Professional Documents
Culture Documents
Chapter 2
Chapter 2
Basic Concepts
ﻣﻔﺎﻫ�ﻢ أﺳﺎﺳ�ﺔ
1. What is visualization?
• (Possible) Definitions
2. From Data to infographic
3. Data Visualization pipeline
• Data
• Visual Mapping
• Rendering
• Perceiving
• Interpreting
• Comprehending
اﻟﺨﻄﻮط اﻟﻌﺮﻳﻀﺔ
.1ﻣﺎ ﻫﻮ اﻟﺘﺨﻴﻞ؟
• )ﻣﻤﻜﻦ( اﻟﺘﻌﺮﻳﻔﺎت
.2ﻣﻦ اﻟﺒﻴﺎﻧﺎت إﻟﻰ ﻣﺨﻄﻂ اﻟﻤﻌﻠﻮﻣﺎت اﻟﺮﺳﻮﻣﻲ
.3ﺧﻂ أﻧﺎﺑﻴﺐ ﺗﺼﻮر اﻟﺒﻴﺎﻧﺎت
• ﺑﻴﺎﻧﺎت
• رﺳﻢ اﻟﺨﺮاﺋﻂ اﻟﻤﺮﺋﻴﺔ
• اﺳﺘﺪﻋﺎء
• ا��دراك
• اﻟﺘﺮﺟﻤﺔ
• اﻟﻔﻬﻢ
(Possible) Definitions
Data visualization is :
• "The use of computer-supported, interactive, visual representations of abstract data to
amplify cognition“
• “an accessible way to see and understand trends, outliers, and patterns in data."
• to help people carry out tasks more effectively
)ﻣﻤﻜﻦ( اﻟﺘﻌ��ﻔﺎت
• computer supported
Made and delivered on a computer
• Interactive visual representations
• Helping people
• more effectively
• اﻟﻜﻤﺒﻴﻮﺗﺮ اﻟﻤﺪﻋﻮم
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
• Helping people
• more effectively
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
• computer supported
is the data that is collected from a source, but in its
• Interactive visual representations initial state. It has not yet been processed
• For Abstract data
• Helping people
• more effectively
• اﻟﻜﻤﺒﻴﻮﺗﺮ اﻟﻤﺪﻋﻮم
ﻫﻲ اﻟﺒﻴﺎﻧﺎت اﻟﺘﻲ ﻳﺘﻢ ﺟﻤﻌﻬﺎ ﻣﻦ اﻟﻤﺼﺪر ،وﻟﻜﻦ ﻓﻲ ﺣﺎﻟﺘﻬﺎ
• ﺗﻤﺜﻴ��ت ﺑ��ﻳﺔ ﺗﻔﺎﻋﻠﻴﺔ ا��وﻟﻴﺔ .ﻟﻢ ﻳﺘﻢ ﻣﻌﺎﻟﺠﺘﻬﺎ ﺑﻌﺪ
• ﻟﻠﺤﺼﻮل ﻋﻠﻰ ﺑﻴﺎﻧﺎت اﻟﻤﻠﺨﺺ
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
• Helping people
• more effectively
• ﺗﻤﺜﻴ��ت ﺑ��ﻳﺔ ﺗﻔﺎﻋﻠﻴﺔ ﺑﺎﻟﻄﺮق اﻟﺘﻲ ﺗﻘﻮدﻧﺎ إﻟﻰ اﻟﺤﺼﻮل ﻋﻠﻰ رؤى ��ﻳﻌﺔ
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
• Helping people
• more effectively
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
• Helping people
• more effectively
• اﻟﻜﻤﺒﻴﻮﺗﺮ اﻟﻤﺪﻋﻮم ﻳﺘﻢ ﺗﺤﺪﻳﺪ ا��ﺗﺠﺎﻫﺎت ﺑﻮاﺳﻄﺔ ﺧﻄﻮط ا��ﺗﺠﺎه أو ﺣﺮﻛﺔ اﻟﺴﻌﺮ
• ﺗﻤﺜﻴ��ت ﺑ��ﻳﺔ ﺗﻔﺎﻋﻠﻴﺔ اﻟﺘﻲ ﺗﺒﺮز ﻋﻨﺪﻣﺎ ﻳﻜﻮن اﻟﺴﻌﺮ ﻓﻲ اﺗﺠﺎه ﺻﻌﻮدي وﻫﺒﻮط
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
• computer supported
Outlier is a data point that differs significantly
• Interactive visual representations from other observations.
• For Abstract data
• Helping people
• more effectively
• اﻟﻜﻤﺒﻴﻮﺗﺮ اﻟﻤﺪﻋﻮم
ﻛﺒﻴﺮا ﻋﻦ
ً اﻟﺨﺎرﺟﺔ ﻫﻲ ﻧﻘﻄﺔ ﺑﻴﺎﻧﺎت ﺗﺨﺘﻠﻒ اﺧﺘ�� ًﻓﺎ
• ﺗﻤﺜﻴ��ت ﺑ��ﻳﺔ ﺗﻔﺎﻋﻠﻴﺔ
اﻟﻤ��ﺣﻈﺎت ا��ﺧﺮى.
• ﻟﻠﺤﺼﻮل ﻋﻠﻰ ﺑﻴﺎﻧﺎت اﻟﻤﻠﺨﺺ
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
• Helping people
• more effectively
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
• Helping people
• more effectively
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
• Helping people
• more effectively
• اﻟﻜﻤﺒﻴﻮﺗﺮ اﻟﻤﺪﻋﻮم اﻟﻬﺪف ﻣﻦ إﻧﺘﺎج ﺗﻤﺜﻴ��ت ﻣﺮﺋﻴﺔ ﻟﻠﺒﻴﺎﻧﺎت ،ﻫﻮ ﺗﻀﺨﻴﻢ ﻓﻬﻢ
• ﻣﺴﺎﻋﺪة اﻟﻨﺎس
• ﻟﻨﺮى وﺗﻔﻬﻢ
• وﺗﻨﻔﻴﺬ اﻟﻤﻬﺎم
• أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ
Data 4
Perceiving
Encoding: designer
Decoding: user
Ordinal / numerical / categorical? How do things compare?
What relationships exist?
Rendering Comprehending
3 What is my medium? 4 What does it mean for me?
monoscopic/stereoscopic? What shall I do now?
Tangibility? Is this all true?
Print / digital? What do I learn?
ﺧﻂ أﻧﺎﺑ�ﺐ ﺗﺼﻮر اﻟﺒ�ﺎﻧﺎت
ﻓﻚ :اﻟﻤﺴﺘﺨﺪم
اﻟ� ي
ﺻﻐ�؟
ي ﻛﺒ� ،ﻣﺘﻮﺳﻂ ،
أﻳﻦ ﻫﻮ ي أي ﻧ�ع ﻣﻦ اﻟﺒ�ﺎﻧﺎت؟
ت
ﻛ�ﻒ ﺗﻘﺎرن اﻷﺷ�ﺎء؟ ﺗﺮﺗﻴي /ﻋﺪدي /ﻓﺌﻮي؟
بي
ﻣ� :اﻟﻤﺼﻤﻢ
� اﻟﻌﻼﻗﺎت اﻟﻤﻮﺟﻮدة؟ﻣﺎ ي
ت
اﻟ�ﺟﻤﺔ رﺳﻢ اﻟﺨ ئﺮاﺋﻂ اﻟﻤﺮﺋ�ﺔ
�
5 2
�ﻌي ذﻟﻚ؟ ن
ﻣﺎذا ي اﻟﻤﺘﻐ�ات
ي �اﻟﻤﺮئ؟ ﻣﺎ ي
ي ﺗﻤﺜ��
ي ﻣﺎ ﻫﻮ
�ﻌي اﻟﻠﻮن؟ ن ﻣ�� ﻛ�ﻒ أﻗﻮم ﺑ�ت ت
ﻣﺎذا ي ي اﻟئ أﺳﺘﺨﺪﻣﻬﺎ؟
اﻟﻤﺮﺋ�ﺔ ي
ت
ﺗﻌي ""up؟ ن
ﻣﺎذا ي ﺑ�ﺎﻧﺎي؟
ي
ﻣﺎذا ﺗﻈﻬﺮ ﻫﺬە اﻷﻧﻤﺎط؟
What is my data?
the data that is collected from a source, but in its initial state. It has not yet been processed
Which data type? (numerical / categorical)
ﺑ�ﺎﻧﺎت
ﻣﺎ ﻫﻲ ﺑﻴﺎﻧﺎﺗﻲ؟
اﻟﺒﻴﺎﻧﺎت اﻟﺘﻲ ﺗﻢ ﺟﻤﻌﻬﺎ ﻣﻦ اﻟﻤﺼﺪر ،وﻟﻜﻦ ﻓﻲ ﺣﺎﻟﺘﻬﺎ ا��وﻟﻴﺔ .ﻟﻢ ﻳﺘﻢ ﻣﻌﺎﻟﺠﺘﻬﺎ ﺑﻌﺪ
أي ﻧﻮع ﻣﻦ اﻟﺒﻴﺎﻧﺎت؟ )ﻋﺪدي /ﻓﺌﻮي(
Data
Numerical data
These data have meaning as a measurement, such as a person’s height, weight, IQ, or blood
pressure; or they’re a count, such as the number of stock shares a person owns, how many
teeth a dog has, or how many pages you can read of your favorite book before you fall
asleep. (Statisticians also call numerical data quantitative data.)
ﺑ�ﺎﻧﺎت
اﻟﺒﻴﺎﻧﺎت اﻟﻌﺪدﻳﺔ ﻫﺬه اﻟﺒﻴﺎﻧﺎت ﻟﻬﺎ ﻣﻌﻨﻰ ﻛﻤﻘﻴﺎس ،ﻣﺜﻞ ﻃﻮل اﻟﺸﺨﺺ أو وزﻧﻪ أو ﻣﻌﺪل اﻟﺬﻛﺎء أو ﺿﻐﻂ
اﻟﺪم ؛ أو أﻧﻬﺎ ﻋﺒﺎرة ﻋﻦ ﻋﺪد ،ﻣﺜﻞ ﻋﺪد ا��ﺳﻬﻢ اﻟﺘﻲ ﻳﻤﺘﻠﻜﻬﺎ اﻟﺸﺨﺺ ،أو ﻋﺪد ا��ﺳﻨﺎن اﻟﺘﻲ ﻳﻤﺘﻠﻜﻬﺎ
أﻳﻀﺎ
ً اﻟﻜﻠﺐ ،أو ﻋﺪد اﻟﺼﻔﺤﺎت اﻟﺘﻲ ﻳﻤﻜﻨﻚ ﻗﺮاءﺗﻬﺎ ﻣﻦ ﻛﺘﺎﺑﻚ اﻟﻤﻔﻀﻞ ﻗﺒﻞ أن ﺗﻐﻔﻮ) .ﻳﻄﻠﻖ ا��ﺣﺼﺎﺋﻴﻮن
ﻋﻠﻰ اﻟﺒﻴﺎﻧﺎت اﻟﺮﻗﻤﻴﺔ اﻟﺒﻴﺎﻧﺎت اﻟﻜﻤﻴﺔ(.
Data
Categorical
Categorical data is a collection of information that is divided into groups. I.e, if an
organization or agency is trying to get a biodata of its employees, the resulting data is
referred to as categorical. This data is called categorical because it may be grouped
according to the variables present in the biodata such as sex, state of residence, etc.
ﺑ�ﺎﻧﺎت
ﻗﺎﻃﻊ اﻟﺒﻴﺎﻧﺎت اﻟﻔﺌﻮﻳﺔ ﻫﻲ ﻣﺠﻤﻮﻋﺔ ﻣﻦ اﻟﻤﻌﻠﻮﻣﺎت ﻣﻘﺴﻤﺔ إﻟﻰ ﻣﺠﻤﻮﻋﺎت .أي ،إذا ﻛﺎﻧﺖ ﻣﻨﻈﻤﺔ أو
وﻛﺎﻟﺔ ﺗﺤﺎول اﻟﺤﺼﻮل ﻋﻠﻰ ﺑﻴﺎﻧﺎت ﺣﻴﻮﻳﺔ ﻟﻤﻮﻇﻔﻴﻬﺎ ُ ،ﻳﺸﺎر إﻟﻰ اﻟﺒﻴﺎﻧﺎت اﻟﻨﺎﺗﺠﺔ ﻋﻠﻰ أﻧﻬﺎ ﺑﻴﺎﻧﺎت ﻓﺌﻮﻳﺔ.
ﺗﺴﻤﻰ ﻫﺬه اﻟﺒﻴﺎﻧﺎت اﻟﻔﺌﻮﻳﺔ ��ﻧﻪ ﻳﻤﻜﻦ ﺗﺠﻤﻴﻌﻬﺎ وﻓ ًﻘﺎ ﻟﻠﻤﺘﻐﻴﺮات اﻟﻤﻮﺟﻮدة ﻓﻲ اﻟﺒﻴﺎﻧﺎت اﻟﺒﻴﻮﻟﻮﺟﻴﺔ ﻣﺜﻞ
اﻟﺠﻨﺲ وﺣﺎﻟﺔ ا��ﻗﺎﻣﺔ وﻣﺎ إﻟﻰ ذﻟﻚ.
Data
Visual Mapping رﺳﻢ اﻟﺨﺮاﺋﻂ اﻟﻤﺮﺋ�ﺔ
Visual elements have several properties that can be used to transmit information.
Depending on the case, some of them might more suitable than others. these properties
are known as visual variables and are applied to the geometric elements used to visualize
geographical information.
The use of position is rather restricted in the case of a map, since the real position of the
element to be rendered should be respected. It is seldom used.
The shape is defined by the perimeter of the object. This variable is mostly used in the case
of point data, using a symbol of a given shape located at the exact coordinates of the point
to be rendered. It is difficult to apply to linear symbols and in the case of areal symbols it
requires altering the shape of the symbol itself.
رﺳﻢ اﻟﺨﺮاﺋﻂ اﻟﻤﺮﺋ�ﺔ
اﺳﺘﺨﺪام اﻟﻤﻮﺿﻊ ﻣﻘﻴﺪ إﻟﻰ ﺣﺪ ﻣﺎ ﻓﻲ ﺣﺎﻟﺔ اﻟﺨﺮﻳﻄﺔ ،ﺣﻴﺚ ﻳﺠﺐ اﺣﺘﺮام اﻟﻤﻮﺿﻊ اﻟﺤﻘﻴﻘﻲ ﻟﻠﻌﻨ�� اﻟﺬي ﺳﻴﺘﻢ ﻋﺮﺿﻪ .ﻧﺎدرا
ﻣﺎ ﺗﺴﺘﺨﺪم.
ﻳﺘﻢ ﺗﺤﺪﻳﺪ اﻟﺸﻜﻞ ﻣﻦ ﺧ��ل ﻣﺤﻴﻂ اﻟﻜﺎﺋﻦ .ﻳﺴﺘﺨﺪم ﻫﺬا اﻟﻤﺘﻐﻴﺮ ﻓﻲ اﻟﻐﺎﻟﺐ ﻓﻲ ﺣﺎﻟﺔ ﺑﻴﺎﻧﺎت اﻟﻨﻘﻄﺔ ،ﺑﺎﺳﺘﺨﺪام رﻣﺰ ﻟﺸﻜﻞ
ﻣﻌﻴﻦ ﻳﻘﻊ ﻋﻨﺪ ا��ﺣﺪاﺛﻴﺎت اﻟﺪﻗﻴﻘﺔ ﻟﻠﻨﻘﻄﺔ اﻟﻤﺮاد ﻋﺮﺿﻬﺎ .ﻣﻦ اﻟﺼﻌﺐ ﺗﻄﺒﻴﻘﻪ ﻋﻠﻰ اﻟﺮﻣﻮز اﻟﺨﻄﻴﺔ وﻓﻲ ﺣﺎﻟﺔ اﻟﺮﻣﻮز
اﻟﻤﺴﺎﺣﻴﺔ ﻳﺘﻄﻠﺐ ا��ﻣﺮ ﺗﻐﻴﻴﺮ ﺷﻜﻞ اﻟﺮﻣﺰ ﻧﻔﺴﻪ.
Visual Mapping
Size indicates the dimensions of the symbol. In the case of points, it can be applied by
changing the size of the symbol itself. In the case of lines, changing their thicknesses is the
most usual way of applying this visual variable on them. It is not used in areal symbols,
except in the case of using a texture fill, in which the size variable is applied to the texture
and not to the symbol itself.
Texture refers to the pattern used to fill the body of the symbol. It can be applied to lines,
using dash patterns, but it is mostly applied to areal symbols.
Color is the most important of all visual variables. Two of its components can be used as
individual visual variables themselves: hue and value. Hue is what we usually call color. That
is, the name of the color (blue, red, green, etc.)
رﺳﻢ اﻟﺨﺮاﺋﻂ اﻟﻤﺮﺋ�ﺔ
اﻟﺤﺠﻢ ﻳﺸﻴﺮ إﻟﻰ أﺑﻌﺎد اﻟﺮﻣﺰ .ﻓﻲ ﺣﺎﻟﺔ اﻟﻨﻘﺎط ،ﻳﻤﻜﻦ ﺗﻄﺒﻴﻘﻬﺎ ﻋﻦ ﻃﺮﻳﻖ ﺗﻐﻴﻴﺮ ﺣﺠﻢ اﻟﺮﻣﺰ ﻧﻔﺴﻪ .ﻓﻲ ﺣﺎﻟﺔ
ﺷﻴﻮﻋﺎ ﻟﺘﻄﺒﻴﻖ ﻫﺬا اﻟﻤﺘﻐﻴﺮ اﻟﻤﺮﺋﻲ ﻋﻠﻴﻬﺎ �� .ﻳﺘﻢ
ً اﻟﺨﻄﻮط ،ﻳﻌﺪ ﺗﻐﻴﻴﺮ ﺳﻤﻜﻬﺎ ﻫﻮ اﻟﻄﺮﻳﻘﺔ ا��ﻛﺜﺮ
اﺳﺘﺨﺪاﻣﻪ ﻓﻲ اﻟﺮﻣﻮز اﻟﻤﺴﺎﺣﻴﺔ ،إ�� ﻓﻲ ﺣﺎﻟﺔ اﺳﺘﺨﺪام ﺗﻌﺒﺌﺔ ﻧﺴﻴﺞ ،ﺣﻴﺚ ﻳﺘﻢ ﺗﻄﺒﻴﻖ ﻣﺘﻐﻴﺮ اﻟﺤﺠﻢ ﻋﻠﻰ
اﻟﻨﺴﻴﺞ وﻟﻴﺲ ﻋﻠﻰ اﻟﺮﻣﺰ ﻧﻔﺴﻪ.
اﻟﻤﻠﻤﺲ إﻟﻰ اﻟﻨﻤﻂ اﻟﻤﺴﺘﺨﺪم ﻟﻤﻞء ﺟﺴﻢ اﻟﺮﻣﺰ .ﻳﻤﻜﻦ ﺗﻄﺒﻴﻘﻪ ﻋﻠﻰ اﻟﺨﻄﻮط ،ﺑﺎﺳﺘﺨﺪام أﻧﻤﺎط اﻟ��ﻃﺔ
،وﻟﻜﻦ ﻳﺘﻢ ﺗﻄﺒﻴﻘﻪ ﻓﻲ اﻟﻐﺎﻟﺐ ﻋﻠﻰ اﻟﺮﻣﻮز اﻟﻤﺴﺎﺣﻴﺔ.
اﻟﻠﻮن ﻫﻮ ا��ﻫﻢ ﻣﻦ ﺑﻴﻦ ﺟﻤﻴﻊ اﻟﻤﺘﻐﻴﺮات اﻟﻤﺮﺋﻴﺔ .ﻳﻤﻜﻦ اﺳﺘﺨﺪام ﻋﻨ��ﻳﻦ ﻣﻦ ﻣﻜﻮﻧﺎﺗﻪ ﻛﻤﺘﻐﻴﺮات ﻣﺮﺋﻴﺔ
ﻓﺮدﻳﺔ :ﺗﺪرج اﻟﻠﻮن واﻟﻘﻴﻤﺔ .اﻟﺘﺪرج ﻫﻮ ﻣﺎ ﻧﺴﻤﻴﻪ ﻋﺎدة اﻟﻠﻮن .أي اﺳﻢ اﻟﻠﻮن )أزرق ،أﺣﻤﺮ ،أﺧ�� ،إﻟﺦ(.
Visual Mapping
• اﻟﻤﺘﻐﻴﺮات اﻟﻤﻄﻠﻮﺑﺔ ﻟﻬﺎ ﺗﺴﻠﺴﻞ ﻳﻤﻜﻦ اﻟﺘﻌﺮف ﻋﻠﻴﻪ ﻋﻠﻰ اﻟﻔﻮر .ﺑﻤﻌﻨﻰ آﺧﺮ ،إذا ﻛﺎن ﺑﺈﻣﻜﺎﻧﻚ ﺗﺮﺗﻴﺐ
اﻟﺮﻣﻮز ﺣﺴﺐ اﺧﺘ��ﻓﻬﺎ ﻓﻲ ﻣﺘﻐﻴﺮ دون اﻟﺤﺎﺟﺔ إﻟﻰ اﻟﺮﺟﻮع إﻟﻰ وﺳﻴﻠﺔ ا��ﻳﻀﺎح ،ﻓﺴﻴﺘﻢ ﺗﺮﺗﻴﺐ اﻟﻤﺘﻐﻴﺮ.
اﻟﺤﺠﻢ واﻟﻘﻴﻤﺔ ،ﻋﻠﻰ ﺳﺒﻴﻞ اﻟﻤﺜﺎل ،ﻟﻬﻤﺎ أﻣﺮ ﻣﺤﺴﻮس ﻋﻠﻰ اﻟﻔﻮر.
Visual Mapping
Characteristics of Visual Variables
• Quantitative variables allow an estimation of the actual numerical difference between
symbols. Besides position, where we can guess the measurable distance between symbols,
it is considered only size variation to be quantitative. For example, we can easily see that
one symbol is twice the size of another
رﺳﻢ اﻟﺨﺮاﺋﻂ اﻟﻤﺮﺋ�ﺔ
• ﺗﺴﻤﺢ اﻟﻤﺘﻐﻴﺮات اﻟﻜﻤﻴﺔ ﺑﺘﻘﺪﻳﺮ اﻟﻔﺮق اﻟﻌﺪدي اﻟﻔﻌﻠﻲ ﺑﻴﻦ اﻟﺮﻣﻮز .إﻟﻰ ﺟﺎﻧﺐ اﻟﻤﻮﺿﻊ ،ﺣﻴﺚ ﻳﻤﻜﻨﻨﺎ
ﺗﺨﻤﻴﻦ اﻟﻤﺴﺎﻓﺔ اﻟﻘﺎﺑﻠﺔ ﻟﻠﻘﻴﺎس ﺑﻴﻦ اﻟﺮﻣﻮز ،ﻳﻌﺘﺒﺮ اﺧﺘ��ف اﻟﺤﺠﻢ ﻓﻘﻂ ﻛﻤﻴًﺎ .ﻋﻠﻰ ﺳﺒﻴﻞ اﻟﻤﺜﺎل ،ﻳﻤﻜﻨﻨﺎ
أن ﻧﺮى ﺑﺴﻬﻮﻟﺔ أن أﺣﺪ اﻟﺮﻣﻮز ﻳﺒﻠﻎ ﺿﻌﻒ ﺣﺠﻢ رﻣﺰ آﺧﺮ
Visual Mapping
Associative ◊ — ◊ — ◊ ◊ ◊
Selective ◊ ◊ — ◊ ◊ ◊ ◊
Ordered ◊ ◊ — ◊ — — —
Quantitative ◊ ◊ — — — — —
رﺳﻢ اﻟﺨﺮاﺋﻂ اﻟﻤﺮﺋ�ﺔ
َ
ﻣﻠ��ﺔ ﻣﻮﻗﻊ بﺤﺠﻢ ﺷكﻞ ﻗ�ﻤﺔ ﻣﺴﺤﺔ � ِﺴﻴﺞ ﺗﻮﺟ�ﻪ
اب�
ﺗﺮ ي ◊ - ◊ - ◊ ◊ ◊
ئ
اﻧﺘﻘﺎئ ◊ ◊ - ◊ ◊ ◊ ◊
ي
ك�
ي ◊ ◊ - - - - -
Visual Mapping رﺳﻢ اﻟﺨﺮاﺋﻂ اﻟﻤﺮﺋ�ﺔ
Rendering اﺳﺘﺪﻋﺎء