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    Digital Marketing Strategy - Identify Your Ideal Customer Avatars

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    Amruth Kumar
    The document provides a template for identifying up to three ideal customer avatars. For each avatar, it prompts the user to describe details about who they are such as their name, age, interests, goals, pain points, and potential objections to a product or service. The goal is to get a clear picture of target customers in order to better understand their needs and how to address concerns.

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    Digital Marketing Strategy - Identify Your Ideal Customer Avatars

    Uploaded by

    Amruth Kumar
    6 views2 pages
    The document provides a template for identifying up to three ideal customer avatars. For each avatar, it prompts the user to describe details about who they are such as their name, age, interests, goals, pain points, and potential objections to a product or service. The goal is to get a clear picture of target customers in order to better understand their needs and how to address concerns.

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    Identify Your Ideal Customer Avatars

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    The document provides a template for identifying up to three ideal customer avatars. For each avatar, it prompts the user to describe details about who they are such as their name, age, interests, goals, pain points, and potential objections to a product or service. The goal is to get a clear picture of target customers in order to better understand their needs and how to address concerns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    6 views2 pages

    Digital Marketing Strategy - Identify Your Ideal Customer Avatars

    Uploaded by

    Amruth Kumar
    The document provides a template for identifying up to three ideal customer avatars. For each avatar, it prompts the user to describe details about who they are such as their name, age, interests, goals, pain points, and potential objections to a product or service. The goal is to get a clear picture of target customers in order to better understand their needs and how to address concerns.

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    Identify Your Ideal Customer Avatars

    Ideal Customer Avatar 1 Ideal Customer Avatar 2 Ideal Customer Avatar 3

    WHO ARE THEY? WHO ARE THEY? WHO ARE THEY?


    ● Name: ● Name: ● Name:
    ● Age: ● Age: ● Age:
    ● Gender: ● Gender: ● Gender:
    ● Marital Status: ● Marital Status: ● Marital Status:
    ● Parental Status: ● Parental Status: ● Parental Status:
    ● Location: ● Location: ● Location:
    ● Industry: ● Industry: ● Industry:
    ● Job Title: ● Job Title: ● Job Title:
    ● Annual Income: ● Annual Income: ● Annual Income:
    ● Education: ● Education: ● Education:

    GOALS AND VALUES: GOALS AND VALUES: GOALS AND VALUES:


    ● What drives them? ● What drives them? ● What drives them?
    ● What do they want to ● What do they want to ● What do they want to
    accomplish in the short term? accomplish in the short term? accomplish in the short term?
    ● What do they want to ● What do they want to ● What do they want to
    accomplish in the long term? accomplish in the long term? accomplish in the long term?
    ● What is important to them in ● What is important to them in ● What is important to them in
    the way they conduct the way they conduct the way they conduct
    themselves personally and themselves personally and themselves personally and
    professionally? professionally? professionally?

    PAIN POINTS: PAIN POINTS: PAIN POINTS:


    ● What are they struggling with? ● What are they struggling with? ● What are they struggling with?
    ● What do they want help with? ● What do they want help with? ● What do they want help with?
    ● Have they been burned in the ● Have they been burned in the ● Have they been burned in the
    past by someone who has tried past by someone who has tried past by someone who has tried
    to help solve their pain points? to help solve their pain points? to help solve their pain points?
    ● What do they fear? ● What do they fear? ● What do they fear?
    ● What do they wish they could ● What do they wish they could ● What do they wish they could
    eliminate from their life? eliminate from their life? eliminate from their life?

    INTERESTS: INTERESTS: INTERESTS:


    ● What books do they read? ● What books do they read? ● What books do they read?
    ● What blogs do they love? ● What blogs do they love? ● What blogs do they love?
    ● What movies or TV shows do ● What movies or TV shows do ● What movies or TV shows do
    they watch? they watch? they watch?
    ● What social media accounts do ● What social media accounts do ● What social media accounts do
    they follow? they follow? they follow?
    ● Who inspires them? ● Who inspires them? ● Who inspires them?
    ● What events do they attend? ● What events do they attend? ● What events do they attend?
    ● What do they buy? ● What do they buy? ● What do they buy?
    ● How do they spend their spare ● How do they spend their spare ● How do they spend their spare
    time? time? time?

    OBJECTIONS: OBJECTIONS: OBJECTIONS:


    ● What beliefs do they hold that ● What beliefs do they hold that ● What beliefs do they hold that
    could prevent them from could prevent them from could prevent them from
    making a purchase? making a purchase? making a purchase?
    ● What is the real reason they’re ● What is the real reason they’re ● What is the real reason they’re
    saying ‘no’ to your offer? saying ‘no’ to your offer? saying ‘no’ to your offer?

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