TOPIC: PERCEPTION OF CUSTOMER TOWARDS MUTUAL FUND

ABSTRACT: A common asset is an aggregate speculation vehicle that gathers

and pools cash from various financial backers and puts similar in values,
securities, government protections, currency market instruments. Professional
fund managers put the money collected from mutual fund schemes into stocks,
bonds, and other investments. In accordance with the investment objective of a
scheme by calculating a scheme's Net Asset Value, the income or gains generated
by the scheme are divided among the investors in a proportionate manner after
any applicable fees and taxes have been deducted. Mutual funds charge a small
fee in return. To put it precisely, a mutual fund is a pool of money contributed by
a number of investors and managed by an experienced fund manager.

KEYWORDS: Return, Risk, Asset Managent Company, Investment, Investor

INTRODUCTION: An investment vehicle that pools investors' funds and invests

in equities, bonds, government securities, gold, and other assets is known as a
mutual fund. Asset Management Companies, which pool investors' funds, market
mutual funds, manage investments, and facilitate investor transactions, are
created by businesses that are qualified to set up mutual funds. Fund managers,
who have experience analyzing and managing investments, are responsible for
the management of mutual funds. The managers of mutual funds invest the funds
collected from investors in a variety of financial assets, such as stocks, bonds, and
other assets, in accordance with the fund's investment objective. The fund
managers are responsible for a wide range of tasks, including deciding where and
when to invest. The SEBI (Securities and Exchange Board of India), India's capital
markets regulator, has established a system that serves the mutual fund industry
and all stakeholders, including investors and sponsors. Due to the wide range of
investment objectives (post-retirement expenses, funds for children's education
or marriage, home purchase, etc.), the items expected to accomplish these
objectives change as well. The Indian mutual fund industry provides a wide range
of options to meet the requirements of a wide range of investors.