brainstorming

Dixie Jill Yee, DMD

Pedagogy 1
Brainstorming
• a group creativity technique by which efforts are made to find a
conclusion for a specific problem by gathering a list of ideas
spontaneously contributed by its members.
• The brainstorming environment fosters an uninhibited,
non-judgmental explosion of ideas, concepts, policies, decisions, and
strategies. In brainstorming, all contributions are valid, and the key to
a successful session is to share as many ideas as possible without
evaluating them.
Brainstorming
• uninhibited, non-judgmental explosion of ideas, concepts, policies,
decisions, and strategies.
• all contributions are valid, and the key to a successful session is to
share as many ideas as possible without evaluating them.
Rules of Brainstorming
Rule 1: Postpone and withhold your judgment of
ideas
Do not pass judgment on ideas until the completion of the
brainstorming session.
Do not suggest that an idea won't work or that it has negative
side-effects.
All ideas are potentially good so don't judge them until afterwards.
Note down all ideas , there is no such thing as bad idea
Rule 2: Encourage wild and exaggerated ideas
• the 'wilder' the idea the better.
• Shout out bizarre and unworkable ideas to see what they spark off.
• No idea is too ridiculous.
Rule 3: Quantity counts at this stage, not
quality
• Go for quantity of ideas at this point; narrow down the list later.
• All activities should be geared towards extracting as many ideas as
possible in a given period.
• Keep each idea short, do not describe it in detail - just capture its
essence. Brief clarifications can be requested. Think fast, reflect later.
Rule 4: Build on the ideas put forward by
others
• Build and expand on the ideas of others.
• Try and add extra thoughts to each idea.
• Use other people's ideas as inspiration for your own. Creative people
are also good listeners
Rule 5: Every person and every idea has
equal worth
• Every person has a valid viewpoint and a unique perspective on the
situation and solution.. In a brainstorming session you can always put
forward ideas purely to spark off other people and not just as a final
solution.
• . Encourage participation from everyone.
Brainstorming Process
1. Preparation

• The differentiated brainstorm group is determined and consists of 5

to 15 laymen and experts.
• The group is told in advance what the question or problem definition
is, when the brainstorming session takes place and how long it will
take
2. Generate ideas
• All ideas are written on whiteboard, flip chart, paper or sticky notes
and gathered by the chairman / conversation leader.
• He also ensures that everyone gets to speak and that no criticism is
expressed about each other’s ideas.
• The chairman ensures that the atmosphere is productive, creative and
relax
• Bonus Tip: Try Some Brainstorm Music
3. Evaluation
• .You can choose to do this part with the same participants or with a
smaller group of representative professional experts.
• For each topic, you evaluate the usefulness of the ideas, the pros and
cons and compare them to each other.
• Prioritisation also often takes place and ideas that can contribute
right away (low-hanging fruit), are given the highest priority. By
filtering the best and most useful ideas, you gradually go from
quantity to quality.
Creativity
• is the act of turning new and imaginative ideas into reality.
• brainstorming is not just about discussing and exchanging ideas, but it
is a method for developing more creative ideas more quickly
Several Ways To Stimulate Creativity:
1. Remember ideas
• Pen and paper
• ideas can come in the craziest moments and it is best to write them
down right away. That can be key words, short sentences or drawings.
2. Challenge yourself

• Doing something that is just outside your comfort zone stimulates

new ideas. The pressure of a new challenge encourages the brain to
look for creative solutions that can also have a positive effect in other
situations.
3. Widen knowledge and skills

• Creativity is the result of applying knowledge and skills in new

situations. New skills are learned by attending training seminars or
workshops, reading the literature etc.
• By staying active and being open to new insights, you stimulate the
brain to reproduce that at a later time in the form of creativity.
4. Stimuli
• An environment with stimuli promotes creativity. By changing stimuli
regularly, they continue to provide impulses for the brain.
• Classical music during work is one example, or a funny photo to look
at or reading daily blogs. It might look like a distraction, but it is a
great source of creativity.
“You can design and create, and build the most wonderful place in the
world. But it takes people to make the dream a reality.” —Walt Disney
• http://www.brainstorming.co.uk/tutorials/brainstormingrules.html
• https://www.toolshero.com/creativity/brainstorming/