St.

Paul University Philippines

Tuguegarao City, Cagayan 3500 1

Morning Run

“Input Tagline here”

__________________________

A Business Plan

Presented to the Faculty of the

Senior High School

ST. PAUL UNIVERSITY PHILIPPINES

Tuguegarao City

__________________________

In Partial Fulfillment

of the Requirements in Entrepreneurship 12

________________________

by

Bacayan, Joseph David

Baguitan, Cashmier Jade

Bautista, Lyka Faith

Buguina, Marc Ivan

Maquiraya, Ivan Luke

Ligas, Ma Aheia Baleva

Siazon, Ma. Angelica

Villalobos, Karylle Denise

Senior High School

 St. Paul University Philippines
Tuguegarao City, Cagayan 3500 2

November 2022

Senior High School

 St. Paul University Philippines
Tuguegarao City, Cagayan 3500 3

Section 1

Executive Summary

Inputs here

Senior High School

 St. Paul University Philippines
Tuguegarao City, Cagayan 3500 4

Section 2

Business Overview

Introduction (briefly stated only)

Inputs here

Needs and Resources Analysis

The proponent notes the absence of a dining option in Rizal's Park, which is
located in Centro 10 in Tuguegarao, Cagayan. In addition, much of the town is at risk
of flooding due to its proximity to the Cagayan River, with the exception of Centro 10
and a few other areas.

However, the advocate's home is stocked to the brim with an incredible variety
of foods. As a result, the proponent sees this as a great chance to open a bistro in
Tuguegarao, where a large percentage of the population shares the proponent's passion
for food.

Morning Run would be the best choice for people looking for affordable churros
and coffees to fill their tummies. It also serves as a tourist site of the town as it contains
aesthetic and minimalistic design.

Section 3
Market Analysis and Competition

A. Target Market (People)

People in Tuguegarao City who are looking for a place to eat to satisfy their
stomachs and a place to rest themselves are the target market for the proponent of
this project.

B. Market Area (Place)

The city of Tuguegarao in Cagayan will serve as the location of the store'
market area.

Senior High School

 St. Paul University Philippines
Tuguegarao City, Cagayan 3500 5

C. Marketing Strategies

Given the intense competition in the churro and coffee industries, it's critical to
provide excellent customer service, high-quality goods, and a wide range of
culinary options to customers. Prioritizing the flavor of our coffee and churros
will be nutritious and delicious, and we will showcase our products aesthetically
because being attractive is rather trendy right now. When you're hungry and
want to study your notes, coffee and churros are the best and ideal combination,
especially for students who truly enjoy coffee.
i. Given how popular Facebook is these days and how many people use it,
the proponent will create a page to advertise their goods. Additionally,
they will set up a page in a popular social media app. Customers can
place orders on the mentioned Facebook page, and delivery fees range
from 20 to 70 pesos, depending on where the order is being delivered.
ii. Another tactic will be the use of seasonal marketing. Customers will
receive discounts as a reward for winning events as well as for major life
occurrences like birthdays and anniversaries. They only have to provide
identification and certifications as verification.
iii. The proponents will also provide sales around special occasions like
Valentine's Day, Christmas, and New Year's.
iv. We will give discounts to students who place first in their class because
we believe they deserve it and because we want them to be more
motivated.
v. More churros will be offered to the first 10 university students who
purchase our goods.
vi. By providing customers with novel options that both fulfill their sweet
tooth and fit within their price range, Morning Run plans to become a
market leader. The scholarly world will likely take notice of this
product's novel differentiating technique.

D. Mode of Distribution
The Morning Run will be selling its churros and coffee products through a
small-scale cafe. The cafe will be located at Rizal’s Park Tuguegarao City,
Cagayan. It will be open from 6am to 9pm every day of the week. Customers
have two purchasing options: in-person and online. Free delivery when it is
within a kilometer. A delivery charge of 50 PHP would apply for distances
more than 1 km. Different tastes, including chocolate, strawberry, and caramel,
are available on the cafe menu.

E. Supply and Demand Analysis

Senior High School

 St. Paul University Philippines
Tuguegarao City, Cagayan 3500 6

The Morning Run sells churros with various dipping sauces and serves cold and
hot coffee. The number of churros and coffees sold depends on the availability
of ingredients and customer demand.
The following factors influence the demand and supply of churros and coffees
at The Morning Run.

1. Price. The higher the price of churros and coffee, the lower the quantity
demanded because fewer customers will want to buy them when the price
are high. But if the prices are low, the quantity demanded will be greater
because more customers will want to buy them.

2. Quality of the Product. Quality of the Product: More customers will

demand to buy churros and coffee if the quality is high. But if the quality is
low, fewer customers will demand of it.

3. Availability of the product. The Morning Run will set a limit on the
number of churros and coffee sold at the stall to avoid overstocking the
product or selling an excess. If there is an excess of the product, the stall
owner will lower the prices to reduce losses.

4. Market Impact.

Section 4
Sales and Marketing Plan

In the market, there are variations amongst people, particularly in terms of their
values, aspirations, and proclivities. The idea for beginning a company was developed
by the proponent in Rizal Park, Centro 10, Tuguegarao City, Cagayan, where many
people like hanging out there and enjoying their food.

4P’s of Marketing

Product

Foods are any nutrient that is consumed or ingested by animals, people, or

plants in order to sustain life and growth. Our products include coffee, which is now
popular in the city, and churros. People can benefit from them since they provide a lot
of nutrients for our bodies and make us feel less stressed when we consume them.
Coffee and foods like churros lift your spirits and help you feel more productive every
day.

Senior High School

 St. Paul University Philippines
Tuguegarao City, Cagayan 3500 7

There are several flavors available for morning runs' business.

Flavors of Churros: Dips: Toppings:

1. Plain 1. Plain syrup 1. Sugar
2. Milk 2. Choco syrup 2. Nuts
3. Ube 3. Strawberry syrup 3. Sprinkles
4. Cinnamon 4. Vanilla syrup 4. Powdered sugar
5. Blueberry 5. Caramel Dip
6. Dragon fruit
Coffee Flavors:
1. Nescafe
2. Hot choco

Pricing

Input here (use table form in presenting your prices) The table below is for your
perusal only.

PLANTS PRICE (php) COFFEE PRICE (php)

90 60
80 60
90 70
50 70
70 60
50 50
70 50
100 60
100 70
One of the key components of the marketing mix that contributes to an organization's
turnover is pricing. The pricing will generate a profit that will be applied to Morning
Run's business expansion as well as to maintenance and development as the company
expands. In light of the items' high quality, the price is appropriate.

Place

At front of the Tuguegarao East Central School and next to the Cathedral, in
Rizal Park Centro 10, Tuguegarao City, Cagayan, is where the Morning Run is place.

Senior High School

 St. Paul University Philippines
Tuguegarao City, Cagayan 3500 8

To take photographs and play on the ground with their loved ones, locals are welcome
to visit the aforementioned location.

Promotion

Creating profiles on various social media platforms is the first step in

establishing a strong online identity. Facebook and Instagram may dominate the store’s
industry's social media landscape, but other sites like TikTok, Twitter, and YouTube all
have their uses. To succeed, we first identify our audience, and then divide it into
specific consumer personas, each with their own set of needs and desires. Create a tone
and style that resonates with all of our characters, and then use it consistently in all of
our material and interactions. We will list our business on eating and restaurant apps
like Food panda and Grab food because they are among the top free restaurant
marketing tools, as getting found on one of these means getting found by customers
with high intent. In order to maximize diners' ability to refine their search, dining apps
should include as much information as feasible. Creating our own blog would be a
fantastic method to connect with our audience and grow our business. Blogs allow us to
try out different voices and personalities for our eatery. Communicate our wins and
failures, hilarious stories, and delicious recipes to our audience. Last but not least,
giving out coupons and discounts for our restaurant is a surefire way to get people in
the door.

Appendices
2X2
(White Background,
uniform, no ID, bare
face, and with name
Senior High School
tag, LAST NAME,
GIVEN NAME,
M.I.)
 St. Paul University Philippines
Tuguegarao City, Cagayan 3500 9

Name LAST NAME, GIVEN NAME, MI

Birth Date December 31, 1901

Address “Complete”

Father’s Name Juan I. Dela Cruz

Mother’s Name Juana J. Guzman

Nationality Filipino

Civil Status Single

Religion Roman Catholic

Address juandelacruz@spup.edu.ph

Educational Background:

Senior High School St. Paul University Philippines

Junior High School St. Paul University Philippines

Elementary St. Paul University Philippines

Senior High School