SAAS

ACADEMY
B2B SaaS FOUNDERS COACHING

PROPOSAL
 HOW IT WORKS
COACHING | The Strategy

On day 1, our Strategic Coach will sit down with you in a custom Strategic Gameplan Session to map-out your 3-year vision,
1-year goals, and develop a 90 day Game Plan according to your biggest obstacles first. After that you will be coached on an
ongoing basis by Dan and our coaches in cohorts through 2 week sprints, 6x live Group Coaching sessions per month, a private
Facebook Community & VIP email. You’ll also be assigned a Success Manager who will stay with you through your entire
journey through the program, proactively checking in to make quick pivots so you never get stuck.

CONTENT | The Tools

Once you are onboarded, you will receive unfettered access to over 500 step-by-step Growth Playbooks & trainings delivered by
Dan. We serve clients in the SMB, Mid-Market & Enterprise space, as Dan has been compiling a vault of the world’s best B2B
SaaS strategies and frameworks for every area of your business. These systems will compound growth, strengthen your entire
business, automate key functions and empower your team to perform at their peak.

COMMUNITY | The Support

In addition to gaining access to a Private Community of other high-performing B2B SaaS Founders, Dan hosts 3 live intensives
every year. It’s a 2-day strategic workshop where you get a chance to meet Dan, the coaches, and all the other Founders to
strategize together and grow your network.

“Our clients COME for the coaching, WIN because of the content, and STAY because of the community.” -DAN

© danmartell.com | SAAS ACADEMY PROPOSAL 1

COACHING DETAILS
STRATEGIC GAME PLAN SESSION [1on1]
Kickstart your journey with a 1on1 Strategic Game Plan Session
that will leave you with extreme clarity on your priorities for
growth. This step-by-step 90-day Game Plan will be recorded and
will be emailed to you within 24 hours, with links to the specific
resources you need to start to implement with the team. We also
use this to track your growth with our Customer Success team.

6x LIVE ZOOM SESSIONS PER MONTH + FB GROUP

Dan is available everyday in our private FB group in near real-time,
to unpack any challenges and review deliverables. He and our
world class coaches are also on 6x live sessions each month! Those
sessions include:

Expert Sessions
Dan continuously seeks out world-renowned Software CEOs,
Subject Matter Experts & Growth Hackers to create the world’s
best trainings in SaaS Academy. Built around the ACES Model,
each month will feature a new SaaS expert to help you Attract,
Convert, Expand & Scale.

Transformational Coaching Sessions

Once a month, you get the opportunity to connect with Dan and
get his insights on your top challenges. Get in the queue and
come prepared to ask your questions. Bring the data /
screenshots / diagrams and dig in and get you what you need
most.

Win the Sprint Sessions

This call kicks off our 2 week Sprint cycle, so you can identify and
focus on the right proven playbooks to scale. You will then join a
breakout room of peers, supported by our Strategic Coaches
who can help refine your implementation and support you to
crush your goals.

Finish Strong Mastermind

Execution without reflection is waste. All high performers
schedule time to review, discuss and learn from their wins and
failures. This mastermind call will guide you through our powerful
process and connect you with your Training Groups to dig in
even deeper.
© danmartell.com | SAAS ACADEMY PROPOSAL 2
CONTENT DETAILS
SAAS ACADEMY VIDEO VAULTS

You and your key team members will gain access to over 500
powerful B2B SaaS specific systems, trainings, frameworks, &
resources that were created by Dan to help you transform every
area of the business.

A.C.E.S METHOD

Dan continuously seeks out world-renowned Software CEOs,

Subject Matter Experts & Growth Hackers to compile all of the
world’s best strategies and practices. Built around the ACES
Model (Attract, Convert, Expand & Scale), we will help you
overcome challenges in areas such as…

● Building Brand Authority, Powerful Messaging, Positioning,

Magnetic Social Content
● Lead Gen. (30+ Fill the Funnel systems),
● Marketing Automation
● Processing Pipeline, Sales Process, Training, Management
● Customer Success, Churn Reduction, Expansion Revenue
● Pricing & Packaging
● Business Operations, Meetings, Time Management & KPI’s
● Financials
● Product Development, UI/UX & Project Management
● Harnessing Talent

© danmartell.com | SAAS ACADEMY PROPOSAL 3

COMMUNITY DETAILS
WORLD-CLASS B2B SAAS FOUNDERS COMMUNITY

As a SaaS Academy member, you’ll get direct access to

Dan, our expert coaches, and all the other Founders in our
private community and at live events. Here, you’ll be
immersed with other high-performers who have also
invested in themselves and are scaling in a collaborative
forum.

3 x LIVE EVENTS PER YEAR

At the SaaS Academy Intensive workshop you will

surround yourself with some of the world’s best B2B SaaS
founders for a 2-Day strategic workshop and walk away
with new strategies that are done so you can simply
implement.

NEXT INTENSIVE IS:

October 25th & 26th, 2022 in San

Diego
Please note: you are welcome to bring 1 key member to
attend each live event, however, the Founder must also be
present to maintain the energy of the room.

© danmartell.com | SAAS ACADEMY PROPOSAL 4

INVESTMENT DETAILS

COMMITMENT

SaaS Academy is a 3-year program with a 1-year

commitment. The investment is only $2500 month USD,
and the mission is to get you ROI+ on the entire
investment within your first 90-days, all without changing
any product features.

HOW-TO WIN IN SAAS ACADEMY

SaaS Academy has the potential to change your entire

business, but we’ve found that to get the best results you
must be coachable and open to learning from other
experts in a growth-minded community. Stay humble &
hungry!

All WE ASK IS BE QUICK TO:

● Implement the Game Plan we build on Day 1.

● Ask for help and reach out so you never stay stuck.
● Share the good and the bad so everyone wins.

© danmartell.com | SAAS ACADEMY PROPOSAL 5

NEXT STEPS
When you’re ready to start solving your challenges, the next
step is to:

1. Complete our SaaS Academy Enrollment Form. After

that, our Customer Success Team will reach out to
schedule your Kickoff Call & Strategic Gameplan
Session.
2. During the Kickoff Call you will get access to all of the
playbooks, access to the coaches, and access to the
community.

You’ll Thank Yourself in 12 months.

© danmartell.com | SAAS ACADEMY PROPOSAL 6

FAQs (From Dan)
WHAT'S THE CATCH?
WILL THIS WORK FOR MY MARKET? Here’s the rub. We’ve got the plan. We’ve got the frameworks.
We’ve got the support...
If you haven't heard of me before, I’ve started 5 SaaS companies,
had 3 successful exits, invested in 40+ startups like Intercom, Udemy You bring the commitment and accountability, and your results will
& Unbounce. match.

I’m also an advisor to several major SaaS companies like With your 100% commitment and our support, you’ll have the
Clickfunnels, Proposify, Staff.com, TimeDoctor.com, Agorapulse and fastest year of growth you’ve ever experienced.
more.

I’ve now helped over 500+ of the world's top b2b SaaS companies
scale up to the next level in their company and these are the exact HOW DO I GET STARTED?
same strategies that my clients use today.
Complete your Enrollment here and I’ll see you on the inside!
So yes, these proven strategies will work for your market, as they
have brought incredible results to all of the clients I work with. - Dan

IS THERE A GUARANTEE?
Yes! I believe in earning my keep and keeping my promises!

So here’s what I’m willing to do…I promise that over the next
90-days your schedule, structure, clarity and entire business will look
radically different as you dive into the deep end in SaaS Academy.

If for whatever reason you don’t feel it’s the best use of your time or
resources, you can opt out within 60 days with a full financial refund
and we walk away as friends.

© danmartell.com | SAAS ACADEMY PROPOSAL 7

THANK YOU

1% BETTER EVERY DAY.