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Social Media Schedule

Nathan Coulman

Client: Fruity Drink Company


Project: Social Media Retainer
Purpose Provide Fruity Drink Company with an editorial calendar for December 2022

Fruity Drink Company Social Media Calendar

Objective of Social Media Retainer

To manage and engage with the social communities pages, Facebook and Twitter, of Fruity Drink
Company

Strategies

1. Review and respond to customer service questions


2. Provide up to seven posts to engage the community about FDC between Dec. 4 and Dec. 10
3. Post the approved content from the editorial calendar
4. The new retainer includes increased engagement with the Facebook and Twitter communities:
Social Media Schedule

The Fruity Drink Company


December 2022

Activities and 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Relevant
Subjects
Photo event of new
facility

Employee interviews
(Management)

First Food Bank


Donation

CEO Twitter takeover

#fruitydrink Picture
event

Contest Launch
Social Media Schedule

The Fruity Drink Company

December 2022

DATE FACEBOOK TWITTER LINK/IMAGE

The Fruity Drink Company is OPEN! https://bit.ly/3fK6xjf (website)


Come take a walk through our newest Check out our Facebook page for a
Dec. 4th Photos of facility (Facebook post)
facility in Hamilton, ON. walkthrough of our new facility.
#fruitydrink Crosslink to Facebook (twitter post)

The Fruity Drink Company is proud to https://bit.ly/3fK6xjf (website)


Ever wonder what goes into the
be plant-based and vegan friendly. Our
delicious drinks you know and love? Photo of plant using whole foods
Dec. 5th website features a list of all our
Follow the link for a list of our naturally (Facebook)
naturally sourced ingredients.
sourced ingredients. #fruitydrink
#fruitydrink Cross link to website on both posts

Get to know the team involved in https://bit.ly/3fK6xjf (website)


Get to know the team behind the drinks
Dec. 6th making the delicious fruity drinks you
you love. #fruitydrink link to website on both posts
know and love. #fruitydrink
Social Media Schedule

We are a proud member of our


The Fruity Drink Company is proudly https://bit.ly/3UihffT (food bank)
community, and have partnered with
involved in the communities we work
Dec. 7th Hamilton Food Banks, where all our Photos of food bank, CEO delivering
in. Check out some of our local partners
excess will be donated weekly. Click the first donations
below.
link for more info

Get involved! Our CEO is taking over


Our CEO is LIVE for a Q&A Event on our
our Twitter from 12pm to 2pm to
twitter page – click the link below to get Cross link to twitter page (Facebook
Dec. 8th answer any questions you may have –
involved, and have your questions post)
from what goes in, to what goes on
answered.
behind the scenes, ask away!

Let’s see your #fruitydrinks. Post a Cross link to Facebook page (Twitter)
Show us your #fruitydrink on Facebook
picture of your favourite flavor with the
Dec. 9th for a chance to be featured on our Picture of CEO’s with their favourite
hashtag #fruitydrink for a chance to be
page! flavors (Facebook)
featured on our page!

Cross link to Twitter page


We want to hear from you! One lucky
The #fruitydrink contest is now live on
winner that uses the #fruitydrink Image of Fruity Drink product line
Dec. 10th Twitter! Use the hashtag for a chance
hashtag in the next 24hrs will win a (Facebook)
to tour our Hamilton, ON facility!
tour of our Hamilton, ON facility!
Picture of facility (Facebook)

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