Criteria Excellent Good Fair Poor

The content is clear, The content is The content is The content is

relevant, and mostly clear, somewhat clear, unclear, irrelevant,
effectively relevant, and relevant, and and does not
communicates the communicates the communicates the effectively
intended message intended message intended message communicate the
Content
for the specific for the specific for the specific intended message
professional track. professional track. professional track. for the specific
professional track.
Web Design The output The output mostly The output The output does
Principles effectively applies applies web design somewhat applies not apply web
web design principles and web design design principles
principles and elements, such as principles and and elements
elements, such as layout, typography, elements, such as effectively, resulting
layout, typography, color scheme, and layout, typography, in an unappealing
color scheme, and visual hierarchy, to color scheme, and and user-unfriendly
visual hierarchy, to achieve a visually visual hierarchy, but design.
achieve a visually appealing and user- could be improved
appealing and user- friendly design. for a more visually
friendly design. appealing and user-
friendly design.
Online Creation The output The output mostly The output The output does
Tools, Applications, effectively uses uses online creation somewhat uses not use online
and Platforms online creation tools, applications, online creation creation tools,
tools, applications, and platforms to tools, applications, applications, and
and platforms to create a and platforms to platforms
create a professional-quality create a effectively, resulting
professional-quality design. professional-quality in an unprofessional
design. design, but could be and low-quality
improved for a design.
more polished
result.
Purpose The output The output mostly The output The output does
effectively communicates the somewhat not effectively
communicates the intended message communicates the communicate the
intended message for the specific intended message intended message
for the specific professional track for the specific for the specific
professional track and achieves the professional track professional track
and achieves the desired purpose. and achieves the and does not
desired purpose. desired purpose, achieve the desired
but could be purpose.
improved for a
more effective
result.