‫رﯾﺎدة اﻷﻋﻤﺎل‬

‫اﻟﻤﺤﺘﻮى‬

‫ﺗﺄﺳﯿﺲ رﯾﺎدة اﻷﻋﻤﺎل‬

1 The Foundation of Entrepreneurship

‫اﻟﺠﺰء اﻻول‬
‫اﻷﺧﻼق واﻟﻤﺴﺆوﻟﯿﺔ اﻻﺟﺘﻤﺎﻋﯿﺔ‬
2 Ethics and Social Responsibility
Part
1 .‫داﺧﻞ اﻟﻌﻘﻞ اﻟﺮﯾﺎدي‬
3 Inside the Entrepreneurial Mind
‫إﺟﺮاء ﺗﺤﻠﯿﻞ اﻟﺠﺪوى وﺗﺼﻤﯿﻢ ﻧﻤﻮذج ﻋﻤﻞ‬
4 Conducting a Feasibility Analysis and
Designing a Business Model
 ‫ﺻﯿﺎﻏﺔ ﺧﻄﺔ ﻋﻤﻞ وﺑﻨﺎء ﺧﻄﺔ اﺳﺘﺮاﺗﯿﺠﯿﺔ ﻣﺘﯿﻨﺔ‬
‫‪5‬‬
‫أﺷﻜﺎل ﻣﻠﻜﯿﺔ اﻷﻋﻤﺎل‬
‫اﻟﺠﺰء اﻟﺜﺎﻧﻲ‬
‫‪6‬‬
‫ﺑﻨﺎء ﺧﻄﺔ ﺗﺴﻮﯾﻖ ‪ Bootstrap‬ﻗﻮﯾﺔ‬
‫‪Part‬‬
‫‪7‬‬
‫‪2‬‬
‫اﻟﺠﻮاﻧﺐ اﻟﻌﺎﻟﻤﯿﺔ ﻟﺮﯾﺎدة اﻷﻋﻤﺎل‬
‫‪8‬‬ ‫‪Global Aspects of Entrepreneurship‬‬

‫ﺑﻨﺎء ﻓﺮﯾﻖ ﻣﺸﺮوع ﺟﺪﯾﺪ واﻟﺘﺨﻄﯿﻂ ﻟﻠﺠﯿﻞ اﻟﻘﺎدم‬

‫‪9‬‬
‫اﻟﻔﺼﻞ اﻷول‪ :‬أﺳﺲ رﯾﺎدة اﻷﻋﻤﺎل‬
 ‫ﻋﺎﻟﻢ راﺋﺪ اﻷﻋﻤﺎل‬

‫ ﯾﺸﺎرك واﺣﺪ ﻣﻦ‬، ‫ ﻋﻠﻰ اﻟﺼﻌﯿﺪ اﻟﻌﺎﻟﻤﻲ‬.‫ﺗﺴﺘﻤﺮ رﯾﺎدة اﻷﻋﻤﺎل ﻓﻲ اﻻزدھﺎر ﻓﻲ ﻛﻞ رﻛﻦ ﻣﻦ أرﻛﺎن اﻟﻌﺎﻟﻢ ﺗﻘﺮﯾًﺒﺎ‬
.‫ﻛﻞ ﺛﻤﺎﻧﯿﺔ ﺑﺎﻟﻐﯿﻦ ﺑﻨﺸﺎط ﻓﻲ إطﻼق ﻣﺸﺮوع ﺗﺠﺎري‬

Entrepreneurship continues to thrive in nearly

every corner of the world. Globally, one in eight
adults is actively engaged in launching a business.

However, many of the world’s largest companies

continue to engage in massive downsizing
campaigns, dramatically cutting the number of
employees on their payrolls.
‫ ﻣﻤﺎ‬، ‫ ﺗﺴﺘﻤﺮ اﻟﻌﺪﯾﺪ ﻣﻦ أﻛﺒﺮ اﻟﺸﺮﻛﺎت ﻓﻲ اﻟﻌﺎﻟﻢ ﻓﻲ اﻟﻤﺸﺎرﻛﺔ ﻓﻲ ﺣﻤﻼت ﺗﻘﻠﯿﺺ ﺿﺨﻤﺔ‬، ‫وﻣﻊ ذﻟﻚ‬
.‫ﯾﻘﻠﻞ ﺑﺸﻜﻞ ﻛﺒﯿﺮ ﻣﻦ ﻋﺪد اﻟﻤﻮظﻔﯿﻦ ﻓﻲ ﻛﺸﻮف رواﺗﺒﮭﻢ‬
 :‫ﺗﻌﺮﯾﻒ رﯾﺎدة اﻷﻋﻤﺎل‬

.‫* ُﯾﻔﮭﻢ ﻣﻔﮭﻮم رﯾﺎدة اﻷﻋﻤﺎل ﺑﻄﺮق ﻣﺨﺘﻠﻔﺔ ﻣﻦ ﻗﺒﻞ ﻋﻠﻤﺎء وﻣﺆﻟﻔﯿﻦ ﻣﺨﺘﻠﻔﯿﻦ‬
.‫* ﻻ ﯾﻮﺟﺪ ﺗﻌﺮﯾﻒ واﺣﺪ ﺗﻮاﻓﻘﻲ ﻟﻠﻤﺼﻄﻠﺢ ﺑﯿﻦ اﻟﺨﺒﺮاء‬
* The concept of entrepreneurship is understood in
different manners by different scholars and authors.
* There is no one consensual definition of the term
among the experts.
"‫"رﯾﺎدة اﻷﻋﻤﺎل ﺗﻨﻄﻮي ﻋﻠﻰ ﺗﺤﻤﻞ ﻣﺨﺎطﺮ اﻟﺸﺮاء ﺑﺴﻌﺮ ﻣﻌﯿﻦ واﻟﺒﯿﻊ ﺑﺄﺳﻌﺎر ﻏﯿﺮ ﻣﺆﻛﺪة‬
“Entrepreneurship entails bearing the risk of buying at a
certain price and selling at uncertain prices”
“Entrepreneurship is the purposeful activity of an
individual or a group of associated individuals,
undertaken to initiate, maintain or aggrandize profit by
production or distribution of economic goods and
‫ ﯾﺘﻢ اﻻﺿﻄﻼع ﺑﮫ ﻟﺒﺪء أو اﻟﺤﻔﺎظ ﻋﻠﻰ أو‬، ‫رﯾﺎدة اﻷﻋﻤﺎل ھﻲ ﻧﺸﺎط ھﺎدف ﯾﻘﻮم ﺑﮫ ﻓﺮد أو ﻣﺠﻤﻮﻋﺔ ﻣﻦ اﻷﻓﺮاد اﻟﻤﺮﺗﺒﻄﯿﻦ ﺑﮫ‬
services.” ‫ﺗﻀﺨﯿﻢ اﻟﺮﺑﺢ ﻋﻦ طﺮﯾﻖ إﻧﺘﺎج أو ﺗﻮزﯾﻊ اﻟﺴﻠﻊ واﻟﺨﺪﻣﺎت اﻻﻗﺘﺼﺎدﯾﺔ‬
 :‫ﺗﻌﺮﯾﻒ رﯾﺎدة اﻷﻋﻤﺎل‬

‫ وﺗﺤﻤﻞ اﻟﻤﺨﺎطﺮ اﻟﻤﺎﻟﯿﺔ واﻟﻨﻔﺴﯿﺔ‬، ‫رﯾﺎدة اﻷﻋﻤﺎل ھﻲ ﻋﻤﻠﯿﺔ إﻧﺸﺎء ﺷﻲء ﺟﺪﯾﺪ ذي ﻗﯿﻤﺔ ﻣﻦ ﺧﻼل ﺗﻜﺮﯾﺲ اﻟﻮﻗﺖ واﻟﺠﮭﺪ اﻟﻼزﻣﯿﻦ‬
.‫واﻻﺟﺘﻤﺎﻋﯿﺔ اﻟﻤﺼﺎﺣﺒﺔ واﻟﺤﺼﻮل ﻋﻠﻰ اﻟﻤﻜﺎﻓﺂت اﻟﻨﺎﺗﺠﺔ ﻋﻦ اﻟﺮﺿﺎ اﻟﻨﻘﺪي واﻟﺸﺨﺼﻲ واﻻﺳﺘﻘﻼﻟﯿﺔ‬
“Entrepreneurship is the process of creating
something new with value by devoting the necessary
time and effort, assuming the accompanying financial,
psychic and social risks and receiving the resulting
rewards of monetary and personal satisfaction and
independence.”
‫ ﺗﺴﺘﻠﺰم رﯾﺎدة اﻷﻋﻤﺎل ﺟﮭﻮًدا ﺗﺒﺸﯿﺮﯾﺔ ﺗﻨﻄﻮي ﻋﻠﻰ ﻣﺨﺎطﺮ ﻻﺑﺘﻜﺎر ﺷﻲء ذي ﻗﯿﻤﺔ ﺳﯿﺤﺼﻞ ﻣﻨﮫ راﺋﺪ اﻷﻋﻤﺎل ﻋﻠﻰ‬، ‫ﻟﺬﻟﻚ‬
.‫ﻣﻜﺎﻓﺂت ﻣﺎﻟﯿﺔ وﻧﻔﺴﯿﺔ‬
Therefore, entrepreneurship entails missionary efforts
that involve risks to innovate something of value from
which the entrepreneur will get financial and psychic
rewards.
 :‫ﺗﻌﺮﯾﻒ رﯾﺎدة اﻷﻋﻤﺎل‬

.‫ إﻧﮫ ﺗﺨﺼﺺ ﻋﻤﻠﻲ‬.‫رﯾﺎدة اﻷﻋﻤﺎل ﻟﯿﺴﺖ ﻟﻐﺰا‬

Entrepreneurship is not a mystery; it is a

practical discipline.
.‫رﯾﺎدة اﻷﻋﻤﺎل ﻟﯿﺴﺖ ﺳﻤﺔ وراﺛﯿﺔ ؛ إﻧﮭﺎ ﻣﮭﺎرة ﯾﻤﻜﻦ ﻟﻤﻌﻈﻢ اﻟﻨﺎس ﺗﻌﻠﻤﮭﺎ‬
Entrepreneurship is not a genetic trait; it is a
skill that most people can learn.

Entrepreneurship has become a very common

vocation.
.‫أﺻﺒﺤﺖ رﯾﺎدة اﻷﻋﻤﺎل ﻣﮭﻨﺔ ﺷﺎﺋﻌﺔ ﺟًﺪا‬
 ‫ﻣﻦ ھﻮ راﺋﺪ اﻷﻋﻤﺎل؟‬

‫ﻋﺎ ﺟﺪﯾًﺪا ﻓﻲ ﻣﻮاﺟﮭﺔ اﻟﻤﺨﺎطﺮ وﻋﺪم اﻟﯿﻘﯿﻦ ﺑﻐﺮض ﺗﺤﻘﯿﻖ اﻟﺮﺑﺢ‬

ً ‫راﺋﺪ اﻷﻋﻤﺎل ھﻮ اﻟﺸﺨﺺ اﻟﺬي ﯾﻨﺸﺊ ﻣﺸﺮو‬
‫واﻟﻨﻤﻮ ﻣﻦ ﺧﻼل ﺗﺤﺪﯾﺪ اﻟﻔﺮص اﻟﻤﮭﻤﺔ وﺗﺠﻤﯿﻊ اﻟﻤﻮارد اﻟﻼزﻣﺔ ﻟﻼﺳﺘﻔﺎدة ﻣﻨﮭﺎ‬
“An entrepreneur is one who creates a new business in
the face of risk and uncertainty for the purpose of
achieving profit and growth by identifying significant
opportunities and assembling the necessary resources
to capitalize on them.”
‫ُﺗﺘﺮﺟﻢ اﻟﻤﺴﺘﻮﯾﺎت اﻟﻌﺎﻟﯿﺔ ﻣﻦ ﻧﺸﺎط رﯾﺎدة اﻷﻋﻤﺎل إﻟﻰ ﻣﺴﺘﻮﯾﺎت ﻋﺎﻟﯿﺔ ﻣﻦ ﺗﻜﻮﯾﻦ اﻷﻋﻤﺎل وﺗﺪﻣﯿﺮھﺎ وﺗﺠﻌﻞ‬
‫اﻻﻗﺘﺼﺎد أﻛﺜﺮ ﻣﺮوﻧﺔ وﻗﺪرة ﻋﻠﻰ اﻟﺘﻜﯿﻒ ﻣﻊ اﻟﺘﻐﯿﯿﺮات اﻟﮭﯿﻜﻠﯿﺔ ﻓﻲ اﻟﻤﺸﮭﺪ اﻟﺘﻨﺎﻓﺴﻲ‬
High levels of entrepreneurial activity translate into high
levels of business formation and destruction and make
an economy more flexible and capable of adapting to
structural changes in the competitive landscape.
 ‫ﻣﻦ ھﻮ راﺋﺪ اﻷﻋﻤﺎل؟‬

.‫ﻋﺎ ﺗﺠﺎرًﯾﺎ ﻷﻧﮭﻢ ﯾﻜﺘﺸﻔﻮن ﻓﺮﺻﺔ ﻓﻲ اﻟﺴﻮق‬

ً ‫رواد اﻷﻋﻤﺎل اﻟﺬﯾﻦ ﯾﺒﺪأون ﻣﺸﺮو‬
Entrepreneurs who start a businesses because
they spot an opportunity in the
marketplace.
‫رواد اﻷﻋﻤﺎل اﻟﺬﯾﻦ ﯾﺒﺪأون أﻋﻤﺎﻟﮭﻢ ﻷﻧﮭﻢ ﻻ ﯾﺴﺘﻄﯿﻌﻮن اﻟﻌﺜﻮر ﻋﻠﻰ ﻋﻤﻞ ﺑﺄي طﺮﯾﻘﺔ أﺧﺮى‬
Entrepreneurs who start businesses because
they cannot find work any other way.
‫رواد اﻷﻋﻤﺎل اﻟﺬﯾﻦ ﯾﺒﺪأون أﻋﻤﺎﻟﮭﻢ ﺑﺸﻜﻞ ﻣﺘﻜﺮر وﯾﻄﻮروﻧﮭﺎ إﻟﻰ ﺣﺠﻢ ﻣﺴﺘﺪام ﻗﺒﻞ اﻟﺒﺪء ﻓﻲ اﻟﻌﻤﻞ ﻣﺮة أﺧﺮى‬
Entrepreneurs who repeatedly start businesses
and grow them to a sustainable size before
striking out again.
 ‫رواد اﻷﻋﻤﺎل اﻟﻔﺮﺻﺔ‬

entrepreneurs who start businesses

because they spot an opportunity in
the marketplace.
.‫رواد اﻷﻋﻤﺎل اﻟﺬﯾﻦ ﺑﺪأوا أﻋﻤﺎﻟﮭﻢ ﻷﻧﮭﻢ اﻛﺘﺸﻔﻮا ﻓﺮﺻﺔ ﻓﻲ اﻟﺴﻮق‬

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 ‫رﺟﺎل اﻷﻋﻤﺎل ﺿﺮورة‬

‫‪entrepreneurs who start businesses‬‬

‫‪because they cannot find work any‬‬
‫‪other way.‬‬
‫رواد اﻷﻋﻤﺎل اﻟﺬﯾﻦ ﯾﺒﺪأون أﻋﻤﺎﻟﮭﻢ ﻷﻧﮭﻢ ﻻ ﯾﺴﺘﻄﯿﻌﻮن اﻟﻌﺜﻮر ﻋﻠﻰ‬
‫ﻋﻤﻞ ﺑﺄي طﺮﯾﻘﺔ أﺧﺮى‪.‬‬

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 ‫ﺗﺴﻠﺴﻞ رﺟﺎل اﻷﻋﻤﺎل‬

Entrepreneurs who repeat-edly start

businesses and grow them to a
sustainable size before striking out
again.

‫رواد اﻷﻋﻤﺎل اﻟﺬﯾﻦ ﯾﻜﺮرون ﺑﺪء أﻋﻤﺎﻟﮭﻢ اﻟﺘﺠﺎرﯾﺔ وﺗﻨﻤﯿﺘﮭﺎ إﻟﻰ ﺣﺠﻢ‬
.‫ﻣﺴﺘﺪام ﻗﺒﻞ اﻟﺒﺪء ﻣﺮة أﺧﺮى‬

3
 ‫اﻟﺮﻏﺒﺔ ﻓﻲ اﻟﻤﺴﺆوﻟﯿﺔ‬ ‫ﺗﺤﺪﯾﺎت رواد اﻷﻋﻤﺎل‬
1. Desire For responsibility
‫ﺗﻔﻀﯿﻞ اﻟﻤﺨﺎطﺮة اﻟﻤﻌﺘﺪﻟﺔ‬
2. Preference for moderate risk.
‫اﻻﻋﺘﻤﺎد ﻋﻠﻰ اﻟﺬات‬
3. Self Reliance.
4. Confidence in their ability to succeed.
‫اﻟﺜﻘﺔ ﻓﻲ ﻗﺪرﺗﮭﺎ ﻋﻠﻰ اﻟﻨﺠﺎح‬

5. Desir For immediate feedback.

.‫اﻟﺮﻏﺒﺔ ﻟﻠﺤﺼﻮل ﻋﻠﻰ ردود ﻓﻌﻞ ﻓﻮرﯾﺔ‬
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 ‫اﻟﻌﺰﯾﻤﺔ‬ ‫ﺗﺤﺪﯾﺎت رواد اﻷﻋﻤﺎل‬
6. Determination.
‫ل ﻣﻦ اﻟﻄﺎﻗﺔ‬
ٍ ‫ﻣﺴﺘﻮى ﻋﺎ‬
7. High Level of energy.
‫اﻟﺘﻮﺟﮫ اﻟﻤﺴﺘﻘﺒﻠﻲ‬
8. Future orientation.
9. Skill at organizing. ‫ﻣﮭﺎرة ﻓﻲ اﻟﺘﻨﻈﯿﻢ‬

10. Value of achieved over money.

‫ﻗﯿﻤﺔ اﻟﻤﺤﻘﻘﺔ ﻋﻠﻰ اﻟﻤﺎل‬

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‫درﺟﺔ ﻋﺎﻟﯿﺔ ﻣﻦ اﻻﻟﺘﺰام‬ ‫اﻟﺨﺼﺎﺋﺺ اﻷﺧﺮى ﻟﺮﺟﺎل اﻷﻋﻤﺎل‬
‫‪1. High degree of commitment.‬‬
‫اﻟﺘﺴﺎﻣﺢ ﻣﻊ اﻟﻐﻤﻮض‬
‫‪2. Tolerance for ambiguity.‬‬
‫اﻟﻤﺮوﻧﺔ ‪3. Flexibility.‬‬
‫اﻟﺮﻏﺒﺔ ‪4. Willingness.‬‬

‫اﻟﻤﺜﺎﺑﺮة ‪5. Tenacity.‬‬

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 ‫ﻓﺮﺻﺔ ﻹﻧﺸﺎء ﻣﺼﯿﺮك‬ ‫ﻓﻮاﺋﺪ رﯾﺎدة اﻷﻋﻤﺎل‬
1. Opportunity to Create Your Own Destiny
‫ﻓﺮﺻﺔ ﻹﺣﺪاث ﻓﺮق‬
2. Opportunity to Make a Difference
‫ﻓﺮﺻﺔ ﻟﻠﻮﺻﻮل إﻟﻰ إﻣﻜﺎﻧﺎﺗﻚ اﻟﻜﺎﻣﻠﺔ‬
3. Opportunity to Reach Your Full Potential
‫ﻓﺮﺻﺔ ﻟﻠﻤﺴﺎھﻤﺔ ﻓﻲ اﻟﻤﺠﺘﻤﻊ واﻻﻋﺘﺮاف ﺑﺠﮭﻮدك‬
4. Opportunity to Contribute to Society
and Be Recognized for Your Efforts

6. Opportunity to Do What You Enjoy and Have

Fun at It
‫ﻓﺮﺻﺔ ﻟﻔﻌﻞ ﻣﺎ ﺗﺴﺘﻤﺘﻊ ﺑﮫ واﻟﻤﺘﻌﺔ ﻓﯿﮫ‬
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‫ﻋﺪم اﻟﯿﻘﯿﻦ ﻣﻦ اﻟﺪﺧﻞ‬ :‫اﻟﺴﻠﺒﯿﺎت اﻟﻤﺤﺘﻤﻠﺔ ﻟﺮﯾﺎدة اﻷﻋﻤﺎل‬
1. Uncertainty of Income
‫ﺧﻄﺮ ﺧﺴﺎرة اﺳﺘﺜﻤﺎرك ﺑﺎﻟﻜﺎﻣﻞ‬
2. Risk of Losing Your Entire Investment
‫ﺳﺎﻋﺎت طﻮﯾﻠﺔ وﻋﻤﻞ ﺷﺎق‬
3. Long Hours and Hard Work
4. Lower Quality of Life Until the Business
Gets Established ‫اﻧﺨﻔﺎض ﺟﻮدة اﻟﺤﯿﺎة ﺣﺘﻰ ﯾﺘﻢ ﺗﺄﺳﯿﺲ اﻷﻋﻤﺎل‬
‫ﻣﺴﺘﻮﯾﺎت ﻋﺎﻟﯿﺔ ﻣﻦ اﻟﺘﻮﺗﺮ‬
5. High Levels of Stress
‫اﻟﻤﺴﺆوﻟﯿﺔ اﻟﻜﺎﻣﻠﺔ‬
6. Complete Responsibility
7. Discouragement ‫اﻹﺣﺒﺎط‬
8
 :‫ﻓﻮاﺋﺪ رﯾﺎدة اﻷﻋﻤﺎل‬

‫ﻓﺮﺻﺔ ﻹﻧﺸﺎء ﻣﺼﯿﺮك‬

1. Opportunity to Create Your Own Destiny

‫ﻓﺮﺻﺔ ﻹﺣﺪاث ﻓﺮق‬
2. Opportunity to Make a Difference
‫ﻓﺮﺻﺔ ﻟﻠﻮﺻﻮل إﻟﻰ إﻣﻜﺎﻧﺎﺗﻚ اﻟﻜﺎﻣﻠﺔ‬
3. Opportunity to Reach Your Full Potential
‫ﻓﺮﺻﺔ ﻟﻠﻤﺴﺎھﻤﺔ ﻓﻲ اﻟﻤﺠﺘﻤﻊ واﻻﻋﺘﺮاف ﺑﺠﮭﻮدك‬
4. Opportunity to Contribute to Society
and Be Recognized for Your Efforts
‫ﻓﺮﺻﺔ ﻟﻔﻌﻞ ﻣﺎ ﺗﺴﺘﻤﺘﻊ ﺑﮫ واﻟﻤﺘﻌﺔ ﻓﯿﮫ‬

6. Opportunity to Do What You Enjoy and Have

Fun at It
 ‫ﻋﺪم اﻟﺘﯿﻘﻦ ﻣﻦ اﻟﺪﺧﻞ‬ :‫اﻟﺴﻠﺒﯿﺎت اﻟﻤﺤﺘﻤﻠﺔ ﻟﺮﯾﺎدة اﻷﻋﻤﺎل‬
1. Uncertainty of Income
‫ﺧﻄﺮ ﺧﺴﺎرة اﺳﺘﺜﻤﺎرك ﺑﺎﻟﻜﺎﻣﻞ‬
2. Risk of Losing Your Entire Investment
‫ﺳﺎﻋﺎت طﻮﯾﻠﺔ وﻋﻤﻞ ﺷﺎق‬
3. Long Hours and Hard Work
‫اﻧﺨﻔﺎض ﺟﻮدة اﻟﺤﯿﺎة ﺣﺘﻰ ﯾﺘﻢ ﺗﺄﺳﯿﺲ اﻷﻋﻤﺎل‬
4. Lower Quality of Life Until the Business
Gets Established
‫ﻣﺴﺘﻮﯾﺎت ﻋﺎﻟﯿﺔ ﻣﻦ اﻟﺘﻮﺗﺮ‬
5. High Levels of Stress
‫اﻟﻤﺴﺆوﻟﯿﺔ اﻟﻜﺎﻣﻠﺔ‬
6. Complete Responsibility
7. Discouragement ‫اﻹﺣﺒﺎط‬
 ‫إطﻼق ﻣﺸﺮوﻋﻚ اﻟﺨﺎص‪:‬‬

‫اﻟﻜﻠﯿﺔ‪ :‬اﻟﻤﻜﺎن اﻟﻤﺜﺎﻟﻲ ﻟﺒﺪء اﻷﻋﻤﺎل اﻟﺘﺠﺎرﯾﺔ‬

‫‪College: The Ideal Place to‬‬

‫‪Launch a Business‬‬
 ‫ﺤﺎ وأﻧﺖ ﻻ‬
‫ﻋﺎ ﺗﺠﺎرًﯾﺎ ﻧﺎﺟ ً‬
‫اﺑﺪأ ﻣﺸﺮو ً‬
‫ﺗﺰال ﻓﻲ اﻟﻜﻠﯿﺔ‬

‫ﻟﯿﺲ ﻟﺪي ﻣﺎ ﯾﻜﻔﻲ ﻣﻦ اﻟﻤﺎل ﻟﺒﺪء ﻋﻤﻞ ﺗﺠﺎري‬

‫‪I don’t have enough money to launch a business‬‬
‫ﻟﯿﺲ ﻟﺪي اﻟﻮﻗﺖ اﻟﻜﺎﻓﻲ‬
‫‪I don’t have enough time‬‬
‫ﻟﺴﺖ ذﻛًﯿﺎ ﺑﻤﺎ ﯾﻜﻔﻲ ﻟﺒﺪء ﺷﺮﻛﺔ‬
‫‪I’m not smart enough to start a company‬‬
‫‪I’m not majoring in business‬‬ ‫أﻧﺎ ﻻ أﺗﺨﺼﺺ ﻓﻲ اﻷﻋﻤﺎل‬

‫‪I’m not creative enough to come up with a good‬‬

‫‪idea for a business‬‬
‫ﻋﺎ ﺑﻤﺎ ﯾﻜﻔﻲ ﻟﻠﺘﻮﺻﻞ إﻟﻰ ﻓﻜﺮة ﺟﯿﺪة ﻟﻨﺸﺎط ﺗﺠﺎري‬
‫أﻧﺎ ﻟﺴﺖ ﻣﺒﺪ ً‬
 ‫ﺤﺎ وأﻧﺖ ﻻ‬
‫ﻋﺎ ﺗﺠﺎرًﯾﺎ ﻧﺎﺟ ً‬
‫اﺑﺪأ ﻣﺸﺮو ً‬
‫ﺗﺰال ﻓﻲ اﻟﻜﻠﯿﺔ‬

‫ﻟﯿﺲ ﻟﺪي ﻣﺎ ﯾﻜﻔﻲ ﻣﻦ اﻟﻤﺎل ﻟﺒﺪء ﻋﻤﻞ ﺗﺠﺎري‬

‫‪I don’t have enough money to launch a business‬‬
‫ﻟﯿﺲ ﻟﺪي أي ﺧﺒﺮة‬
‫‪I don’t have any experience‬‬

‫‪I might fail‬‬ ‫ﻗﺪ أﻓﺸﻞ‬

 ‫ﻗﺪ ﯾﻜﻮن ﺑﺪء ﻋﻤﻞ ﺗﺠﺎري ﻓﻲ ﺳﻦ ﻣﺒﻜﺮة ﻓﻲ ﺻﺎﻟﺤﻚ‪:‬‬
‫ﺑﻨﺎء ﺧﻄﺔ ﻋﻤﻞ‬
‫‪1. Build a Business Plan‬‬
‫اﺳﺘﺨﺪم ﺟﻤﯿﻊ اﻟﻤﻮارد اﻟﻤﺘﺎﺣﺔ ﻟﻚ‬
‫‪2. Use All of the Resources Available to You‬‬
‫ﻻ ﺗﺬھﺐ وﺣﺪك‬
‫‪3. Don’t Go It Alone‬‬
‫اﺑﺤﺚ ﻋﻦ ﻣﺮﺷﺪ ‪4. Find a Mentor‬‬ ‫ﺗﻌﻠﻢ أن ﺗﻜﻮن ‪Bootstrapper‬‬
‫اﻟﺸﺨﺺ اﻟﺬي ﯾﻌﺘﻤﺪ ﻋﻠﻰ ﻣﻮارده اﻟﺨﺎﺻﺔ ﻟﺤﻞ ﻣﺸﻜﻠﺔ أو ﻣﺘﺎﺑﻌﺔ ﺗﻌﮭﺪ‪.‬‬
‫”‪5. Learn to Be a “Bootstrapper‬‬
‫إدارة وﻗﺘﻚ ﺑﺤﻜﻤﺔ‬
‫‪6. Manage Your Time Wisely‬‬
‫‪7. Remember to Have Fun‬‬ ‫ﺗﺬﻛﺮ أن ﺗﺴﺘﻤﺘﻊ‬
 ‫وﺿﻊ اﻟﻔﺸﻞ ﻓﻲ اﻟﻤﻨﻈﻮر‬

‫ﺗﻌﺎﻧﻲ اﻟﺸﺮﻛﺎت اﻟﺼﻐﯿﺮة ﻣﻦ ﻣﻌﺪﻻت وﻓﯿﺎت ﻋﺎﻟﯿﺔ ﻧﺴﺒًﯿﺎ ﺑﺴﺒﺐ‬

Small businesses suffer relatively high mortality
rates Because of:-

Limited resources ‫ﻣﻮارد ﻣﺤﺪودة‬

‫إدارة ﻋﺪﯾﻤﺔ اﻟﺨﺒﺮة‬

Inexperienced management
‫ﻋﺪم اﻻﺳﺘﻘﺮار اﻟﻤﺎﻟﻲ‬
Lack of financial stability
An environment filled with uncertainty and
shaped by rapid change.
‫ﺑﯿﺌﺔ ﻣﻠﯿﺌﺔ ﺑﻌﺪم اﻟﯿﻘﯿﻦ وﺗﺸﻜﻠﺖ ﺑﺎﻟﺘﻐﯿﺮ اﻟﺴﺮﯾﻊ‬
 ‫وﺿﻊ اﻟﻔﺸﻞ ﻓﻲ اﻟﻤﻨﻈﻮر‬

‫ﻛﯿﻒ ﺗﺘﺠﻨﺐ اﻟﻤﺰاﻟﻖ‬

How to Avoid the Pitfalls:-

‫ﺗﻌﺮف ﻋﻠﻰ ﻋﻤﻠﻚ ﻓﻲ اﻟﻌﻤﻖ‬

Know Your Business in Depth
‫ﺑﻨﺎء ﻧﻤﻮذج ﻋﻤﻞ ﻗﺎﺑﻞ ﻟﻠﺘﻄﺒﯿﻖ واﺧﺘﺒﺎره‬
Build a Viable Business Model and Test It
‫ﺗﻄﻮﯾﺮ ﺧﻄﺔ ﻋﻤﻞ ﻗﻮﯾﺔ‬
Develop a Solid Business Plan
Understand Financial Statements ‫ﻓﮭﻢ اﻟﺒﯿﺎﻧﺎت اﻟﻤﺎﻟﯿﺔ‬
 ‫وﺿﻊ اﻟﻔﺸﻞ ﻓﻲ اﻟﻤﻨﻈﻮر‬

‫ﻛﯿﻒ ﺗﺘﺠﻨﺐ اﻟﻤﺰاﻟﻖ‬

How to Avoid the Pitfalls:-
‫ﺗﻌﻠﻢ ﻛﯿﻔﯿﺔ إدارة اﻟﻨﺎس ﺑﺸﻜﻞ ﻓﻌﺎل‬
Learn to Manage People Effectively
‫ﺿﻊ ﻋﻤﻠﻚ ﺑﻌﯿﺪًا ﻋﻦ اﻟﻤﻨﺎﻓﺴﺔ‬
Set Your Business Apart from the Competition
Maintain a Positive Attitude

‫ﺣﺎﻓﻆ ﻋﻠﻰ ﻣﻮﻗﻒ إﯾﺠﺎﺑﻲ‬