Assessment 2: 2,800 Assignment (worth 70%)

Hand in 15th December 2022 before 1pm (week 12)

Propose a collaboration for a brand of your choice, this collaboration will launch only in the
UK and should be developed to help strengthen the brand’s overall identity.

You should consider the following;

1. Creative / visually appealing cover page
2. Contents page
3. Introduction
4. Develop a SWOT on your brand, this needs to be fully justified
5. Explore the key competitors of your brand in the UK: Develop a brand positioning
map to highlight your brand’s current position in the market compared to it’s direct
competition
6. Examine the most important MACRO factors influencing your brand in the UK. Only
include factors that are directly affecting your brand. Use evidence to support your
inclusions
7. Explore and propose a new collaboration for your brand (using competitors own
strategies and further research to justify your idea)
8. Rationale - Explain why the new proposed collaboration will complement and not
damage the overall image of the brand
9. Justify - Comment on the risks that may be involved in the new collaboration and
show how your brand will overcome these.
10. Reveal how the brand will launch the collaboration in the UK market. Use examples
to support your idea
11. Include a conclusion
12. Include a reference page and a bibliography
13. Make sure that you credit all images (or number them and use a image credit list after
the bibliography)
14. Include an appendix with any additional research (for example primary research)
Please note, you should apply academic models you have learnt in class where applicable