A Study on Promotion and Business Development for Canon Products In Nagpur, Wardha and

Chandrapur

Summer Internship Project Report

on
A STUDY ON PROMOTION AND BUSINESS DEVLOPEMENT FOR
CANON PRODUCTS IN NAGPUR, WARDHA AND CHANDRAPUR

A Report Submitted to Savitribai Phule Pune University

In Partial Fulfillment of the requirement of
Master of Business Administration (MBA) Course

Specialization in Marketing Managements

Academic Session 2021 - 22

Prepared by
Tushar Wankhade

Guided by
Dr. Jitendra Bhandari

Institute of Management Education

Reasearch & Training,
Pune - 411 052

Institute of Management Education Reasearch & Training, Pune 1

 A Study on Promotion and Business Development for Canon Products In Nagpur, Wardha and
Chandrapur

CERTIFICATE

This is to certify that Tushar Wankhade is a bonafide student of Institute of Management

Education Reasearch & Training, Pune. pursuing Master of Business Administration (MBA) course
specializing in Marketing Management during academic Session 2021-22.

The candidate has worked under the supervision of Dr. Jitendra Bhandari

and has satisfactorily completed his project work in this academic session. The project
submitted by him is his own work and is complete so as to warrant its presentation for examination.

His project work titled “A Study on Promotion and Business Development for Canon
Products In Nagpur, Wardha and Chandrapur”.
which is in partial fulfillment of the requirement for the above course is being forwarded to
Savitribai Phule Pune University for examination.

Director
Dr. Jitendra Bhandari Prof. Shubhangee Ramaswamy
Project Guide Institute of Management Education Reasearch & Training, Pune

Institute of Management Education Reasearch & Training, Pune 2

 A Study on Promotion and Business Development for Canon Products In Nagpur, Wardha and
Chandrapur

DECLARATION

I, the undersigned Tushar Wankhade, hereby declare that project report entitled “A Study
on Promotion and Business Development for Canon Products In Nagpur, Wardha and
Chandrapur” is my own work and has been carried out under the supervision and guidance of
my Supervisor Dr. Jitendra Bhandari.
This work has not been previously submitted by me to any other examination of this
University or any other University.

Place : Amravati Tushar Wankhade

Date :

Institute of Management Education Reasearch & Training, Pune 3

 A Study on Promotion and Business Development for Canon Products In Nagpur, Wardha and
Chandrapur

ACKNOWLEDGEMENT
I take this opportunity to convey my gratitude to those who provided me help during the
course of my study. It is indeed a great pleasure to express my sincere thanks and great sense of
gratitude to Dr. Jitendra Bhandari. for his valuable guidance, timely help and suggestion and
constant encouragement during my project work.

I am equally indebted to my Supervisor Mrs. Prajakta Mangrulkar, Director, Copypro

Technologies Pvt. Ltd., for her co-operation, guidance and constant encouragement.

Date: Tushar Wankhade

Place: Amravati

Institute of Management Education Reasearch & Training, Pune 4

 A Study on Promotion and Business Development for Canon Products In Nagpur, Wardha and
Chandrapur

INDEX

Sr. No. PARTICULARS PAGE NO.

1 Introduction to Industry 1-18

2 Organization profile & Insight of Business 18-24

Development

3 Review Of Literature 24-32

4 Research Methodology 32-36

5 Data Analysis & Interpretation 38-39

6 Observation , finding , & Conclusion 39-40

7 Learning & Contribution to Organisation 41-44

Institute of Management Education Reasearch & Training, Pune 5

 A Study on Promotion and Business Development for Canon Products In Nagpur, Wardha and
Chandrapur

Institute of Management Education Reasearch & Training, Pune 6