Master of Business Administration M.B.A. - (Rev. 2021) C.B.C.S. Distance Education CR-16 Basics of Marketing

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Master of Business Administration

M.B.A. - (Rev. 2021) C.B.C.S.


Distance Education
CR-16 Basics of Marketing

Answer the following questions. (5 Marks each)

1) Discuss in detail the importance of green marketing.


2) How does demographics influence buyer behaviour?
3) Mention the five levels that constitute a customer value hierarchy.

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