

DeRAY TOOL COMPANY

23225 Woodward Ave., Elm 6886

EARLSON MANUFACTURING CO.

243 East Nine Mile, Elm 6265

EASLEY ENGINEERING & MFG. CO.

1966 Burdette, Elm 6266

ECLIPSE COUNTERBORE CO.

1600 Bonner Ave., Elm 6345

ETHYL CORPORATION

1600 West Eight Mile, R.O. 6940

EXCELaA MANUFACTURING CO.

171 West Marshall, Elm 6732

FASTCUT TOOL COMPANY

2525 Hilton Ave., Elm 6262

FERNaALE GAGE COMPANY

1701 East Nine Mile, Elm 6616

FORGING & CASTING CORPORATION

1101 Wanda Ave., Elm 6900

FOSTER ENGINEERING COMPANY

255 East Nine Mile, R.O. 0962

FOUR-WAY TOOL & aIE COMPANY

3262 Hilton Ave., Elm 6348

GAGE PROaUCTS COMPANY

22857 Woodward Ave., Elm 6533

KRAETKE TOOL COMPANY, INC.

380 Fair Ave., Elm 6130

KIS TOOL SERVICE

523 West Nine Mile, Li 2-5440

LEE & CAaY

1111 East Eight Mile, Elm 6100

McNEIL PAINT MANUFACTURING CO.

523 West Nine Mile, Elm 6290

MORTON MACHINE WORKS

2421 Wolcott Ave., Li 2-5140

NATIONAL CYLINaER GAS CO.

1301 Jarvis, Elm 6850

NORTHERN EVERGREENS OF MICHIGAN

220 LaPrairie, Elm 6753

NU-ENGINEERING COMPANY, INC.

310 Livernois Ave., Elm 6097

PRATT-WRIGHT MACHINE PROaUCTS, INC.

1956 Burdette Ave., Elm 6590

PUNCH PRESS REPAIR CORPORATION

1975 Hilton Rd., Elm 6930

REICHHOLa CHEMICALS, INC.

601 Woodward Heights, Elm 6500

RIENACKER INaUSTRIES

2035 Hilton Rd., Elm 6916

ROYAL MATTRESS & UPHOLSTERING CO.

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