Key Takeaways

• Always, choose a graph that will most suit your audience and will get
the message clearly across to them. While using less known visuals,
you have to spend extra time in making your audience understand
what the visual is trying to convey

• Visualization is NOT about fancy animations but using the right tool to
convey the message clearly and briefly to your audience

Tables 1. Information present across different metric

2. Not necessarily for comparison

2 Heatmap 1. Information present across different metric

2. Visually show important information to audience

3 Line Graph 1. Continuous data

2. Comparison across unit of time

4 Vertical bar chart 1. Discrete data

2. Category names are short

5 Horizontal bar chart 1. Discrete data

Story is the main thing & graph is backing up your story

Let’s assume that you are working

for an e-commerce company. You
want to convey to the audience
how the company has grown so
far.

2. Category names are long

6 Waterfall 1. Discrete data

2. Show increase or decrease over a period of time

Important Tip
While creating graph , if you are bit confused on the graph, people will be find it
more difficult to read or understand the data