PLANNING

Establish a clear plan .

before approaching Setting up clear funding goals.
Breaking the amount of money needed into
ANY InvESTOR TO RAISE
stages.
FUNDS.
Studying the best strategies to increase the
odds of raising money and decrease equity
dilution
Defining the right time frames for coming steps.
Valuation and equity analysis.
Preparing an Elevator Pitch following Guy
Kawasaki’s 10/20/30 presentation rules.

SAVINGS
EASY. Bootstrapping with personal
savings can be hard, but hey
you won't loose any equity.
make sure you have at least
6 months of runway to start
with.
REFFERALS
DIFFICULT. Referrals to angel investors
from known personal
network, incubators,
accelerators and friends and
family and networking
events.
FRIENDS & FAMILY MY NETWORK
Getting friends and family to
invest in your startup can be
easier, but make sure they
understand the risks
involved. Cuz, Relationships
are important.
COLD CALLING
Emailing the investment
opportunity to an investor
mailing list or connecting
with angel investors on
LinkedIn.
PATHS
Any investors within your
broad network, such as your
colleagues or ex-bosses from
your previous company.
ONLINE
Finding like-minded angel
investors who are interested
in your specific product or
sector on online investment
platforms.
 PITCHING

COnvey what your are .

building in a maximum Although angel investors are more likely than
venture capitalists to take a chance on an
of 2-3 sentences.
early-stage startup, you still need to be far
enough along to entice an angel to invest.

A Solid demo of your product or service could

help in peeking the interest of the investor.

Follow up with patience is the key to success.

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