Innovation

Design Thinking
by Tim Brown
From the Magazine (June 2008)

Summary.   In the past, design has most often occurred fairly far downstream in
the development process and has focused on making new products aesthetically
attractive or enhancing brand perception through smart, evocative advertising.
Today, as innovation’s... more

Thomas Edison created the electric lightbulb and then wrapped

an entire industry around it. The lightbulb is most often thought
of as his signature invention, but Edison understood that the bulb
was little more than a parlor trick without a system of electric
power generation and transmission to make it truly useful. So he
created that, too.

AReview.
version of this article appeared in the June 2008 issue of Harvard Business
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