Market Structure

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Market Number of Product Imposition of Entry and Examples

Structure Sellers Differences prices Exit in the


Industry
Pure Large Homogeneous Price Takers Easy, no  Agriculture like
Competition number of barriers (wheat, soybean,
sellers corn)
 Online Selling
 Foreign
Exchange
Monopolistic Many small Closely related Price setters Relatively  Restaurants
Competition sellers but easy  Hotel
differentiated  Pubs
 Retail trade
(pharmacies,
gas stations,
grocery
stores)
Monopoly One Differentiated Price is set Blocked  Local public
(No Substitute), above utilities
Unique marginal cost (electricity,
gas, natural
gas, water)
 Meralco
 Microsoft
Duopoly Two Homogeneous Based on the Difficult  Visa and
or differentiated quantity of  Mastercard
product  Android and
produced Apple

Oligopoly Few Homogeneous Resist to Difficult  Steel


or differentiated changes to  Automobiles
price  Farm
Implements
 Smart Phones
 Video
 Streaming
 Airlines
 Health
Insurance
Bea Bianca Tuliao Ms. Yasmin Abila
BSBM HRDM 1B

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