WITH CSG SOLUTIONS,

ROBI A XIATA FINDS

NE W BUSINESS MODEL S,
M ARKE TS AND RE VENUE

THE CHALLENGE
Robi Axiata is one of the largest network operators
in Bangladesh with over 50 million subscribers. In
2013, CSG worked with Robi to launch their Voice 648 PERCENT INCREASE
over LTE (VoLTE) and 3G networks. Now, Robi is IN MOBILE DATA REVENUES SINCE L AUNCH
ready to move from 4.5G to 5G and offer new and
innovative services to their customers.

To ensure a successful and lucrative launch, the 67 PERCENT*

operator needs flexible, scalable solutions that DATA USAGE INCREASE
can handle massive growth in subscriber demand
for new and existing services. The existing legacy
system required an arduous and lengthy change
request process to launch any new plan onto the 26 PERCENT*
market, slowing the operator’s ability to respond to REVENUE INCREASE
subscriber demands. To boost revenues and expand
market share, Robi needed to significantly decrease
time to market, from months to hours.
18 MILLION
THE SOLUTION ACTIVE DAILY DATA USERS, A 1,086
PERCENT INCREASE SINCE L AUNCH
CSG Policy Control enables Robi Axiata’s
subscribers to select from innovative plans and
promotions, including tiered service packages,
pay-per-use plans and flexible payment options, 13 MILLION PLANS
including microloans, gifting and referral offers.
PURCHASED MONTHLY

*based on 2020 figures

© 2021 CSG SYS TEMS INTERNATIONAL , INC. AND/OR ITS AFFILIATES (“CSG”). ALL RIGHTS RESERVED. CSG® AND SINGLE VIE W® ARE REGIS TERED TR ADEMARKS OF CSG SYS TEMS INTERNATIONAL , INC. CSGI.COM
 W I T H C S G S O L U T IO NS , R O BI A X I ATA FIND S NE W BUSINE S S M O D E L S , M A R K E T S A ND R E V E NUE | 2

CSG’s highly intuitive graphical user interface (GUI)

enables Robi’s marketing team to launch new plans
ABOUT CSG
quickly and seamlessly in response to constantly CSG is a leader in innovative customer engagement,
shifting market demands without enduring a time- revenue management and payments solutions that
consuming and costly vendor change request. Robi make ordinary customer experiences extraordinary.
can now manage its data plans internally and launch Our cloud-first architecture and customer-obsessed
disruptive plans and services instantly. mindset help companies around the world launch new
digital services, expand into new markets, and create
CSG Policy Control is a network vendor-agnostic dynamic experiences that capture new customers
product that seamlessly integrates with Robi’s and build brand loyalty. For nearly 40 years, CSG’s
business support systems and existing network technologies and people have helped some of
components. Robi can create, manage and monetize the world’s most recognizable brands solve their
its data traffic from one integrated platform. toughest business challenges and evolve to meet
the demands of today’s digital economy with future-
THE RESULT S ready solutions that drive exceptional customer
By using CSG solutions, Robi can now personalize experiences. With 5,000 employees in over 20
and monetize every subscriber interaction with countries, CSG is the trusted technology provider for
relevant, exciting experiences. CSG secures leading global brands in telecommunications, retail,
maximum return for Robi by opening up new business financial services, and healthcare. Our solutions
models, new markets and new revenue for the deliver real world outcomes to more than 900
operator. The fully virtualized deployment is part of a customers in over 120 countries. To learn more, visit
critical digital transformation project to enable Robi’s us at csgi.com and connect with us on LinkedIn and
rapid growth. Moving forward, they will be able to Twitter.
monetize exciting new use cases, including VoLTE,
IoT, enterprise services, connected cars and other
innovative 5G use cases.
ABOUT ROBI
Robi Axiata Limited (Robi) is a subsidiary company
of the Asian telecom giant, Axiata Group Berhad,
based in Malaysia. Other shareholders in the entity
“WE HAVE INCREASED OUR DATA are Bharti Airtel International (Singapore) Pte Ltd
REVENUES AND OUR AVERAGE DATA and NTT DOCOMO Inc. Robi is the second largest
USAGE PER SUBSCRIBER. WE ARE mobile network operator in Bangladesh with 46.88Mn
ALSO SEEING AN IMPRESSIVE UPTAKE subscribers as of end of December 2018. The
company commenced operation in 1997 as Telekom
ON NEW DATA PLANS BECAUSE WITH
Malaysia International (Bangladesh) with the brand
CSG, WE CAN NOW OFFER THE MOST name ‘Aktel’. wIn 2010, it was rebranded as ‘Robi’
INNOVATIVE SUBSCRIBER-CENTRIC DATA and the company changed its name to Robi Axiata
SERVICES ON THE MARKET.” Limited. Following the merger with Airtel Bangladesh,
the merged company, Robi Axiata Limited (Robi)
- DR. ASIF NAIMUR RASHID, CIO. ROBI started its commercial operation on 16 November
2016. As of now, this is the biggest ever merger
of the country and first ever merger in the mobile
telecom sector of Bangladesh. www.robi.com.bd.

© 2021 CSG SYS TEMS INTERNATIONAL , INC. AND/OR ITS AFFILIATES (“CSG”). ALL RIGHTS RESERVED. CSG® AND SINGLE VIE W® ARE REGIS TERED TR ADEMARKS OF CSG SYS TEMS INTERNATIONAL , INC. CSGI.COM