PURPOSIVE COMMUNICATION

Purposive Communication
- Process of using different communication forms like writing, speaking, and presenting for
various purposes associated with different target audience.
- It is the main mode of communication that is used in different organization for the
seamless transport of messages, data and ideas.
- Purposive communication as a type of communication takes place with a purpose in
mind. Communication generally takes place for serving live purposes such as informing,
expressing feelings, imagining, influencing and meeting social expectations.
- It is the practice of a message of communication or an idea to a specific group of
audiences in the best suited formats and through the right channels. Where there can be
different forms such as oral and written but the messages that are being shared as
properly formulated and structured to serve the inherent purpose.

PURPOSIVE AND CASUAL COMMUNICATION

- While casual communication is the mode of communication in daily life, Purposive
communication is mainly used for corporate and other professional purposes.
- As casual communication requires the right expression for expressing the right
emotions, Similarly, purposive communication also gives the right format, medium, and
the right language for expressing message correctly.

COMMON EXAMPLES OF PURPOSIVE COMMUNICATION

- Talking intelligently on a subject of import
- Reporting on group work \ and assignments
- Writing and delivering a formal speech

LANGUAGE SKILLS
- Writing
- Speaking
- Reading
- Listening

COMMUNICATION SKILLS
- Viewing
- Writing
- Reading
- Listening
- Speaking

COMMUNICATION
- From the Latin word “commonare” meaning “to share”
- The word “communication” is descended from the Latin noun communication, which
meant a sharing or imparting.
INTRAPERSONAL
- Oneself

INTERPERSONAL
● Dyadic
- Two people talking (interview, Dialogue)
● Triadic
- Three people
● Small Group
- 4-8 people
- (Meeting, Panel discussion . Round group talk, Brainstorming, Orientation)

Sender - Receiver
Speaker - Listener
Encoder - Decoder
Communicator - Communicate

Most effective media

- Language

LANGUAGE
- Language involves symbols and signs and is distinct to the culture that speaks and
writes in that language. Effective communication requires a shared language and
understanding of common concepts. It's also important to bear in mind that a receiver
may interpret what the sender puts out differently than what the sender intended, and
that this is less likely if the two share the same culture and language.

COMMUNICATION PROCESS

THE SENDER
- The communication process begins with the sender, who is also called the
communicator or source. The sender has some kind of information — a command,
request, question, or idea — that he or she wants to present to others.
THE MESSAGE
- The message or content is the information that the sender wants to relay to the receiver.
Additional subtext can be conveyed through body language and tone of voice.
THE MEDIUM
- Also called the channel, the medium is the means by which a message is transmitted.
Text messages, for example, are transmitted through the medium of cell phones
THE RECEIVER
- The person to whom a message is directed is called the receiver or the interpreter. To
comprehend the information from the sender, the receiver must first be able to receive
the sender's information and then decode or interpret it.
FEEDBACK
- The communication process reaches its final point when the message has been
successfully transmitted, received, and understood. The receiver, in turn, responds to
the sender, indicating comprehension. Feedback may be direct, such as a written or
verbal response, or it may take the form of an act or deed in response (indirect).

FUNCTIONS OF COMMUNICATION

To Request (Mand)
- Communicates a desire for someone to give an object, perform a service, or give
permission to take an object or to do something.
To Get Attention
- Communicates a desire to have someone's attention when not already getting it or to
maintain someone's attention.
To Refuse \ Reject
- Rejects objects offered, rejects the action of someone, or refuses to comply with a
request.
To Comment
- Points out characteristics of self, other people, or objects that are readily apparent to the
listener and pertain to the immediate environment
To Give Information
- Communicates to someone something that is not obvious to that person. May involve
reporting on an activity of self or another that happened in the past or is expected to
happen in the future. It also may involve answering a question for information that the
person asking it does not know.
To Seek Information
- Communicates a desire for someone to give needed or wanted information.
To Express Feelings
- Communicates own physical or emotional feelings such as likes or dislikes.
Social Routines
- Communication within the context of typical situations.
To Make a Choice
- Indicates which option they prefer or don't prefer
To Give a Direction
- Communicates to someone else what to do
To Influence or Persuade
- Communicates a position to someone in order to try to have that person agree.
To Warn
- Communicates danger or concern to another person
To Motivate or Encourage
- Communicates encouragement and positive feedback
FEATURES OF COMMUNICATION

1. It Involves Atleast Two Persons:

- Communication involves at least two persons, a sender and a receiver. The sender is
called communicator and the receiver of the message is known as communicate. A
person who speaks, writes or issues some instructions is the sender and the person for
whom the communication is meant or who receives the message is the receiver or
communicate.
2. Message is a Must:
- A message is the subject matter of communication, e.g., the contents of the letter or
speech, order, instructions or the suggestions. A communication must convey some
message. If there is no message there is no communication.
3. Communication may be Written, Oral or Gestural:
- Communication is generally understood as spoken or written words. But in reality, it is
more than that. It includes everything that may be used to convey meanings from one
person to another, e.g., movement of lips, or the wink of an eye or the wave of hands
may convey more meaning than even written or spoken word.
4. Communication is a Two Way Process:
- It involves both information and understanding. Communication is not complete unless
the receiver has understood the message properly and his reaction or response is
known to the sender. Understanding is the end result of communication but it does not
imply agreement.
5. Its Primary Purpose is to Motivate a Response:
- The primary purpose of communication is to motivate response or influence human
behaviour. There is no doubt that motivation comes from within but communicator can
also motivate people by good drafting of message, proper timing of communication etc.
To create understanding, communication should be relevant to the situation. It must
always be remembered that communication is a means of motivating and not an end
itself.
6. Communication may be Formal or Informal:
- Formal communication follows the formal channels provided in the organization
structure. Informal communication flows from informal channels of communication which
are not provided in the organization structure. These channels develop among members
because of personal contacts through working with each other.
7. It Flows Up and Down and Also from Side to Side:
- Communication flows downward from a superior to subordinate and upward from
subordinate to a superior. It also flows between two or more persons operating at the
same level of authority.
8. It is an Integral Part of the Process of Exchange:
- It refers to the exchange of ideas, feelings, emotions and knowledge and information
between two or more persons.