DIGITAL MARKETING & DIGITAL ECOSYSTEM

DIGITAL MARKETING PROJECT WORK

UNDER THE GUIDANCE

Dr. Ajeet Sharma

SUBMITTED BY
GROUP 2
 ANIRUDDHA R RODGE 2021MMBA07ASB059
SOUMALYA MUKHARJI 2021MMBA07ASB063
ADVAIT NAIR 2021MMBA07ASB069
JAHNAVI P BHARADWAJ 2021MMBA07ASB147
DABBIRU DEVANG VIJAY 2021MMBA07ASB306
Overview of Business:
Radiant Tech is a provider of electronic services and goods and can help you with any
automation needs you have. In order to fulfill your requirements, we provide product design
that is both straightforward and inventive in its application of technology. Our company
specializes in providing electronic control for your industrial equipment, which improves
both the efficiency of the machinery and the quality of the product that is ultimately
produced. (Controllers for central air conditioners, controllers for temperature and
pressure, controllers for cranes, and phase detectors) High-quality power solutions are also
offered by Radiant Tech for your various pieces of equipment. (Small-Signal-Power-
Suppressors, Three-Phase Voltage-and-Frequency Controllers, Direct Current Drives,
Alternating Current Drive

Mission:
We fulfill our aim by making it possible for our customers to achieve their professional
objectives. We support them throughout the entirety of the product development lifecycle,
from prototyping through production in volume. We design our production process to meet
the specific requirements of each client by utilizing our considerable experience as well as
our unwavering dedication to providing excellent customer service and unflinching
dependability. We function as an authentic extension of our customers' teams, which
ultimately results in a growth partnership that is beneficial to both parties.

Vision:
With the use of our knowledge and experience, we intend to position ourselves as a reliable
business partner and a recognized leader in the electronic manufacturing services market.

Our Services:
 Software
We develop software using the.net platform and the ionic framework, and we make
sure that it has an appealing user interface design that is customized to meet the
requirements of our clients. In addition, our software includes report logging
facilities, graphs, and pareto graphs, all of which are fully customizable.
  Hardware
Works in the creation of electronic and mechanical goods and services. This division
also offers services related to the design and production of specialized machinery.

 AC and Chiller.

Business Model:
 Channel:
Around the region, we will be directly selling and distributing our products using
direct sales tactics. In addition, the promotion will be carried out through the use of
webinars, conferences, and seminars, in addition to the website of the company.
 Activities:
Designing and producing information technology services for clients is the core
component of the business model. Also, the organization will contract out some of
its service provision to external networks.
 Partnership:
We plan to continue our strategic alliances with a wide variety of different
businesses. The organization will form strategic alliances with many distinct sorts of
businesses in order to jointly create solutions and goods that are tailored to the
requirements of specialized customer bases.
 Resources
Staff members that are highly skilled and are responsible for the design and
development of the IT services. In addition, the sales and marketing personnel will
also promote the company's products and services.

Marketing Plan:
 Social Media Marketing:
To make client aware of the business and the companies work, the platform Facebook and
LinkedIn is chosen for advertisement purpose.
 Google Ads Approach:
Going through the company’s budget, paid Google advertisement can be created to make
people aware about the business and increase the number of clients through direct Contact.
Website: https://anirodge.wixsite.com/my-site