Graphic Era Hill University,Dehradun

Uttrakhand, 248002

Business Ethics and Values

Assignment Number-1
On
Role of CEO & It’s impact on Business Culture

Name : Khushboo Karki

Course : BBA

Specialization : Logistics

Student ID 20032041

Semester : VIth

Submitted to : Pooja Mam

University roll roll.:2026162

 Declaration

I, Ms. Khushboo Karki D/o Mr. Pratap Singh Karki solemnly affirms and
declares the following.
• I certify that the information furnished by me in this assignment is true to the best
of my knowledge and belief.
• I understand and agree that any false or misleading information will justify a
denial of my project work.
• I certify that I have carefully read all the information and then put it here.
• I certify that there is no plagiarism in this assignment work.
 Synopsis
A CEO or Chief Executive Officer is a top-level executive in an organization responsible for managing
its overall operations, strategy, and resources to meet the objectives set by the board of directors. A
CEO's role is vital in shaping an organization's culture, as they have the power to influence how
employees act and interact with each other and the organization's customers, shareholders, and other
stakeholders. This essay will explore the role of the CEO and its impact on business culture.

Name of the Person Company Name

Tim Cook Apple Inc.

Satya Nadella Microsoft

Arvind Krishna IBM

Punit Renjen Deloitte

Laxman Narasimhan Starbucks

And a lot more...
So let's get to our topic
 Business Ethics & Values

Business ethics
Business Ethics studies how to deal with corporate governance, whistleblowing, corporate
culture, and corporate social responsibility. It emphasizes standard principles prescribed by
governing bodies. Non-compliance with business ethics leads to unnecessary legal actions.

Business Values
The CEO establish the values of the company,which determine the direction of the
organization.A CEO believe in transparency ,teamwork,and inclusivity will create a culture that
promote those values

Who is the CEO?

A CEO who embodies the organization's values, communicates effectively, and leads by
example can positively influence the organization's culture. On the other hand, a CEO who does
not embody the organization's values or behaves inappropriately can have a detrimental effect
on the organization's culture. The following are some of the ways that a CEO can impact an
organization's culture:

Role of CEO:
A CEO's role is multifaceted and dynamic, requiring them to perform several functions to
ensure an organization's success. Some of the critical roles that a CEO performs are as follows:

Visionary Leader:
A CEO is responsible for setting the organization's vision, mission, and strategic objectives,
aligning them with the company's values and long-term goals. A CEO's visionary leadership is
essential to inspire and motivate employees to work towards achieving the organization's
objectives.

Operational Manager:
A CEO is responsible for overseeing an organization's day-to-day operations, ensuring that all
departments and employees are working together efficiently and effectively to achieve the
organization's objectives. A CEO must ensure that the organization's resources are allocated
appropriately to maximize productivity and profitability.

Brand Ambassador:
A CEO is the face of an organization, responsible for promoting the organization's brand,
reputation, and image. A CEO must develop and maintain positive relationships with
stakeholders such as customers, suppliers, shareholders, and the wider community.

Risk Manager:
A CEO is responsible for identifying and mitigating risks that could impact the organization's
performance and reputation. A CEO must assess potential risks, develop risk management
strategies, and implement appropriate measures to minimize the impact of risks on the
organization.
Business Culture
If we talk about what is business culture, In Lamen words, it's how well a organization
performs like their dresscode,working pattern, breaks,shifts,etc.
It differ from organization to organization

Impact of CEO on Business Culture:

A CEO's leadership style, values, and behavior have a significant impact on the organization's
culture. A CEO who embodies the organization's values, communicates effectively, and leads
by example can positively influence the organization's culture. On the other hand, a CEO who
does not embody the organization's values or behaves inappropriately can have a detrimental
effect on the organization's culture. The following are some of the ways that a CEO can impact
an organization's culture:

Vision and Values: The CEO establishes the vision and values of the company, which
determine the direction of the organization. The CEO's vision and values must align with the
company's culture. A CEO who believes in transparency, teamwork, and inclusivity will create
a culture that promotes those values.

Communication: The CEO's communication style can have a significant impact on the business
culture. A CEO who is open and transparent with employees, communicates regularly and
effectively, and listens to feedback can create a culture of trust and transparency.

Hiring and Promotion: The CEO has a significant influence on hiring and promotion decisions.
The CEO must hire people who share the company's values and are a good cultural fit. The
CEO must also promote people who exemplify the company's culture and values.

Leading by Example: The CEO sets an example for the entire organization. If the CEO
promotes a healthy work-life balance, takes time off to recharge, and prioritizes employee
wellness, the employees will be more likely to follow suit.

Performance Expectations: The CEO sets the performance expectations for the company. If the
CEO values high performance and holds employees accountable, the employees will strive to
meet those expectations. However, if the CEO does not prioritize performance, the employees
may not either.

Reward and Recognition: The CEO determines the reward and recognition system for the
company. If the CEO rewards employees who exemplify the company's values and culture, the
employees will be more likely to embrace those values.
THANK YOU