Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 1

Content Guidelines for BOLT

===========================================================================
Content Pre-Filter Check:

 List out the objective of the piece and key messages it delivers
 Thought leadership offers insights and advice, it is not a sales pitch, don’t make
direct references to our products, as much as possible.

Word Counts:
Any Article/Point of View: Max limit 2000 words

Structure:

 Situation: Why is the topic important? And why now specifically?


 Challenge: What is the risk if left unaddressed? Why are businesses in the industry
struggling?
 Solution: What steps can be taken to improve? Are there any pitfalls to avoid?
 Impact: What Proof and Justification can we provide for our claims?

Content Post-Writing Check:

 Add References and link sources for all external mentions


 Ensure that text content is always broken up by images/videos to justify your point
 Ensure there is no plagiarized content and minimal textual errors

===========================================================================

You might also like