The Islamic University of Gaza

Faculty of Information Technology 01

Data Visualization
‫ﻣﺮئ ﻟﻠﻤﻌﻠﻮﻣﺎت‬‫ئ‬ ‫ﻋﺮض‬
‫ي‬

By: Ibrahim S. Alfayoumi, Ameer M. Telbani

Outlines

1. What is data
2. What is the difference between data and information
3. Why do we prefer visual data (why visualization)
4. What is Data Visualization
4.1 Data visualization
4.2 Why data visualization is such a powerful tool
5. Exploration BEFORE Visualization
6. Importance of Data Exploration
7. Importance of Data Visualization
8. Key Figures in the History of Data Visualization
 ‫اﻟﺨﻄﻮط اﻟﻌﺮﻳﻀﺔ‬

‫‪ .1‬ﻣﺎ ﻫﻲ اﻟﺒﻴﺎﻧﺎت‬
‫‪ .2‬ﻣﺎ ﻫﻮ اﻟﻔﺮق ﺑﻴﻦ اﻟﺒﻴﺎﻧﺎت واﻟﻤﻌﻠﻮﻣﺎت‬
‫‪ .3‬ﻟﻤﺎذا ﻧﻔﻀﻞ اﻟﺒﻴﺎﻧﺎت اﻟﻤﺮﺋﻴﺔ )ﻟﻤﺎذا اﻟﺘﺼﻮر(‬
‫‪ .4‬ﻣﺎ ﻫﻮ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت‬
‫‪ 4.1‬ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت‬
‫‪ 4.2‬ﻟﻤﺎذا ﻳﻌﺘﺒﺮ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت أداة ﻗﻮﻳﺔ‬
‫‪ .5‬ا��ﺳﺘﻜﺸﺎف ﻗﺒﻞ اﻟﺘﺼﻮر‬
‫‪ .6‬أﻫﻤﻴﺔ اﺳﺘﻜﺸﺎف اﻟﺒﻴﺎﻧﺎت‬
‫‪ .7‬أﻫﻤﻴﺔ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت‬
‫‪ .8‬ا��رﻗﺎم اﻟﺮﺋﻴﺴﻴﺔ ﻓﻲ ﺗﺎرﻳﺦ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت‬
What is data
‫� اﻟﺒ�ﺎﻧﺎت‬
‫ي‬ ‫ﻣﺎ‬
What is data
Data = Symbols

Data is computerized representations of models and attributes of real or simulated entities

‫اﻟﺒﻴﺎﻧﺎت = ﺣﺮف او رﻣﺰ‬

‫اﻟﺒﻴﺎﻧﺎت ﻫﻲ ﺗﻤﺜﻴ��ت ﻣﺤﻮﺳﺒﺔ ﻟﻨﻤﺎذج وﺧﺼﺎﺋﺺ اﻟﻜﻴﺎﻧﺎت اﻟﺤﻘﻴﻘﻴﺔ أو اﻟﻤﺤﺎﻛﺎة‬
The difference between
data and information
‫اﻟﻔﺮق ي ف‬
‫ﺑن اﻟﺒ�ﺎﻧﺎت واﻟﻤﻌﻠﻮﻣﺎت‬
Data & Information

Information is data that are processed to

be useful, providing answers to “who,”
“what,” “where,” and “when” questions
Information is data that represents the
results of a computational process, such as
statistical analysis, for assigning meanings
to the data, or the transcripts of some
meanings assigned by human beings
 ‫اﻟﺒﻴﺎﻧﺎت واﻟﻤﻌﻠﻮﻣﺎت‬

‫اﻟﻤﻌﻠﻮﻣﺎت ﻫﻲ اﻟﺒﻴﺎﻧﺎت اﻟﺘﻲ ﺗﺘﻢ ﻣﻌﺎﻟﺠﺘﻬﺎ ﻟﺘﻜﻮن‬

‫ﻣﻔﻴﺪة ‪ ،‬وﺗﻮﻓﺮ إﺟﺎﺑﺎت ��ﺳﺌﻠﺔ "ﻣﻦ" و "ﻣﺎذا" و‬
‫"أﻳﻦ" و "ﻣﺘﻰ"‬
‫اﻟﻤﻌﻠﻮﻣﺎت ﻫﻲ اﻟﺒﻴﺎﻧﺎت اﻟﺘﻲ ﺗﻤﺜﻞ ﻧﺘﺎﺋﺞ ﻋﻤﻠﻴﺔ‬
‫ﺣﺴﺎﺑﻴﺔ ‪ ،‬ﻣﺜﻞ اﻟﺘﺤﻠﻴﻞ ا��ﺣﺼﺎﺋﻲ ‪ ،‬ﻟﺘﻌﻴﻴﻦ ﻣﻌﺎﻧﻲ‬
‫ﻟﻠﺒﻴﺎﻧﺎت ‪ ،‬أو ﻧﺼﻮص ﺑﻌﺾ اﻟﻤﻌﺎﻧﻲ اﻟﺘﻲ‬
‫ﻳﺤﺪدﻫﺎ اﻟﺒ��‬
Data & Information
Why do we prefer visual data?
‫ﻟﻤﺎذا ﻧﻔﻀﻞ اﻟﺒ�ﺎﻧﺎت اﻟﻤﺮﺋ�ﺔ؟‬
Why do we prefer visual data?

Data visualization gives us a clear idea of what the information means by giving it visual
context through maps or graphs. This makes the data more natural for the human mind to
comprehend and therefore makes it easier to identify trends, patterns, and outliers within
large data sets.
 ‫ﻟﻤﺎذا ﻧﻔﻀﻞ اﻟﺒﻴﺎﻧﺎت اﻟﻤﺮﺋﻴﺔ؟‬

‫ﻳﻤﻨﺤﻨﺎ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت ﻓﻜﺮة واﺿﺤﺔ ﻋﻤﺎ ﺗﻌﻨﻴﻪ اﻟﻤﻌﻠﻮﻣﺎت ﻣﻦ ﺧ��ل إﻋﻄﺎﺋﻬﺎ ﺳﻴﺎق ﻣﺮﺋﻲ ﻣﻦ ﺧ��ل اﻟﺨﺮاﺋﻂ أو‬
‫اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ‪ .‬ﻫﺬا ﻳﺠﻌﻞ اﻟﺒﻴﺎﻧﺎت أﻛﺜﺮ ﻃﺒﻴﻌﻴﺔ ﻟﻔﻬﻤﻬﺎ ﻟﻠﻌﻘﻞ اﻟﺒ��ي ‪ ،‬وﺑﺎﻟﺘﺎﻟﻲ ﻳﺠﻌﻞ ﻣﻦ اﻟﺴﻬﻞ ﺗﺤﺪﻳﺪ‬
‫ا��ﺗﺠﺎﻫﺎت وا��ﻧﻤﺎط واﻟﻘﻴﻢ اﻟﻤﺘﻄﺮﻓﺔ داﺧﻞ ﻣﺠﻤﻮﻋﺎت اﻟﺒﻴﺎﻧﺎت اﻟﻜﺒﻴﺮة‪.‬‬
What is Data Visualization
‫ﻣﺎ ﻫﻮ ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت‬
What is Data Visualization

Data visualization is a graphic representation that expresses the significance of data. It

reveals insights and patterns that are not immediately visible in the raw data. It is an art
through which information, numbers, and measurements can be made more
understandable.
The main goal of data visualization is to communicate information clearly and
effectively through graphical means.
 ‫ﻣﺎ ﻫﻮ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت‬

‫ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت ﻫﻮ ﺗﻤﺜﻴﻞ رﺳﻮﻣﻲ ﻳﻌﺒﺮ ﻋﻦ أﻫﻤﻴﺔ اﻟﺒﻴﺎﻧﺎت‪ .‬ﻳﻜﺸﻒ ﻋﻦ رؤى وأﻧﻤﺎط ﻏﻴﺮ ﻣﺮﺋﻴﺔ ﻋﻠﻰ‬
‫اﻟﻔﻮر ﻓﻲ اﻟﺒﻴﺎﻧﺎت ا��وﻟﻴﺔ‪ .‬إﻧﻪ ﻓﻦ ﻳﻤﻜﻦ ﻣﻦ ﺧ��ﻟﻪ ﺟﻌﻞ اﻟﻤﻌﻠﻮﻣﺎت وا��رﻗﺎم واﻟﻘﻴﺎﺳﺎت أﻛﺜﺮ ﻗﺎﺑﻠﻴﺔ‬
‫ﻟﻠﻔﻬﻢ‪.‬‬
‫اﻟﻬﺪف اﻟﺮﺋﻴ�� ﻣﻦ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت ﻫﻮ ﺗﻮﺻﻴﻞ اﻟﻤﻌﻠﻮﻣﺎت ﺑﻮﺿﻮح وﻓﻌﺎﻟﻴﺔ ﻣﻦ ﺧ��ل اﻟﻮﺳﺎﺋﻞ‬
‫اﻟﺮﺳﻮﻣﻴﺔ‪.‬‬
What is Data Visualization

It doesn’t mean that data visualization needs to look boring to be functional or extremely
sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and
functionality need to go hand in hand
 ‫ﻣﺎ ﻫﻮ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت‬

‫ﻣﺘﻄﻮرا ﻟﻠﻐﺎﻳﺔ ﻟﻴﺒﺪو ﺟﻤﻴ�ً�‪ .‬ﻟﻨﻘﻞ‬

‫ً‬ ‫ﻫﺬا �� ﻳﻌﻨﻲ أن ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت ﻳﺠﺐ أن ﻳﺒﺪو ﻣﻤ��ً ﻟﻴﻜﻮن وﻇﻴﻔﻴًﺎ أو‬
‫ا��ﻓﻜﺎر ﺑﺸﻜﻞ ﻓﻌﺎل ‪ ،‬ﻳﺠﺐ أن ﻳﺴﻴﺮ ﻛﻞ ﻣﻦ اﻟﺸﻜﻞ اﻟﺠﻤﺎﻟﻲ واﻟﻮﻇﻴﻔﺔ ﺟﻨﺒًﺎ إﻟﻰ ﺟﻨﺐ‬
What is Data Visualization

“Data is the new oil” may be a

cliche, but it is true. Like oil, data
in its raw, unrefined form is
pretty worthless. To unlock its
value, data needs to be refined,
analyzed and understood
 ‫ﻣﺎ ﻫﻮ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت‬

‫ﻗﺪ ﺗﻜﻮن ﻋﺒﺎرة "اﻟﺒﻴﺎﻧﺎت ﻫﻲ اﻟﻨﻔﻂ‬

‫اﻟﺠﺪﻳﺪ" ﻣﺒﺘﺬﻟﺔ ‪ ،‬ﻟﻜﻨﻬﺎ ﺻﺤﻴﺤﺔ‪ .‬ﻣﺜﻞ‬
‫اﻟﻨﻔﻂ ‪ ،‬ﻓﺈن اﻟﺒﻴﺎﻧﺎت ﻓﻲ ﺷﻜﻠﻬﺎ اﻟﺨﺎم‬
‫وﻏﻴﺮ اﻟﻤﻜﺮر �� ﻗﻴﻤﺔ ﻟﻬﺎ إﻟﻰ ﺣﺪ ﻛﺒﻴﺮ‪.‬‬
‫��ﻃ��ق اﻟﻌﻨﺎن ﻟﻘﻴﻤﺘﻬﺎ ‪ ،‬ﻳﺠﺐ ﺗﺤﺴﻴﻦ‬
‫اﻟﺒﻴﺎﻧﺎت وﺗﺤﻠﻴﻠﻬﺎ وﻓﻬﻤﻬﺎ‬
Why data visualization is such a
powerful tool
‫�ﻌﺘ� ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت أداة ﻗ��ﺔ‬
‫ﻟﻤﺎذا ب‬
Why data visualization is such a powerful tool

Intuitive: Presenting a graph as a node-link

structure instantly makes sense, even to people who
have never worked with graphs before.

Fast: It is fast because our brains are great at

identifying patterns, but only when data is presented
in a tangible format. Armed with visualization, we can
spot trends and outliers very effectively.

Flexible: The world is densely connected, so as long

as there is an interesting relationship in your data
somewhere, you will find value in graph visualization.

Insightful: Exploring graph data interactively allows

users to gain more in-depth knowledge, understand
the context and ask more questions, compared to
static visualization or raw data.
 ‫ﻟﻤﺎذا ﻳﻌﺘﺒﺮ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت أداة ﻗﻮﻳﺔ‬
‫ت‬ ‫ن‬
‫ﻣﻨﻄ� ﻋ� اﻟﻔﻮر ‪،‬‬
‫ي‬ ‫ﺣﺪ�� ‪ :‬ﺗﻘﺪ�ﻢ رﺳﻢ ي‬
‫ﺑ�ﺎى ﻛﺒن�ﺔ ارﺗبﺎط ﻋﻘﺪة أﻣﺮ‬
‫ت‬
‫ﺣى ﻟﻸﺷﺨﺎص اﻟﺬﻳﻦ ﻟﻢ �ﺴﺒﻖ ﻟﻬﻢ اﻟﻌﻤﻞ ﻣﻊ اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ ﻣﻦ ﻗبﻞ‪.‬‬
‫ف‬
‫��ﻳﻊ ‪ :‬إﻧﻪ �� ــﻊ ﻷن أدﻣﻐﺘﻨﺎ بﺎرﻋﺔ ي� ﺗﺤﺪ�ﺪ اﻷﻧﻤﺎط ‪ ،‬وﻟ�ﻦ ﻓﻘﻂ‬
‫ين‬
‫ﻣﺴﻠﺤن بﺎﻟﺘﺨ�ﻞ ‪� ،‬ﻤﻜﻨﻨﺎ‬ ‫ﻋﻨﺪﻣﺎ ﻳﺘﻢ ﺗﻘﺪ�ﻢ اﻟﺒ�ﺎﻧﺎت ﺑﺘنﺴﻴﻖ ﻣﻠﻤﻮس‪.‬‬
‫ﺗﺤﺪ�ﺪ اﻻﺗﺠﺎﻫﺎت واﻟﻘ�ﻢ اﻟﻤﺘﻄﺮﻓﺔ �ﺸكﻞ ﻓﻌﺎل ﻟﻠﻐﺎ�ﺔ‪.‬‬
‫ف‬
‫ﻣﺜ�ة ﻟﻼﻫﺘﻤﺎم ي�‬ ‫ﻃﺎﻟﻤﺎ أن ﻫﻨﺎك ﻋﻼﻗﺔ ي‬ ‫ف‬ ‫ﻣﺮن ‪ :‬فاﻟﻌﺎﻟﻢ ﻣﺘﺼﻞ بﻜﺜﺎﻓﺔ ‪،‬‬
‫يف‬
‫ﺑ�ﺎﻧﺎﺗﻚ ي� ﻣكﺎن ﻣﺎ ‪ ،‬ﻓﺴﺘﺠﺪ ﻗ�ﻤﺔ ي� ﺗﺼﻮر اﻟﺮﺳﻢ اﻟﺒ�ﺎ ي ‪.‬‬
‫ين‬
‫ﻟﻠﻤﺴﺘﺨﺪﻣن‬ ‫ﺎﻋ�‬ ‫ﺗﻔ‬ ‫�ﺸكﻞ‬ ‫ﺛﺎﻗﺒﺔ ‪ :‬ﻳتﻴﺢ اﺳﺘﻜﺸﺎف ﺑ�ﺎﻧﺎت اﻟﺮﺳﻢ اﻟﺒ�ﺎيف‬
‫ي‬ ‫ي‬
‫ا�تﺴﺎب اﻟﻤ��ﺪ ﻣﻦ اﻟﻤﻌﺮﻓﺔ اﻟﻤﺘﻌﻤﻘﺔ وﻓﻬﻢ اﻟﺴ�ﺎق وﻃ�ح اﻟﻤ��ﺪ ﻣﻦ‬
‫اﻷﺳﺌﻠﺔ ‪ ،‬ﻣﻘﺎرﻧﺔ بﺎﻟﺘﺨ�ﻞ اﻟﺜﺎبﺖ أو اﻟﺒ�ﺎﻧﺎت اﻷوﻟ�ﺔ‪.‬‬
Exploration BEFORE Visualization
‫اﻻﺳﺘﻜﺸﺎف ﻗبﻞ اﻟﺘﺼﻮر‬
Exploration BEFORE Visualization

“Data exploration tasks are those of examining data without having an a priori understanding of what
patterns, information, or knowledge it might contain.” While the majority of research has been on the
output of and creation of visualizations, but the important aspect of these tasks is to first understand the
data that is being presented.

Data exploration refers to the initial step in data analysis in which data analysts use data
visualization and statistical techniques to describe dataset characterizations, such as size, quantity, and
accuracy, in order to better understand the nature of the data.
 ‫ا��ﺳﺘﻜﺸﺎف ﻗﺒﻞ اﻟﺘﺼﻮر‬
‫ف‬ ‫ت‬
‫اﻟى ﻗﺪ ﺗﺤﺘ� ً�ــﻬﺎ‪ ".‬ي�‬
‫اﻟﻤﻌﺮﻓﺔ ي‬
‫ت‬
‫� ﻣﻬﺎم ﻓﺤﺺ اﻟﺒ�ﺎﻧﺎت دون اﻟﺤﺼﻮل ﻋ� ﻓﻬﻢ ﻣﺴﺒﻖ ﻟﻸﻧﻤﺎط أو اﻟﻤﻌﻠﻮﻣﺎت أو‬ ‫ﻣﻬﺎم اﺳﺘﻜﺸﺎف اﻟﺒﻴﺎﻧﺎت ي‬ ‫ف‬
‫"‬
‫اﻟي ﻳﺘﻢ ﺗﻘﺪ�ﻤﻬﺎ أو�‪.‬‬
‫ﺣن أن ﻏﺎﻟﺒ�ﺔ اﻷبﺤﺎث كﺎﻧﺖ ﺣﻮل إﺧﺮاج و��ﺸﺎء اﻟﺘﺼﻮرات ‪ ،‬إﻻ أن اﻟﺠﺎﻧﺐ اﻟﻤﻬﻢ ﻣﻦ ﻫﺬە اﻟﻤﻬﺎم ﻫﻮ ﻓﻬﻢ اﻟﺒ�ﺎﻧﺎت ي‬‫ي‬
‫ت‬ ‫ف‬
‫اﻟى �ﺴﺘﺨﺪم ﻓﻴﻬﺎ ﻣﺤﻠﻠﻮ اﻟﺒ�ﺎﻧﺎت ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت واﻟﺘﻘﻨ�ﺎت اﻹﺣﺼﺎﺋ�ﺔ ﻟﻮﺻﻒ‬ ‫اﺳﺘﻜﺸﺎف اﻟﺒﻴﺎﻧﺎت إ� اﻟﺨﻄﻮة اﻷوﻟ�ﺔ ي� ﺗﺤﻠ�ﻞ اﻟﺒ�ﺎﻧﺎت ي‬
‫ﺗﻮﺻ�ﻔﺎت ﻣﺠﻤﻮﻋﺔ اﻟﺒ�ﺎﻧﺎت ‪ ،‬ﻣﺜﻞ اﻟﺤﺠﻢ واﻟ�ﻤ�ﺔ واﻟﺪﻗﺔ ‪ ،‬ﻣﻦ أﺟﻞ ﻓﻬﻢ ﻃﺒ�ﻌﺔ اﻟﺒ�ﺎﻧﺎت �ﺸكﻞ أﻓﻀﻞ‪.‬‬
Exploration BEFORE Visualization

Data exploration techniques include both manual analysis and automated data exploration software
solutions that visually explore and identify relationships between different data variables, the structure
of the dataset, the presence of outliers, and the distribution of data values in order to reveal patterns
and points of interest
 ‫ا��ﺳﺘﻜﺸﺎف ﻗﺒﻞ اﻟﺘﺼﻮر‬
‫اﻟي �ﺴﺘﻜﺸﻒ وﺗﻌﺮف ب �‬
‫��ﺎ اﻟﻌﻼﻗﺎت ي ف‬ ‫ك� ﻣﻦ اﻟﺘﺤﻠ�ﻞ اﻟ�ﺪوي وﺣﻠﻮل ﺑﺮﻣﺠ�ﺎت اﺳﺘﻜﺸﺎف اﻟﺒ�ﺎﻧﺎت اﻵﻟ�ﺔ ت‬ ‫ً‬
‫ﺑن‬ ‫ي‬ ‫ﺗﻘﻨﻴﺎت اﺳﺘﻜﺸﺎف اﻟﺒﻴﺎﻧﺎت‬
‫ﻣﺘﻐ�ات اﻟﺒ�ﺎﻧﺎت اﻟﻤﺨﺘﻠﻔﺔ ‪ ،‬وﻫ�كﻞ ﻣﺠﻤﻮﻋﺔ اﻟﺒ�ﺎﻧﺎت ‪ ،‬ووﺟﻮد اﻟﻘ�ﻢ اﻟﻤﺘﻄﺮﻓﺔ ‪ ،‬وﺗﻮز� ــﻊ ﻗ�ﻢ اﻟﺒ�ﺎﻧﺎت ﻣﻦ أﺟﻞ اﻟ�ﺸﻒ ﻋﻦ اﻷﻧﻤﺎط وﻧﻘﺎط‬
‫ي‬
‫اﻻﻫﺘﻤﺎم‬
Importance of Data Visualization
‫أﻫﻤ�ﺔ ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت‬
Importance of Data Visualization

According to the World Economic Forum, the world produces 2.5 quintillion bytes of data every day, and
90% of all data has been created in the last two years. With so much data, it’s become increasingly
difficult to manage and make sense of it all. It would be impossible for any single person to wade
through data line-by-line and see distinct patterns and make observations. Data proliferation can be
managed as part of the data science process, which includes data visualization
 ‫أﻫﻤﻴﺔ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت‬

‫يض‬ ‫يض‬ ‫ض‬ ‫وﻓﻘﺎ ﻟﻠﻤﻨﺘﺪى اﻻﻗﺘﺼﺎدي اﻟﻌﺎﻟ� ‪ ،‬ﻳنﺘﺞ اﻟﻌﺎﻟﻢ ‪ 2.5‬ﻛ��نﺘ�ﻠﻴﻮن بﺎ�ﺖ ﻣﻦ اﻟﺒ�ﺎﻧﺎت �‬ ‫�‬
‫اﻟﻤﺎﺿﻴن‪.‬‬
‫ض‬ ‫اﻟﻌﺎﻣن‬ ‫�‬ ‫ي‬ ‫اﻟﺒ�ﺎﻧﺎت‬ ‫ﺟﻤﻴﻊ‬ ‫ﻣﻦ‬ ‫‪٪‬‬ ‫‪90‬‬ ‫إ�ﺸﺎء‬ ‫وﺗﻢ‬ ‫‪،‬‬ ‫ﺎ‬ ‫ﻳﻮﻣ�‬ ‫ي‬
‫�ء‪ .‬ﺳ�ﻜﻮن ﻣﻦ اﻟﻤﺴﺘﺤ�ﻞ ﻷي ﺷﺨﺺ بﻤﻔﺮدە أن �ﺨﻮض ي�‬ ‫أﺻﺒﺢ ﻣﻦ اﻟﺼﻌﺐ �ﺸكﻞ ت ف‬
‫ﻣ�ا�ﺪ إدارﺗﻬﺎ وﻓﻬﻢ كﻞ ث‬
‫ت‬ ‫ي‬ ‫ن‬ ‫اﻟ�ﺜ� ﻣﻦ اﻟﺒ�ﺎﻧﺎت ‪� ،‬‬
‫ي‬
‫�‬
‫ﻣﻊ وﺟﻮد‬
‫واﻟي ﺗﺘﻀﻤﻦ ﺗﺼﻮر‬
‫ﻣﻤ�ة و�ﻘﻮم بﻌﻤﻞ ﻣﻼﺣﻈﺎت‪� .‬ﻤﻜﻦ إدارة ﺗكﺎﺛﺮ اﻟﺒ�ﺎﻧﺎت ﻛﺠﺰء ﻣﻦ ﻋﻤﻠ�ﺔ ﻋﻠﻢ اﻟﺒ�ﺎﻧﺎت ‪ ،‬ي‬ ‫اﻟﺒ�ﺎﻧﺎت ﺳﻄﺮا �ﺴﻄﺮ و�ﺮى أﻧﻤﺎﻃﺎ ي‬
‫اﻟﺒ�ﺎﻧﺎت‬
Importance of Data Visualization

Data visualization has become an indispensable part of the business world and an ever increasing part
of managing our daily life. Effective data visualization should be informative, efficient, appealing, and in
some cases interactive and predictive.

The visualization should be able to

Informative convey the desired information from
the data to the reader.
The visualization should not be
Efficient
ambiguous.
The visualization should be
Appealing
captivating and visually pleasing.
The visualizations can contain
variables and filters with which the
Interactive and Predictive (Optional)
users may interact to predict results
of different scenarios.
 ‫أﻫﻤﻴﺔ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت‬
‫ً‬ ‫�‬ ‫� تف �‬ ‫ف‬ ‫أﺻﺒﺢ ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت �‬
‫ﺟﺰءا ﻻ ف‬
‫ﻣ�ا�ﺪا ﻣﻦ إدارة ﺣ�ﺎﺗﻨﺎ اﻟﻴﻮﻣ�ﺔ‪� .‬ﺠﺐ أن �ﻜﻮن اﻟﺘﺼﻮر اﻟﻔﻌﺎل ﻟﻠﺒ�ﺎﻧﺎت ﻣﻔ�ﺪا وﻓﻌﺎ�‬ ‫ﻏى ﻋﻨﻪ ي� ﻋﺎﻟﻢ اﻷﻋﻤﺎل وﺟﺰءا‬ ‫� ض‬
‫�‬
‫وﺗنﺒئ�ﺎ‪.‬‬ ‫�‬
‫ﺗﻔﺎﻋﻠ�ﺎ‬ ‫و� بﻌﺾ اﻟﺤﺎﻻت‬ ‫وﺟﺬابﺎ ي‬

‫ﻗﺎدرا ﻋ� ﻧﻘﻞ‬‫�ﺠﺐ أن �ﻜﻮن اﻟﺘﺼﻮر �‬

‫ﻏﻨ�ﺎ بﺎﻟﻤﻌﻠﻮﻣﺎت‬
‫اﻟﻤﻌﻠﻮﻣﺎت اﻟﻤﻄﻠ��ﺔ ﻣﻦ اﻟﺒ�ﺎﻧﺎت إ� اﻟﻘﺎرئ‪.‬‬
‫�‬
‫ﻓﻌﺎﻟﺔ‬ ‫�ﺠﺐ أﻻ �ﻜﻮن اﻟﺘﺼﻮر ﻏﺎﻣﻀﺎ‪.‬‬
‫ﺟﺬابﺔ‬ ‫�‬
‫ب��ﺎ‪.‬‬ ‫�‬
‫وﻣﻤﺘﻌﺎ‬ ‫�ﺠﺐ أن �ﻜﻮن اﻟﺘﺼﻮر �‬
‫آ�ا‬
‫ﻣﺘﻐ�ات‬
‫�ﻤﻜﻦ أن ﺗﺤﺘﻮي اﻟﺘﺼﻮرات ﻋ� ي‬
‫وﺗﻮﻗ� )اﺧﺘ�ﺎري(‬
‫ي‬ ‫ﺗﻔﺎﻋ�‬
‫ي‬ ‫وﻋﻮاﻣﻞ ﺗﺼﻔ�ﺔ ﻗﺪ ﻳﺘﻔﺎﻋﻞ ﻣﻌﻬﺎ اﻟﻤﺴﺘﺨﺪﻣﻮن‬
‫ﻟﻠﺘنﺒﺆ ﺑنﺘﺎﺋﺞ ﺳيﻨﺎر�ﻮﻫﺎت ﻣﺨﺘﻠﻔﺔ‪.‬‬
Data Visualization Vs. Infographics
‫ اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ‬.‫ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت ﻣﻘﺎبﻞ‬
Data Visualization Vs. Infographics

In most instances, data visualization refers primarily to the specific techniques of representing data as
visual information, graphs, plots, and charts. Consisting purely of data and design, successful data
visualization helps clarify information by giving an overview of the implications of your research.
Because data visualization conveys information about a fixed set of numbers, you should focus your
design on the data itself. While visuals are necessary to illustrate trends, ensure that your illustrations, if
any, do not distract your viewers. Doing so will strengthen your overall message and allow your
audience to draw their own conclusions.
 ‫ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت ﻣﻘﺎﺑﻞ‪ .‬اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ‬
‫ف‬ ‫ف ي� ﻣﻌﻈﻢ اﻟﺤﺎﻻت‬
‫ﻟﺘﻤﺜ�ﻞ اﻟﺒ�ﺎﻧﺎت كﻤﻌﻠﻮﻣﺎت ﻣﺮﺋ�ﺔ ورﺳﻮم ﺑ�ﺎﻧ�ﺔ وﻣﺨﻄﻄﺎت‬
‫ض‬ ‫اﻟﻤﺤﺪدة‬ ‫اﻟﺘﻘﻨ�ﺎت‬ ‫إ�‬ ‫اﻷول‬ ‫اﻟﻤﻘﺎم‬ ‫�‬‫ي‬ ‫اﻟﺒ�ﺎﻧﺎت‬ ‫ﺗﺼﻮر‬ ‫�ﺸ�‬
‫ي‬ ‫‪،‬‬
‫وﻣﺨﻄﻄﺎت‪ .‬ﻳﺘﺄﻟﻒ اﻟﺘﺼﻮر اﻟﻨﺎﺟﺢ ﻟﻠﺒ�ﺎﻧﺎت ﻣﻦ اﻟﺒ�ﺎﻧﺎت واﻟﺘﺼﻤ�ﻢ ﻓﻘﻂ ‪ ،‬و�ﺴﺎﻋﺪ ي� ﺗﻮﺿﻴﺢ اﻟﻤﻌﻠﻮﻣﺎت ﻣﻦ ﺧﻼل ﺗﻘﺪ�ﻢ ﻧﻈﺮة ﻋﺎﻣﺔ ﻋ� فاﻵﺛﺎر‬
‫ﻧﻈﺮا ﻷن ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت ﻳﻨﻘﻞ ﻣﻌﻠﻮﻣﺎت ﺣﻮل ﻣﺠﻤﻮﻋﺔ ﺛﺎﺑﺘﺔ ﻣﻦ اﻷرﻗﺎم ‪� ،‬ﺠﺐ أن ﺗﺮﻛﺰ ﺗﺼﻤ�ﻤﻚ ﻋ� اﻟﺒ�ﺎﻧﺎت ﻧﻔﺴﻬﺎ‪ .‬ي�‬ ‫ت‬
‫اﻟﻤ�ﺗبﺔ ﻋ� بﺤﺜﻚ‪� .‬‬
‫ﺣن أن اﻟﻌﻨﺎ� اﻟﻤﺮﺋ�ﺔ ض�ور�ﺔ ﻟﺘﻮﺿﻴﺢ اﻻﺗﺠﺎﻫﺎت ‪ ،‬ﺗﺄ�ﺪ ﻣﻦ أن اﻟﺮﺳﻮم اﻟﺘﻮﺿ�ﺤ�ﺔ ‪ ،‬إن وﺟﺪت ‪ ،‬ﻻ �ﺸتﺖ اﻧتبﺎە اﻟﻤﺸﺎﻫﺪﻳﻦ‪ .‬ﺳﻴﺆدي اﻟﻘ�ﺎم‬ ‫يض‬
‫بﺬﻟﻚ إ� ﺗﻌ��ﺰ رﺳﺎﻟﺘﻚ اﻟﻌﺎﻣﺔ واﻟﺴﻤﺎح ﻟﺠﻤﻬﻮرك بﺎﺳﺘﺨﻼص اﺳتﻨﺘﺎﺟﺎﺗﻬﻢ اﻟﺨﺎﺻﺔ‪.‬‬
Data Visualization Vs. Infographics

Combining illustrations, facts, and text, infographics often tell a visual story. Though infographics may
use data visualization, data visualization is not always an infographic. When designed
effectively, infographics communicate a subjective narrative or overview of a topic using illustrations to
drive visual storytelling. As infographics convey multiple ideas, you should design for visual appeal and
overall reader comprehension. Because infographics guide your audience towards conclusions, your
design should complement the visual story you’re trying to tell.
 ‫ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت ﻣﻘﺎﺑﻞ‪ .‬اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ‬

‫ﺗﺤ� اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ ﻗﺼﺔ ﻣﺮﺋ�ﺔ‪ .‬ﻋ� اﻟﺮﻏﻢ ﻣﻦ أن اﻟﺮﺳﻮم �اﻟﺒ�ﺎﻧ�ﺔ ﻗﺪ‬ ‫ﺑن اﻟﺮﺳﻮم اﻟﺘﻮﺿ�ﺤ�ﺔ واﻟﺤﻘﺎﺋﻖ واﻟﻨﺼﻮص ‪� ،‬‬
‫ﻏﺎﻟبﺎ ﻣﺎ‬ ‫ﻣﻦ ﺧﻼل اﻟﺠﻤﻊ ي ض‬
‫�‬ ‫ي‬ ‫�‬ ‫�‬
‫ﺷﺨﺼ�ﺎ أو‬ ‫�ﺴﺘﺨﺪم ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت ‪ ،‬إﻻ أن ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت ﻟ�ﺲ داﺋﻤﺎ ﻣﺨﻄﻄﺎ ﻟﻠﻤﻌﻠﻮﻣﺎت‪ .‬ﻋﻨﺪ ﺗﺼﻤ�ﻤﻬﺎ �ﺸكﻞ ﻓﻌﺎل ‪ ،‬ﺗﻨﻘﻞ اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ �دا‬
‫ﻧﻈﺮا ﻷن اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ ﺗﻨﻘﻞ أﻓكﺎ �را ﻣﺘﻌﺪدة ‪� ،‬ﺠﺐ أن‬
‫ﻧﻈﺮة ﻋﺎﻣﺔ ﻋ� ﻣﻮﺿ�ع ﻣﺎ بﺎﺳﺘﺨﺪام اﻟﺮﺳﻮم اﻟﺘﻮﺿ�ﺤ�ﺔ ﻟﻘ�ﺎدة �د اﻟﻘﺼﺺ اﻟﻤﺮﺋ�ﺔ‪� .‬‬
‫ً‬
‫ﻧﻈﺮا ﻷن اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ ﺗﻮﺟﻪ ﺟﻤﻬﻮرك ﻧﺤﻮ اﻻﺳتﻨﺘﺎﺟﺎت ‪� ،‬ﺠﺐ أن �كﻤﻞ ﺗﺼﻤ�ﻤﻚ اﻟﻘﺼﺔ اﻟﻤﺮﺋ�ﺔ‬ ‫ﺷﺎﻣ� ﻟﻠﻘﺎرئ‪� .‬‬ ‫�‬
‫وﻓﻬﻤﺎ‬ ‫ﺗﺼﻤﻢ ﺟﺎذﺑ�ﺔ ب��ﺔ‬
‫ت‬
‫اﻟي ﺗﺤﺎول �دﻫﺎ‪.‬‬
‫ي‬
Data Visualization Vs. Infographics ‫ اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ‬.‫ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت ﻣﻘﺎﺑﻞ‬
Data Visualization Vs. Infographics

When Should You Use Infographics or Data Visualization?

Data Visualization

• Newsletters: Generally shorter than a blog post, but longer than a social media post, newsletters
are perfect for data visualization. You can include some data visualization in an email newsletter
to feature your company’s unique findings, statistics, or status.

• White Papers & eBooks: Include data visualization to help prove the points you make in the
document to influence your readers.

• Annual Reports: Whether you’re collecting your year’s greatest hits for your internal team, or
wanting to share your wins with your clients, you can create an illustrated annual report,
complete with data visualization, to provide an overview of the past year, success stories, and
analysis.
 ‫ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت ﻣﻘﺎﺑﻞ‪ .‬اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ‬

‫ت‬
‫ﻣى �ﺠﺐ اﺳﺘﺨﺪام اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ أو ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت؟‬
‫ئ‬
‫ﻣﺮئ ﻟﻠﻤﻌﻠﻮﻣﺎت‬
‫ﻋﺮض ي‬
‫ﻣنﺸﻮر ﻣﺪوﻧﺔ ‪ ،‬وﻟ�ﻨﻬﺎ أﻃﻮل ﻣﻦ ﻣنﺸﻮر ﻋ� وﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ‬
‫ئض‬ ‫ت‬ ‫ض‬ ‫• اﻟﺮﺳﺎﺋﻞ اﻹﺧبﺎر�ﺔ ‪ :‬ب‬
‫ﺗﻌﺘ� اﻟﺮﺳﺎﺋﻞ اﻹﺧبﺎر�ﺔ ‪� ،‬ﺸكﻞ ﻋﺎم ‪ ،‬أﻗ� ﻣﻦ‬
‫اﻟ��ﺪ اﻹﻟ��و ي ﻟﻌﺮض اﻟﻨﺘﺎﺋﺞ أو‬
‫ﻋ� ب‬ ‫ض‬
‫ﺗﻀﻤن بﻌﺾ ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت ي� رﺳﺎﻟﺔ إﺧبﺎر�ﺔ ب‬
‫ي‬ ‫اﻻﺟﺘﻤﺎ� ‪ ،‬ﻣﺜﺎﻟ�ﺔ ﻟﺘﺼﻮر اﻟﺒ�ﺎﻧﺎت‪� .‬ﻤﻜﻨﻚ‬
‫ي‬
‫اﻹﺣﺼﺎﺋ�ﺎت أو اﻟﺤﺎﻟﺔ اﻟﻔ��ﺪة ش‬
‫ﻟ�ﻛﺘﻚ‪.‬‬
‫ض‬ ‫ﺑﺘﻀﻤن ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت ﻟﻠﻤﺴﺎﻋﺪة ض� إﺛبﺎت اﻟﻨﻘﺎط ت‬
‫يض‬ ‫ت‬
‫ﻟﻠﺘﺄﺛ� ﻋ� اﻟﻘﺮاء‪.‬‬
‫ي‬ ‫اﻟي ﺗﺤﺪدﻫﺎ ي� اﻟﻤﺴتﻨﺪ‬
‫ي‬ ‫ي‬ ‫ﻗﻢ‬ ‫‪:‬‬ ‫وﻧ�ﺔ‬‫اﻹﻟ��‬ ‫• اﻷوراق اﻟﺒ�ﻀﺎء واﻟ�ﺘﺐ‬
‫ف‬
‫اﻟﺪاﺧ� ‪ ،‬أو ﺗﺮﻏﺐ ي� ﻣﺸﺎرﻛﺔ ﻣكﺎﺳبﻚ ﻣﻊ ﻋﻤﻼﺋﻚ ‪� ،‬ﻤﻜﻨﻚ إ�ﺸﺎء ﺗﻘ��ﺮ‬
‫ي‬ ‫• اﻟﺘﻘﺎر�ﺮ اﻟﺴﻨ��ﺔ ‪ :‬ﺳﻮاء ﻛﻨﺖ ﺗﺠﻤﻊ أﻋﻈﻢ ﻧﺘﺎﺋﺞ اﻟﻌﺎم ﻟﻔ��ﻘﻚ‬
‫ض‬
‫اﻟﻤﺎ� ‪ ،‬اﻟﻨﺠﺎح اﻟﻘﺼﺺ واﻟﺘﺤﻠ�ﻞ‪.‬‬ ‫ﺳﻨﻮي ﻣﺼﻮر ‪ ،‬ﻣﻜﺘﻤﻞ ﺑﺘﺼﻮر اﻟﺒ�ﺎﻧﺎت ‪ ،‬ﻟﺘﻘﺪ�ﻢ ﻧﻈﺮة ﻋﺎﻣﺔ ﻋ� اﻟﻌﺎم‬
‫ي‬
Data Visualization Vs. Infographics

When Should You Use Infographics or Data Visualization?

Infographics

• Blog Posts: Because blog posts are written for a specific purpose, publish your infographic on
your blog, or segment it into pieces for supporting the text in your post.

• Case Studies: Paired with a study of a particular context, an infographic can provide engaging
visuals and succinctly summarize a lengthy report, offering valuable insights to your readers.

• Marketing Content: If you want to build greater awareness of your brand, consider distributing
your infographic across your channels, by separating it into short sections. Post these on social
as thumbnails. Increased social sharing can result in widespread awareness of your brand.
 ‫ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت ﻣﻘﺎﺑﻞ‪ .‬اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ‬

‫ت‬
‫ﻣى �ﺠﺐ اﺳﺘﺨﺪام اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ أو ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت؟‬

‫اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ‬

‫اﻟﺮﺳﻮ� اﻟﺨﺎص بﻚ ﻋ� ﻣﺪوﻧﺘﻚ ‪ ،‬أو ﻗﻢ ﺑﺘﻘﺴ�ﻤﻪ‬ ‫ا�� ﻣﺨﻄﻂ اﻟﻤﻌﻠﻮﻣﺎت‬‫ﻣﻌن ‪ ،‬ش‬ ‫• اﻟﻤﺪوﻧﺔ‪� :‬‬
‫ﻧﻈﺮا ﻷن ﻣنﺸﻮرات اﻟﻤﺪوﻧﺔ ﻣﻜﺘ��ﺔ ﻟﻐﺮض ي ض‬
‫ي‬ ‫ف‬
‫إ� أﺟﺰاء ﻟﺪﻋﻢ اﻟﻨﺺ ي� رﺳﺎﻟﺘﻚ‪.‬‬
‫ً‬ ‫�‬ ‫�‬ ‫يف‬ ‫• دراﺳﺎت اﻟﺤﺎﻟﺔ ‪ :‬ﻋﻨﺪ ت‬
‫اﻗ�اﻧﻬﺎ بﺪراﺳﺔ ﺳ�ﺎق ي ف‬
‫ﺗﻘ��ﺮا ﻣﻄﻮ� ‪،‬‬ ‫ﺻﻮرا ﺟﺬابﺔ و�ﻠﺨﺺ ﺑ��ﺠﺎز‬ ‫ﻣﻌن ‪� ،‬ﻤﻜﻦ أن ﻳﻮﻓﺮ ﻣﺨﻄﻂ اﻟﻤﻌﻠﻮﻣﺎت اﻟﺒ�ﺎ ي‬
‫و�ﻘﺪم رؤى ﻗ�ﻤﺔ ﻟﻘﺮاﺋﻚ‪.‬‬
‫ف‬ ‫ف‬
‫ﻋ� ﻗﻨﻮاﺗﻚ ‪ ،‬ﻋﻦ‬‫ب‬ ‫اﻟﺮﺳﻮ�‬
‫ي‬ ‫أ�� بﻌﻼﻣﺘﻚ اﻟﺘﺠﺎر�ﺔ ‪ ،‬ﻓﻔﻜﺮ ي� ﺗﻮز� ــﻊ ﻣﺨﻄﻂ اﻟﻤﻌﻠﻮﻣﺎت‬
‫ب‬ ‫و�‬
‫ي‬ ‫• �ﺴ��ﻖ اﻟﻤﺤﺘﻮى ‪ :‬إذا ﻛﻨﺖ ﺗﺮﻏﺐ ي� ﺑﻨﺎء‬
‫ا��ﻫﺎ ﻋ� ﻣﻮاﻗﻊ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎ� ﻛﺼﻮر ﻣﺼﻐﺮة‪� .‬ﻤﻜﻦ أن ﺗﺆدي اﻟﻤﺸﺎرﻛﺔ اﻻﺟﺘﻤﺎﻋ�ﺔ ت �‬
‫اﻟﻤ�ا�ﺪة إ�‬ ‫ﻗﺼ�ة‪ .‬ش‬
‫ي‬ ‫ﻃ��ﻖ ﺗﻘﺴ�ﻤﻪ إ� أﻗﺴﺎم‬
‫ي‬
‫اﻟﻮ� بﻌﻼﻣﺘﻚ اﻟﺘﺠﺎر�ﺔ‪.‬‬
‫ي‬ ‫اﻧتﺸﺎر‬
History of Infographics
‫ﺗﺎر� ــﺦ اﻟﺮﺳﻮم اﻟﺒ�ﺎﻧ�ﺔ‬
History of Infographics

The Beginning
Infographics have been seen as early as 25,000 years ago in Brazil.
These infographics depicted information on cave walls.

One of the oldest graphics ever found in the Dunhuang star atlas.
This ancient Chinese atlas has more than 1,300 stars depicted and
dates back to 649 and 684 AD.

The Rise of Print and Data Visualizations

William Playfair created modern statistical graphs including the

line graph, pie chart, and bar chart in the late 1700s. These data
visualizations are popular among today’s infographics to show a
variety of data in an easy-to-understand format.
 ‫ﺗﺎرﻳﺦ اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ‬

‫اﻟﺒﺪاﻳﺔ‬
‫ﺷﻮﻫﺪت اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ ﻣﻨﺬ ‪ 25000‬ﻋﺎم ﻓﻲ اﻟﺒﺮازﯾﻞ ‪ .‬ﺗﺼﻮر ﻫﺬه اﻟﺮﺳﻮم‬
‫اﻟﺒﻴﺎﻧﻴﺔ ﻣﻌﻠﻮﻣﺎت ﻋﻠﻰ ﺟﺪران اﻟﻜﻬﻮف‪.‬‬

‫إﺣﺪى أﻗﺪم اﻟﺮﺳﻮﻣﺎت اﻟﺘﻲ ُﻋﺜﺮ ﻋﻠﻴﻬﺎ ﻋﻠﻰ ا��ﻃ��ق ﻓﻲ أﻃﻠﺲ ﻧﺠﻮم‬
‫دوﻧﻬﻮاﻧﻎ‪ .‬ﻳﺤﺘﻮي ﻫﺬا ا��ﻃﻠﺲ اﻟﺼﻴﻨﻲ اﻟﻘﺪﻳﻢ ﻋﻠﻰ أﻛﺜﺮ ﻣﻦ ‪ 1300‬ﻧﺠﻤﺔ‬
‫ﻣﺼﻮرة وﻳﻌﻮد ﺗﺎرﻳﺨﻪ إﻟﻰ ‪ 649‬و ‪ 684‬ﺑﻌﺪ اﻟﻤﻴ��د‪.‬‬

‫ﻇﻬﻮر ﺗﺼﻮرات اﻟﻄﺒﺎﻋﺔ واﻟﺒﻴﺎﻧﺎت‬

‫رﺳﻮﻣﺎ ﺑﻴﺎﻧﻴﺔ إﺣﺼﺎﺋﻴﺔ ﺣﺪﻳﺜﺔ ﺑﻤﺎ ﻓﻲ ذﻟﻚ اﻟﺮﺳﻢ اﻟﺒﻴﺎﻧﻲ‬

‫ً‬ ‫‪William Playfair‬‬
‫اﻟﺨﻄﻲ واﻟﻤﺨﻄﻂ اﻟﺪاﺋﺮي واﻟﻤﺨﻄﻂ اﻟ��ﻳﻄﻲ ﻓﻲ أواﺧﺮ اﻟﻘﺮن اﻟﺜﺎﻣﻦ‬
‫ﻋ��‪ .‬ﺗﺤﻈﻰ ﺗﺼﻮرات اﻟﺒﻴﺎﻧﺎت ﻫﺬه ﺑﺸﻌﺒﻴﺔ ﺑﻴﻦ اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ اﻟﻴﻮم‬
‫��ﻇﻬﺎر ﻣﺠﻤﻮﻋﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ اﻟﺒﻴﺎﻧﺎت ﺑﺘﻨﺴﻴﻖ ﺳﻬﻞ اﻟﻔﻬﻢ‪.‬‬
History of Infographics

The 20th Century

infographics began to evolve to include the design elements we
still use today. Data elements and pictograms emerged into to
infographic scene. The Sunday Times started the movement of
printing infographics created by Peter Sullivan and inspired many
other publications to do so as well.

Then came the internet and creating infographics online that we

know and love today.
 ‫ﺗﺎرﻳﺦ اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ‬

‫اﻟﻘﺮن اﻟﻌ��ﻳﻦ‬

‫ﺑﺪأت اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ ﻓﻲ اﻟﺘﻄﻮر ﻟﺘﺸﻤﻞ ﻋﻨﺎ�� اﻟﺘﺼﻤﻴﻢ اﻟﺘﻲ ﻣﺎ زﻟﻨﺎ‬

‫ﻧﺴﺘﺨﺪﻣﻬﺎ اﻟﻴﻮم‪ .‬ﻇﻬﺮت ﻋﻨﺎ�� اﻟﺒﻴﺎﻧﺎت واﻟﺮﺳﻮم اﻟﺘﻮﺿﻴﺤﻴﺔ ﻓﻲ ﻣﺸﻬﺪ‬
‫اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ‪ .‬ﺑﺪأت ﺻﺤﯿﻔﺔ ﺻﻨﺪاي ﺗﺎﯾﻤﺰ ﺣﺮﻛﺔ ﻃﺒﺎﻋﺔ اﻟﺮﺳﻮم اﻟﺒﻴﺎﻧﻴﺔ اﻟﺘﻲ‬
‫أﻳﻀﺎ‪.‬‬
‫ً‬ ‫أﻧﺸﺄﻫﺎ ﺑﯿﺘﺮ ﺳﻮﻟﯿﻔﺎن وأﻟﻬﻤﺖ اﻟﻌﺪﻳﺪ ﻣﻦ اﻟﻤﻨﺸﻮرات ا��ﺧﺮى ﻟﻠﻘﻴﺎم ﺑﺬﻟﻚ‬

‫ﺛﻢ ﺟﺎء اﻹﻧﺘﺮﻧﺖ وإﻧﺸﺎء اﻟﺮﺳﻮم اﻟﺒﯿﺎﻧﯿﺔ ﻋﺒﺮ اﻹﻧﺘﺮﻧﺖ اﻟﺘﻲ ﻧﻌﺮﻓﻬﺎ وﻧﺤﺒﻬﺎ اﻟﻴﻮم‪.‬‬
That’s all
for this chapter