Era Gene

Era Gene project introduction and implementation

GAMEINTROGENIE
GROUP LTD
 Table of contents
Describe..................................................................1
135 Video Marketing Statistics You Can’t Ignore in 2022.......................2
A. Top Video Marketing Statistics
B. Video Consumption Statistics and Usage Trends
C. Video Marketing Statistics for Social Media
(A) YouTube video marketing statistics
(B) Instagram video marketing statistics
(C) TikTok & Snapchat video marketing statistics
D. Video Marketing Statistics for Marketers and Businesses
E. Impact of COVID and the way forward

Global short video market survey.........................................................3

Era Gene Profitable Solutions And Era Gene's Advantages in This Wave.......................4
 Describe
With the support of changing new economic models and new technological
innovations, the global Internet economy has ushered in good development
opportunities. In recent years, Internet companies around the world have sprung up
like mushrooms after a rain, injecting vitality into the Internet market and driving
continuous innovation in Internet technology. However, due to intensified market
competition and unstable market environment, Internet companies also need to
correctly grasp the various factors centered on traffic in their development.
"Traffic" has always been the core element for Internet companies to achieve
business growth and enterprise development, and it is also the "intermediate result"
of Internet companies' operation. How to efficiently obtain traffic and effectively
transform traffic is very important for Internet companies; other key elements
Including internal elements of enterprises represented by talents and technology,
industry ecological elements such as trends in large groups and industry trends, and
exogenous elements such as policies and international environment, Internet
companies also need to pay more attention and respond correctly.

Based on this, GAMEINTROGENIE GROUP LTD has written this white paper to discuss
the new challenges and new opportunities facing Internet companies.
In the white paper, we will first discuss the main problems faced by Internet
companies in the traffic competition and the corresponding traffic management
strategies, and give suggestions to Internet companies on new Internet traffic
terminals or a new round of traffic competition that will be set off;
We will also summarize and analyze the market trends in recent years in view of the
internal factors of the enterprise, industry ecology and other external factors in the
operation of Internet companies, so as to help Internet companies to continuously
optimize their own business strategies in the changing market landscape.
 135 Video Marketing Statistics You Can’t Ignore in 2022

It’s no secret that videos have become the most popular choice for content consumption today.
In 2020, 96 percent of consumers increased their online video consumption, and 9 out of 10
viewers said that they wanted to see more videos from brands and businesses.
In fact, as of 2022, an average person is predicted to spend 100 minutes per day viewing online
videos.
This makes video content an irreplaceable part of any businesses' marketing strategy. Hence,
we’ve put together this list of video marketing statistics that will pave the way for you to use
videos as a part of your marketing wheel this year.
And if videos are already an intrinsic part of your brand's marketing strategy, you should
definitely sign up for a free account on InVideo to make your video creation process easier with
the help of over 5000 templates, 8M+ stock assets, and an intuitive cloud-based editor.

A. Top Video Marketing Statistics

Here are some stats that illustrate why video content cannot be ignored as a part of your
marketing strategy.
1. By 2022, online videos will make up more than 82% of all consumer Internet traffic — 15 times
higher than it was in 2017 (Cisco).
In fact, as of January 2018, 85 percent of all internet users in the United States watched online
video content monthly on any of their devices (Statista, 2018)
2. As of 2020, 83.3% of internet users in the US accessed digital video content (Statista)

3. 78% of people watch online videos every week, and 55% view online videos every day. In fact,
that 54% of consumers want to see more video content this year (Social Media Week)
4. Studies show that 54% of consumers want to see more video content from a brand or
business they support (HubSpot, 2018)
5. 72% of customers said they would rather learn about a product or service by way of video. In
fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’
s video (Optinmonster).
Additionally, 79% of people say they've been convinced to buy or download a piece of software
by watching a video, which you can create for your brand in a matter of minutes by using the
5000+ ready-to-use video templates on InVideo.
6. Viewers retain 95% of a message when they watch it in a video, compared to 10% when
reading it in the text (Insivia)
7. 86% of businesses use video as a marketing tool — up from 63% over the last three years
(Wyzowl)

8. Marketers who use video grow revenue 49% faster than non-video users (WordStream)
9. 59% of executives agree that if both text and video are available on the same topic, they are
more likely to choose video. In fact, 92% of mobile video consumers share videos with others.
Social videos get 12 times more shares than text and images combined (Small Biz Trends, 2016
– updated 2022)
10. 87% of video marketers are satisfied with the ROI of their video marketing efforts on social
media whereas 93% of marketers who use video say that it’s an important part of their
marketing strategy (HubSpot)
11. 83% of video marketers say video has helped increase the average time their visitors spend
on the page (Wyzowl)
12. Video marketers get 66% more qualified leads per year (Optinmonster, 2019)
13. Including a video on your landing page can boost your conversion rate by up to 80%
(WordStream)
B. Video Consumption Statistics and Usage Trends
1. More video content is being uploaded in 30 days than what major television networks in the
US have created in the past 30 years (WordStream)
2. By 2022, 82% of the global internet traffic will come from streaming videos and downloads
(Cisco)
3. One-third of all online activity is spent watching videos (WordStream)
4. 85% of the internet audience in the US watches videos online (Statista)

5. Users spend 88% more time browsing on websites that have videos (Social Media Week)
6. People watch an average of 16 hours of video every week (Wyzowl)
7. 6 out of 10 people prefer watching online video content compared to television (Think with
Google)
8. An average person will spend 100 minutes per day watching online video in 2022 (Zenith
Media)
9. In 2019, internet users watched an average of 6 hours and 48 minutes of online video per week
(Limelight)
10. Men spend 40% more time consuming online video content as compared to women
(WordStream)
11. Online video consumption has increased across all age groups in the last 5 years but the
largest increase is seen in people over 46 years old (Limelight)
12. More than 75% of all videos are played on mobile devices (eMarketer)
13. 75% of viewers prefer watching a video horizontally as compared to 25% who prefer watching
it vertically (Social Media Week)
14. 87% of business-related videos are still viewed on a desktop (VidYard)
15. Videos that are up to 2 minutes long get the most engagement. There is a significant drop in
engagement for videos after 2 minutes. However, if you have a long video and people make it
past 6 minutes – there are hardly any drop- offs in engagement. (Wistia)
16. 52% of viewers watch a video all the way through and only 25% finish watching a video if it’s
20 minutes or more (VidYard)
17. 92% of consumers watch videos with the sound off and 50% rely on captions making it
imperative that you create videos that are optimized for silent viewing. You can quickly do this
using the intuitive InVideo online editor that allows you to easily add and edit text to your videos
in minutes. (Verizon & Publicis)

18. The completion rate of interactive videos are 90% (Social Media Week)
19. Personalized videos are 35% more likely to retain viewers as compared to non-personalized
videos (HubSpot)
20. 65% of viewers skip online video ads (CNBC, 2017)
21. Videos that are lesser than 90 seconds long have a 50% retention rate (HubSpot)
22. In the US, the most popular viewing time for online videos is Wednesday between 7 AM-11
AM PST (HubSpot)
23. Globally, half of all the videos that were produced last year (56%) were less than 2 minutes
long (HubSpot)
24. Only the top 5% of video retain 77% of viewers on average till the last second (HubSpot)

C. Video Marketing Statistics for Social Media

Let’s start by looking at some general social media video statistics and then deep dive into video
stats for each platform:
1. Video posts on social media get 48% more views (The Marketing Helpline)
2. 73% of people want to see “entertaining” videos on social media (HubSpot)
3. 16% of social video viewers use vlogs to research products (Global Web Index, 2018)
4. 17% of companies use live video as a part of their social marketing strategy (HubSpot)
5. YouTube [88%] is the most popular platform among marketers for sharing videos, followed by
Facebook [76%], LinkedIn [66%], and Instagram [65%] (Oberlo)

(A) YouTube video marketing statistics

1. 65% of viewers say that YouTube is their favourite channel for consuming video content
(Limelight)
2. There are 38 million active channels on YouTube of which 15 million are content creators and
22,000 of them have crossed 1 million subscribers. (Tubics)
3.500 hours of video content is uploaded every minute to YouTube, as of 2019 (Statista)

4. The average time spent on YouTube daily is 17 minutes 31 seconds (Alexa)

5. Globally, mobile YouTube videos reach more 18-19-year-olds than any television network.
(Think with Google)
6. Daily live streams on YouTube grew by 45% in total in 2020 (YouTube Trends)
7. Globally, 40% of shoppers said that they purchased products that they had discovered on
YouTube (Think with Google, 2018)
8. 50% of marketers creating online video content for YouTube (PPC Hero, 2019)
9. YouTube mobile users pay 2X more attention to what they’re watching, as compared to those
watching television. 7 out of 10 people also default to horizontal viewing when they’re
consuming videos on their phone. (Think with Google)
10. YouTube is the second most preferred content for millennials to consume online video
content after Netflix (HootSuite)

(B) Instagram video marketing statistics

1. Instagram has seen an 80% increase in users spending time watching video on the platform
since June 2017 (Instagram)
2. 60% of Instagram videos on Stories are watched with the sound on (Instagram)
3. Video posts on Instagram receive twice as much engagement as compared to other types of
posts (Search Engine Journal)
4. Using stickers on Instagram Stories can increase viewership by 83% (Facebook)
5. One-third of the most-watched Instagram Stories came from business profiles (Sprout Social)
6. 30% of Instagram users say that they have bought a product after discovering it on Instagram
(YotPo)
7. 7 out of 10 users said that they swiped up to access links on Instagram Stories by brands
(Mention). If you haven't started leveraging Instagram stories to grow your own brand, you can
get started by using the engaging, ready- to-use templates on InVideo by signing up for a free
account.

(C) TikTok & Snapchat video marketing statistics

1. Tik Tok has over 800 million active users worldwide (Datareportal)
2. More than 1 billion videos were viewed every day in the year 2018 (Influencer Marketing Hub)
3. On average, American users spend 46 minutes on TikTok every day, amounting to 37 billion
video views a month (Ad Age)
4. 68% of people use TikTok to watch someone else’s video and 55% of people upload their own
video (Global Web Index)
5. Only 1 in 10 marketers have tried video marketing on TikTok. Of them, 66% report having been
successful (Wyzowl)
6. TikTok’s brand takeover ads guarantee 5 million daily impressions and allow only one
advertiser to use this format per day (Ad Age)
7. Over 10 billion videos are watched on Snapchat daily (Social Media Week)
8. 12% of marketers use Snapchat as a channel and 50% claim success from using this platform
(Social Media Week)
D. Video Marketing Statistics for Marketers and Businesses
1. 64% of consumers purchase a product after watching social videos created by
brands (Tubular Insights, 2017)
2. 80% of users can recall a video ad they viewed in the past 30 days (Small Biz
Trends)
3. 54% of people want to see more video content from marketers (HubSpot)
4. Video is the number one form of media used as a content strategy by marketers
(HubSpot)
5. 45% of consumers want to see more live videos from brands on their social media (Sprout
Social)
6. 63% of social media marketers believe that live video will become more important in the
coming year (Sprout Social)
7. 89% of video marketers say video gives them a good ROI, 83% of video marketers say video
helps them with lead generation, and 87% of video marketers say video has increased traffic to
their website (Wyzowl)
8. Promotional videos for a product or service, brand storytelling videos, and product demos are
the most common video types used by marketers (HubSpot)

9. 80% of video marketers say video has directly helped increase sales and 95% of video
marketers plan to increase or maintain video spend in 2020 (Wyzowl)
10. 85% of businesses use video as a marketing tool (Wyzowl)
11. 71% of B2B marketers and 66% of B2C marketers use video marketing (Wyzowl)
12. 80% of marketers create videos that are 3 minutes or less (Wyzowl)
13. On average, marketers increase digital video budgets by 25% year on year (IAB)
14. The video marketing industry in the US alone is worth $135 billion (Social Media Week)
15. Emails with the word ‘video’ in the subject are opened 7% more than emails without (Social
Media Week)
16. 41% of video marketers use webinar a channel – 83% claim success and 37% plan to keep
using it as a part of their marketing strategy (Social Media Week)
17. 43% of businesses plan on using interactive video in the coming year (Social Media Week)
18. 14% of businesses have used 360-degree videos (Social Media Week)
19. 74% of video marketers claim success with using 360-degree videos (Social Media Week)
20. 66% of marketers planned to use video as a part of their marketing strategy in 2020 (Wyzowl)
21. Video marketers get 66% more qualified leads per year (Oberlo)
22. 8 out of 10 people have purchased an app or software after watching a brand’s video
(Wyzowl)
23. 55% of consumers watch videos before making purchase decisions (Search Engine Journal)
24. 48% of marketers who used video in their strategy for the first time said they started because
they found it easier to convince others of its value through video (Wyzowl)
25. 18% of marketers that started using video as a part of their marketing strategy in 2019 did so
because they felt clearer about the ROI on video (Wyzowl)
26. On average, businesses post 18 videos in a month (HubSpot)
27. With shorter attention spans, marketers have only 2.7 seconds to get the attention of their
audience (Marketing Mag)
28. The percentage of marketers who say video is an important part of their strategy increased
from 82% in 2017, 85% in 2018, and 91% in 2019 to 92% in 2020 (Wyzowl)

32. 35% of businesses are using intermediate or advanced analytics to track the performance of
their videos (HubSpot)
33. Sales teams that use videos in their emails get a 16% higher open rate and a 26% increase in
replies (Sales Loft, 2018)
34. Saas companies that had a video in their proposal got a 41% higher closing rate (Proposify)
35. Companies that use advanced analytics to measure the performance of their videos are more
likely to increase their video budgets this year (HubSpot, 2020)
36. Event service companies whose proposals had a video also had a 103% higher closed rate
(Proposify)
37. Businesses and organizations that create more than 51 videos in a year grew from 13% in
2019 to 46% in 2020 (Demand Metric & Vidyard Report 2020)
38. Small and medium-sized organizations (57% each) both rely majorly on internal resources
when it comes to creating video content (Demand Metric & Vidyard Report 2020)
39. Emails with videos in them improve the click-through-rate by 300% (Campaign Monitor)
40. 13% of marketers who don’t use video as a part of their strategy is because they lack the time,
20% marketers say it is too expensive, and 17% marketers don’t know where to start (Wyzowl)

E. Impact of COVID and the way forward

While the pandemic brought in a wave of uncertainty – like budget cuts and lack of resources, it
also boosted the rate at which online content was consumed. All communication went digital and
businesses found a new way to interact with its consumers. Let's look at some data that can give
us an insight into what the past year has changed and what can we expect going forward:
1. Video still remains a top priority for marketers in terms of spends and usage. 93% of marketers
who use video said that it is an important part of their strategy which is an increase from 92% in
2o2o and 91% in 2019 (HubSpot )
2. 91% of marketers feel that the pandemic has made video important for businesses and brands
(HubSpot)
3. 60% of video marketers say that they expect their 2022 to be affected. 70% of these video
marketers say that they are expecting an increase in their budget whereas 30% say that it will be
cut short (HubSpot)
4. 96% of consumers say that the pandemic has increased the amount of video content they have
consumed online (HubSpot)
5. 96% of video marketers plan to maintain or increase their spends on video in 2022 (HubSpot)
6. 69% of marketers who haven’t used video as a part of their content strategy plan to
incorporate it in 2022 (HubSpot)
7. 9 out of 10 people want to see more videos from brands and businesses (HubSpot)
It's evident from the above trends and stats show that videos are super effective for businesses
and marketers. However, only 86% of businesses actually leverage video content for their brand.
We wanted to dig deeper into the top reasons why businesses and brands don't choose video as
a part of their marketing strategy and here's what we found out:
Here's how:
TIME – Creating a video from scratch is time
COST – Creating a video traditionally can burn a hole in your pocket with hiring professionals to
shoot, edit and act.

The source of the above data is:

Global short video market survey

The global online video platform market size was valued at USD 6.13 billion
in 2020 and is expected to expand at a compound annual growth rate (CAGR)
of 18.4% from 2021 to 2028. An online video platform is fee-based software
that provides a function to the content owners and publishers to trans
code, manage, store, publish, track, and monetize online video content
on their channel.
The market has recorded significant growth over the past few years due
to the rising popularity of online videos, with viewership steadily
surpassing traditional video content platforms such as cable and
satellite television. The trend is positively impacting the online video
platforms market, majorly in developed regions, including North America
and Europe. For instance, in 2018, AT&T-owned DirecTV, a U.S.-based
satellite pay television provider, lost 1.2 million PayTV customers
worldwide. This was largely attributed to the competition created by Over
the Top (OTT) and Video on Demand (VOD) players. On the contrary, DirecTV
Now, AT&T's online version of DirecTV, gained 436,000 new subscribers
globally the same year, thanks to shifting preference toward online video
content.

Moreover, the increased penetration of advanced wireless telecom networks

and easy internet access, across developing regions, is shifting mass
users toward online video platforms. For instance, the high penetration
of 4G networks across the globe is making seamless access to high-quality
online video content possible for many users. The global introduction and
adoption of the 5G network in the next few years are expected to
significantly increase video content consumption on online platforms in
near future. The super-fast internet browsing speed promised by the
network (nearly 13 times the average network connection at present) is
expected to play a key role in the increased demand for video content on
online platforms globally.

The growing practice of designing video-based marketing content to

increase brand awareness among users is attracting more enterprises
toward online video platforms. For instance, in 2016, Toyota launched the
Feeling the Street campaign that invited street musicians from across the
world to capture their acts and post videos on the social media platform.
The whole experience was shared with fans on the social medial platform.
The campaign was a major success and increased the company’s user
engagement by about 440% compared to the previous year.

An increasing number of brands are using live video shopping events to

attract more customers via digital platforms. A recent instance of this
would be the live event hosted by Samsung Sweden in Sept 2020 to help its
customers learn more about its latest foldable series of smartphones, the
Galaxy Z Fold2. In 2019, a similar launch event had yielded the company
around USD 60 billion in revenue across the globe. The entire online video
campaign was managed by Bambuser, a live-streaming video company
headquartered in Stockholm. Other prominent players providing similar
solutions include Alphabet Inc.; Endavo Media.; Frame.io, Inc.; JW player;
Facebook; and MediaMelon Inc.
According to media reports, it is estimated that nearly 1/4thof the
world’s population has been locked in their homes due to the COVID-19
pandemic and the corresponding social distancing norms issued by local
governments. This has significantly limited the entertainment options for
individuals. This has resulted in a significant spike in the worldwide
viewership of online video platforms, such as Netflix, Amazon Prime Video,
YouTube, and Disney+, and the consumption rate of online video content.
For instance, in March 2020, Netflix registered an increase of more than
50% in the number of first-time installations of its mobile application
in Italy and more than 30% in Spain.

In the education sector, the e-learning business has recorded notable

business growth in recent times, thanks to stringent lockdown policies
of governments globally compelling schools and colleges to conduct
classes online. The ongoing lockdown has also attracted several working
professionals to enroll in online learning programs to enhance their
skills and stay relevant in their respective industries. For instance,
in March 2020, LinkedIn recorded a 130% surge in total memberships over
its online learning platform and a 26% increase in its total ad revenue.
 Era Gene Profitable Solutions
Internet companies targeting users in first- and second-tier cities
should focus on improving the quality of traffic. Internet companies can
establish a regional traffic ecosystem through traffic replacement and
other methods to attract users’ attention with diversified content.

The sinking market is considered to be an important source of traffic

growth, because people in third- and fourth-tier cities have plenty of
time and offline social entertainment.

This part of the population has a certain willingness to consume but

limited consumption ability, strong interest-driven, and subjectively
more willing to accept face-to-face promotion with high affinity.
Therefore, it is suitable for Internet companies to promote product
penetration in third- and fourth-tier cities by establishing a complete
offline promotion system.

Thanks to the lower salary levels and the more common acquaintance
socialization model in third- and fourth-tier cities, offline promotion
is also relatively cost-effective.

Compared with online promotion, offline promotion has a limited scope,

but it is highly flexible and proactive. Enterprises can accurately,
centrally and efficiently deliver information to target users in an area
through precise location selection.
We summarize the traffic management of Internet companies with a formula:
Internet companies need to grasp four elements in the process of traffic
management: market coverage, user reach, user conversion, and deep
cultivation of stock. There are four main steps that need to go through.
Through the combination of traffic management strategies in each link,
Internet companies will be able to obtain traffic more efficiently,
convert traffic more effectively, and realize product realization and
business growth.
 Era Gene's Advantages in This Wave
1 User base: Era Gene has more than 350,000 real users around the world
Compared with leading enterprises, the brand influence of mid- and
long-tail enterprises is insufficient, and it is difficult to leverage
most of the users that have been accumulated in the hands of leading
enterprises.

2 Product content: Era Gene focuses on delivering real video views and
viewers to major companies
Mid- and long-tail companies want to grab traffic from head companies by
producing differentiated content, but due to the small audience, new
explorations are needed on how to acquire traffic.

3 Opportunity Exploration: Era Gene has members in more than 50 countries

around the world, and can accurately reach the coverage area of
enterprises.
Limited by their own resources, medium and long-tail enterprises often
choose to seek blessings under the ecology of leading enterprises, and
they are less proactive than leading enterprises in acquiring traffic.
General Group/Legal Notice

Era Gene has been deeply engaged in the field of media services for 2

years, and is a professional third-party media agency that solves

business decision-making problems for customers. With the brand

concept of "Empowering Business Decision-Making", the company

helps customers improve their cognition, profitability and

comprehensive competitiveness of new economic industries through

professional services such as research and consulting. On the basis of

data and industry insights, Era Gene's business has expanded to big

data research, corporate consulting, investment research, new retail

research and other directions, and is committed to helping companies

understand the market and make intelligent decisions through research

and consulting.
Copyright Statement

This report is produced by GAMEINTROGENIE GROUP LTD. All text,

pictures and tables in the report are protected by relevant trademark

and copyright laws. Some text and data are collected from public

information, and the ownership is owned by GAMEINTROGENIE

GROUP LTD. Without the written permission of the company, any

organization or individual may not reproduce or transmit in any form.

Any unauthorized use of this report related to business practices will

violate the "United Nations Copyright Law" and other laws and

regulations as well as the provisions of relevant international

conventions.
Disclaimer
The industry data and related market forecasts in this report are mainly obtained by
company researchers using desktop research, industry interviews, market surveys and
other research methods, combined with Era Gene product data, and estimated through the
Era Gene statistical forecast model; corporate data are mainly obtained through interviews,
for reference only. The survey data released in this report adopts the sample survey
method, and its data results are affected by the sample. Due to the limitations of survey
methods and samples, and the scope of survey data collection, this data only represents
the survey time and the basic situation of the population, and only serves the current
survey purpose and provides basic reference for the market and customers. Restricted by
research methods and data acquisition resources, this report is only provided to users as a
market reference, and the producer does not assume legal responsibility for the data and
opinions in this report.

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