Weatherstone, indicates that, it is important to monitor and track any changes in tastes and

preferences of the consumer along with changes in the buying habits of the customer. The whole of
value delivery network aims to engage the target customers and create strong relationships with
them.

And according to the Economic Environment of Business seventh revised edition (2005), a text
book by S. Chand publishing, there are five types of customer markets that companies might try
to target. These include consumer markets, business markets, government markets, reseller
markets, and the international markets. Customers are anybody who purchases or leases from
theorganization. Customers are the most significant micro environmental factor that influence
organization.

Based on an online blog by the official page of Isuzu isuzu.com, the Isuzu car manufacturing
firm put much of their focus on their customers and saw that they needed a vehicle with better
fuel utilization and thus it chose to make the 2023 Isuzu D-Max, their most memorable cross
breed vehicle. The 2023 Isuzu D-Max is a reliable workhorse that offers buyers plenty of
choice and value. This latest version, originally launched in 2023, features a substantially
improved interior and driving dynamics while adding class-leading levels of safety equipment
making it one of the best pickup trucks customer can buy. Compared with the previous model,
the second- generation D-Max is a significant step-change in all-round usability, but it
achieves this without compromising the core attributes that make it such a successful working
vehicle. It will still tow 3.5-tonnes and every version will easily carry more than 1.0 tons in
payload. Yet you can now describe the higher-spec versions as nearly luxurious, and your
family will be able to travel with you in greater comfort.

The Isuzu car manufacturing firm dealt with their customers by setting up website to
educate the customers about the brand-new Isuzu D-max. They took advantage of Earth Day to
send out green seed cards shaped like Isuzu logo to prospective buyers and they also gave away
some green Prius at Earth Day events. However, Toyota did not recognize that consumers
normally do not buy cars for the saving in the long-run so fuel savings are not going to be the
key it convincing people to purchase the D-max. As a result of this, Isuzu have asked
governments to give tax cuts to cars with better fuel consumption.

Competitors.
According to the Economic Environment of Business seventh revised edition (2005), a text book
by S. Chand publishing, Competitors are other organizations that compete for both resources and
markets. Hence, it is important that an organization is aware of its competitors andin a position to
analyze threats from its competition. The text book also states that, a business